Digital Marketing Specialist Job Description

Digital Marketing Specialist Job Description

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Digital marketing specialist provides digital strategy insights and recommendations based on analysis from analytical tools such as Google Analytics and WiredMinds.

Digital Marketing Specialist Duties & Responsibilities

To write an effective digital marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Help develop and manage the company’s online presence by using web tools such as Google Analytics, Webmaster Tool, Google AdWords, BrightEdge, Adobe Analytics or Hootsuite
Manage SEO activities for the US market
Assist in the creation of online destination pages for network shows ensuring appropriate interfaces are incorporated for each initiative
Facilitate digital marketing requests including social media and email graphics
Submit digital creative requests and communicate expectations to internal and external teams and ensure on time delivery
Coordinate weekly communication with Digital Sales team and update weekly reports
Work closely with Marketing Communications team to ensure brand consistency across multiple consumer touch points
Maintain digital creative marketing calendar
Compile weekly house banner reports and share insights with key stakeholders
Gather metrics for digital marketing efforts and post marketing reports

Digital Marketing Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Marketing Specialist

List any licenses or certifications required by the position: PPC, AOR, MSCRM, CSS, HTML, SEO, II, ADMIN

Education for Digital Marketing Specialist

Typically a job would require a certain level of education.

Employers hiring for the digital marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Business, Education, Digital Marketing, Advertising, Journalism, Business/Administration, Computer Science, Public Relations

Skills for Digital Marketing Specialist

Desired skills for digital marketing specialist include:

HTML
CSS
Google Analytics
Excel
SEO
Website analytics tools
HTML and CSS
Ad management
Billing and workflow management and analytics platforms
JavaScript development and constraints

Desired experience for digital marketing specialist includes:

Supervise marketing design intern
Build, maintain and grow a variety of artist and label channels on YouTube and deepen Legacy presence on audio streaming platforms
Execute and socialize best practices for video products on streaming platforms with a heavy focus on optimization
Work with internal teams and external partners to create marketing campaigns for audio and video content around events and opportunities driving streaming consumption
Collaborate on editorial calendar for audio and video marketing campaigns with Content, Sales, Social Media and CRM teams
Work with video production and release planning to schedule and deliver video content and playlists to partners in line with marketing plans and timelines

Digital Marketing Specialist Examples

1

Digital Marketing Specialist Job Description

Job Description Example
Our growing company is looking to fill the role of digital marketing specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing specialist
  • Manage day-to-day operations of Paid Search campaigns, including keyword development, campaign optimization, display, Google Shopping, analytics, Knowledge of Adwords scripting is preferable but not required
  • Analyze & optimize Paid Media campaigns from the keyword to the landing page, identifying opportunities for improvement throughout the customer journey
  • Excellent time management skills & self­starter
  • Develop and implement a comprehensive email marketing strategy to increase visibility and brand awareness
  • Build and grow the company’s email acquisitions list
  • Oversee high-quality, engaging messaging and content for website campaigns
  • Develop compelling content to drive followers and engagement
  • Assist with the creation and management of monthly email/marketing calendars
  • Monitor competitive landscape and emerging social trends
  • Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy
Qualifications for digital marketing specialist
  • 6+ years experience in online marketing, web development and program management
  • Expertise in both B2B and B2C online marketing
  • Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results
  • Must be hands-on, analytical and capable of delivering results in a fast-paced environment
  • 3 years' experience in a professional organisation
  • Expert knowledge in CC - InDesign, Illustrator, Photoshop, Mac Office, Microsoft Office
2

Digital Marketing Specialist Job Description

Job Description Example
Our innovative and growing company is hiring for a digital marketing specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for digital marketing specialist
  • Monitor SEO best practices and strategy compliance
  • Re-market and cultivate existing leads in the database that will drive future student enrollments
  • Collect first person feedback from students and alumni
  • Compare term over term for anomalies, trends and campaign strengths
  • Assist Associate Director to prepare reports on ROI and investment allocation for the monthly campaign review meeting
  • Assist Managing Director with any marketing information for client reports
  • Developing, monitoring and deploying Email outbound schedule, Triggered Email creation, management and measurement
  • Full ownership of monthly/quarterly Email program plans for all categories (UK only)
  • Support Email Marketing Manager in all aspects of program management, such as trouble shoot reporting and analysis
  • Responsible for weekly summary reporting across all Digital Marketing programs
Qualifications for digital marketing specialist
  • Develop concepts, designs, graphics and layouts for marketing materials and websites based on knowledge of layout principles and in accordance with brand guidelines
  • 3-5 years’ experience with digital marketing project management
  • Knowledge of web standards, design, and usability
  • Ability to work with cross-functional teams to solve problems and drive results
  • Bachelor’s Degree in web design, marketing, or related field of study required
  • Prior experience plus a portfolio demonstrating previous professional website design required
3

Digital Marketing Specialist Job Description

Job Description Example
Our innovative and growing company is looking for a digital marketing specialist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing specialist
  • Assist in the development, planning and execution of web, SEO/SEM, email and social media campaigns
  • Participate in SEO and SEM strategies and tactics for both organic and paid search programs
  • Manage and grow digital presence in Asia
  • Act as a consultant for the team and ensure the digital agenda is fully integrated into corporate communications activities
  • Develop the existing CRM system, adopting segmentation tools and techniques to increase the efficiency and effectiveness of existing marketing activities
  • Regularly monitor performance of marketing effectiveness, data integrity and progress reports
  • Graphic Design – Manage, Create,Modify show artwork for Arena LED Signage, Freeway Digital Billboard, Website Graphics, Arena signage
  • Design Venue marketing collateral (Flyers,Banners,Posters)
  • Video – Manage, Create, Update Arena TV loop with upcoming events, special promotions, & sponsors
  • Website Management – Update with new shows, offers, maintain accurate information at all times
Qualifications for digital marketing specialist
  • Comprehensive understanding of web content management systems and Adobe Creative Suite programs
  • 2 years social media and/or marketing experience, preferably with a production studio and/or film distributor or industry related marketing companies
  • A strong interest in social media, films – old and new, the film and movie fan communities pop culture
  • A minimum of 3-4 years of experience in digital marketing and social media content management
  • Experience managing successful social media campaigns
  • Ability to work under pressure and manage multiple projects across multiple lines of business
4

Digital Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of digital marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing specialist
  • Monitor SEO performance and coordinate reporting and analysis of keyword ranking, site traffic, and conversion rates
  • Revise and edit digital copy created by other stakeholders
  • Support Senior Web Marketing staff to update and optimize the corporate sites
  • Coordinate and manage web related activities to support launches, campaigns and integrated marketing programs
  • Ensure that content is accurate, free of spelling or grammatical errors, and conforms to Brand Style Guide
  • Coordinates editorial calendar (home page updates, awards, events, ) with key stakeholders
  • Assist in execution of website content projects and enhancements
  • Manage web content governance program
  • Help execute A/B testing plans to optimize engagement and conversion
  • Run standard and ad-hoc web metrics reports and perform first level analysis on key trends and anomalies
Qualifications for digital marketing specialist
  • Deep knowledge of social media networks, the blogosphere, and social analytics required
  • Photography and/or Videography skills
  • Comfortable giving presentations to diverse audiences
  • Bachelor’s degree in Journalism, Marketing, Multimedia, Communications or a related field
  • Knowledge of video production and editing – or ability to learn quickly
  • Proven passion and demonstrated ability for using social media tools including Facebook, Twitter, YouTube, Instagram, etc
5

Digital Marketing Specialist Job Description

Job Description Example
Our company is searching for experienced candidates for the position of digital marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing specialist
  • Develop real-time analytics to provide visibility into how our inbound marketing activity is trending, and continually refine our campaigns and processes to increase interest
  • Performing A/B and multivariate experiments
  • Stay abreast of entertainment industry trends and emerging platforms
  • Works with Creative Team in the production and maintenance of product brochures and sell sheets
  • Accountable for the ongoing maintenance of various client-facing websites
  • Ensures all campaign components are developed and production schedules are met
  • Manage regular website content updates through a self-publishing content management system
  • Assist in the creation of targeted, interactive content to generate leads and enable ecommerce
  • Collaborate with the marketing analytics team to fine-tune and improve the performance of websites
  • Participate in the planning, implementation and testing of web/IT projects as it relates to the online interface with customers
Qualifications for digital marketing specialist
  • Proven track record in planning, managing and implementing social media campaigns
  • Tri-lingual language including English, Mandarin and Cantonese
  • Hands-on experience in digital marketing, including website management, search engine marketing and social media marketing
  • Knowledge of LinkedIn, Facebook, Twitter, WeChat
  • Associates of Arts/Sciences degree in Graphic Design or its equivalency
  • Minimum of 2 – 4 years increasing responsibility in a marketing department

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