Digital Marketing Strategist Job Description

Digital Marketing Strategist Job Description

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Digital marketing strategist provides support with Google Analytics and social media efforts including Facebook Ads, Google Adwords and AdRoll.

Digital Marketing Strategist Duties & Responsibilities

To write an effective digital marketing strategist job description, begin by listing detailed duties, responsibilities and expectations. We have included digital marketing strategist job description templates that you can modify and use.

Sample responsibilities for this position include:

Coordinating campaigns and content through social media channels and ensuring timely social publishing and compliant use of Thought Leader and Front Office profiles to further amplify digital content distribution
Skilled in the use of Google AdWords and social advertising at a basic level
Formulate and implement an marketing strategy focused on user acquisition and retention using guerilla and digital marketing tactics
Work effectively across multiple internal teams (product, creative, engineering, ) to deliver successful end-to-end campaign definition, development, and execution
Uncover creative and non-traditional means to capitalize on untapped sources of installs
Foster close relationships with tech bloggers and editors to generate media awareness of The Grade
Provide insightful analysis on current marketing campaigns while proactively providing areas of growth and improvement
Establish partnerships with consumer brands or media that will help drive brand awareness and new users
Develop and implement creative solutions for generating user acquisition and brand awareness, including campus rep programs and events
Define digital marketing strategies for offerings that cover all digital channels

Digital Marketing Strategist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Marketing Strategist

List any licenses or certifications required by the position: CXM, SEO

Education for Digital Marketing Strategist

Typically a job would require a certain level of education.

Employers hiring for the digital marketing strategist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Communications, Advertising, Education, Public Relations, Journalism, Management, Digital Marketing, MBA

Skills for Digital Marketing Strategist

Desired skills for digital marketing strategist include:

Social media
Facebook Business Manager
Facebook Power Editor
Google Analytics/Google Adwords
Google Analytics
AdRoll campaigns
Google Adwords
Production
Setting up and optimizing Facebook Ads
Web development

Desired experience for digital marketing strategist includes:

Deep understanding and experience with cohort analysis, acquisition funnels, and viral loops
Must have a Bachelor’s degree in Marketing, Communications, or Business
Mash-up product usage and customer data with digital advertising data, to create more effective campaigns
Execute, report on and continuously optimise digital marketing campaigns
Define and inform online presence strategies, including web-site, digital community and social engagement strategies
Document requirements, standards and best practices for digital marketing

Digital Marketing Strategist Examples

1

Digital Marketing Strategist Job Description

Job Description Example
Our company is looking for a digital marketing strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital marketing strategist
  • Directing matrixed, distributed team of digital producers, content specialists, digital project managers and agency resources
  • Providing strategic multichannel campaign best practices and delivering digital campaign outcomes
  • Partner with various internal IT and data organizations using interactive project management and product management methodologies to troubleshoot issues
  • Lead coordination across teams to support digital solution release plans, stakeholder communications and change management
  • Synthesize regional accomplishments, decisions, and issues for senior executive presentations and/or cross digital marketing governance
  • Share guidance on web deployment strategy and execution plan with the Geo
  • Lead marketing strategy for Watson Health Cloud
  • Marketing Strategy and Execution.Plan Development
  • Report on key email performance metrics using current software platforms and deliverability benchmarks
  • Ensures there is consistency in the Performance Marketing methods and techniques used in all approaches worldwide
Qualifications for digital marketing strategist
  • Experienced in user-centered design principles and agile methodologies
  • Experience in integrating and optimizing digital content into multiple distribution channels (web, social and mobile platforms)
  • Strong interest in and passion for actionable ideas on how technology and digital media can actualize an organization's client experience
  • Effectively lead or collaborate with cross-functional resources to deliver and market digital content and tools
  • Experience with multilingual digital programs is preferred
  • Excellent English a must, French, Spanish, Italian or German language skills an advantage but not essential
2

Digital Marketing Strategist Job Description

Job Description Example
Our innovative and growing company is looking for a digital marketing strategist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing strategist
  • Develop and test innovative marketing strategies to engage new audiences through audience specific tactics that engage through volunteerism, social media, online project funding and campaigns
  • Support marketing activation as a subject matter expert and act as spokesperson in Silicon Valley globally
  • Work closely with the team lead to support the delivery of digital marketing assets in a timely and effective manner
  • Support asset development by delivering upfront research, project management and digital marketing expertise
  • Apply digital marketing acumen to every area of your work from identifying asset opportunities, researching asset areas and delivering projects
  • Work closely with cross discipline functions throughout the CFI to promote the digital marketing team and our assets
  • Report on key email/mobile performance metrics using current software platforms and deliverability benchmarks
  • Help evolve career pages on gene.com for a dynamic and rich experience for candidates
  • Create and build internal website for innovation projects for HR
  • Identify, inform, influence directions of social/digital strategies that are perceived as valuable to the business
Qualifications for digital marketing strategist
  • Strong analytical skills with the ability to interpret data and develop action plans to provide insightful and impactful analysis
  • Proven ability to work collaboratively with marketing and technology teams to drive results
  • FinTech experience or Financial Services industry experience is preferred
  • 6+ years in ecommerce and/or digital marketing experience
  • Experience working with cross-functional teams managing business stakeholders
  • Experience in the development and execution of marketing plans and management of marketing calendars
3

Digital Marketing Strategist Job Description

Job Description Example
Our company is hiring for a digital marketing strategist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for digital marketing strategist
  • Develop and execute talent brand & market strategies as needed
  • Bachelor’s degree plus 6 years of digital marketing, brand planning, sales, marketing, advertising, journalism, public relations, corporate communications, account management, or corporate project management experience reflecting increasing levels of responsibility
  • Experience working in a CPG environment
  • Experience effectively presenting information to top management and customers
  • Experience completing assignments that are broad in nature, usually requiring originality and ingenuity
  • Research and gather best practices regarding SEM, Social and Programmatic to share with regional offices
  • Oversee & advise on SEM campaign creation and post-reporting with agency
  • Collaborate with marketing department to develop long term marketing initiatives
  • Create, manage and report on media performance testing
  • Build budget/targeting/creative recommendations based on artist, geo, genre, and platform data for tours/shows/festivals
Qualifications for digital marketing strategist
  • Highly organized, detail-oriented, and able to prioritize effectively
  • Passion for project management and scheduling
  • Strong ability to identify and apply key customer insights
  • Please note that for this role fluent knowledge of French is mandatory
  • Bachelor’s degree in marketing, business administration, healthcare administration or related field is required
  • A minimum of ten years of experience in marketing development, research for a healthcare or consumer products organization
4

Digital Marketing Strategist Job Description

Job Description Example
Our innovative and growing company is hiring for a digital marketing strategist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital marketing strategist
  • Serve as the subject matter expert for social media marketing across the Life Insurance Division to advise on opportunities and create/execute strategies
  • Collaborate on scaled media buying process improvements
  • Oversee & advise on performance display / programmatic campaign creation and post-reporting with agency
  • Collaborate on scaled media buying process improvement
  • Creating, managing, and helping to execute a rich content/editorial calendar that attracts a qualified audience to our Mobile apps across multiple brands
  • Deliver engaging content on a regular basis and inspire team members
  • Partner with Design, Copywriting, Marketing and Product teams to tie business strategy to creative concepts ensuring a seamless customer journey
  • Collaborate with cross-functional teams on International strategy to understand, support & influence strategy
  • Edit, proofread and approve content that is delivered
  • Collaborate with Operations, IT and Marketing to execute marketing campaigns
Qualifications for digital marketing strategist
  • Experience with hands-on user acquisition experience through partnerships, viral initiatives, events
  • Deep understanding of experimentation techniques
  • Comfortable working in an entrepreneurial start-up environment
  • Master communicator, strategic executer, and creative thinker
  • Digital experience at a public affairs agency, political campaign, public relations firm, advertising agency, interactive/web agency, or consultancy (this can include experience on the creative and/or technical side of digital projects digital freelancing)
  • 8+ years of professional experience, demonstrating increasing levels of responsibility, leadership and strategic marketing
5

Digital Marketing Strategist Job Description

Job Description Example
Our innovative and growing company is hiring for a digital marketing strategist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for digital marketing strategist
  • Optimize app content leveraging analytics and A/B testing
  • Define measurement of success
  • Identify content partnership opportunities
  • Ensure digital/social communication projects are executed within strict conformance with the company’s compliance, risk, security and other applicable standards and support the development of new standards for evolving channels
  • Manage campaign progress via back-end tools
  • Master’s degree plus sales, marketing, advertising, journalism, public relations, corporate communications, account management, or corporate project management experience
  • Master’s Degree plus 2 years of sales, marketing, advertising, journalism, public relations, corporate communications, account management, or corporate project management experience reflecting increasing levels of responsibility OR Bachelor’s degree plus 4 years of sales, marketing, advertising, journalism, public relations, corporate communications, account management, or corporate project management experience reflecting increasing levels of responsibility
  • Design, write, edit, test, and publish moderately complex websites and online systems
  • Serve as campaign and marketing lead to understand strategic goals defined by senior leadership and then interpret (where appropriate) into digital initiatives that support business strategic goals
  • Assist in the coordination of optimized content syndication through digital channels (pd.com, ES.net, digital partners, blog/articles)
Qualifications for digital marketing strategist
  • Measurement & success impact metrics include (but not limited to)
  • 7+ years’ experience in B2B software or high tech marketing or customer marketing
  • Successful individuals demonstrate a blend of talents and skills such as very strong diagnostic and analytical skills, exceptional intellectual aptitude and ability, imagination and creativity, and strong interpersonal and communication skills
  • Business-user level exposure and understanding of responsive design and web technologies (eg
  • 8+ years of experience working in the digital marketing space in a corporate digital marketing role, digital agency or digital consultancy
  • Deep experience with Client-facing projects, ideally in consulting, agency or other business-related services

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