Digital Strategist Job Description

Digital Strategist Job Description

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Digital strategist provides perspective on emerging industry trends and the competitive landscape to provide insight on ways to improve the customer experience and identify monetization opportunities.

Digital Strategist Duties & Responsibilities

To write an effective digital strategist job description, begin by listing detailed duties, responsibilities and expectations. We have included digital strategist job description templates that you can modify and use.

Sample responsibilities for this position include:

Drive consumer insights across a range of clients and industries to spot trends and opportunities for our clients
Provide analysis of results and optimization ideas to Account teams in order to grow accounts and improve client goals
Optimize marketing accounts against KPIs
Ensure that all client documentation is spot on, following internal documentation and approval process
Work directly with accounts and marketing team to help facilitate client meetings and provide digital marketing expertise as needed
Maintain an understanding of industry trends and provide relevant insights to teams as to how they might affect client accounts
Create content strategy for organizations or areas of specialization with a focus on digital, social, mobile, and global content
Ensure overall brand message integrates into content strategy and achieves business goals by maximizing the impact of content
Analyze, create, edit, distribute, manage, and monitor content
Drive the content experience across multiple channels

Digital Strategist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Digital Strategist

List any licenses or certifications required by the position: PMP, SP, SA

Education for Digital Strategist

Typically a job would require a certain level of education.

Employers hiring for the digital strategist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Digital Media, Advertising, Journalism, Education, Technology, MBA, Computer Science

Skills for Digital Strategist

Desired skills for digital strategist include:

Google Analytics
AdWords
Competitive landscape and monitors market trends and industries to identify new opportunities
DFP
Facebook Audience Insights
Emerging trends and technologies
Emerging technologies
Apply this information in preparing and presenting focused programs and recommendations
B2C environment
Client business and their competitive environment

Desired experience for digital strategist includes:

Track record of developing online campaigns that extend across social, web, mobile, online, search, apps, loyalty
Strong communication skills a must both with internal and external groups
Must understand Omniture implementation and tagging, ComScore reporting and Flurry analytics
Experience in working with very large data sets, structured unstructured data sets
Prior experience and expertise in development on internal reporting platforms using latest technologies
Ability to work independently and in a team to produce innovative solutions to challenging business problems

Digital Strategist Examples

1

Digital Strategist Job Description

Job Description Example
Our growing company is hiring for a digital strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital strategist
  • In partnership with the marketing analytics team, track and monitor performance for digital content projects
  • Build trust among the community as a whole
  • Design and implement community strategy
  • Develop long-term community goals and translate them into day-to-day communications, work plans, and action items
  • Identify core users in the community and develop them into content creators, ambassadors, champions, and advocates alongside our community manager
  • Provide overall accountability for the community program, including communications, measurement, adoption, adherence to relevant policies, branding, moderation, customization, content strategy, and implementation
  • Chair working group meetings and resolve issues as they arise
  • Serve as liaison between the community managers/admins/champions and executive steering committee to identify key issues and develop recommendations for decision/approval
  • Forge strong partnerships with key executives and stakeholder groups
  • Implement a measurement and reporting program consisting of both qualitative and quantitative measurements that help evaluate success based on input from users, user metrics, and community managers
Qualifications for digital strategist
  • Familiarity and proficiency with key digital platforms, including Social Media (Facebook, Twitter, Instagram)
  • Experience developing Client-facing digital performance reports and strong interest in analytics
  • Recent experience working across multiple digital touchpoints including Social, Display, Mobile, and Search campaigns
  • Client relationship management experience (preferred)
  • Experience developing plan presentations
  • Contribute to the ideation and development of interactive and engaging digital experiences for various target audiences
2

Digital Strategist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a digital strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital strategist
  • Review and synthesize multiple sources of data (secondary data, social data, and market data) into actionable insights that connect directly to client business objectives
  • Identify, analyze, and synthesize large quantities of consumer-generated social media chatter into key findings or insights appropriate for our stakeholders
  • Conduct analysis and build findings presentations for a broad range of project types, including short-term research requests and long-term strategy exploration and development and recurrent reporting initiatives (such as weekly, monthly or quarterly reporting)
  • Create and aligns report, dashboards and routines with stakeholder teams that visually represent KPIs and inform the stakeholders about potential areas of successes / failures
  • Work with stakeholders to define KPIs for success and track against them and implement measurement programs to address client KPIs
  • Contribute to the creation of Assets and Frameworks and the automation of services
  • As the ambassador of online Job Exploration, you will develop and execute a shopping-like job search and apply experience that attracts, engages, and influences the ideal candidates to apply to the appropriate positions
  • Develop a seamless experience that includes targeted search, intuitive applications, dynamic and personalized content delivery, and relevant analytics to make data-driven decisions to constantly optimize and improve the site
  • Help identify target audiences and develop pages that engage, inform, and influence
  • Monitor and analyze performance indicators to drive continuous landing page optimization that enhances the candidate experience and user funnels
Qualifications for digital strategist
  • Tagging and tracking standards – evolving as necessary
  • At least 3 years experience in digital marketing campaigns such as Paid Media, banner ads
  • A minimum of 6 years of digital marketing experience in an agency or corporate environment, including experience with interactive media and direct response communications is required
  • Experience with Agile methodology and digital project management
  • Minimum of 3-5 years of marketing, communications, or community management experience
  • Demonstrated knowledge of major community platforms or social business software
3

Digital Strategist Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of digital strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital strategist
  • Ensure that corporate style guide is applied for consistent voice and branded delivery
  • Manage HR content governance – define processes to manage content currency and accuracy
  • Manages enterprise-level social intelligence and publishing tools
  • Brings forth best practices in paid social media engagement and content marketing
  • Stays up to date on current market trends and social conversations around travel and technology and uses this intelligence to drive digital performance specific to a B2B company
  • Provides thought leadership and technical direction on translating organizational strategies into a
  • Help populate digital/social customer profiles and personas
  • Help guide, enhance and implement digital channels
  • Design web pages for marketing campaigns and landing sights managing current content on sights
  • Synthesize and analyze analytics data, interview notes, user personas, and client materials to document goals, insights, and content requirements
Qualifications for digital strategist
  • Intense understanding of digital media platforms and digitally savvy
  • 5+ years of experience in digital media, media planning
  • Marketing background in college and/or real world experience
  • A passionate, positive, and willing-to-learn attitude – you should be open to learning the basics of all things digital marketing and using that knowledge to make strategic recommendations
  • You ask the right questions, pursue data with intensity, and aim to add as much clarity as possible to every situation
  • You possess the ability to communicate clearly and concisely in person, over the phone, and in writing
4

Digital Strategist Job Description

Job Description Example
Our growing company is looking for a digital strategist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for digital strategist
  • Working with his/her co-strategists in product marketing and product management to scale the work through content and product directions
  • Be a strong writer, oral presenter, and counselor
  • Drive the digital experience across multiple channels
  • Build and manage the digital content roadmap for a business unit
  • Work with all internal departments (Ad Ops, Brand Experiences, Client Solutions, ) on the development and implementation of integrated client campaigns
  • Sustain strong relationships between yourself and all clients - providing timely, constructive responses
  • Works on content projects such as building new pages for product launches, campaigns, in a robust content management system
  • Edits content for accuracy, voice, readability and comprehensiveness correct grammar, punctuation, spelling, usage, consistency and accuracy
  • Leads regional-specific projects such as building new pages for product launches, campaigns, in a robust content management system
  • Create digital marketing strategy for organizations or areas of specialization with a focus on digital, social, mobile, and global experiences
Qualifications for digital strategist
  • Strong understanding of multiple sectors (e.g., private, public, non-profit)
  • Management and leadership experience required
  • Four years relevant experience with digital product management, business case development, cost and risk analysis, and estimation although strong digital skills in a different field may be accepted
  • Experience in Process Engineering methodologies and Change Management practices
  • Work closely with other teams in cross-functional projects
  • 1-3 years of relevant work experience in online media, marketing analysis, preferably with a B2B focus, or product development
5

Digital Strategist Job Description

Job Description Example
Our company is looking to fill the role of digital strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for digital strategist
  • Performance owner of paid and unpaid channels including, PPC, SEO, Social, Display, Reviews
  • Lead research strategy and efforts, including interpretation and use of market intelligence in shaping impactful strategies and KPIs for clients
  • Collaborate with multidisciplinary teams to define solution direction
  • Maintain active partnership with sales, delivery and strategy leads to discover and cultivate new business
  • Lead content creation efforts for campaigns, initiatives and communications
  • Provide coaching and career guidance to analyst and consultant-level team members
  • Provide feedback on the performance and outputs of team members
  • Provide input to the creation of new, innovative, high-value digital experiences to solve a variety of problems and analyzing possible solutions
  • Assist in managing digital channels, ensuring that we prioritize the maintenance of high-quality experiences, content, design, and ROI
  • Inform, track, and monitor digital Key Performance Indicators (KPIs) for all new capabilities and existing digital experiences as assigned
Qualifications for digital strategist
  • Liaise with internal web and creative teams and technology partners, app developers, digital media partners to produce digital experiences
  • Seasoned facilitator/presenter
  • Experience with enterprise-level social management tools and strong understanding of useful social KPIs
  • Experience with publishing to and tracking analytics across all major social networks and webpages
  • Experience working with and developing for cross-functional teams such as marketing, corporate communications, public relations and social media
  • Expertise in Social Media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat, Vine, LinkedIn, ) and how each platform is used by marketers

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