Media Strategist Job Description

Media Strategist Job Description

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Media strategist provides insights to media and channel leads on cost to acquire, value of digital engagement, and cross-channel impact of media.

Media Strategist Duties & Responsibilities

To write an effective media strategist job description, begin by listing detailed duties, responsibilities and expectations. We have included media strategist job description templates that you can modify and use.

Sample responsibilities for this position include:

Works with CRM team to ensure 1st party data is activated across all media buying platforms and in alignment with CRM acquisition strategy
Facilitates and physically codes all reports in tools such as Kantar, MRI, Simmons
Maintaining high reporting standards within ComScore, Google Analytics, and Brightcove, and being point contact person for these tools
Proven success in leveraging the power of big data in optimizing media campaigns
Participate in new business proposals/presentations
Execute regular social promotions and campaigns and track their success, ranging from Twitter chats, to Google+ Hangouts, to LinkedIn conversations, the content and links posted through these and other channel
Collaborate with cross-functional project teams to motivate, create and implement short and long-term connected digital media strategies
Stay current with trends, best practices and digital experiences with an eye towards the client base (primarily 55+) proactively identifying opportunities for client growth
Participate in strategic planning for new opportunities
Produce strategies in a multi-discipline, collaborative environment while defining clearly measureable frameworks for awareness, consideration and intent based media campaigns

Media Strategist Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Media Strategist

Typically a job would require a certain level of education.

Employers hiring for the media strategist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Communications, Journalism, Advertising, Public Relations, Business, Education, English, Social Media, Economics

Skills for Media Strategist

Desired skills for media strategist include:

Using media and digital technologies within marketing and advertising campaigns
MRI
Cross-channel media
Equivalent media software
Strata
Display
Growth and changes in the marketplace
Microsoft Office suite
Affinity
CRM

Desired experience for media strategist includes:

Familiarity with Nielsen ratings data strongly preferred
Working knowledge of DCL’s traffic/scheduling systems and research tools a plus
Minimum of 1-3 years’ experience in Media Planning, Advertising, demonstrated proficiency in on-air media planning and execution within agency, vendor or client television community
Ability to work under pressure with continuous ability to reprioritize, applying media thinking and “best practice” knowledge to all areas of on-air media planning with minimal guidance
Experience – Has had 2-3 years of experience with media research, preferably digital research
Proficiency with Microsoft Office products and statistical analysis software (ratings and syndicated studies) required

Media Strategist Examples

1

Media Strategist Job Description

Job Description Example
Our growing company is hiring for a media strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media strategist
  • Audit, restructure, and own on-going management of paid media channels, including but not limited to Facebook, Instagram, Pinterest, and Twitter
  • Work with our in-house creative team and account reps to prioritize and manage on-going creative and audience testing
  • Track and manage direct response performance KPIs, and optimize efficiency of performance across campaigns
  • Monitor metrics to inform continued tests and enhancements with the goal of continually improving social advertising
  • Optimize targeting, creative, messaging, and budget allocation
  • Measure campaign impact, effectiveness, and ROI across all efforts
  • Budget management daily in-channel, weekly cross-channel
  • Exploits channel synergies
  • Aligns market approach with seasonality, company’s product offering, weekly merchandising and trading reports
  • Tailors channel approach to local market and the different client’s profile
Qualifications for media strategist
  • Demonstrate a “self-starter” mentality
  • Google Analytics (Discovery’s internal analytics tool for measuring owned and operated websites)
  • Brightcove/Video Cloud Analytics (DNI’s digital video publishing and delivery platform, with video analytics for DNI sites)
  • ComScore (provide global digital analytics measurement for digital properties)
  • Analytics skillset across Mobile app, YouTube, iTunes, Facebook, etc
  • Experience with media research, preferably digital research
2

Media Strategist Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of media strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media strategist
  • Leads testing of new channels/products/ optimisation approach
  • Aligns optimisation cycles with buying, product schedule upload and weekly sales figures
  • First point of contact for biddable analyst
  • Takes responsibility for the channel’s performance for one of the group regions AM+LATAM, APAC or UK+EU
  • Perform detailed campaign performance analysis and provide recommendations to boost performance
  • Identify new opportunities for clients to increase spend
  • Assist in the strategic development of integrated media plans and marketing recommendations
  • Identify media opportunities and recommend solutions
  • Ability to articulate trends and behaviors and be able to apply their findings and determine what the implications might be for our clients
  • Manage and build outstanding client relationships
Qualifications for media strategist
  • Briefing Data teams and working with analytics teams when required
  • Build strong relationships with product marketing teams, comms teams, media teams, territory marketing leads, cross-functional teams and 3rd party suppliers
  • Maintain the global campaign schedule, ensuring all relevant stakeholders are kept up to date with plans
  • Contribute to and/or lead campaign reporting
  • Bachelor Degree in Business-related field, preferably Marketing
  • Good understanding of Internet-based consumer behavior and direct marketing
3

Media Strategist Job Description

Job Description Example
Our growing company is looking to fill the role of media strategist. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for media strategist
  • Gain expertise in the use of tools, techniques and procedures leading to more strategic, more insight-based plans, becoming industry experts to bring that general knowledge to bear in the strategic planning process
  • Responsible for generating Excel spreadsheets and Flowcharts
  • Transfers raw report outputs into readable, digestible format
  • Runs all delivery analyses (reach/frequencies, proprietary tool reports)
  • Inputs and revises media plans in Media Tools
  • Compiles and updates regular status reports
  • Ensures communication of creative needs and coordinates with creative teams on timely delivery of all assets for proper campaign launches
  • Contributes in brainstorms and ideation sessions
  • Collects and consolidates all relevant information for agency POVs
  • Handles day to day tasks and ad hoc projects
Qualifications for media strategist
  • Self-started and pro-active
  • Passion for Sports, specifically football (Soccer)
  • Videogame interest/experience a plus
  • Degree qualification + 1-2 years experience working in media / services / customer experience
  • Strong organizational skills, written and oral communication skills
  • Analytical skills (ability to manipulate and present data an advantage)
4

Media Strategist Job Description

Job Description Example
Our company is looking to fill the role of media strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media strategist
  • Passion and interest across all media platforms
  • Ability to successfully articulate trends and behaviors and be able to apply those findings and determine what the implications might be for our clients
  • Manage and build outstanding internal and client relationships
  • Assist in the development of tools, techniques and procedures leading to more strategic, more insight-based plans, becoming industry experts to bring that general knowledge to bear in the strategic planning process
  • Define projects for Strategists and Associates
  • Transfer raw report outputs into readable, digestible formats
  • Run all delivery analyses (reach/frequencies, proprietary tool reports)
  • Input and revise media plans in Media Tools
  • Represent Agency professionally with clients and industry
  • Work with colleagues responsible for social media and multimedia to determine the best channel for disseminating complex scientific information
Qualifications for media strategist
  • Experience with developing and executing successful ROI-driven marketing campaigns
  • Knowledge of online metrics and best practices
  • 2 – 4 years of work experience in a professional services environment
  • Required specialties include integrated (TV, digital, SEM, Social, mobile, ) marketing and media planning across devices
  • Experience with Digital Advertising a very strong recommendation - Adwords experience a strong recommendation
  • Technology expertise focused on the media production and distribution space, coupled with the ICT space
5

Media Strategist Job Description

Job Description Example
Our company is searching for experienced candidates for the position of media strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for media strategist
  • Identify opportunities for innovation and storytelling to the right audience in the right context
  • Build media strategy and execution across the 401(k) business unit, specifically within service and marketing
  • Monitor industry news channels for trending topics and make recommendations for newsworthy content development
  • Creatively seek new topics and programs that maximize opportunities to get picked up by the media
  • Manage relationship with our external public relations agency
  • Maintains familiarity with the client procedures knowledge in the industry
  • Collaborate with Sales to develop, pitch, execute and renew strategic best-in-class multi-platform ideas/solutions for advertising clients (across digital, mobile, social media, magazine, TV, radio and events)
  • Maintain RFP responses
  • Attend internal and external meetings with clients and help bring ideas to life
  • Proven experience creating custom ideas and writing proposals – experience in Financial and B2B categories is highly desired
Qualifications for media strategist
  • Manage the creation and execution of global campaigns across multiple channels including email, web, in-game, mobile
  • Support territories with localization and live testing
  • Strong understanding of leading Internet, wired and wireless technology with emphasis on media delivery
  • Technical background in IPTV, Cloud Computing, SaaS, OTT / OVP / ABR, CDN, and User experience
  • Must have significant industry experience with the proven ability to create forward looking strategies and communicate vision and roadmaps effectively
  • Direct experience building strategic plans based on trends, user requirements and technology opportunities

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