Strategist, Marketing Job Description

Strategist, Marketing Job Description

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Strategist, marketing provides brand Marketing team with up-to-date news and insights from relevant industries (including general marketing, influencer, content and product marketing, sports, digital, e-sports, gaming, entertainment, etc.).

Strategist, Marketing Duties & Responsibilities

To write an effective strategist, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included strategist, marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Employ across media (print, digital, mobile, social)
Enhance via strategic extensions
Quarterback” development process (liaise with sales, editorial, events, research teams)
Manages data and data requests to improve the accuracy, quality, completeness, speed of data, and decisions made from data analysis
Align search strategies and tactics between digital marketing, industry marketing, field marketing and advertising, large online business partners
Work with our customers to recommend and execute on marketing initiatives to increase participation and drive online engagement and transactions for outdoors enthusiasts (camping, hunting and fishing across North America)
Contribute to the growth and development of the product and brand
Lead execution of marketing support
Recommend strategies and tactical plans
Ensure efficient spend of marketing funds with maximum impact

Strategist, Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Strategist, Marketing

List any licenses or certifications required by the position: BLS, PALS, ACLS, APMP, SFDC, PMP, CXM, GTM, SEO

Education for Strategist, Marketing

Typically a job would require a certain level of education.

Employers hiring for the strategist, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Education, Communication, Advertising, Journalism, Public Relations, Writing, English

Skills for Strategist, Marketing

Desired skills for strategist, marketing include:

General marketing and credit marketing concepts and principles
Private label
Co-brand
Commercial credit program marketing strategies
Multi-product and multi-channel marketing concepts and principles
Content and sports landscapes
Relevant trends in consumer
Community and local media desired
Comscore
Customer relationship marketing and omni-channel marketing principles

Desired experience for strategist, marketing includes:

Must have 2 years of experience in job offered or in marketing positions developing strategies for brand advertising in digital marketing and advertising, social media and Email marketing
Undergraduate degree in related field (business, marketing, advertising or communications) required
2-5 years of post-undergraduate work experience in marketing or advertising preferably in an agency or media environment
Thorough knowledge of MS Office programs (team works on Apple computers)
2-5 years experience creating and implementing proven successful demand creation
Sales and online/media experience preferred

Strategist, Marketing Examples

1

Strategist, Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of strategist, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for strategist, marketing
  • The ability to work with customers who may be demanding
  • Proven ability to be a self-starter and work in a self-directed manner
  • Ability to maximize their area of expertise by leveraging a broad view understanding of how it fits within in the work stream
  • SME in the digital space
  • Provide consultation on one-to-one communication development, best practices, and optimization efforts for existing clients
  • Define personas, use cases, flows to define the features and functionality of the websites, analytics plan
  • Collaborate with Content Strategists, Campaign Strategists, Campaign Managers, and Corporate Marketing teams to ensure digital marketing goals, strategies and tactics are aligned and prioritized
  • Continuously monitor, measure, analyze and recommend ways to improve digital marketing performance on corporate owned properties, channels and/or campaigns
  • Design and leverage A/B testing to ensure design decisions are market and data driven
  • Research, develop and negotiate media plans and buys in multiple channels (Display, Remarketing, Social, TV, Cable, Print, Radio) integrating tactics with overall objectives and strategies researching the competitive environment
Qualifications for strategist, marketing
  • Knowledge of the local marketplace and KTLA News, especially as it relates to branding and marketing
  • Hands on experience working with a marketing automation suite, such as Eloqua, Marketo, Hubspot or equivalent email platform (Responsys, ExactTarget)
  • 5 to 7 years of experience in marketing services or other creative marketing and communications capacity
  • Robust knowledge of social media engagement and measurement tools experience developing successful influencer programs in technical B2B environments
  • Has 2+ years of hands-on PPC/SEM (AdWords / Google Display Network / adCenter a must
  • Bachelor’s Degree in Journalism, Marketing, Business or related field or equivalent work experience required
2

Strategist, Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of strategist, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for strategist, marketing
  • Work closely with product team and leverage market, competitive and customer intelligence to develop a deep understanding of market opportunities, customer insights and business drivers
  • Drive strategic marketing intent
  • Manage high-impact marketing campaigns from concept to launch which includes strategy development, briefing marketing/creative teams, managing engagements, communicating with stakeholders, securing approvals, and driving marketing best practices
  • Collaborate with business and channel marketing partners to refine the consumer bank value proposition and messaging platform to effectively influence prospects to drive consideration
  • Effectively leverage a variety of marketing mediums and recommend new media strategies/ testing options to deepen engagement with prospects and grow the client base
  • Build targeted product strategy insights to inform the design and development of new product features
  • Leverage light analytics to analyze channel performance for quick-turn optimization
  • Actively lead and participate in design thinking-based innovation engagements to build new and improved products, marketing ideas, and experiences for our clients based on new territories and insights
  • Manage work through internal processes, tracking jobs and associated budgets against targets
  • Work with multiple internal stakeholders to develop comprehensive a plan that meet business objectives
Qualifications for strategist, marketing
  • BA/BS in Social Sciences, Marketing, Computer Science, Business Information Systems or related field
  • Results-driven with ability to determine and articulate program effectiveness, ROI and forecasting
  • Experience in developing and managing digital marketing plans
  • 2+ years of Direct Marketing & CRM experience (strong Email Marketing expertise preferred)
  • Degree in Business, Marketing, Economics, Finance, Mathematics, Statistics, or equivalent
  • Experience or familiarity with relational databases and statistical data analysis (strong to intermediate skills in SQL a plus)
3

Strategist, Marketing Job Description

Job Description Example
Our growing company is hiring for a strategist, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for strategist, marketing
  • Responsible for on-time and accurate delivery of data and analysis
  • Serve as day-to-day contact to Brand Health AOR for automated reporting and data issues
  • Serve as liaison to Media team and agency for Media ROI models
  • Serve as liaison to Customer Experience team and agency partner focused on lead generation
  • Work with Brand Health AOR on continuous improvement of presentations for efficiencies
  • Weigh technical complexity vs
  • Plan and manage digital marketing campaigns
  • Work with Director of Global Digital Marketing to set and define digital marketing strategy
  • Develop integrated (360) marketing campaigns to advance, acquisition, retention, and engagement objectives for the business to business audiences, the business to consumer audiences, providers, products and services
  • Develop forecasts for marketing activities, responses and leads
Qualifications for strategist, marketing
  • 10+ years experience in building and managing brand products and promotions with deep expertise in strategy, acquisition, marketing, research/insights, implementation, and analytics
  • Experience in leading innovative initiatives that meet and exceed business and financial objectives
  • Proficient in Excel, PowerPoint/Keynote, Microsoft Word
  • Written Communication - Writes clearly, edits work for spelling and grammar, varies writing style to meet needs, presents ideas and data effectively, is able to read and interpret written information
  • Problem Solving - Identifies and resolves problems in a timely manner skillfully gathering and analyzing relevant information
  • Planning/Organizing - Demonstrated experience setting goals and objectives and planning work appropriately
4

Strategist, Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of strategist, marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for strategist, marketing
  • Create free resources like ebooks, interactive content experiences, quizzes, ., that drive qualified leads
  • Conduct keyword research to find SEO long-tail and short-tail keyword opportunities to capture and increase share of voice and awareness of Global Freshman Academy
  • Build a content success reporting dashboard using an enterprise tool like Brightedge
  • Work with the Demand Generation team to help create and execute email nurture strategies and other inbound marketing campaigns
  • Collaborate with Product Marketing to create sales-enablement collateral to empower the business development and sales teams
  • Work within a Drupal CMS to publish new content to web environments
  • Responsible for final oversight of marketing content ensuring compliance with project description specifications, editing grammar and punctuation, writing style, content accuracy and department requirements
  • Edits or rewrites existing content
  • Working knowledge of and streamlining programs
  • Manage product backlogs, and IT solutions for activating and optimizing technologies in support of agency sales and servicing applications
Qualifications for strategist, marketing
  • Bachelor’s degree in Marketing or Business highly preferred, MBA a plus
  • Financial services marketing and/or recruiting experience preferred
  • Good project management skills, including the ability to multi-task effectively
  • Ability to manage changing priorities and deadlines, while maintaining flexibility
  • Ability to work with creative agencies to create compelling social media posts and blogs viewed by candidate pools
  • BA/BS or four (4) plus years equivalent work experience in developing content
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Strategist, Marketing Job Description

Job Description Example
Our company is looking for a strategist, marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for strategist, marketing
  • Web-Based Marketing
  • Communicates with other related departments/external resources to coordinate work and resolve issues as needed
  • Leads/contributes to process and other improvements based on evaluation of existing programs, procedures and business needs
  • Prepares reports and other information summarizing work activities and reports results to peer groups senior management
  • Create and update LevelEleven’s marketing collateral, emails, webinars, presentations
  • Develop strategies that support business growth, including copy and visual strategy
  • Independently manage multiple projects from creative to development
  • Track, measure and evaluate marketing results
  • Ensure compliance with all relevant federal / state insurance and security regulations, as they relate to sales and marketing material development and distribution
  • Work with creative team to develop marketing and training materials
Qualifications for strategist, marketing
  • Demonstrates exceptional verbal and written communications, strong business acumen, interpersonal skills, be a team player, consensus builder and persuasive presenter
  • Demonstrated competency in Microsoft Office applications, research/analysis tools
  • Candidate must be willing and able to travel between Chilton, Newton and Hackettstown on a regualr basis
  • BA/BS in a prestigious university
  • A minimum of 5 years’ experience, ideally with a background in content marketing
  • Strong verbal and written communication skills, including the ability to influence others with diplomacy and tact

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