Content Strategist Job Description

Content Strategist Job Description

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Content strategist provides editorial content and strategic recommendations for projects while ensuring consistency with content standards and best practices.

Content Strategist Duties & Responsibilities

To write an effective content strategist job description, begin by listing detailed duties, responsibilities and expectations. We have included content strategist job description templates that you can modify and use.

Sample responsibilities for this position include:

Assist the digital team with SEO and keyword selection and measurement as appropriate
Provide Wiki content best practices to guide projects and operational updates
Turnaround daily segments that are highly shareable online and on social media
Work with SEO, Internet, data teams, to establish KPIs to measure performance
Monitors, evaluates and conducts end-user analysis, search engine optimization research and competitor analysis on an ongoing basis (of others in the Financial Services industry general digital technologies best practices)
Omniture, Chartbeat, Scarborough, ComScore (where available) and emerging analytics tools
Lead evaluation of new tools and coordinate training
Effectively partner with sales, marketing and PR teams to set a digital content strategy that is in line with sales and marketing objectives, and the broader business strategy
Develop the Content Strategy and Digital Roadmap that is Channel and Country specific
Establish key performance indicators, capture baseline activities and measure results of the published content

Content Strategist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Content Strategist

List any licenses or certifications required by the position: PMP, IP

Education for Content Strategist

Typically a job would require a certain level of education.

Employers hiring for the content strategist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Communications, Journalism, Marketing, English, Education, Communication, Business, Writing, Technical, Design

Skills for Content Strategist

Desired skills for content strategist include:

SEO
CSS
UX best practices
HTML
Social media
Google Analytics
Best practices
Financial markets
Mobile first and responsive content strategies
Tools

Desired experience for content strategist includes:

Work with reporters and photographers to identify databases, public records, and sources for hard and investigative news
Consistently deliver clear revelatory findings unique in the community
Plan for mobile first, but determine the best storytelling approach and what assets the reporter and photographer must gather to produce content that is complete, full of voice, authoritative and shareable
Oversee the weekly and monthly plan for the four reporters under her or his supervision
Ensure each reporter/photographer is the news leader in his or her field
Help guide key preps coverage that will include naming all-state teams and assisting in coordination of annual awards dinner that is a marquee event for The Clarion-Ledger

Content Strategist Examples

1

Content Strategist Job Description

Job Description Example
Our growing company is looking to fill the role of content strategist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for content strategist
  • Utilize an understanding of target markets to set the tone of the content, ensuring copywriting and content standards are maintained, and developing a consistent "voice" throughout the Wiki site
  • Create recommendations for Wiki content based on business and user needs
  • Assess business goals, user needs, content requirements, and content sources
  • Provide the background research and analysis that stakeholders need to make smart decisions about content
  • Develop content strategy and contribute to content management planning
  • Contribute to editorial guidelines and content processes
  • Edit and proof content as needed
  • Build and manage the content roadmap for a business unit
  • Determine the mix between brand generated and third-party content
  • Align impactful content types with specific points of the customer journey
Qualifications for content strategist
  • Define, document, and maintain guidelines for content and metadata
  • Be an evangelist for all things content
  • High level of collaboration with multiple content strategists, IAs, designers
  • Ongoing collaboration with copywriters/content creators
  • Develop content strategy for complex informational interfaces (transactional websites, intranets, knowledge management systems)
  • Concept, Research and Write ideas and stories for video
2

Content Strategist Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of content strategist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content strategist
  • Collaborating with UX/UI Designers, Content Strategists, Producers, and Researchers on multi-device experiences for online and mobile banking, financial education, product information, tools, and applications
  • Write clever, emotional, comedic, or inspiring GFX copy to tell a story visually
  • Use photo/video sources such as Getty help tell your story
  • Oversees quality coaches, reporters, and photographers in establishing each journalist’s weekly and monthly strategic plan
  • Map out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why
  • Develop a functional content calendar
  • Manage the RFP (request for proposal) process from a creative standpoint, from organizing brainstorms to writing response copy, working on decks and PDFs, and executing the final response sent to the client
  • Work with sales, product and editorial teams on special projects
  • Complete pitches and presentations for new business opportunities
  • Manage the RFP (request for proposal) process from a creative standpoint, from organising brainstorms to writing responses, working on decks and PDFs, and executing the final response sent to the client
Qualifications for content strategist
  • Looking for a content strategist that has experience working with a Content Management System (CMS) environment
  • Two to four years of magazine, website, or blogging experience
  • A passion for video is a must but a specific video background is not required
  • Comfort with the fast pace of web video
  • Content Strategist with retail category experience, or comparable experience
  • A bachelor’s degree or higher in Journalism, Communications, English or related field is required
3

Content Strategist Job Description

Job Description Example
Our company is looking for a content strategist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for content strategist
  • Manage social media strategy, creates campaign ideas, plans content to appeal to target personas
  • Lead industry analysis to identify and disseminate best practices
  • Collaborating with customer experience (CX) Designers, Content Strategists, Producers, and Researchers on multi-device experiences for online and mobile banking, financial education, product information, tools, and applications
  • Creating engaging short-form content that can be transmitted to target audiences through a variety of internal and external communications vehicles such as newsletters, emails, and social media posts
  • Expanding and coordinating the use of social media to build greater awareness of the accomplishments, strategies, news/information, and stories from the School of Public Health
  • Experience in creating a social media presence for an organization
  • Partner with product managers, internal business stakeholders and functional teams to define content requirements and strategy
  • Establishes and enforces journalistic standards – quantity and quality
  • Direct the message hierarchy, content types , tone, voice and creative interpretation of content so it is on brand and aligned with marketing objectives
  • Identify, manage, and structure engaging and contextually-appropriate content
Qualifications for content strategist
  • High e-business experience
  • Experience in managing teams is a plus
  • Ability to think outside the box to find the needle in the haystack of user-generated content that answers clients’ needs
  • Work at a desk for long periods of time
  • Work at a computer for long periods of time
  • Standing at events for long periods of time
4

Content Strategist Job Description

Job Description Example
Our company is looking to fill the role of content strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for content strategist
  • Collaborates with the UX team on content organization, navigation, site maps, and information design
  • Regularly audit and inventory online content to identify gaps in quality, compliance, standards, and branding
  • Develop content matrices and calendars to track and manage content updates
  • Lead efforts to identify new content/communication opportunities, repurpose existing content, and other creative ways to create more meaningful user experiences and efficient processes
  • Clearly present content strategies, with focus on storytelling
  • Work with copywriters and editors to ensure that copy meets strategic objectives, business requirements, and digital principles
  • Leads efforts to continuously improve digital content, including mining user data and research and conducting competitive assessments
  • The over arching Content Marketing strategy of reactive and proactive programs centered around branded content – both social and video based content
  • The articulation and formal write up of creative mission statement for each outgoing program
  • Developing the materials needed to present and pitch these ideas
Qualifications for content strategist
  • Use agile approaches and methods in order to experiment and learn
  • Please include a link to samples of your work that show a breadth of experience across a range of content types, like user interfaces, microcopy, user education, direct or transactional emails, style guides or product launch content
  • Familiarity with Search Engine Marketing and Optimization strategies
  • Experience working with digital advertising agencies or consultancies is preferred
  • Ensuring that the aforementioned mission statement is aligned with what the Talent teams can confirm our influencers will do
  • Using data to both prove and be the inspiration of brand content concepts
5

Content Strategist Job Description

Job Description Example
Our company is growing rapidly and is hiring for a content strategist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for content strategist
  • General marketing and social media strategies
  • The ability to successfully write for the desired media (online content, marketing copy, informational/journalistic content, blog posts, social media)
  • Overseeing creative strategy from ideation, to pitch, through execution
  • Organizing programming based franchises for pro-active pitches - primarily focused on key client categories
  • Developing tent-pole, seasonal packages ever-green ideas to “stock the shelves” for pro-active use
  • Ability to attend client senior level client meetings and present concepts you have developed
  • Develop overall schema for organizing and developing content
  • Use CMS to build Web pages
  • Work closely with UX Architects and Visual Designers to create user experiences that are intuitive and easy for customers to use
  • Intake and understand complex requirements and problems and distill the appropriate customer-centric solution
Qualifications for content strategist
  • 5 years' working experience, contributing to successful transformation of digital experience(s) within large organisations, developing publishing strategies
  • Live and actively participate in the digital world already (blogs, Twitter)
  • Have a flair for writing, and also deeply appreciate the nuances of brand authenticity and voice
  • Passionate about learning about new industries, topics and trends
  • Eager to find how to tell client stories in a fresh and interesting way that's relevant to the online communities in which clients play
  • As much a visionary as you are a strategist

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