Brand Strategist Job Description

Brand Strategist Job Description

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Brand strategist provides insight on emerging trends and online media developments as they affect public relations and marketing.

Brand Strategist Duties & Responsibilities

To write an effective brand strategist job description, begin by listing detailed duties, responsibilities and expectations. We have included brand strategist job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead independent and client-briefed strategic initiatives on key projects in partnership with department head
Inspiring clients in both internalizing the insights and enabling a translation into action
Insights.Synthesize discovery learnings and develop insights to inform marketing recommendations
Brand strategy and marketing plan
Creative brief.Develop concise creative brief with insights and background for the creative team
Create a roadmap which details strategy, execution (type, frequency, content, tone ), and tracking of social media content to the various channels
Design, develop and execute the division's employment branding strategy, in conjunction with company goals and strategic direction
Develop and distribute internal and external communication through a variety of methods (email, print, webl, social, video, and in-person) to successfully deliver information to appropriate audiences
Identify target talen audiences and develop marketing strategies that effectively promote the employment brand to increase applicant flow, create talent communities, and drive engagement with candidates
Create relevant and compelling employment branding marketing materials, including job ads/postings, and candidate communication materials

Brand Strategist Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Brand Strategist

Typically a job would require a certain level of education.

Employers hiring for the brand strategist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, Advertising, Journalism, Education, Public Relations, MBA, Business/Administration, English

Skills for Brand Strategist

Desired skills for brand strategist include:

Online advertising industry
Category and competitive activity and keep a finger on the pulse of existing and emerging consumer and cultural trends
Admissions
Alumni relations
Fundraising marketing
Key
Twitter - as both a user and as a marketer
Adobe PDF writer applications
Associated fields desired
Brand trends

Desired experience for brand strategist includes:

Advocate for HMI and HMI processes/policies
Maintain strong level of accuracy in all deliverables
Able to prioritize and organize projects for self and Assistant Brand Strategist
Foster strong working relationship with Brand and client teams
Keep Media Planner abreast of workflow, project status and due dates
Learn HMI process, systems and internal tools

Brand Strategist Examples

1

Brand Strategist Job Description

Job Description Example
Our company is looking for a brand strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand strategist
  • Serve as company ambassador with government agencies, professional networking groups, and community resources
  • Establish measurements and track performance of employment branding strategies
  • Collaborate with Human Resources team to evaluate, refine, and create internal employment communication, including divisional announcements, onboarding materials and other internal marketing assets
  • Develop and monitor the effectiveness of engagement strategies in real time with support from the junior team members
  • Conduct field and campaign-related studies, generating reports and insights that will guide the consumer experience design team’s approach
  • Inspire innovation through teamwork - partnering with strategy and creative personnel
  • Develop white papers and presentations to lead annual strategic planning initiatives
  • Lead consumer insights trainings for field staff
  • Collaborate with associated inter-agency teams where appropriate to broaden insights
  • Support and lead concept development and engagement planning sessions
Qualifications for brand strategist
  • Ability to effectively communicate information to management, public groups and/or board of directors
  • Bachelor's Degree (Business, Marketing, Advertising)
  • Previous relevant internships / work experience
  • Basic understanding of media math and terminology
  • Ability to effectively interact with other Horizon departments
  • Proficient to Advanced in Excel
2

Brand Strategist Job Description

Job Description Example
Our innovative and growing company is looking for a brand strategist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand strategist
  • General client presentation development and participation
  • Convey client feedback to the product team
  • Proactively identify opportunities to implement a more strategic marketing methodology
  • Conducting open-ended work sessions with clients, stakeholder interviews, primary and secondary research
  • Defining the strategic frameworks that solve those challenges — including forward-thinking business planning documentation, marketing and communications strategies and overarching communication plans
  • Shaping insights based on primary and secondary research and data analytics (web, social, ) in order to analyze behavior, values and needs
  • Creating end-to-end digital programs — from planning to creation to measurement
  • Partnering with cross-disciplinary strategic teams — of User Experience (UX) social and content strategists — to implement marketing solutions
  • Evaluates critiques and provides constructive feedback to the creative team on their work
  • Analyzes reports and presents program results and makes recommendations for future projects
Qualifications for brand strategist
  • Familiarity with Nielsen systems (NNTV, NPower) and competitive databases (Kantar, Monitor Plus)
  • Knowledge of the general media landscape, especially Television
  • At least 1-2 years media planning experience
  • Proficiency with basic analytical tools (MRI/Simmons, R/Fs)
  • Comfort working in the adult tobacco category, adult beverage category, with a variety of cutting-edge consumer lifestyle brands
  • Proven track record of delivering research and insights projects from brief to conclusions presentation
3

Brand Strategist Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of brand strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand strategist
  • He/she will have a track record of success and an entrepreneurial drive for learning that will allow them to quickly get up to speed on our products and begin generating revenue
  • Development of ideas and marketing strategy, writing creative briefs
  • Presenting work and recommendations to clients
  • Overseeing and managing client relationships
  • Applying statistical analyses to consumer brand data using tools such as SPSS and Microsoft Excel
  • Closely collaborating with the Brand Planning department by providing analytic brand insights that drive brand and advertising strategy development for our clients new business prospects
  • Partner with creative to provide consumer insight, food for thought, additional inspiration, , during the creative development process
  • Assists with strategic brief for creative team
  • Completes social/digital audits of competitor and client brand presence
  • Researches athlete stories to add subject specificity to to content ideas
Qualifications for brand strategist
  • Crackerjack communication skills, including ability to find the best approach to verbally & visually communicate an idea AND articulately present it to other team members, clients, and strategic partners
  • At least 5 years digital sales experience required
  • In depth knowledge of online data tools including Google Analytics, Comscore, Nielsen
  • A track record that demonstrates strong skills in evaluating and directing creative work
  • Expertise in role of branding in digital UX, best practices in digital media
  • Experience working both for and with agencies (branding, advertising/DM, DM, digital, content)
4

Brand Strategist Job Description

Job Description Example
Our company is looking to fill the role of brand strategist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for brand strategist
  • Stays abreast of social/digital trends for potential execution of creative ideas
  • Attending new business meetings or pitches
  • Interviewing new writers
  • Presenting company initiatives to clients
  • Synthesize analysis from discovery to completion using a combination of both primary and secondary research
  • Analyze brand initiatives and reporting results and opportunities for refine to market leadership
  • Design new methodology to measure and evaluate the efficacy of existing branding strategy
  • Develop sponsorship strategy, KPIs and engagement planServe as the primary conduit between the company and the sponsorship representatives
  • Oversee all phases of sponsorship activation from promotional planning, research, design, content development, execution, and ongoing analysis
  • Develop engaging activations that result in lead generation, customer research and promotion of Georgia Power products and services
Qualifications for brand strategist
  • 3+ years experience in digital media, preferable in a digital video or alternative digital entertainment business
  • A strong background in content strategy and brand management, encompassing all aspects of ideation through to execution and reporting
  • Experience writing consumer friendly editorial copy for social, e-mail, and blogs
  • Data driven, strategic thinker with the ability to develop strong business cases and plans for execution
  • Experience working in marketing for video game or other entertainment verticals is a strong plus
  • Supporting a roster of between 15 – 20 clients that may change on a quarterly basis
5

Brand Strategist Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of brand strategist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for brand strategist
  • Support and participate in property/vendor status calls, meetings and discussions as needed to move the sponsorships forward
  • Create strategic roadmaps for each sponsorship, ensuring consistent messaging supports overall company objectives
  • Assist in sponsorship contract renewals and facilitate engagements with legal, supply chain and accounting
  • Manage agency, partnership and vendor relationships
  • Collaborate with other departments to ensure products, services and programs are incorporated into messaging
  • Oversee and management of budgets including estimates, invoices, media trafficking, and business planning
  • Advise and inform manager on all sports sponsorship events, activations and creative
  • Research and uncover metrics and data points that will track ROI and engagement levels
  • Great Big Story, the global video storyteller for the intellectually curious, currently has an opening for a Brand Strategist to help lead our brand partnerships in the Midwest
  • This position will report to the SVP, Sales and Brand Strategy
Qualifications for brand strategist
  • Prospecting new clients, including the ability to qualify and close new accounts
  • Effectively prepare for and manage business meetings
  • Strategically and creatively build pipeline and maintain a high level of activity
  • Host online, phone and in-person presentations
  • Provide prompt phone/email follow up to all inbound inquiries and properly document and track activity
  • Build, maintain and develop knowledge to become an expert on social media, content Marketing, mobile and digital video

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