Brand Manager / Senior Brand Manager Job Description

Brand Manager / Senior Brand Manager Job Description

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Brand manager / senior brand manager provides direction, feedback and clarification of national strategies for store management teams, including all aspects of the marketing plan and marketing mix (communications, media, public relations, CRM, direct marketing, loyalty marketing, and market research).

Brand Manager / Senior Brand Manager Duties & Responsibilities

To write an effective brand manager / senior brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included brand manager / senior brand manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage communications across titles and implement consumer and trade plans for all aspects of the brands across multiple platforms - digital, print, video and events/conferences
Partner with the Education Director of Client Solutions as needed
Assist brands in creation of technology-based training for Kendo brands
Research techniques, trends, ingredients, and technologies and communicate findings to team members as needed
Conduct regular check-ins and development conversations with Education Brand Managers
Lead the development and delivery of the global MR PORTER advertising campaign
Identify insight-driven business opportunities to help drive brand equity, awareness and revenue globally
Evolve concepts and tests into fully developed proposals and global launches
Amplify new and existing partnerships and activities across different teams and territories
Enable regional teams with global toolkits, central support and sharing and reapplication of ideas

Brand Manager / Senior Brand Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Brand Manager / Senior Brand Manager

List any licenses or certifications required by the position: B2C, PMP, IPHA, ABPI

Education for Brand Manager / Senior Brand Manager

Typically a job would require a certain level of education.

Employers hiring for the brand manager / senior brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Science, Management, Business/Administration, Education, English Writing, Economics, Communication

Skills for Brand Manager / Senior Brand Manager

Desired skills for brand manager / senior brand manager include:

Medical device
Pharmaceutical industries and legal/regulatory requirements
Healthcare environment and evolving landscape
Full marketing mix
Consumer Product Goods Industry
Procedures used to drive increases in volume and brand equity
Strong strategic and analytical skills
Ability to apply basic marketing concepts used in the development of marketing plans
Current/relevant artists and industry trends
Packaging research methodologies and the practical integration experience

Desired experience for brand manager / senior brand manager includes:

Strong creativity and commercial awareness
Must have a minimum of 5 years of relevant brand management experience including strategy, brand building, new product development, launch activation creative development and execution
Experience in the beauty industry with emphasis on Color is a plus
Project management skills with experience energizing, providing direction and leading a large, experienced cross-functional skincare team through the development and execution of multiple new product launches in a fast pace environment
5 years in the beauty industry, Skincare experience a bonus
Strong Project Management Skills, running projects from end to end

Brand Manager / Senior Brand Manager Examples

1

Brand Manager / Senior Brand Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of brand manager / senior brand manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for brand manager / senior brand manager
  • Strive for cross-functionally integrated marketing platforms to ensure excellence in end-to-end execution with close coordination with K&I, Commercial, PAC, Technical, Finance, Legal and the Bottlers
  • Work in collaboration with IMC teams to drive best-in-class connections planning with constant experimentation to raise the bar with the support of the BU expertise
  • Become the ambassador for his/her brand in internal forums
  • Ensure productive and effective use of System marketing investment, with good understanding of System P&L
  • Work collaboratively with commercial team to provide input in BPPC decisions
  • Partner with Franchise leadership to drive system alignment and execution behind strategic pillars
  • Drive a culture of continuous learning and improvement through tracking, reporting and analyzing brand KBIs and After action reviews
  • Portfolio & Category Growth Strategy
  • Lead Marketing Plans & Calendar including local developments and DMI management
  • Manage the preparation of communications materials for executive interviews, presentations, Write regular press releases
Qualifications for brand manager / senior brand manager
  • Comfortable working in matrix teams
  • Strong analytical skills, logic thinking
  • Experience with Nielsen or iri, BASES and other quantitative research tools
  • Minimum 5 years experience in brand management with a marketing emphasis
  • Respect for anime and its lifestyle and culture
  • Business, brand and category analysis translated into recommendations
2

Brand Manager / Senior Brand Manager Job Description

Job Description Example
Our company is hiring for a brand manager / senior brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand manager / senior brand manager
  • Cross functional and commercial leadership
  • Ability to manage multiple stakeholders (internal & externally)
  • A passion for innovation and be open and agile to enable the business in a strategic way
  • Further development for writing, advertising and media brief
  • Further development for briefing agency on product concept, theme and budget
  • Has complete ownership of the project planning and implementation required to achieve the targets and intentions of the brand strategy
  • Discuss, agree with immediate superior and fine-tune brand strategies and plans for each brand handled, which clearly sets out in detail the strategies and quantifies, specifies key objectives and spends for each part of the marketing mix to achieve those objectives
  • Using the core communication strategies as a basis, recommend guideline, agree with immediate superior and fine-tune briefs to external agencies
  • Milka
  • Lead brand strategy execution ensuring timeline and budgetary constraints are met and setting and meeting KPIs
Qualifications for brand manager / senior brand manager
  • Have good understanding and application of marketing mix management - communication, promo planning and execution, pricing, basics of distribution, channel and demand forecasting
  • Able to apply fundamentals of brand Profit and Loss
  • Experience in Food and Beverage, Sales and/or Commercial (Trade Marketing) would be an added advantage
  • The ability to guide and recognize great work when approaching all aspects of brand and innovation management activities from advertising, copy reviews, package design and new product ideas concepts
  • Propose opportunities for improvement
  • Apply best practices and learning from other parts of the System
3

Brand Manager / Senior Brand Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a brand manager / senior brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand manager / senior brand manager
  • Develop and update consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
  • Leads the discovery and analytical process of understanding consumer needs
  • Leading the strategic brands partnerships plan from Joint Business Plan discussion to on-line/ off-line campaign execution and analysis
  • Manage cross-functional marketing campaign development and implementation internally with the commercial/ marketing teams and externally with the brands partnership team
  • Leading a small team of young and dynamic Brand Partnership Analysts and Managers
  • Leads and executes on brand strategy for assigned brand(s), including oversight for all marketing communications, advertising and adherence to brand standards
  • Leads advertising campaigns for assigned brands through oversight of both agency teams and internal teams
  • Manages all media campaigns and plans for assigned brands, partnering with marketing managers and PR agencies to identify and track media opportunities, including article placement, story ideas, and thought leadership
  • Maintains positive relationship with the field marketing, category management and other functional areas to ensure they are provided with marketing content to meet needs and deliver on marketing objectives
  • Creates key marketing messages for assigned brand(s) in alignment with brand strategy
Qualifications for brand manager / senior brand manager
  • 3-5 years’ experience in marketing/Brand Management in the FMCG Company
  • Knowledge of the Marketing “tool-kit”
  • Experience of working with the supportingATL/ BTL/POS agencies
  • Understand the basics of the brand management (Brand positioning, Target Audience)
  • Brand and creative sense
  • High influencing skills to coordinate the function to execute the brand plans with excellence
4

Brand Manager / Senior Brand Manager Job Description

Job Description Example
Our company is hiring for a brand manager / senior brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand manager / senior brand manager
  • Negotiate Media Planning discounts/advantages on behalf of the company
  • Brand Management experience within the Australian pharmaceutical industry
  • Expert knowledge and experience in product launches
  • Excellent communications skills, taking a collaborative and inclusive approach to working relationships
  • An ability to turn data into insights
  • Bachelor's Degree qualification or higher in marketing or science related discipline
  • Develop annual brand plan
  • Develop innovation strategy and 3-year calendar
  • Conduct market research and data analysis to identify insights, needs and opportunities
  • Take projects through the Stage Gate process
Qualifications for brand manager / senior brand manager
  • Support the development of the growth roadmap and collaborate with the wider business on both a local and regional level
  • Minimum 7 years of marketing experience, ideally in a top CPG company, with history of demonstrated success
  • Cross functional and agency collaboration and leadership
  • Positive attitude in face of adversity to effectively progress work, delivering on commitments
  • Compelling communications (written and verbal)
  • Bachelor degree in Marketing/Business Management or related discipline obtained from a recognized University
5

Brand Manager / Senior Brand Manager Job Description

Job Description Example
Our growing company is looking for a brand manager / senior brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for brand manager / senior brand manager
  • Assists Brand Marketing Director in the development of strategies to drive long-term P&L improvement
  • Leads management of brand research projects
  • Serve as a passionate steward, advocate and gatekeeper for brand/product
  • Lead the development of the Brand Plan and measure the delivery of the tactics
  • Innovative tactics for the local market
  • Responsible for Multi-stakeholder initiatives
  • Manage materials for conferences & sales training pieces and initiatives
  • Organise internal campaigns and meetings & Ad boards and market research
  • Budgetary responsibilities for ensuring promotional activities are within agreed spending limits
  • Select and manage external agencies required to support marketing initiatives
Qualifications for brand manager / senior brand manager
  • 8+ years of relevant experience in B to B tech marketing with preference for Security industry
  • Bachelor’s Degree, with 6+ years related experience in Retail Brand (Presentation), in a retail setting or creative agency
  • Experience with multi-project management and planning
  • 7 to 10 years’ experience in marketing, brand, advertising, copy writing or similar
  • Demonstrated ability to create impactful messaging
  • Strong visual/creative director skills

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