Senior Brand Manager Job Description
Senior brand manager
provides marketing and consumer expertise to the customer to ensure development of integrated business plans to efficiently achieve volume, share and profit objectives.
Senior Brand Manager Duties & Responsibilities
To write an effective senior brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included senior brand manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Manage the Global Campaign and Special Projects budget
Act as a global ambassador for MR PORTER, representing the brand to key partners and brands
Support special upstream brand projects and new business ventures
Lead products pricing and margin review
Develop a local Pacific Calendar alongside Global direction (through SEAPAC) leveraging local opportunities and implementing Global direction
Talent development (10%) – Conduct audit on marketing personnel against agreed role descriptions and competencies
Implement processes and governance models that will enhance collaboration between teams with similar objectives, driving efficiencies and highly impactful output
Work with internal and external research partners to manage the multiplicity of Brand research reports that inform overall brand health
End to end management of Brand, Communications and Sponsorship research tracking studies
Develop annual roadmap
Senior Brand Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Brand Manager
List any licenses or certifications required by the position: B2C, PMP, IPHA, ABPI
Education for Senior Brand Manager
Typically a job would require a certain level of education.
Employers hiring for the senior brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Science, Business/Administration, Management, Education, English Writing, Economics, Communication
Skills for Senior Brand Manager
Desired skills for senior brand manager include:
Healthcare environment and evolving landscape
Procedures used to drive increases in volume and brand equity
Consumer
Ability to apply basic marketing concepts used in the development of marketing plans
Ability to apply basic marketing operating strategies used in the execution of marketing plans
Consumer Product Goods Industry
Current/relevant artists and industry trends
Methods
Strong strategic and analytical skills
Total system operations and drivers of economic profit in leading the creation of system value
Desired experience for senior brand manager includes:
Insight driven approach and ability to use initiative
Good (and working) knowledge of Microsoft Word, Excel, and PowerPoint
Persuading and Negotiating skills to gain commitment around new opportunities and obtain alignment on projects both internally (System) and externally (Resource networks, third-parties)
Marketing experience in the entertainment and/or video game industry
Strong capabilities in data and trend analysis
Profound knowledge of game products and industry technologies, future trends
Senior Brand Manager Examples
1
Senior Brand Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of senior brand manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior brand manager
- Develop base brand messaging and innovation (primarily claims) pipeline for Ensure Direct to Consumer business
- ACTIVATION where the main task is to drive growth in your market by leading the execution of the brand marketing for a brand in line with country commercial strategy as set by the Area
- EQUITY where you will be responsible for delivering Communications excellence for the brand and will work with the agency partners, CMI Team and the selected Communications Lead to develop world class communication for the Brand
- INNOVATION where you will lead the area brand planning and implementation of NPD & EPD projects from Innovation Pack to launch across markets
- Obsess about Small Business Bank consumers – what drives them, where they need help, how we can help them – and extract those insights and learnings to fuel the Small Business Bank marketing strategy
- Work with internal and external stakeholders design and experience of the Program, in order to improve program uptake, customer satisfaction and drive patient outcomes
- Leading a cross-functional team to build and deploy your category growth plan
- Deployment of brand activities to build scale and physical availability
- Work with agency partners to develop and execute activation plans and elements in the brand media plan
- Monitor and keep ahead of category and brand trends using data available and proactively identify any issues & opportunities
Qualifications for senior brand manager
- Cross function and Agency collaboration and leadership
- Graduate with a minimum of 5 - 7 years of experience as a Brand Manager
- Familiar with basic marketing mix (communication, shopper engagement, ground activation, public relations)
- Have led and managed brand building campaigns/ product launches
- Have lead and manage New Product Development (NPD) activation and processes, especially regional engagement and coordination would be an added advantage
- Familiar with basic market trackers and market data
2
Senior Brand Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a senior brand manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior brand manager
- Work with internal and external creative teams to create deliverables that are on brand
- Lead brand strategy development projects
- Produce and maintain core project artifacts including schedules, status reports and surrounding documentation
- Develop strong relationship with global and affiliate marketing external partners (creative and media agencies, etc) to fully leverage their capabilities, driving effectiveness and efficiency
- Lead and collaborate when necessary, with global internal counterparts to ensure alignment with corporate marketing plans
- Work with rapidly changing and growing technology associated with marketing campaigns, knowing how to leverage the various technology mediums including Twitter, Facebook, Snapchat to a wider audience and greater exposure and risk
- Be the primary contact with external stakeholders and properties to ensure strategic alignment and consistency with overall brand marketing strategy Nationally
- Be accountable, along with direct report(s) on the execution and use of all related sponsorships and corporate citizenship programs, platforms and properties
- Endeavor to create engaging and motivating employee initiatives
- Keep budget owners apprised of project costs by sending emails regarding project estimates and updated budget documents
Qualifications for senior brand manager
- 5 or more years of classical brand marketing experience
- Must understand all touch points on the marketing journey, with in-depth expeience in digital marketing
- Must have a generalist marketing background
- Must understand retail channel marketing and channel penetration, including without limitation, Amazon and Best Buy
- Understands the market, the full range of customer and stakeholder needs issues related to the therapy area
- Experience of working in other functions preferred, including sales experience (any industry)
3
Senior Brand Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for senior brand manager
- Ensures consistent brand messaging through partnership with Promotions, Category Management, Digital and other functions
- Maintains media outlet relationships to promote BRSO brands
- Owns and manages media calendar for assigned brands
- Analyze and understand the needs of internal clients
- Lead the development of creative concepts and campaigns
- Work with the other Marcom disciplines to develop integrated marketing strategies
- Build consensus amongst key stakeholders across departments behind stellar creative work and innovative marketing initiatives
- Provide clear direction to broader brand team to ensure brand initiatives are consistent with Annual Operating Plan
- Lead DPSM and pricing strategy for brand
- Collaborates with internal and external strategic business partners to develop joint marketing strategies and plans
Qualifications for senior brand manager
- Be entrepreneur and fast in decision making to react to competitors moves
- 4-5 years of marketing experience in the Pharma industry
- Minimum 2 years of experience within Respiratory area in a similar position with similar duties
- Experience in market research and use of specific tools
- University Degree – Medical or Pharmaceutical
- At least 5 years experience creating and delivering integrated multi-channel (TV, radio, out of home, print, digital media, sponsorships, events, social, PR, and direct marketing) marketing campaigns
4
Senior Brand Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of senior brand manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for senior brand manager
- Develop go-to-market launch plans and oversee execution
- Ongoing business management
- Track brand performance and develop insight-based recommendations for action
- Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives
- As Brand Team Leader (if applicable)
- Participate in the monthly forecasting process with project team leaders and department heads
- Prepare variance analyses of actual financial results to previous forecasts, budgets and prior periods, including preparation of presentations to senior management and board of directors
Qualifications for senior brand manager
- At least 7 years hands-on professional brand management experience in major FMCG multi-national companies
- Result-oriented, ambitious, analytical and presentable
- Able to think strategically and possess strong business acumen
- Strong self-organization ability
- Positive people management experience (not limited to direct supervisionMarketing
- Our “must haves”
5
Senior Brand Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a senior brand manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior brand manager
- Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives
- Manage brand media agency’s workload, ensuring accountability, sticking to workback schedules, managing work flow, and assisting the Media Director with feedback
- Lead the planning and execution of select campaigns that support events, product and partnerships
- Function as a double check on organizational documents – budgets, flowcharts
- Work with the acquisition team on tactical strategy
- Oversee manager role on planning and maintaining local level brand plans for key markets
- Identify and champion innovative brand media opportunities
- Work closely with Analytics to track Brand goals across channels and the funnel
- Monitor media landscape and keep team updated on current trends
- Classic brand management responsibilities will also include strategic planning, managing agency relationships, evaluating creative and brand plans and owning business analysis as part of P&L management
Qualifications for senior brand manager
- Self-motivated and able to execute with limited oversight
- Able to act as a diplomatic change agent in a highly fluid and ever-changing environment
- Able to lead and deliver results- by setting clear priorities and focus on outcomes and impact rather than inputs
- Proven experience building and maintaining positive relationships with key stakeholders excellent problem-solving skills and decision-making judgment
- 30% to 40% (mainly between Singapore and Malaysia, occasional ASEAN trips)
- Min Bachelor degree with at least 8 years of Marketing experience especially in managing category