Senior Manager Brand Job Description
Senior manager brand
provides ongoing key consumer, industry and brand insights and trends to inform digital marketing strategy.
Senior Manager Brand Duties & Responsibilities
To write an effective senior manager brand job description, begin by listing detailed duties, responsibilities and expectations. We have included senior manager brand job description templates that you can modify and use.
Sample responsibilities for this position include:
Sales Targets, Market Share and Patient Contact Lens Fits (new and switch)
Lead a broad range of pitching to support print, digital and social content across a portfolio of brands new revenue streams
Design and report on ad hoc research initiatives across Brand , Advertising, Social Media, Corporate Communications and Citizenship, including design, execute and analyze internal surveys
Lead competitive intelligence gathering for sponsorship and citizenship programs, identifying competitive activity, market gaps and opportunities
Build quarterly updates for Brand, Communications and Citizenship programs
Manage internal report sharing location
Collaborate in the development of the BU Growth Strategy and Innovation Pipeline, and develop the regional aligned version that incorporates the local nuances in order to maximize growth
Participate as a key player in ASEAN BU Marketing, helping develop and deliver the work behind the Shared Bets
Work in partnership with the BU marketing team in helping shape the Global Charters and/or the ASEAN Shared Bets with relevant local insight
Work collaboratively with the technical and finance teams to execute the Global/Regional/BU Innovation, partnering with the BU team for mid-long term bets
Senior Manager Brand Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Senior Manager Brand
List any licenses or certifications required by the position: B2C, PMP, IPHA, ABPI
Education for Senior Manager Brand
Typically a job would require a certain level of education.
Employers hiring for the senior manager brand job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Science, Business/Administration, Management, Education, English Writing, Economics, Communication
Skills for Senior Manager Brand
Desired skills for senior manager brand include:
Full marketing mix
Own functional area
RB consumer to key partners
College student development
Customers
Excel
Athletic experience
Interest
New
Sports/Fitness/Outdoor industry
Desired experience for senior manager brand includes:
Fluent in English (Fluent Arabic will be an advantage)
KSA market experience is a huge advantage but not compulsory
Problem Analysis / Problem Solving
Manage Project Management Process
Determine Financial Impact
5+ years of classical brand marketing experience
Senior Manager Brand Examples
1
Senior Manager Brand Job Description
Job Description Example
Our company is growing rapidly and is hiring for a senior manager brand. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for senior manager brand
- Collaborates with Product Development teams to support strategic new product launch efforts
- Create a brand strategy leveraging our new messaging (customer target, key benefits, creative concepts, routes to market)
- Drive brand growth and integrate company mission into business plans and initiatives
- Lead the annual brand planning process
- Leverage data to identify strategic opportunities by audience
- Work with counterparts in Brand Marketing to ensure all activities are relevant to consumers and build brand equity by tying back to the overall brand positioning and metrics
- Integrate cross functionally with organization to align business opportunities and maximize outcomes
- Manage the consolidation and report out of brand research, including the supervision of the semi-annual brand tracking study
- Development of current and future brand strategies including implementation, and administration of Valspar brand management programs
- Identifies brand growth opportunities
Qualifications for senior manager brand
- Resourcefulness to improvise and adapt to deal with daily challenges via creative problem solving that would make MacGyver proud
- Agency Project Management experience including P&L / budget management
- Experience with Nielsen
- Need to have thick skin, appreciate personality with a purpose, bring good energy and have a good sense of humor (and enjoy long walks on the beach just for good measure.)
- Take appropriate risks and learn from mistakes
- Rapidly implement and commercialize approved ideas
2
Senior Manager Brand Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of senior manager brand. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager brand
- Drive retail product positioning and competitive selling strategies for the brand, provide leadership in achieving the committed market share, revenue, and margin of the product
- Direct the forecasting and analysis of the ongoing business, report monthly results on the brand, and oversee the identification of key segment business drivers, priorities, and growth opportunities
- Establish marketing strategies for the brand, including pricing strategy, distribution channel management, sales development, tactical plan development and execution
- Representing the product brand team Germany in the international region and ensure alignment with international strategy
- Work with UEG team members to develop comprehensive integrated marketing, promotion and event programs that include strategic planning and built-in metrics
- Actively participating in all departmental activities meetings, recruiting initiatives, extra-curricular committees
- Manage the A&P spend, demonstrating agility and flexibility in adjusting to changes as and when required, yet planning spend at a detailed level
- Oversees review of quantitative analyses and high-margin forecasts
- Collaborates with Sales, Operations and Finance to develop cost structure to meet brand margin
- Partners with R&D, Packaging design and Ops on production scheduling
Qualifications for senior manager brand
- Minimum 5 years consumer marketing experience, with a minimum of 3 years traditional brand management experience is required
- Experience with consumer durable goods, and/or consumer packaged goods is preferred
- The healthcare environment and evolving landscape
- Marketing experience, ideally a diverse blend of healthcare and other industries (consumer, media)
- Position requires domestic travels within Ecuador
- A demonstrated ability to influence cross-functional and senior management to impact decision-making is required demonstrated track record in identifying winning consumer insights, growth opportunities, and priorities
3
Senior Manager Brand Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of senior manager brand. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager brand
- Facilitate online brand product training for brokers, sales associates and corporate staff
- Contribute to the development , engagement strategies and creates relevant & memorable brand experiences
- Develops quarterly and annual sales forecasts for assigned brand
- Presents HCP part of annual brand plan to senior management
- Lead the development and execution of marketing plans including pricing, media/activation plans, sales materials, packaging, merchandising, product assortment/distribution
- Grow with us as your goals will be achieved in an environment that cares about career development
- Lead with us as you keep our marketing cutting edge and our consumers excited
- Enrich yourself as you work for a company that delights the world through foods and brands that matter
- Performance of respective brand(s) within the End-Market
- Monitor sponsor/vendor performance
Qualifications for senior manager brand
- Good track record of success in building brands based on consumer insights
- Understand the importance of and master the consumer knowledge
- Marketing experience in the entertainment, consumer product, toy, and/or video game industries
- At least 2 years experience hiring, leading, managing, and coaching high-performing marketing teams
- MBA in Marketing and Strategy
- At least 3 years experience marketing challenger brand or digital products/services
4
Senior Manager Brand Job Description
Job Description Example
Our growing company is hiring for a senior manager brand. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager brand
- Develop ad-hoc financial analysis to support current and emerging initiatives
- Provide accurate monthly financial reconciliations and forecast monthly Brand Financials, incorporating latest volume forecasts, departmental accounting detail reports and billing adjustments
- Forecast monthly and annual Brand volumes, incorporating latest brand trends, environmental influences, sales and production requirements
- Direct all creative and distribution activity associated with Brand's consumer and sales promotion events, including follow through with related activities concerning promotion releases, artwork, contracts, and brand strategy
- Provide control over the disbursement of brand's marketing funds via accurate logging of invoices and approval of charges to appropriate expense accounts
- Handle field sales requests, including special proposals associated with ongoing business, test markets or national promotions, recommending, or assisting the Brand Manager in supporting recommendations
- Active involvement in the annual marketing planning process, providing support for all areas of the plan to include strategy definition, volume and financial projections, consumer plan and presentations to Management
- Develop sound strategic recommendations based on analysis of ongoing trade and consumer promotion programs, assessing the implications it has on marketing strategy and achievement of objectives
- Identify and evaluate changing market and environmental conditions through various market research services, , Nielsen, SAMI
Qualifications for senior manager brand
- Has good field experience in Brand, Marketing Management and/or Consumer Marketing
- Exposure to Small Business consumer segment
- Proven work ethic with the utmost integrity
- Self-motivated, passionate, empathetic, and fun!
- Lives in possibility and enrolls, inspires, and motivates others
- Proficient in both written and verbal communications
5
Senior Manager Brand Job Description
Job Description Example
Our company is looking for a senior manager brand. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for senior manager brand
- Lead development of defined NPDs since concept is qualified up to area launch
- Provide input to GBMM on draft PDB preparation
- Develop volume forecast with powermarkets, providing price and COGs assumptions in line with PDB
- Provide cross functional leadership across lead market marketing, shopper marketing, Supply, SSG/R&D, global CDO, Finance to ensure project is delivered on time, according to the CPS
- Develop Area P&L for Launch Reco, working together with Finance, Supply and Lead markets
- Ensure 2D and 3D packaging development by CDO is in compliance with Area needs
- Provide input to Lead Country Marketing and Trade Marketing teams to guarantee Sales and Communication Plans are included in Area Launch Reco, aligned and approved by CDO and Area Sales team
- Drive Launch Reco development from Product Pack approval, in compliance with Operating Model requirements
- Post-launch evaluation and recommendation for key projects, within one year of launch
- Provide Lapac countries with necessary supports / materials to incorporate projects into local marketing brand plans
Qualifications for senior manager brand
- A minimum of 8 years’ experience in gaming or consumer products industry
- Ability to develop strong working relationships with key business leaders, groups within Consumer NA and key accounts
- Have experience in managing and leading a category and developing the mixes of the category from price, product, proposition, promotions and distribution strategy
- Experience in EMEA Markets – Deep understanding of at least one key market in the regions, UK, Spain, Turkey, Russia, Saudi Arabia, Gulf
- 7-10 years of progressively responsible product management experience in either sports nutrition
- Ideally experienced in the specialty pharmaceutical and/or biotech industries