Marketing / Brand Manager Job Description

Marketing / Brand Manager Job Description

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Marketing / brand manager provides brand status reports to Corporate Brand including plans for new brands, and unique needs effecting social, and digital strategy.

Marketing / Brand Manager Duties & Responsibilities

To write an effective marketing / brand manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing / brand manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage the development of advertising, promotions, media plans, direct marketing and/or PR activities on assigned titles
Drive the execution and implementation of all Brand and Advertising marketing programs
Demonstrated marketing experience and a clear track record of managing media buying/planning
Ability to travel on an ad hoc basis throughout the year
Work with the global and regional Marketing teams, key commercial and product management stakeholders external agencies to create and implement annual campaign plans
Defining the marketing mix to deliver specific campaign objectives such as driving familiarity and consideration of the brand, lead generation, increased awareness and adoption of technology solutions, conversion and retention of business
Respond to bespoke briefs on a global, regional and local basis, propose campaign activities to meet objectives with optimum mix of media, lead the creative process, planning, and execution, post-campaign analysis
Extensive project management involving close, collaborative working relationships with our external partner, Inscape, our internal cross-functional Workspace team
Ensure regional insights are integrated into NB’s global communication planning, through close collaboration
Help facilitate the global sell-in assets and be a key member of sales meeting development and planning

Marketing / Brand Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing / Brand Manager

List any licenses or certifications required by the position: IPHA, ABPI, IAB, PMP, B2C, PMI, ACCA

Education for Marketing / Brand Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing / brand manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Advertising, Communication, Management, Public Relations

Skills for Marketing / Brand Manager

Desired skills for marketing / brand manager include:

Automotive marketplace
Brand strategy and brand positioning development process
FCA products and competitors
Marketing and social media strategies
With an emphasis in hands-on writing of corporate positioning strategies creating differentiated and strong brands
Advertising
Athletic industry and trends in the marketplace
Brand develop and brand management principles and process
CPG / FMCG industry
Competitors

Desired experience for marketing / brand manager includes:

At least 4 years of experience leading brand strategy or product management team on client or agency side
At least 4 years of experience in planning, execution and analysis of marketing programs
At least 4 years of experience in leading creative teams/agencies
Masters Degree in Marketing, Business, Communications or similar field
Solid understanding of Spanish demographics and cultural nuances
Experience in other multicultural marketing efforts in large organizations

Marketing / Brand Manager Examples

1

Marketing / Brand Manager Job Description

Job Description Example
Our growing company is hiring for a marketing / brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing / brand manager
  • Work closely with the creative, demand generation and advertising operations teams to produce creative assets like ad copy, email copy, banners
  • Manages processes to create best-in-class Advertising
  • Successfully manage and deliver marketing tactics for events, conferences, and other brand initiatives across print, digital, video, advertising and PowerPoint
  • Drive and implement new ideas, strategies and plans that will make our marketing outreach innovative and best in class
  • Identify opportunities or validate plans and recommendations through extensive analytics, metrics and market research
  • Engage senior level executives and client teams to sell-in and adopt new marketing ideas and practices
  • Build the strategy for our global content marketing plans and oversee execution of related projects – from developing new content to sourcing content from across the firm and repurposing it for our needs
  • Develop a range of communications (presentations, scorecards, internal plans, Town Halls) to update internal (clients) and external (agencies) stakeholders
  • Ensure consistency across all campaign elements and around the world
  • Pro-actively collaborate with internal stakeholders on related initiatives through self-initiated outreach or formal working groups
Qualifications for marketing / brand manager
  • Microsoft Office and PowerPoint expertise
  • Strong oral and written communication skills and the ability to work well and influence others
  • Expectations for team performance
  • Understanding of customer needs, competitive positioning and storytelling to deliver compelling campaigns
  • Strong interpersonal skills to inspire and build productive relationships with internal and external partners
  • Understanding of metrics , Google Analytics and marketing automation tools is an advantage
2

Marketing / Brand Manager Job Description

Job Description Example
Our growing company is looking for a marketing / brand manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing / brand manager
  • Partner with research team to unearth and implement insights across the org that are leveraged to craft audience, creative, and campaign strategies
  • Manage in bound marketing support for the Advisor Sales Channel by leveraging/managing internal resources/departments and external vendors as required
  • Plan, organize and deliver quarterly thought leadership videos in collaboration with senior members of the investment management team and video production partners
  • Work with cross-functional teams to collect and analyse data on marketing campaigns to determine return on investment and to inform future planning
  • Ensure all client marketing and sales support materials produced meet the established “client first” standards
  • Develop marketing briefs, evaluate copy and creative, manage cross-functional teams, and manage external partners/vendors
  • Develop highly effective global marketing campaigns to achieve set objectives, ensuring compliance with the overall brand and business strategy
  • Work with relevant agencies, stakeholders, and colleagues to manage or support campaigns from concept and content development, design, delivery and deployment
  • Work with local marketing teams at all stages of campaign to ensure campaign meets their needs and is fit for purpose, and is ready to be activated by commercial organization against local market goals
  • Work with Insights team to measure campaigns, report on ROI and results/achievements of product brand and business goals
Qualifications for marketing / brand manager
  • Strong understanding of the Beauty Métier
  • Ability to understand and manage market/consumer research
  • Resiliency and ability to persevere when faced with challenges and obstacles
  • Data Analysis – Ability to evaluate data to draw business implications
  • Market Research – Ability to read and interpret research data
  • Media – Understands media planning, develops and communicates brand communication objectives and strategies
3

Marketing / Brand Manager Job Description

Job Description Example
Our company is hiring for a marketing / brand manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing / brand manager
  • Development and implementation of a clear customer acquisition and retention strategy
  • Manage company's marketing budgets
  • Develop and maintain vendor relationships with suppliers including airlines and tourist boards
  • Oversee all funnel conversion activities, paid and organic
  • Effectively build and manage relationships with marketing contacts, other key stakeholders, at our partner universities to ensure marketing strategy is communicated and secure necessary asset approvals
  • Work directly with Program Operations and GMs on all school-facing priorities to drive program growth
  • Collaborate with global subsidiaries to address global needs and market feedback
  • Working directly with designers to develop brand assets to be used both internally and externally
  • Collaborate with the Director of Brand Marketing to align on seasonal marketing messages and creative approach
  • Champion new product segments, being the cheerleader for new businesses, ensuring they remain front and center
Qualifications for marketing / brand manager
  • Relevant and current knowledge of industry, market trends, and marketing strategies
  • Relevant and current knowledge of the industry, market trends and strategies
  • Consumer brand experience preferred
  • Experience developing marketing and sales presentations using PowerPoint and a variety of PC & MAC applications
  • Management experience preferred (1 or more direct reports)
  • 8+ years experience in developing and executing consumer marketing campaigns to drive adoption
4

Marketing / Brand Manager Job Description

Job Description Example
Our company is hiring for a marketing / brand manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing / brand manager
  • Assist with development of a communication strategy of the game (PR, packaging, advertising, online)
  • Key owner and contact for the BSI brand identity
  • Create a brand plan and strategy, ensuring all aspects of BSI’s services are aligned with the ethos and goals of the brand
  • Contribute to the development of one-BSI BSI’s value proposition in collaboration with the rest of Group Marketing
  • Developing and maintaining a distinctive and engaging brand proposition, including visual identity and tone of voice
  • Develop content and material to help leverage the value of our service offering through the use of our logos and develop a brand hierarchy for sub-brands
  • Maintain/update the Brand Identity Guidelines ensuring optimum usability for BSI staff & creative agencies
  • Maintain/update all client logo guidelines
  • Create brand marketing material artwork, brand assets and other artwork as and when requested
  • Champion of the brand internally making sure all colleagues and business streams understand the brand, its goals and work within guidelines
Qualifications for marketing / brand manager
  • Must have substantial operational/executional experience in activating Media plans, Digital and Social programs, PR/sponsorships and events
  • Highly results-oriented and a motivated self-start
  • Must be a proactive team leader who is adept at managing multiple priorities
  • Strong verbal and written communication skills with the ability to communicate across all stakeholder groups including small and large group settings
  • Bachelor’s Degree in a related field and/or comparable experience is required
  • Highly results-oriented and a motivated self-starter
5

Marketing / Brand Manager Job Description

Job Description Example
Our company is looking to fill the role of marketing / brand manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing / brand manager
  • Communicate performance metrics with stakeholders on analytics of creative performance
  • Direct evolution of brand guidelines and communicate to stakeholders to ensure on-brand executions
  • Provide day to day oversight of Sr
  • Conceive, develop and articulate new programs, initiatives, ad products and media solutions for the Shelter brands
  • Build compelling brand-specific sales materials and programs that are customized for relevant advertisers and categories
  • Serves as a champion/brand ambassador to Category Sales/Marketing to keep our brand portfolio front-and-center
  • Supports Category Sales/Marketing through ideation program development, RFP fulfillment
  • Work cross-functionally with Sales, Account Management, Design and other Marketing teams to identify areas for growth and new opportunities
  • Liaise and collaborate with editorial on new concepts that can be brought to market and executed, to both create excitement and drive revenue
  • Build and maintain relationships with third-party organizations and vendors to enhance Brand Marketing’s arsenal of marketing programs and partnerships
Qualifications for marketing / brand manager
  • Multiple years of dedicated recruiting experience, focused in employer brand, recruiting programs and/or recruiting technology
  • Multiple years of experience directly mentoring and developing talent
  • Must demonstrate passion, energy and high integrity
  • Consistent, regularly scheduled attendance is considered an essential function of this job
  • Openness to flexibility on hours, and on weekends, sometimes with short notice
  • BS/BA degree in Business, Communications or Marketing

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