Manager, Brand Marketing Job Description

Manager, Brand Marketing Job Description

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Manager, brand marketing provides media buying and planning services for marketing and communications teams across the company in print, digital, and social platforms.

Manager, Brand Marketing Duties & Responsibilities

To write an effective manager, brand marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, brand marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Lead in creating consumer and trade marketing materials, presentation decks, and Industry/category analyses
Work with Operations to ensure timely delivery of materials (art assets, copy of film, BOM)
Manage the relationship with the local distributor for Reebok SA and with them sharpen the Brand positioning/perception
Support the development and execution of a comprehensive US marketing plan for a branded product, including establishing optimal business models, business plans, competitive strategy development, pricing analysis, sales/revenue forecasts
Develop, implement and monitor promotional activities such as literature, sales support materials, physician communication materials and other promotional programs
Interact with physicians, patients, marketing colleagues, sales force and internal support areas
Develop sales support in terms of product/market introductions, sales training programs and regular communication with sales force and key clinician
Devise product marketing strategies to achieve the business goals and objectives of the company in the different specialty therapeutic areas
Identify and discover new product opportunities and target markets that are consistent with the company's strategic plans
Direct the analysis, planning and implementation of the marketing strategy to achieve maximum penetration of existing products into targeted markets

Manager, Brand Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Brand Marketing

List any licenses or certifications required by the position: IPHA, ABPI, IAB, PMP, B2C, PMI, ACCA

Education for Manager, Brand Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager, brand marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Advertising, Communication, Management, Public Relations

Skills for Manager, Brand Marketing

Desired skills for manager, brand marketing include:

Social media and digital platforms
Target consumer
Gaming business
Gaming business and games-as-a-service
COE capabilities
Manages the timeliness and quality of all COE deliverables
Video game market and industry
Athletic experience
Customers
Full marketing mix

Desired experience for manager, brand marketing includes:

Promote and utilize analytic methods to establish/evaluate all marketing programs, including analysis and recommendation of new strategic opportunities
Develop, implement and evaluate promotional strategies
Develop strong cross functional relationship with Sales, R&D, Regulatory Affairs, Business Development, Manufacturing and other functions/regions in the development and execution of marketing and product strategy
Partner with business analysts to develop strategies for reaching the desired Hispanic target
Develop creative briefs and lead work through agency partners and internal creative teams, representing consumer target and needs balanced with business strategy
Manage and consolidate input from cross-functional stakeholders (business partners, creative teams, legal, compliance)

Manager, Brand Marketing Examples

1

Manager, Brand Marketing Job Description

Job Description Example
Our company is looking to fill the role of manager, brand marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, brand marketing
  • Support creative development process
  • Track media plans and execution
  • Manage brand marketing budget
  • Partner effectively with external agencies and internal teams
  • Measure impact via external research and internal tracking
  • Responsible for the management of existing products, the go to market launch of new products and for contributing to the development of Marketing programs for existing and new products
  • Work with the Business Marketing Manager and 3rd party agencies to implement all aspects of the annual marketing plans
  • Promote, drive & maintain the brand in Ireland and Internationally, maintaining and growing our market leadership positions
  • Manage the planning and activation of sponsorship activity
  • Understand the customer needs, competitive landscape, and market environment
Qualifications for manager, brand marketing
  • Work closely with Brand performance team on brand and model analytics
  • Manage launch timelines to ensure key milestones are understood and being delivered upon
  • Collaborate with inter-department disciplines, to ensure their plans directly support priorities/assignments
  • Passionate about brand marketing and prior agency/marketing experience
  • Familiarity with third party data and insight providers, ie
  • Bachelor’s Degree with 5 years of experience in marketing, advertising or brand management capacity
2

Manager, Brand Marketing Job Description

Job Description Example
Our company is looking to fill the role of manager, brand marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, brand marketing
  • Provide launch plans, yearly and seasonal marketing initiatives, according to the timelines established by the Global Marketing team
  • Amplify new and existing global partnerships and activities across different teams and territories
  • Work across other disciplines to ensure all activity is cohesive and maximized acorss all channels
  • Manage the Global Campaign and Special Projects budget ensuing budget is maximized and distributed across all key markets
  • Act as a global ambassador for The Outnet, representing the brand to key partners and brands
  • Identify short and long term marketing goals
  • Develop and lead a marketing team [inclusive of agency partners] that will execute against the strategic marketing plan and Global brand direction
  • Develop a culture of continuous and dynamic improvement via a robust test, learn and optimise plan for all forms of communication
  • Drive innovation to position The Outnet as an industry leader in brand marketing
  • Activation – Create architecture of “when & where the story is told” – execution of global campaign asset
Qualifications for manager, brand marketing
  • Managing against budgetary limitations and adaptability to changing conditions
  • Product management role at a games and/or toy company strongly preferred
  • Knowledge of/familiarity with content streaming and the key players (content providers, device manufacturers, retail establishments)
  • Able to act autonomously, manage multiple tasks/projects simultaneously and excel under pressure
  • Proficiency with Adobe Creative Suite preferred
  • Minimum required experience -- 5 years consumer products marketing and/or retail marketing or advertising agency experience
3

Manager, Brand Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, brand marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, brand marketing
  • Understand upcoming news and product initiatives and develop a comprehensive content strategy to drive regular readership
  • Brand Advisor
  • In conjunction with your Marketing Director, you are responsible for marketing for a brand or group of brands in the market with responsibility for activation excellence of Area Powerbrand plans
  • Own key relationships with strategic cross-functional retail partners, building marketing initiatives and test plans to support mutual category and brand goals
  • Establish metrics, reporting, processes and benchmarks to measure overall program effectiveness that will inform our business strategy, reporting results to leadership and making recommendations to continuously learn and improve
  • Connect externally with public relations and creative agencies, school and government officials
  • Conceptualize, develop and implement marketing campaigns using various digital, media and on-ground tactics
  • Writing, reviewing and editing content
  • Plan and execute marketing events as needed
  • Establish benchmarks and metrics to measure success of campaigns
Qualifications for manager, brand marketing
  • Good understanding of traditional and new marketing and communications channels
  • Excellent planning and organisational skills with the ability to prioritises and manage multiple projects under tight deadlines
  • Strong promotional copy-writing and proof reading skills ideally across a broad range of marketing channels (email, web, video etc
  • Experience in working with agencies/ design teams
  • Proficient in Microsoft Word, PowerPoint, Excel, Social media channels
  • Experience in using E-marketing software, Photoshop and Google Analytics
4

Manager, Brand Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager, brand marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, brand marketing
  • Prepare and present progress against goals and relevant marketing metrics to team, cross functional groups and management
  • Owner of a Brand/group of Brands, recommends/decides on up to 80% of key topics
  • Manage programs that ensure the brand message and key brand tenants are clearly communicated and articulated to the Support Center and to all associates in the field
  • Manage store opening programs including all new stores and relocations
  • Analyze complex business data and situations and develops a range of solutions
  • Create and execute an integrated go to market calendar, seasonally
  • Develop seasonal plans to highlight stories and key products
  • Build and manage women’s marketing budget
  • Coordinate and execute seasonal photoshoots
  • Work closely with all RVCA Women’s advocates – athletes, creative
Qualifications for manager, brand marketing
  • 3-5 years of experience in marketing, brand management or public relations
  • Robust/active online presence and familiarity with social media (Twitter, LinkedIn, Facebook, Wordpress)
  • Exhibits the perfect mix of creativity and analytical ability
  • Influencer amongst friends and community
  • 3+ years experience in building and managing brands and promotions with expertise in strategy, marketing, research/insights, implementation, and analytics
  • Minimum 7 years consumer marketing experience
5

Manager, Brand Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of manager, brand marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, brand marketing
  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy and review marketing materials produced by local marketing teams to ensure they are on brand and work with them to amend as appropriate
  • Provide advice and guidance on BSI brand aspects to local marketing teams, business streams and domains
  • Management of brand@bsigroup.com mailbox (country & agency contact point for brand issues)
  • Source and manage new brand imagery/photography for provision to local marketing teams
  • Manage supplier invoicing and purchase order processes for the brand team and act as a back up for the Group Marketing team
  • Manage external agencies and ensure marketing budgets are met
  • Support internal and external brand research
  • Present the game’s foundations to operational marketing and work with them to achieve maximum success in the marketplace
  • Manage the development of game assets (trailers, demos, screenshots…) using contractors and creative agencies and ensure that your assets are translated into the constitutive elements of the game, such as universe, characters, and actions
  • Deliver well communicated game presentations at PR and corporate events
Qualifications for manager, brand marketing
  • A working knowledge of current recruiting practices
  • BA/BS degree in Marketing, Business or related discipline required
  • Minimum 4 years of progressive Marketing experience, able to demonstrate outstanding Marketing skills and potential developed within Consumer Goods and/or Retail environments
  • Extensive experience in creating and developing marketing, advertising and promotional campaigns and brand programs
  • Superior project management skills and ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Must be a creative thinker, self-starter, problem solver and resourceful

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