Marketing Manager Central Job Description

Marketing Manager Central Job Description

169 votes for Marketing Manager Central
Marketing manager central provides mentoring and assistance to marketing employees that they supervise or influence in the areas of marketing strategy and planning and brand management, improved teamwork and communication.

Marketing Manager Central Duties & Responsibilities

To write an effective marketing manager central job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager central job description templates that you can modify and use.

Sample responsibilities for this position include:

Collaborate with demand generation and online marketing colleagues to ensure that global programs meet regional needs and ensure appropriate input, feedback and follow-up as needed
In collaboration with country partner marketing teams, engage with key regional partners to ensure productive and complementary partner marketing initiatives and effective ROI from market development funds
Collaborate with the PR team to facilitate collaboration with the regional PR agency as required and recommend regional PR opportunities
Manage marketing campaign systems set-up and lead upload and assignment in a timely manner
Track and link open opportunities in CRM system to marketing campaigns to measure impact of marketing campaigns on sales activity
Support the lead management process by ensuring that assigned leads are followed up and the associated records updated
Create training materials for adoption wins
Travel with Sales Representatives
Track all operational processes and tools
Drive operational alignment of all adidas marketing functions strategic alignment with Reebok

Marketing Manager Central Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Marketing Manager Central

Typically a job would require a certain level of education.

Employers hiring for the marketing manager central job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Business/Administration, Management, Communication, Hospitality Management, Hotel and Restaurant Management, Education

Skills for Marketing Manager Central

Desired skills for marketing manager central include:

Marketo and
Medical Consumables
1-2 different elements of the consumer marketing mix ideally but not essentially online
Accurate data and analyses to influence business planning and strategy
Brand marketing
Construction industry
Customer acquisition
DACH fashion and lifestyle market

Desired experience for marketing manager central includes:

Lead Motorsport Campaign development for Retail & Trade channels
Lead Commercial Marketing Team budget day-to-day management process
Manage office retail window display and office graphics
Country marketing strategy
Reports to Director, Integrated Marketing
Develop creative multiplatform marketing opportunities for various Comedy Central properties to take to market

Marketing Manager Central Examples


Marketing Manager Central Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager central. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager central
  • Manage the execution of integrated partnerships after sell-in, collaborating with Pitch, Creative, and cross-functional teams
  • Communicate effectively with external agencies/clients and internal teams to ensure successful implementation of sponsorship programs
  • Serve as point person on specific Comedy Central properties to vet advertiser requests, proactively create sponsorship opportunities, and funnel information to the team
  • Help Develop the yearly Annual Brand plan with the FMM and make sure there are SMART objectives for delivery against clear plans
  • Help Develop a 3 year portfolio strategy – strategic Business plan
  • Communicate and drive Strategy across the Franchise
  • Deliver results – Develop and manage team structure to support strategic direction
  • Build Bottler commitment to the annual Marketing plan covering consumer and operational marketing objectives
  • Build skills within the Team in all areas of the Marketing Mix
  • Identify marketing objectives, strategies, and programs, including development of marketing plans
Qualifications for marketing manager central
  • 10 years job experience, at least 5 years marketing in FMCG industry
  • Significant travel may be required (depending on Franchise)
  • Oversee all aspects of integrated marketing plan, including promotions, events marketing communications, sponsorships/partnerships, online marketing, sales support, for assigned markets
  • Define product/service positioning and messaging strategy for ensuring consistent application across all components of the marketing mix
  • Identify actionable consumer insights and opportunities via research programs
  • Participate in client facing (financial institution and/or merchant) presentations and develop marketing plans as required

Marketing Manager Central Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing manager central. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager central
  • Lead global or regional implementation of functional marketing initiatives
  • Define the Social Media strategy bringing your knowledge and creativity to look for innovative ways to capitalize our social, digital and mobile channels with the final consumer
  • Experience managing and motivating external advertising, promotional and marketing communications agency partners
  • Experience working with the Central America market is preferred but not a requisite
  • Leads on-the-ground & non-traditional marketing efforts at festivals, conventions, panels, screenings
  • Leads guerilla stunt efforts to promote original programming priorities to help drive awareness and viewership
  • Executes on-the-ground promotions at key consumer events including Comic-Con and SXSW
  • Produces all consumer-facing panels featuring CC talent
  • Spearheads and executes cross-department promotional stunt efforts for all campaigns
  • Oversees all aspects of private screenings and premiere parties (Budget, Invites, Guest List, Signage)
Qualifications for marketing manager central
  • Strong writing skills with experience in traditional media but especially digital media including web, digital ads, social media
  • Extensive experience in localizing and executing integrated campaigns, with a demonstrated track record of exceptional achievement in field marketing for high-tech B2B companies
  • Travel will be required and is anticipated to be approximately 20-30% of the time
  • Account-Based Marketing (ABM) experience is a plus
  • Detail-oriented with exceptional program and project management skills
  • Strong team player with initiative, a positive attitude and proven ability to excel in a fast-paced environment

Marketing Manager Central Job Description

Job Description Example
Our growing company is hiring for a marketing manager central. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager central
  • Responsible for driving the HD SAFETY business to achieve and surpass Sales, GP and related business goals and objectives
  • Direct the policy and operations of the marketing teams for the achievement of short and long term business strategies, increased profit or market share
  • Spearhead the development, communication and implementation of effective growth strategies and processes for the businesses
  • Collaborate with the Regional MPS Leadership Team to develop and implement plans and provide overall direction for the operational infrastructure of systems, processes and personnel designed to accommodate the growth objectives of the business
  • The position works closely with the Country Business Teams in identifying key trends and critical concepts and translating them into the marketing strategy for the business
  • Monitor the execution and effectiveness of marketing plans
  • Develop strategic business plans to discern the needs of our customers and craft product and value propositions that are understood, unique, sustainable and positively influence the market
  • Establish credibility throughout the organization and with external stakeholders as an effective developer of solutions to business challenges
  • Ensure sales collateral for the region is up to standard and helping drive sales
  • Develop and execute demand generation marketing programs – including seminars, webinars, roadshows, on-site customer briefings, customer references, wine drops, integrated online campaigns
Qualifications for marketing manager central
  • Experience with and marketing automation systems such as Marketo
  • Experience working with multiple territories, priorities, and projects simultaneously
  • Understanding of SaaS single-sign on solutions, identity and access management industry and/or ISV partner marketing preferred
  • Ideal candidate will have a proven track record of executing activations at Comic-Con and/or SXSW for an entertainment brand
  • Bachelor of Science (BS) in Communications, Marketing or Business Administration
  • 4+ years of experience in Marketing B2C and/or B2B

Marketing Manager Central Job Description

Job Description Example
Our growing company is looking for a marketing manager central. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager central
  • Work closely with the wider marketing team to execute global campaigns activity in region
  • Work with the communications team to develop sales enablement and marketing material for the local office
  • Liaise with local office and brand team on brand requirements
  • Align closely to Regional District Sales Managers (DSMs) to coordinate and execute custom and industry demand generation activities, Account Based Marketing (ABM) activities, SLED Community Engagement opportunities
  • Budget management reporting on lead flow and program ROI
  • Work on growing the business through the promotion of incentives, promotion and digital properties in the Central Region
  • Establish solid relationships with Dealer Principals and Dealer Board Members
  • Be the Subject Matter Expert on vehicle incentives, offers, advertising and promotion
  • Assist in new vehicle auto shows and launches
  • Ensure that Regional Marketing Advisory Board (RMAB) have aggressive, compelling offers in market on a timely basis
Qualifications for marketing manager central
  • Three years experience managing local marketing efforts to include events, media campaigns and sponsorship activities
  • Three years experience with managing several national brands
  • MBA – Marketing is preferred
  • Minimum 5+ years in Sales, Distribution and marketing led organization
  • Some experience as a business leader with P&L experience desirable
  • Experience of working across countries desirable

Marketing Manager Central Job Description

Job Description Example
Our company is looking for a marketing manager central. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager central
  • Communicate campaign messaging to all dealers and District Managers, on a timely basis
  • Effectively manage RMAB budgets
  • Oversee agency and all resources associated with them
  • Oversee compliance issues
  • Ensure that Dealers and District Managers are aware of RMAB specs at all times
  • Ensure that special events provide maximum impact (ROI)
  • Support dealer merchandising initiatives
  • Identify metrics for market execution which will support the delivery of business objectives
  • Build a regional marketing plan in collaboration with Brand Management team, Country Leaders and sales, while utilizing an agreed EMEA central marketing strategy and tapping into preselected EMEA brand campaigns
  • Focus on driving opportunities across multiple countries by supporting existing sales pipelines and executing brand awareness campaigns specific to those countries
Qualifications for marketing manager central
  • Experience in Oncology pharma or devices will be an advantage
  • Ability to plan ahead / envision and ensure timely execution
  • To consistently meet and achieve revenue and growth targets by effectively channelizing and utilizing the effort of his/ her team
  • Leadership ability to influence, develop and empower employees to achieve objectives with a team approach including careful delegation of tasks while maintaining responsibility for the final result
  • Strong customer focus, relationship management skills at senior levels, market intelligence and advanced research and analytical problem solving skills
  • Analytical expertise in understanding complex issues and their consequences

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