PR / Marketing Manager Job Description

PR / Marketing Manager Job Description

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PR / marketing manager provides input on regional marketing strategy and drive the relevant marketing programs to support the business growth in the local market.

PR / Marketing Manager Duties & Responsibilities

To write an effective PR / marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included PR / marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Be the dynamic Editor of Spark City, the portal that is the key communication window to TCCC’s 2000+ marketers, through the application of depth and breadth of managerial and policy making experience related to the writing, design, compilation, revisions and timing release of on-line content
Within this there needs to be a laser focus on marketing P.R on both projects and people together with evolving Spark City into a model which fosters increased flexibility in collaboration between marketers and broader ownership in published content (distributed publishing model)
This is a unique opportunity to manage the content and user experience of this powerful platform to enable the overall Marketing Transformation goal of better leveraging the advantage of the powerful Coca-Cola network
Determine subject coverage with a focus on generating outstanding P.R
Manage copywriters, designers and back end content loaders to deliver on the portal objectives
Design and manage a distributed publishing model that fosters ownership of published content by content owners
Direct operations of the annual marketing awards program– in a new and innovative ways
To work with the partner brands (ie
Build relationships with editors, partners and designers
Plan & manage events such as trunk shows, store openings Bridal Fashion Week, and Wedding Fairs through store communication, developing briefs, developing press copy/align with copy team on larger campaigns, maintaining timelines, working w/buyers on product needs, and managing designer & vendor communications

PR / Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for PR / Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the PR / marketing manager job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Communications, Business/Administration, Public Relations, Business, Journalism, Education, Hotel and Restaurant Management, Advertising, English

Skills for PR / Marketing Manager

Desired skills for PR / marketing manager include:

Future planning
B&RA Avionics systems will be
Business Jet
Business positions in multiple stove-piped business units and across the businesses LCVS’s
English
Excel
French
Office programs
Power Point
Regional Aircraft and General Aviation market

Desired experience for PR / marketing manager includes:

Maintain budgets and campaign ROI
Develop content and press materials
Manage the creation of media Lookbook 2x per year
Analyze and measure results
Oversee day-to-day activities of PR assistant
Collaborate with social media manager

PR / Marketing Manager Examples

1

PR / Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of PR / marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for PR / marketing manager
  • Derived marketing strategies and plan from understanding target customers lifestyle, behavior through analyzing purchase history, research or focus group
  • Planning and executing digital marketing strategies for a variety of campaigns
  • Pitching/securing editorial coverage to blogs and websites
  • Conceptualizing creative ideas with digital partner platforms and apps like Spotify, Soundcloud, Bandsintown, etc
  • Conceptualizing creative ideas for promotional initiatives, microsites, Facebook apps, and overseeing their design and development
  • Creating and executing influencer marketing campaigns
  • Working alongside a Social Media Manager to create a strategy to build fans on social media (Facebook, Twitter, Instagram, YouTube, Tumblr, and more )
  • Working alongside a Social Media Manager to strategize and analyze digital ad campaigns
  • Drive a holistic and dynamic editorial strategy and content creation/curation process, managing content contributor and third party vendors (copywriting, design, photography, video, ) while working in close cooperation with the Sr Manager Marketing PR, Marketing Transformation team and key content contributors across the Marketing organization
  • Serve as a regular contributor/writer for the digital communications platform, including research, writing, editing, publication, and asset management
Qualifications for PR / marketing manager
  • Create excitement and sustain engagement by developing and deploying a kick off media plan for the new digital platform and the creation and ongoing execution of a marketing newsletter, managing the editorial planning and publication
  • Ability to work under pressure, to tight deadlines in a heavily matrixed team
  • A love of our product
  • Your valuable contribution will support ratings growth, licensing and merchandising and advertising sales maintaining brand awareness
  • Strategy – Develop communications plans and messaging framework for Clinique’s public-facing communications including digital media, print media & influencers that support the affiliate strategy
  • Influencer & Media Relations - Drive influencer and national press coverage across all categories including newness, campaigns, basic business and our Colour programs
2

PR / Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of PR / marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR / marketing manager
  • Works with Senior PR & Digital Manager to create strategic annual PR calendar highlighting agreed seasonal product stories and hero pieces
  • Manages PR agency and full teams in that regard
  • Develop and manage relationship with media, key opinion leaders, and celebrities
  • Shows creative thinking and actively seek and execute ideas that build brand credibility and drive sales
  • Manages relations with Greater China trend/fashion/lifestyle media, keeping brands top of mind by proactively pitching for media stories, ensure brand appears in every relevant story and is front of mind when product is selected
  • Works with agencies to select samples for key fashion stories, overseeing all call-ins to senior editors
  • Outlines pitch strategy/ target publication and then drive editorial in these areas on a regular basis
  • Creates and manages compelling seasonal press days in China – that support marketing messages and drive seasonal focus
  • Works with merchant and product design to ensure press previews are timely to avoid missing editorial opportunities and on time for seasonal press gift mailing
  • Creates and manages press database and mailings
Qualifications for PR / marketing manager
  • Manages showroom
  • Manages press events
  • Oversees media relations, identifying opportunities and sharing best practices
  • Develops strong cross functional relationships – influence and leverage PR successes across organization
  • Aggressively manages budgets on all PR activities whilst maintaining high standards
  • Good contacts to different relevant press contacts (print & online magazines), celebrities and fashion bloggers (national and international)
3

PR / Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of PR / marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for PR / marketing manager
  • Managing social media accounts and developing/distributing content
  • Provides input to and serves as a resource to the regional marketing director related to new mover, hospital website, local branding
  • Creates, monitors and maintains community relations budget
  • Oversee the development and implementation of strategic internal communications
  • Develop and implement “best-in-class” communication strategies for all communication platforms, currently online (Tuned In intranet) and on site (events)
  • Act as a consultant and strategic thought partner to senior leadership and business partners to understand business/audience needs and proactively shape internal communication
  • Liaise with counterparts and communications teams across the global DS organization to identify events, news, and opportunities to share with DS employees
  • Liaise with HR to identify events, news, and opportunities to share with DS employees
  • Develop effective communication strategies/outreach to locations beyond the Sparks, MD office to include DS global offices
  • Develop/leverage social media tools and strategy to engage employees and enhance two-way communication
Qualifications for PR / marketing manager
  • Develop strategy for DS senior leadership to enhance communication with employees across the organization
  • Oversee the distribution of internal communication, ensuring accurate and timely delivery of information to key stakeholders
  • Ability to create and grow strong relationships with stakeholders across the organization
  • Experience overseeing the development of communication for diverse and hard to reach audiences
  • Proven ability to craft messages for targeted audience groups
  • Ability to interact effectively and comfortably with senior leaders
4

PR / Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a PR / marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for PR / marketing manager
  • Building Marketing & PR strategies for the hotel, both online and offline to drive measurable growth
  • Driving agency relationships for creative, media buying, print and production, delivery
  • Establishing and leading the PR and Social Media communication processes ensuring that the hotel image and messages are appropriately projected, distributed and communication objectives are met
  • Designing, executing and delivering world class marketing collaterals which are cutting edge, customer focused, brand fitting, efficient and effective for operational teams and needs of the businesses
  • Pro-actively identifying areas that need additional support in terms of online and offline Marketing & PR activities for and from feeder markets
  • Increasing retail transient bookings and prioritizing direct channels
  • Ensuring that online and offline marketing activities are fully aligned and integrated
  • Ensuring that content on brand.com and microsite is accurate and relevant
  • Responsible for the creation of on-standard Electronic Direct Mail (eDM), its publishing its tracking
  • Staying informed and aware of what is happening within the online community and adapting strategy accordingly to different markets
Qualifications for PR / marketing manager
  • Experience in social media and other communication technologies/tools
  • Skilled at identifying and leveraging new technologies to advance communication globally
  • As an integral part of the marketing discipline, Communications and PR/ Marketing is a strategic function and encompasses the actions we take to influence our external and internal guests, owner, company and community-at-large
  • Publicity, promotion and civic involvement are all means to accomplish the goal of enhanced hotel, brand and business perception and when aligned with marketing objectives, improved business
  • The ideal candidate must have an understanding of how to develop and execute strategic media pitches
  • The Communications and PR/ Marketing Manager is responsible for the planning, strategy and execution of all hotel public relations activity social media
5

PR / Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of PR / marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for PR / marketing manager
  • Managing day-to-day media and influencer responsibilities in an efficient manner
  • Development and activation of ROI-driven campaigns for the restaurants and spa in the local market
  • Adjusting comprehensive marketing strategies and plans within designated budgets
  • Develops and organizes promotional activities, coordinates with departments concerned
  • Establishes sales leads from the study of magazines, newspapers and from personal contacts
  • Disseminates corporate press releases to appropriate local trade and consumer media
  • Establishes a programme for sending promotional news to trade publications on a regular basis releases covering special events, promotions
  • Prepares promotional press releases on personalities among guests and employees of the hotel and on newsworthy events in the hotel
  • Maintains good public relations by extending personalized service to VIPs
  • Work with the London regional marketing team to ensure that the physical appearance of the hotel is as per Hilton brand standards, supported as appropriate by collateral
Qualifications for PR / marketing manager
  • Partner with E-commerce manager on digital campaigns and programs including affiliate marketing, display and Facebook advertising, user generated content, paid search and more
  • Oversee all copy writing, including e-mail marketing, product descriptions, advertising
  • Collaborate on product photography and editing for web
  • Responsible for concept development and execution of brand photo shoots including campaign imagery, model and product shots
  • Strategy, development and execution of marketing calendar including e-mail marketing campaigns, social media posts, wholesale partnerships and more
  • Manage, strategize and produce platform-specific content (both copy and imagery) for all social media channels including Facebook, Instagram, Tumblr, Pinterest, Twitter, Google +, E-commerce blog

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