Manager, Email Marketing Job Description

Manager, Email Marketing Job Description

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Manager, email marketing provides recommendations to help grow email program by determining the best approach for content and subscriber segmentation and leverage customer data to trigger dynamic email content.

Manager, Email Marketing Duties & Responsibilities

To write an effective manager, email marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, email marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Enhance the Club Monaco email program by building on existing segmentation and A/B testing efforts and developing email-based acquisition and retention strategies
Collaborate with a 3rd party Email Agency to identify ways to optimize the current email program and processes (triggered programs, cross-channel initiatives, segmentation strategy, process efficiencies)
Develop and execute test plans for key email components such as subject lines, timing, creative, segmentation, frequency
Enhance email segmentation strategy through testing, results, analysis, and partnership with the Marketing Analytics team
Segment lists and develops segmentation communication strategies based on patterns and trends like monetary donation behavior, interest categories, engagement with our cause, past event participation
Build and constantly improve automation/email marketing strategy, test plans and overall program development
Coordinate and execute strategy to complement other conversion channels
Oversee Direct and Indirect email marketing communications
Build and manage an onboarding, engagement and retention program
Work with Data science to develop a recycled lead automation program

Manager, Email Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Email Marketing

List any licenses or certifications required by the position: SMC

Education for Manager, Email Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager, email marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, MBA, Advertising, Communication, Management, Business/Administration, Technical

Skills for Manager, Email Marketing

Desired skills for manager, email marketing include:

HTML
Email best practices
Key email marketing metrics and benchmarks
Omniture
Testing methodologies
Dynamic content
Excel
Segmentation
All designed to drive performance
App notifications

Desired experience for manager, email marketing includes:

Experience in Email Marketing a must
5-7 years work experience in email marketing or a related direct marketing field
2-3 years experience managing an email marketing team
Previous experience with email marketing software applications and ESPs
Knowledge of MySQL or Graphic Design programs a plus
Help oversee QA and A/B testing for email creative, subject lines, data/time, list segments

Manager, Email Marketing Examples

1

Manager, Email Marketing Job Description

Job Description Example
Our growing company is hiring for a manager, email marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, email marketing
  • Apply email best practices to determine new opportunities that will improve the customer experience and continue to drive the business
  • Continually optimize email strategies to increase department performance including data segmentation strategies
  • Evaluate the performance of email sends, including the impact of campaign, subject lines, segmentation performance, click-thru rates and revenue generation and provide executable recommendations to Marketing Leadership to improve future email performance
  • Oversee weekly and monthly email budget, forecasting email spend and revenue to ensure channel is on trend to Finance Plan
  • Work with cross functional teams to identify and execute database acquisition programs to grow our database
  • Monitor and ensure database quality and minimize list decay and unsubscribes while increasing productivity of our email sends
  • Work closely with all departments (Donor Recruitment, Development, Data Management and Donor Management) to define an email strategy that aligns with company goals
  • Run regular cross-functional meetings to review campaign needs, identify and troubleshoot issues, compile feedback, and ensure overall success
  • Report on email KPIs and adjust plans to hit organization targets
  • Work closely with IT team to implement changes to new and existing programs oversee data migrations between systems
Qualifications for manager, email marketing
  • Attention to detail with the ability to execute projects from beginning to end
  • Expert level knowledge/experience with email marketing tools
  • BA degree in marketing or similar discipline
  • Ability to multitask and work on multiple projects simultaneously with attention to detail and deadlines
  • Excellent verbal and written communication skills to include strong experience interacting with and presenting to senior executives, the ability to successfully partner with employees across all levels and lines of business
  • Minimum 3 years’ experience in operations, data, email marketing role
2

Manager, Email Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for a manager, email marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, email marketing
  • Make changes to existing email templates and designs or make new ones of a basic format using Photoshop, HTML, CSS, JS
  • List segmentation based on advanced analytics and customer profiling
  • Identify activity and/or trends requiring attention
  • Perform quality control checks and best practices to produce work that is error-free
  • Create in-bound marketing campaigns with content team
  • Work closely with marketing managers to ensure on-time deliverables
  • Recommends, where appropriate, template usage per campaign, modifies existing templates when necessary and works with U/X on new designs when appropriate
  • Under direction of the Digital Marketing Managers, works with internal teams to ensure that promo codes, landing pages, links and inventory are requested and in place
  • Creates monthly analysis report for each brand for marketing managers to discuss campaign results and provides additional customized reports as required
  • Maintains easily accessible current library and historical archives of templates by brand
Qualifications for manager, email marketing
  • Minimum 5 years of experience in online email marketing
  • 3+ years’ experience of developing and delivering managing email and online marketing strategies
  • A working knowledge of all Microsoft Office applications
  • 2 years of experience operating an eCommerce email marketing program
  • Help to support the ground-up development of our Men’s email program in support of our Fall 2016 business launch
  • Manage a team of talented email marketers and ensure their continued development and growth
3

Manager, Email Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, email marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, email marketing
  • Oversee all quality assurance reviews and delivery testing to ensure the accuracy of email deployments, campaign post-deployment to validate completion
  • Manage day-to-day SMS/MMS marketing communication platform, including message planning and sends and commerce integration (order tracking, pre-sale invites, etc)
  • Partner with Acquisition Manager to develop email and SMS database growth strategy
  • Work to get the right emails into the right inboxes at the right times
  • Email campaign conceptualization, creation, deployment and measurement
  • Develop engaging email content and also landing page development in some cases
  • To build an expert level understanding of the top email marketing platforms including MailChimp, net core, adobe marketing cloud
  • Manage domain and IP reputation for mail inboxing and ensuring delivery to primary inbox when required
  • Business impact through this channel will be your key KPI
  • You will be closely working with the content, design and development team to coordinate designing of templates, content creation, landing page development, integration of code
Qualifications for manager, email marketing
  • Experience with email campaign automation/CRM implementations
  • History building event-driven, trigger-based marketing efforts
  • Must be detail-oriented with strong prioritization and decision-making skills in a tight-deadline environment
  • Ability to multi-task and meet tight project deadlines
  • Masters of Business Administration (MBA) is a plus
  • At least 5 years working experience in marketing related business areas and/or e-Commerce
4

Manager, Email Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager, email marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, email marketing
  • Lead reporting, research and ad-hoc analysis related to geographies and customer segments
  • Manage and fully own the email budget
  • Champion innovation within email and app marketing and lead new and exciting ways of communicating with our subscribers via email and push notifications
  • Provide strong, inspiring leadership and develop the global email marketing team
  • Develop and socialize an email marketing strategy & program within the US, with collaboration from Global eCRM/Demand gen leader other functional areas within the US (sales, product marketing)
  • Understand the role of email within overall marketing mix, and how to leverage the various paid media channels, marketing automation to move prospects through the sales funnel
  • Help drive process to lessen dependence on third party list providers, and create proprietary internal email marketing database
  • Leverage email to drive new contacts for marketing automation, eCommerce revenue, and communication goals for the US market
  • Coordinate, execute & track email programs within the US in lock step with US marketing team
  • Collect & analyze data to assist with resource deployment
Qualifications for manager, email marketing
  • At least 3+ years email marketing experience, including strategy, implementation, analytics and reporting
  • 5-7 years of experience working with enterprise and/or scalable cloud-based ESPs (Exact target, Responsys, Blueshift, Iterable)
  • Bachelor's degree in Marketing, Economics, Business or related field
  • Experience working with Email Service Provider tools
  • Graduate, preferably from a tier one college
  • Ability to work in a high speed environment without compromising on quality
5

Manager, Email Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager, email marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager, email marketing
  • Provide input on customer segmentation and contact strategies across the customer life cycle
  • Minimum 3-5 years of experience with email campaign management
  • Analytical experience developing and evaluating all email marketing KPI’s
  • Experience building an email file with qualified names
  • Experience with a large scale ESP is a must, preferably Exact Target
  • Ensure best email and design practices along with data hygiene are adhered to
  • Manage the email calendar in partnership with cross-functional teams (Creative, Merchandising, CRM, ) to align with key online and offline marketing initiatives
  • Oversee all quality assurance testing to ensure the accuracy of email deployments post-deployment validation
  • Manage the email marketing budget which includes tracking costs approval and submission of invoices
  • Management email marketing campaigns in line with global branding
Qualifications for manager, email marketing
  • Proficient with Salesforce, Google Analytics, Litmus, and Marketo (Marketo Certified Expert a plus)
  • Understanding and passion for retail, menswear, men’s lifestyle, and fashion
  • Innovative thinker with a solid understanding of responsive templates, advanced personalization and content automation
  • SQL and AGILE knowledge preferable
  • Proven email marketing experience with 3-6 years relevant experience
  • Experience with email marketing tools (e.g., Exact Target, Responsys.)

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