Marketing Manager, Loyalty Job Description

Marketing Manager, Loyalty Job Description

168 votes for Marketing Manager, Loyalty
Marketing manager, loyalty provides owner/Franchisee and Field Marketing loyalty marketing support – from loyalty brand education, to loyalty marketing placements.

Marketing Manager, Loyalty Duties & Responsibilities

To write an effective marketing manager, loyalty job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, loyalty job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage the strategic development of a customer-centric, loyalty-based approach and CRM initiatives
Manage the day-to-day relationship with the CRM team, the go-to-market team and Store Ops
Collaborate with the CRM team to manage budget & forecasting for CRM related activities
Collaborate with the CRM team to manage external agency relationships to maximize efficiencies
Partner with external and internal resources to develop deep understanding of results and provide synthesized learnings & implications of direct marketing activities
Focus on integrating the customer experience across channels - - including email, OMNI-channel and in-store touch points
Identify opportunities to enrich experiences of the customer/associate to generate customer loyalty
Innovate new content and delivery of relevant communications, with goal of maximizing effectiveness and reach of channels
Partner with the CRM team, OMNI team, agencies and others to develop transformational change in the loyalty dynamics for LensCrafters
Lead the marketing plan and executions that support the Affinity programs (AARP,AAA/CAA, GE) working with internal and external partners

Marketing Manager, Loyalty Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager, Loyalty

List any licenses or certifications required by the position: PMO, PMP

Education for Marketing Manager, Loyalty

Typically a job would require a certain level of education.

Employers hiring for the marketing manager, loyalty job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Business/Administration, Communications, Education, Advertising, Finance, Economics, Management

Skills for Marketing Manager, Loyalty

Desired skills for marketing manager, loyalty include:

Direct marketing trends and tactics
Architecture that gathers customer information and feeds database solutions that drives and supports CRM strategies
Continuous Improvement
Translating go-to-market strategies into succinct marketing plans
7 P’s of Marketing
Consumer loyalty programs
Consumers’ share of wallet
Customer LTV
Deep insights generated through our loyalty program
Leveraging customer data

Desired experience for marketing manager, loyalty includes:

Assist in the ongoing development of the Rewards”R”Us and credit card programs
Develop creative briefs for all new projects and assist in the execution of all sub-programs within the Rewards”R”Us and credit card programs
Support definition of roadmap to create best-in-class CRM capabilities
Refine consumer experience (online & in-store) including enrollment experience
Drive coordination of loyalty efforts across brand marketing initiatives, store operations communications, associate training, rollout
Experience in loyalty or consumer marketing in China strongly preferred

Marketing Manager, Loyalty Examples


Marketing Manager, Loyalty Job Description

Job Description Example
Our growing company is hiring for a marketing manager, loyalty. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, loyalty
  • Proactively serve as the loyalty program advocate to all key stakeholders, ensuring that the expectations of Urban Outfitters’ most loyal customers are met and/or surpassed to ensure long-term success and customer retention
  • Identify customer needs based on analytics and research to develop innovative programs and solutions to deliver on those needs
  • Manage the creative request process with brand creative teams as it relates to loyalty program asset needs
  • Partner with app product manager to contribute loyalty program requirements to the UO App development and feature roadmap
  • Monitor competitive and industry trends to serve as subject matter expert on loyalty marketing within the organization
  • Prioritize and track the loyalty program roadmap and strategic initiatives
  • Serve as liaison and brand stakeholder with IT, CRM, and IT Project Management teams to provide thought leadership and brand perspective regarding loyalty-specific vendor relationships
  • Leads cross-functional and project teams to deliver strategic recommendations, stand-up new channels and/or marketing programs
  • Evaluates information and identifies issues that require within -team resolution or escalation
  • Coach and mentor teams to enhance marketing and technology knowledge
Qualifications for marketing manager, loyalty
  • 5+ years of experience in a retail, fashion, or ecommerce company
  • 3+ years of loyalty program management, CRM, retention or acquisition marketing or digital marketing preferred
  • Experience directing a large strategic program in a cross-functional role
  • Excellent oral, written and presentation skills, with prior experience working with all levels of the organization
  • Tertiary level Marketing Qualifications
  • Progressive experience in marketing, product or brand management (6-10 years)

Marketing Manager, Loyalty Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager, loyalty. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, loyalty
  • Manage Milestones initiative including, program management of vendor, website and ongoing communications
  • Support Communications and Engagement Director with the development of new strategic engagement initiatives
  • Manage development of ongoing website content, creative and functionality
  • Leverage data analytics to optimize all marketing activities and report on campaign results
  • Develop and execute contact strategy to drive member redemption including education and offers
  • Oversee Milestones recognition for members including website and agency management and ongoing membership communications
  • Integrate initiatives across all appropriate marketing and operational functions and coordinate globally with counterparts in Asia, Europe and Middle East
  • Develop strategic marketing plans to support the needs of the loyalty program, Hotel/Field marketing, the Brand teams, Distribution and regions
  • Manage agency relationships to ensure projects are completed on time and on budget
  • Analyze and report on campaign results
Qualifications for marketing manager, loyalty
  • Excellent communications and organizing skills
  • Strong experience in configuration management tools for continuous integration/delivery like Chef, Puppet
  • 2 or more years of experience in a role leading the development of new or existing program / products or strategies from conception to implementation
  • Working knowledge of financial planning, forecasting, and ROI
  • Functions effectively with ambiguity and strong problem solving abilities
  • Demonstrated analytical skills and research abilities

Marketing Manager, Loyalty Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager, loyalty. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager, loyalty
  • Advocates product evaluation as a key customer benefit across business units, regions and functions
  • Creates and promotes new loyalty incentives to encourage more frequent, high value customer transactions
  • Develop comprehensive email and direct marketing plans that support the Loyalty Program and corporate objectives
  • Design lifecycle and post purchase communications for Loyalty customers
  • Use analysis to interpret email and direct marketing results and make adjustments that will optimize engagement and incremental sales
  • Manage creative development and tactical implementation of Loyalty led marketing initiatives
  • Utilize expert level problem solving skills to identify issues, mitigate risk and provide meaningful and actionable recommendations to management to ensure program success
  • Work collaboratively with cross-functional teams, , with 3rd party suppliers and agencies to ensure program success
  • Oversee the work of the Loyalty Marketing Specialist to execute emails by securing creative assets and setting up bonus files
  • Collaborates with AAG's acquisition agency to develop strategies for outbound targeted acquisition campaigns, to include identifying target audiences, offers, channels, messaging, frequency
Qualifications for marketing manager, loyalty
  • Proficient in social media and relationships with cultural influencers and key ‘tribes’ that are relevant to target audience
  • Experience working with leading PR organizations sourcing and managing PR agencies
  • Understanding of Loyalty Marketing and eCommerce industries a plus
  • Familiar with loyalty marketing, customer satisfaction measures
  • Responsible for delivering campaigns to raise program awareness and usage (drive organic repeat and customer engagement)
  • An obsession with understanding the customer

Marketing Manager, Loyalty Job Description

Job Description Example
Our company is hiring for a marketing manager, loyalty. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, loyalty
  • Continuously optimize and assess the user lifecycle to increase conversion
  • Work cross-functionally with Product, Design, Research, Operations, Brand, Support, to support on-going product changes and go-to-market strategies
  • Welcome/Supplementary/Replacement packages
  • Advance Notice of sales / special events
  • Advance – Premier Exclusive Credit Events
  • Advance – Pres
  • Customized Direct Mail
  • Customized EBooks with offers - seasonal
  • In-Store Collateral – brochures, cash mats…
  • Vendor Offers
Qualifications for marketing manager, loyalty
  • Fundamental interest in building a positive, professional and solution-oriented team culture
  • Ability to balance client/consumer experience, business needs, and resources to ensure correct prioritization of cross-functional work
  • Strong understanding of client/consumer mindset for buying Beauty product online
  • Mastery of Microsoft Office (Excel, Word, Outlook, PowerPoint)
  • Advanced PC skills (MS Word, Microsoft Outlook Calendar & E-Mail
  • 5-8 years of experience in product/service marketing, customer applications, or customer experience management

Marketing Manager, Loyalty Job Description

Job Description Example
Our company is looking for a marketing manager, loyalty. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager, loyalty
  • Lead vendors, customer experience and development teams to deliver a best in class experience
  • Develop a strong partnership with Product and Sponsorship teams to identify, secure and deliver valuable, relevant content to increase appeal with consumers and drive mix shift to align with business objectives
  • Works closely with Partner and Solutions teams to create, execute and manage loyalty marketing campaigns focused on increasing member engagement, increasing advocacy and manage both partners and end users KPI’s
  • Develops targeted campaigns and communications strategies using demographic and psychographic data that will directionally and quantifiably drive traffic and profitable sales
  • Provides meaningful insights into business performance making recommendations for improvements, new content, new initiatives, opportunities, that will drive loyalty traffic and profitable growth
  • Analyze campaign results and continuously refine strategies through a test and learn approach
  • Understand competitive landscape and gather relevant insights to inform growth strategy
  • Build campaigns, stories and programs that help drive customer love and enthusiasm that leads to strong customer retention and brand loyalty
  • Define global event strategy for end user and partner events to ensure that these events exceed goals and partners and end users leave with the knowledge they need to reach their goals
  • Provide the tools to ensure consistency across all events and ensure local teams are adhering to standards
Qualifications for marketing manager, loyalty
  • Ability to manage multiple projects, prioritize, and meet tight deadlines in a fast-paced environment required
  • Experience with Affinium or Unica Campaign Management, or similar Campaign Management software preferred
  • Strong database-driven direct marketing expertise plus analytic skills required
  • Working experience with Email service Providers (ESP)
  • Ability to manage conflicts required
  • Deep understanding of the creative, data, production and quality-control required

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