Industry Marketing Manager Job Description

Industry Marketing Manager Job Description

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Industry marketing manager provides analytics insights on ROI and B2B marketing performances, using sales force and marketo as key data tools.

Industry Marketing Manager Duties & Responsibilities

To write an effective industry marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included industry marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Manage the development and implementation of strategic integrated product marketing plans to drive awareness of syndicated Premium Retail Tracking services
Ensure communication about syndicated Premium Retail Tracking services stays focused on key messages and reflects the voice of the organization
Assist the Product team with using internal communication vehicles such as “Chatter” within Salesforce.com, posting announcements on the Internet and maintaining the Product repository of pre-sales support material
Directs and contributes to internal marketing materials and presentations to promote a common understanding of the A360 vision and plan
Direct and contribute to internal marketing materials and presentations to promote a common understanding of the industry strategy and vision
Assess select client needs, business goals, and opportunities
Utilize SYF consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions
Produces campaign strategies and content to support demand generation efforts globally
Directs and contributes to internal marketing materials and presentations to promote a common understanding of the industry strategy and vision
Work closely with our Centers of Excellence to execute the marketing plans and strategies, including targeted advertising, events, marketing communications

Industry Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Industry Marketing Manager

List any licenses or certifications required by the position: ISV

Education for Industry Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the industry marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Engineering, Education, Technical, Business/Administration, Computer Science, Technology

Skills for Industry Marketing Manager

Desired skills for industry marketing manager include:

Marketo
Microsoft Office applications at an intermediate level
ON24 and other Martech tools
SFDC
Key customer drivers in select industries with focus on Healthcare with oversight into Financial Services
Manufacturing
Marketing automation systems
Retail
Salesforce.com
Algorithmic trading

Desired experience for industry marketing manager includes:

Knowledge and/or experience of modern cloud-based software tools
5+ years of experience in business/marketing role preferred
BA/BS degree, preferably in Business Administration or a relevant Marketing field
You’re a marketing innovator
You have a reputation for execution and results
Are you getting that you will need to be able to influence internal senior business leaders about the value of Marketing?

Industry Marketing Manager Examples

1

Industry Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an industry marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for industry marketing manager
  • Act as liaison between Product and other functions providing Thought Leadership to integrate Premium POS into presentations
  • Convert and repurpose client-specific case studies and presentations into product marketing material
  • Work collaboratively with in-house creative and copy teams and ad agencies
  • Coordinate the logistics and timing for activities such as product webinars
  • Work both independently and with Premium POS team on product marketing and pre-sales support
  • Build strong working relationships with cross functional teams include Product and Commercial
  • Drive messaging, positioning and go-to-market strategies for our portfolio of solutions and industries and coordinate across departments to develop and introduce new solutions
  • Conduct and manage market research
  • Manage development and implementation of market segment roadmaps, including identification of unmet market needs through original market research, in order to accelerate business development and growth
  • Own a specific market segment
Qualifications for industry marketing manager
  • Knowledge of direct marketing, email marketing, and lead generation
  • Strong creative/marketing writing & presentation skills Proficient with Word, PowerPoint, Excel
  • Manage the innovation pipeline and porfolio, including identification and prioritization of customer needs, preparation of business case, project management and launch activities for all market segments
  • Accountable for innovation efficiency of the R&D pipeline including all marketing aspects of the product launch process (product, price, promotion, placement), including responsibility for developing value proposition for new products and target pricing strategy
  • Collaborate with sales and technical service to optimally allocate commercial resources based on strategic priorities
  • Represent North American region in global marketing activities, including alignment on global R&D projects
2

Industry Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of industry marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for industry marketing manager
  • You will manage our CRM, CRM Online and NAV revenue and critical metrics for SMB, developing correction plans when required
  • Create and maintain business plans that ensure we are building for long-term success
  • Identify and implement new, up-sell/cross-sell and version sell opportunities including renewals for the industry solution in the UK working closely with segments and specialist sales teams
  • Work with marketing to turn our business plans into tactical marketing plans to drive leads and revenue
  • Marketing/Business Planning
  • Develop creative messaging based on business strategy and its progress
  • Plan, oversee and execute the Internal Communications across APAC working with the APAC Products Industry Lead, to gain high engagement from the APAC Products Industry community
  • Working with the global internal communications lead and team
  • Drive tactical approaches, including multimedia production, sharing best practices and recent innovations
  • Guide and lead industry marketing activities in North America
Qualifications for industry marketing manager
  • Experience of planning and business management, including data analysis
  • Ability to think strategically and track plans with high attention to detail, requiring excellent prioritisation skills
  • Comfortable dealing with ambiguity and reconciling multiple stakeholder opinions
  • Experience of working with ISVs
  • A minimum of 5 years of progressively responsible marketing experience with a demonstrated record of success and effective performance
  • Ability to ensure timely delivery of all projects and initiatives
3

Industry Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for an industry marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for industry marketing manager
  • Develop and implement best practices to enhance organization’s marketing excellence with focus on market assessment and research
  • Lead regional development and implementation of SBU strategies
  • Develop and grow personal relationships with relevant industry stakeholders, key customers and distributors
  • Determine and manage marketing budget and coordinate marketing presence at industry trade shows
  • Proactive analysis and review of company performance in key vertical markets
  • Serve as subject matter expert for the vertical market to include key applications and products, industry trends, and competitive activity
  • Lead the vertical market ‘cross functional’ team which includes leadership, outside sales team, strategic accounts team, product management, specialist, and Applied related businesses connected to the market
  • Assist in the inventory planning for the USSC network, as you will be held accountable for VM specific inventory programs
  • Manages development, production and distribution of promotional & collateral materials to support sales and marketing programs, , sell sheets, trade shows, training materials
  • Provide post event reports, analysis and status reports on industry performance and ROI metrics
Qualifications for industry marketing manager
  • Creative and flexible in new situations and rapidly changing, dynamic environments
  • Activities include sales support
  • Strong writing and content creation skills
  • Strong organizational, executive communication, project management, negotiation, and problem solving skills
  • Strong strategic skills, writing and summary proficiencies
  • Bachelor’s degree in business or sales and marketing related focus
4

Industry Marketing Manager Job Description

Job Description Example
Our growing company is looking for an industry marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for industry marketing manager
  • Communicate research findings and recommendations clearly and concisely through written documentation and/or presentations
  • Maintain leading position in media share of voice
  • Drive strong sales and marketing integration
  • Lead an industry focused marketing team
  • Demonstrate strong business operator skills
  • Lead the vertical market ‘cross functional’ team which includes leadership, outside sales, strategic accounts, product management, specialist, and related ‘internal’ businesses connected to the market.As the Industry leader, you will provide expertise and guidance on growth opportunities across the organization
  • Assist in the inventory planning for the USSC network for VM specific inventory programs
  • Manage development, production and distribution of promotional & collateral materials to support sales and marketing programs, , sell sheets, trade shows, training materials
  • Collaborate with local Korea Marketing & Sales team on campaign planning and identifying target segments
  • Develop and implement Korea annual and quarterly go-to-market execution plan
Qualifications for industry marketing manager
  • Bachelor degree in a technical or business discipline, preferred
  • Experience building and creating b2b and b2c experiences
  • Experience in Smart Energy, demand response, or other relevant fields
  • Develop and deliver the messaging for the medical device industry that engages the market
  • Identify and promote the core demand drivers and type
  • Map out the buying process including key roles that participate and identify relevant content/assets for each stage
5

Industry Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of industry marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for industry marketing manager
  • Collaborate with local Japan Marketing & Sales team on campaign planning and identifying target segments
  • Develop and implement Japan annual and quarterly go-to-market execution plan
  • Develop and execute against campaign segmentation, contact strategy and schedule
  • Work with appropriate vendors to support campaigns
  • Set up campaign performance tracking
  • Manage campaign budget and vendor relationships
  • Manage local agencies as needed
  • Deliver post-campaign analysis and reporting
  • Pro-actively adjust campaign tactics to optimize campaign performance
  • Guide channel partners to align against quarterly campaign
Qualifications for industry marketing manager
  • Medical device industry experience a must
  • Experience creating and implementing sales enablement, demand creation, nurturing and pipeline acceleration programs
  • Ability to create strategies for creating pipeline
  • Understanding of social media in demand creation
  • Engaging content creation ability
  • A minimum of 7 years of demonstrated leadership and practical experience in public works or related fields including management, market development, business development

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