Service Marketing Manager Job Description

Service Marketing Manager Job Description

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Service marketing manager provides market intelligence measuring market-specific metrics and analyses on market size, market share, and industry trends for product/services/solutions to support marketing and sales planning and development.

Service Marketing Manager Duties & Responsibilities

To write an effective service marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included service marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Implements and maintains "best practices" in brand marketing, demand generation and customer insights, delivering marketing leadership and support needed to the relevant projects
Develop/own GTM scorecard/dashboard and associated metrics/goals/ benchmarks
Coordinate the client service activities and marketing material for the hedge fund platform team
Prepare and coordinate the maintenance of standard marketing material related to related team (manager books, presentations, factsheets, due diligence questionnaires)
Timing of marketing material for new product launches
Prepare ad-hoc presentations, reports and analysis for internal and/or external use
Conduct research on the market for particular trends and competitor products
Supporting moderate to large complex marketing and lead projects and programs by providing strategic direction to projects and peers
Partnering cross-functionally with project customers to provide strategic and tactical thought partnership to effectively drive project delivery including change management
Exhibit outstanding problem solving and influencing skills to effectively drive project / program efforts

Service Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Service Marketing Manager

List any licenses or certifications required by the position: PMP, PM, GTM

Education for Service Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the service marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Engineering, Computer Science, Education, Communications, Technical, Advertising, Business/Administration

Skills for Service Marketing Manager

Desired skills for service marketing manager include:

Asset management business
Industry trends and understanding of the US regulatory environment
Mass spectrometry technology and overall service market place
Australian Internet/ multimedia / consumer products industry
Brand marketing
Competitive Analysis
MS Office
Market/Customer segmentation
Marketing communications
Product/Solutions Development and Digital and traditional Go-to-Market strategies

Desired experience for service marketing manager includes:

At least 3 years of experience as a Project Manager / Account manager in an ad agency or a large in-house marketing communication department
Experience in managing online and offline projects from inception through client approvals
Comfort working with creative department and a variety of marketing stakeholders
Skillful knowledge of excel and macros
The ability create a positive impact on relationships and client communications
Have excellent communication and partnership skills which are essential for interacting and communicating with a matrix agile team and key stakeholders at all levels across the company to manage, inform and influence outcomes

Service Marketing Manager Examples

1

Service Marketing Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of service marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for service marketing manager
  • To deliver messaging and engaging content for a variety of areas, including but not limited to determining the SP Services that are relevant for insertion into the SP campaigns
  • Manages all aspects of annual marketing plans for Service platform to ensure the achievement of financial and budget expectations, including market sensing, segmentation, competitive assessment and monitoring, market development and marketing mix
  • Works with WW/regional marketing and service leaders to develop, manage and report periodic metrics for Service commercial performance and interprets trends to support decision-making within the Service platform and inform annual strategic planning processes
  • Understands drivers of demand for Service product lines such as pricing strategy, channel strategy, contract management, and product mix
  • Improves service product marketability and profitability by researching, identifying, and capitalizing on market opportunities
  • Works in partnership with other business and WW/regional marketing leaders to ensure short and long-term growth objectives for the region and/or WW business are achieved
  • Works with cross-functional and other marketing stakeholders to value new business opportunities, define solution value propositions and develop new Service products relevant to growth
  • Ensure projects are completed successfully by establishing the necessary requirements and overseeing the implementation plans
  • Tightly integrated with key stakeholders (Services Business Unit, Sales, Partners, Product marketing teams) to design and execute customer experience for a services journey
  • Create and deliver services content relevant to local audience
Qualifications for service marketing manager
  • Ensure consistency in messaging and positioning across the different marketing, sales and communications functions
  • Develop business outcome based value propositions in line with customer care- abouts, which would be validated with key stakeholders
  • Partner with internal and cross-functional stakeholders to determine and execute field and customer ready campaigns including all related communications and implementation plans
  • Determine the most effective communication channels to successfully reach target audiences, while supporting company plans and brand guidelines
  • Collaborates with peers and counterparts to influence productive activities and deliverables to be integrated into cohesive execution plans
  • Gather feedback and assess effectiveness of programs to the Field through qualitative and quantitative measurement
2

Service Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking for a service marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for service marketing manager
  • Integrate services content in all other programs
  • Provide leadership and teamwork in a cross-functional team to develop the Marketing Plan to drive portfolio and architectural solution adoption and preference for targeted Service Provider accounts
  • Meet with internal stakeholders to understand business objectives and define measurement goals
  • Work with content and digital subject matter experts to design, integrate, and optimize full-funnel media plans
  • Brief or directly manage our media agency to define scope, recommend measurable plans, budgeting, and creative execution for paid digital media campaigns
  • Manage agency relationship and make sure it’s compliant with our global media AOR model, and flag any issues with the global media team
  • Manage the planning, execution, real-time-bidding optimization, and reporting of programmatic media campaigns
  • Monitor and analyze KPIs and optimize our channel mix, partners, and placements throughout the year
  • Build relationships with media partners to help us seize new opportunities and stay on top of new innovations
  • Make sure we keep innovating by targeting customers in new ways and adopting new ad technologies, and apply testing methodologies and analyze performance for campaign optimization
Qualifications for service marketing manager
  • Highly motivated, dynamic and customer-oriented with an ability to thrive in a competitive and changing environment
  • Demonstrates effective communication, storytelling, influencing and interpersonal skills across multiple levels of the organization, and can work internationally with diverse cultures
  • Ability to effectively analyze data and metrics and develop a comprehensive business case including detailed financial models
  • High degree of proficiency with Microsoft Excel and Microsoft PowerPoint
  • Prior experience with ServiceMax and Salesforce.com a plus
  • Minimum of 5 years of business experience in the life sciences industry
3

Service Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of service marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for service marketing manager
  • Identify opportunities for relevant product placement and content co-creation
  • Demonstrate and document ways to perform analyses and gain insights via analytics solutions
  • Design and document measurement solutions to track objectives, coordinating technical implementation of analytics tags & SDKs with internal and external development teams
  • Test and validate data collection to ensure proper functioning
  • Work with the Campaign leads and marcom to adapt their digital content and materials
  • Understand audiences across paid, owned, and earned channels to meet the demand of available and targeted segments
  • Define, update the Audience & Persona segmentation aligned with the digital and content extended team
  • Manage Bluekai segmentation
  • Tease out best practices and share them with our global media community
  • Establish consistent reporting processes and cadence for the region for both campaign and always on activity that encompasses bought, owned and earned media performance
Qualifications for service marketing manager
  • Good relationship building skills - creativity, patience and persistence in identifying and pursuing new relationships maintaining and deepening existing relationships over the long term
  • Confident communicator in English and Japanese, both spoken and written
  • Experienced Marketer with a strong background in consumer businesses
  • Ability to create strategies and turn them into actionable campaigns
  • Conducted customer research before
  • Have a strong experience in ATL marketing (TV/OOH) expertise in digital marketing
4

Service Marketing Manager Job Description

Job Description Example
Our growing company is looking for a service marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for service marketing manager
  • Understand the Service Provider (Telecoms) business landscape, including challenges and opportunities that our SP customers currently face and effectively communicate the way forward
  • Strategically plan and deliver content with defined messaging for a variety of SP related areas
  • Partner with cross-functional stakeholders to determine and execute field and customer ready campaigns including all related communications and implementation plans
  • Collaborate with peers and counterparts to influence productive activities and deliverables to be integrated into cohesive execution plans
  • Develop, establish, and maintain comprehensive business and growth plans for assigned SP&C Product(s)
  • Evaluate and provide timely commercial decisions and support when required
  • Participate in core teams and with the service readiness team to assess new product service market impact and opportunities, pricing structure, marketing strategy
  • Collaborate with partners to jointly define, develop, execute and analyze high-impact go-to-market campaigns including timelines, channels, merchandising, promotion, customer value prop/messaging, campaign goals and campaign measurement
  • Work closely with AVS BD and AVS Product Management to identify and prioritize leading third party partners we should focus on for execution of co-marketing campaigns
  • Develop a deep understanding of the drivers of purchase behavior (acquisition), customer activation (engagement) and habitual usage of Alexa (retention) and translate those insights into innovative go-to-market programs, campaigns and promotions
Qualifications for service marketing manager
  • Bachelor's degree in Marketing with Service Provider customer experience would be preferable
  • Strong leadership and influencing skills across virtual and global teams
  • Know your way around ad-serving platforms, DMPs, ad tagging, attribution logic, testing, and tracking results
  • You have 5+ years of experience of using analytics tools Tableau, Google Analytics, Double Click, Omniture
  • Develop key pieces of content that engage specific target audiences
  • 6-9-years of experience demonstrating strong marketing, communication, program management and strategic positioning skills
5

Service Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a service marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for service marketing manager
  • Own cadence and process for ongoing measurement of co-marketing activities, definition of critical success metrics and measurement methods reporting to leadership and key stakeholders
  • Manage engagement with external agencies including drafting campaign briefs, overseeing creative development, and all other aspects of the process including cost negotiations, schedule management, approvals, research and analysis
  • Report weekly on our success metrics including performance of launch, acquisition and retention campaigns in weekly business reviews
  • Plan and deliver integrated marketing campaigns using appropriate elements of the marketing mix to support sales and marketing objectives
  • Develop campaign platforms with effective messaging and imagery working with the creative team
  • Deliver digital, e-marketing campaigns and nurture programs, including the creation of online content, email and landing pages, using approach consistent with services industry
  • Create optimized website content for implementation by the web team
  • Supply stories and content for PR and social media working with corporate marketing and external agencies as required
  • Support the delivery of tradeshows working with field marketing team, online events such as webinars
  • Plan and support telemarketing campaigns working with external agencies as needed
Qualifications for service marketing manager
  • Degree in Marketing or related field required
  • Background in and working knowledge of telecommunications/SP market a must
  • Strategic thinking with ability to execute and attend to detail
  • Experience developing effective campaign planning tactics and impactful leadership techniques
  • Proven ability to transform conceptual ideas across multiple formats, how they work together and how they will be brought to life
  • Work with third parties where required to represent organizations requirements and oversee third party content creation

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