Industry Marketing Job Description

Industry Marketing Job Description

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Industry marketing provides technical leadership for Industry Solutions Engagements, MPS Pursuits, strategy and planning for Industry GTM and key accounts.

Industry Marketing Duties & Responsibilities

To write an effective industry marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included industry marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Support firmwide industry group marketing and sales reporting, dashboards, and internal communications, including the industry group’s SharePoint site, as directed by industry, marketing and firm leadership
Assess key client needs, business goals, and opportunities
Optimize marketing investments to efficiently grow the business
Work with regional management and industry leadership to develop strategic and tactical marketing plans for industry practice
Act as resource to the region for industry specific marketing knowledge, content, tools and support
Monitor, summarize and report on key marketing performance metrics as identified in strategic plan (e.g., industry meeting logistics, pipe-line management, opportunity win/loss effectiveness)
Provide performance feedback on certain personnel to MPs and the RMP
Assist RILs and offices with the development of budgets and business Industry
Assess client needs, business goals, and opportunities
Champion the use of consumer and competitive data analysis to develop strong, simple, and differentiated consumer value propositions

Industry Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Industry Marketing

List any licenses or certifications required by the position: ISV

Education for Industry Marketing

Typically a job would require a certain level of education.

Employers hiring for the industry marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Communications, Business/Administration, Engineering, Communication, Education, Technical, Technology

Skills for Industry Marketing

Desired skills for industry marketing include:

Key industry leaders and management
Oracle competition
Sales planning and management
Strategy development
Developing cloud-based solution messaging and market positioning
Industry trends and best practices to enhance meeting and thought leadership quality
SharePoint
Target industry vertical
Email marketing tools
Marketo

Desired experience for industry marketing includes:

If you do not have experience with GPOs, buying groups, cooperatives, but feel that you have the ability to learn, we will train you
At least 5 years experience in develop marketing strategies and recommendations
BA/BS degree, preferably in marketing
3-5 years general or trade construction background
Some air and car travel required (to practice offices and/or conferences, events)
1+ Digital marketing experience (SEO, SEM, email, social media)

Industry Marketing Examples

1

Industry Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of industry marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for industry marketing
  • Define addressed segments within the IT& Cloud industry, operators and new customer segments
  • Develop strategic marketing plan for the industry and addressed segments
  • Identify key stakeholders and plan to create wanted perception
  • Define overall customer pain points for whole segment, and opportunities for the industry
  • Secure buy-in on Industry marketing priorities with Sales & Strategy functions
  • Develop our IT & Cloud Narrative when it comes to insights, market logics and descriptions
  • Line manager for a team of industry marketing professionals
  • Build and manage the all up industry marketing plan
  • Manage a small team of industry marketers to deliver on industry marketing team goals
  • Oversee team development of industry marketing content - case
Qualifications for industry marketing
  • 5+ years marketing and/or communications, agency
  • Analyze product strategy, product portfolio, prioritize audience targets and segment strategies to identify new needs and provide solutions
  • This team player must be flexible, enthusiastic and possess an energetic personality
  • Support VIP activation at Tier 1 events – both advertising industry (as above) and iHM events (such as iHR Music Festival, Jingle Ball)
  • Create and manage overarching event schedules top executives schedules at key industry events
  • Proficient in Microsoft Office such as Word, PowerPoint and Excel (intermediate level minimum)
2

Industry Marketing Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of industry marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for industry marketing
  • Work with alliance and sales enablement team members to ensure awareness of industry marketing programs (messaging, positioning, assets, and credentials)
  • Leverage internal communication channels to ensure awareness of key industry marketing initiatives and activities
  • With supervision from the industry marketing manager, support tactical execution of national and regional marketing for the industry group, particularly event and conference coordination
  • Work with industry leadership and industry marketing manager to support broader industry group team meetings and annual conference
  • Support tactical execution of national and regional sponsorship, speaking, tradeshow and event opportunities to enhance firm reputation and increase exposure with target audience
  • As member of TIF leadership team, set medium and long-term strategy for the business in order to sustainably deliver strong business performance
  • Manage development and implementation of market segment strategies
  • Work closely with global and regional key accounts to deliver, innovative new solutions that will enable their success
  • Drive profitable volume growth at direct and distribution accounts
  • Manage the innovation pipeline and porfolio, including identification and prioritization of market needs, preparation of business case, project management and launch activities for all market segments
Qualifications for industry marketing
  • Strong presentation skills and experience in representing company at different industry events
  • At least 15 years of technology marketing, sales, and/or delivery experience in at least two Public Sector verticals (government, public safety and national security, health, education)
  • A tertiary education with project management experience
  • The ability to work autonomously and collaboratively
  • The ability to analyse problems systematically and considers alternatives and consequences before making decisions
  • Bachelor's degree with proven experience
3

Industry Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of industry marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for industry marketing
  • In charge of collecting customers insights
  • Monitor the competition and analyze competitors offer positioning at entity level (overall strategy, marketing mix, alliance…) and how to eliminate them
  • Identify market opportunities, build business cases, and define the vision and strategy for the energy analytics and demand response for the residential connected home space
  • Own and manage the services life cycle, including definition, development, and launch
  • Drive new services development and deliver on customer needs on time and budget
  • Global retailers' key requirements, from various stakeholders, for accepting payment in their ecommerce channel
  • Solution and Content Development
  • Lead Industry Solution design, development and go-to-market rollout
  • Build the global industry marketing messaging, incl
  • Field- / Seller Enablement
Qualifications for industry marketing
  • Experience in driving product awareness
  • Approximately 25% travel required to travel to the industry’s key markets and attend marketing meetings/conferences
  • Experience of working in an industry-aligned environment, with a good understanding of the business decision maker audience in Enterprise and Corporate customers
  • Excellent collaboration and orchestration skills
  • K-12 education and/or services marketing experience preferred (not required)
  • Communication, collaboration, and management experience with external marketing agencies
4

Industry Marketing Job Description

Job Description Example
Our innovative and growing company is hiring for an industry marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for industry marketing
  • Facilitate partner inclusion in account teams in the context of Industry Solution cycles
  • Customer Engagement (for selected Tier1 accounts, with transformational Cloud opportunities)
  • Identify customer-specific solution potential
  • Deliver industry presentations in selected Tier1 Accounts
  • Business Planning, Industry Marketing and Development
  • Deliver industry strategy and business plan
  • Drive industry go-to-market and industry marketing execution
  • Support demand generation campaigns and marketing events
  • Drive execution of integrated campaigns that create new leads, progress pipeline and accelerate win rate for z Systems industry solutions
  • Change the way the z Systems platform is a perceived and ultimately exploited in key industries
Qualifications for industry marketing
  • 5 – 7 years of product marketing experience, ideally where the “product” is or involves data
  • Confidence, self-starter mindset, and ability able to work effectively with little supervision and authority
  • Minimal 3 years of consulting experience within the Distribution & Marketing domain
  • Developed deep Distribution & Marketing skills on various topics such as CRM, Omni-channel, customer experience, service design, marketing analytics, …etc
  • Must be an outstanding communicator both internally and in front of an audience, with know-how to leverage social and other communications channels to connect with customers
  • Familiarity with manufacturing applications and go-to market models
5

Industry Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of industry marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for industry marketing
  • Develop and coordinate the execution of integrated marketing campaigns and tactics
  • Create campaign assets, including messaging, collateral, and digital content, that contribute to overall campaign success
  • Lead and support event messaging and execution as part of an integrated campaign plan to achieve industry goals
  • Deliver campaign assets on time and on budget
  • Work with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
  • Track campaign progress at every step and manage campaign activity reports and ROI analytics
  • Provide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports
  • Work with the marketing automation, marketing analytics, and creative lab teams to establish best practices and optimize campaign performance
  • Build the industry solution messaging, incl
  • Engage with channel sales team to drive channel engagement and revenue
Qualifications for industry marketing
  • Education – A degree in marketing or communications and two years of experience is preferred
  • 5 + years sales or marketing related work experience, specifically within target industries preferred
  • Proven results in analyzing data and trends to create relevant and actionable business insights
  • Experience in the Construction space is a huge plus
  • BA/BS degree, preferably in Marketing, Communications or Construction Management field
  • Demonstrated expertise performing market research analysis, competitive assessment analysis, and gap analysis in target market segments -- ground robots, unmanned aerial vehicles, and manipulators -- within the robotics and autonomous systems industry

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