Lead Marketing Manager Job Description

Lead Marketing Manager Job Description

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Lead marketing manager provides content marketing direction and support to communicate company brand promise, industry thought leadership, and advocacy positions via a variety of digital channels.

Lead Marketing Manager Duties & Responsibilities

To write an effective lead marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included lead marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Serve as overall project manager and liaison for lead generation tactics for B2B targeted campaigns including but not limited to
Responsible for integration of Marketo with other third party tools in the Mar-Tech stack
Create and maintain the roadmap for Marketo in terms of additional functionality we plan to leverage, cost to implement, internal partners required for go live
Track and analyze program metrics against KPIs
Production and realization of marketing activities to introduce new releases of DCS into the market
May work with project sponsors and functional owners to organize and lead the implementation of process improvement initiatives
Directs the implementation of processes, tools, infrastructure, and technology that will support the operations of the Decisioning Program
Tracks and aligns stakeholder acceptance of and process deployment effectiveness
Ensures continuous information flow to and from Marketing, Marketing Technology, and Channel key stakeholders
Facilitates the Decisioning Program delivery/implementation team(s) in meetings and discussions, ensuring groups are working on the right tasks/activities and considering key dependencies

Lead Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Lead Marketing Manager

List any licenses or certifications required by the position: CISSP, PMP, PMI, IPHA, ABPI, PBA, UML

Education for Lead Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the lead marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Education, Advertising, Engineering, Graduate, Administration, Business/Administration

Skills for Lead Marketing Manager

Desired skills for lead marketing manager include:

Major areas and the skills to integrate and communicate that information
Telecom industry
Celebrity and brand landscapes
Telecommunications industry and terminology
Excel and Access
IT marketplace desired
Major functional areas and skill to integrate and communicate that information
Marketing principles to complex
Marketing techniques and financial principles
Often unique work assignments

Desired experience for lead marketing manager includes:

Solid experience in project management and product management principles
Solid experience (minimum 8 years) in marketing and/or commercial areas and/or product development (ideally in more than one function)
8-10 years of marketing, consulting or sales experience and demonstrated CPG industry expertise
8-10 years of marketing, consulting or sales experience and demonstrated industry expertise
4+ years direct sales in Oncology or Specialty Care
Minimum 5 years product management experience or equivalent in related area

Lead Marketing Manager Examples

1

Lead Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of lead marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for lead marketing manager
  • Capitalize on Consumer Marketing best practices to execute across the OBU product portfolio
  • Best practices in website architecture (domains, URLS, navigations structures)
  • Address and resolve any marketing automation issues
  • Collaborate with functional leads in the sales group and IT to enhance and troubleshoot issues with lead creation and integration
  • Deliver new products and capabilities to market
  • Analyzes and defines market, including competitive analysis and definition of product functionality
  • Set and balance multiple and diverse priorities
  • Overhauling processes, working with teams to define system changes, and building relationships that will increase efficiency in marketing execution
  • Assist analysts in escalating issues with compliance, legal and brand teams
  • Work directly with Marketing team members from other business units within att.com national marketing representatives
Qualifications for lead marketing manager
  • 1-2 years of experience with Marketing Automation systems
  • 3+ years of campaign management experience in Integrated Marketing or Internet business in a fast paced and aggressive environment
  • 3+ years of B2B marketing experience as well working in ecommerce settings
  • 3 + years of experience managing/coordinating all aspects of a project lifecycle for multiple projects simultaneously with individual production schedules
  • 3 + years’ experience marketing to IT/Telecommunication companies
  • Experience in coordinating all aspects of tradeshow and event management
2

Lead Marketing Manager Job Description

Job Description Example
Our growing company is looking to fill the role of lead marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for lead marketing manager
  • Drive overall product sales/growth
  • Establish value propositions and create solution messaging that differentiates our solutions from direct competitors and point solution providers
  • Develop an understanding of the buyers and buying stages for our solutions and generate a strategy that increases demand
  • Team with enterprise sales and sales management to understand the challenges faced in the selling process and develop programs and tools to improve sales effectiveness at each stage of the demand waterfall
  • Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategy for Event Management
  • Establish value propositions and create solution messaging that differentiates Event Management from direct competitors and point solution providers
  • Develop an understanding of the buyers and buying stages for Event Management and generate a strategy that increases demand
  • Be the advocate and knowledge source to drive customer requirements and initiatives to grow revenue specific to the Large Enterprise and Federal Sector client base
  • Ad agency copywriting experience is a plus
  • Develop highly customized and strategic lead nurturing plans for all high revenue leads
Qualifications for lead marketing manager
  • Thorough knowledge of U.S. International consumer segments in the Entertainment and Multichannel Industry
  • Partner with cross-functional marketing team to develop offer messaging and creative assets
  • Minimum 8-10 years of tech B2B lead generation marketing experience
  • Bachelors degree in Business Management, Finance, Technology or Accounting
  • Eight years successful project management related experience (in the financial services or technology field a plus)
  • Of the eight years experience, five must be in a supervisory or managerial capacity
3

Lead Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a lead marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for lead marketing manager
  • Participation in the Fan marketing and Influencers/Partnerships v-teams, representing C+E across technologies and audiences
  • Deepening our understanding of these important customers and alliances, plus educating us on industry best practices
  • Champion fan centric thinking across C+E, building the overall awareness, and being an internal advocate
  • Lead work streams to tag our databases leveraging the fan scoring model
  • Work closely with senior leadership on your partnership recommendations
  • Foster a community of fan-centric marketers across the team
  • Prepare and communicate minimum location Production reports weekly
  • Builds project schedules and workflows
  • Maintains current knowledge of IT development methodology, architecture, and related standards
  • Identifies, manages, and mitigates technical risks and related business issues - including externally mandated compliance risk
Qualifications for lead marketing manager
  • Strong communication and influencing skills, leadership, analytical and decision making skills
  • Very comfortable with leading a cross-functional team, managing stakeholders, navigating company culture and organization
  • Able to interpret operational reports, zero-in on the key insights, and create improvement plans that “connect” reporting insights to real-life addressable behaviors
  • Able to set clear goals and objectives, and be ruthless in setting priorities
  • Able to quickly “connect the dots” among VZW systems, business processes, and business policies, in order to investigate and help determine root causes for post-production operational issues
  • Basic knowledge of Project Management and exceptional organizational skills
4

Lead Marketing Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of lead marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for lead marketing manager
  • Provide subject matter expertise in the application of marketing automation practices to meet defined business goals
  • Lead on design and organization of capability building events
  • Run programs that drive buyers to the website and drive qualified leads to the sales organization
  • Provide post-campaign data and analysis to all stakeholders to inform improved campaign planning in the future
  • Set positioning, messaging, pricing, packaging based on buyer profiles
  • Create and execute marketing plans for products and services
  • Share the vision of BMC’s Service Management strategy with customers and partners, analysts and press
  • Work with demand-generation and field marketing teams to create content and schedule sales campaigns
  • Partner with sales enablement teams to create training material
  • Build, with the help of creative services, a library of world-class sales material
Qualifications for lead marketing manager
  • Requires advanced knowledge of marketing communications professional field, list management, program management/project management
  • Evaluates impact on strategic marketing communication planning objectives and strategies related to strategic migrations and experience
  • Five years related experience in marketing, advertising, communications
  • Ability to lead and provide direction to partners in a cross-functional organization team environment
  • Written and verbal communications to explain complex topics, timelines in order to secure buy in
  • Project manage key deliverables on a rolling schedule to ensure complete customer experience
5

Lead Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of lead marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for lead marketing manager
  • Manage the pipeline of, and help in the production of locally relevant thought leadership/ research/ points of view
  • Mange the Banking Marketing budget and associated campaign costs
  • Provide writing, editing and creative support for projects within the marketing programs
  • Roll-out key global banking campaigns across multiple channels, tailoring to the UKI market
  • Work with local geographic markets team to plan and execute marketing programs, in accordance with Global & EALA FS Marketing strategies and focus
  • Administrative roles include maintaining global templates/calendars, accurate and segmented client data, tracking sales leads from marketing events, along with the timely keeping of records for the procure to pay process, budgets and metrics
  • Provide strong internal client service
  • This role will require people management skills - managing the Capital Markets Specialist and/or administration support
  • Understanding business goals and aligning programs that best drive business value
  • Partnering with marketer Business Partners to develop the optimal offer
Qualifications for lead marketing manager
  • Ophthalmics therapeutic area experience/knowledge preferred but not required
  • Extensive digital marketing expertise
  • Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy so as to accomplish corporate objectives
  • Ability to manage complex budgets and achieve financial targets
  • Highly developed understanding of the Canadian promotional/regulatory environment
  • Must be a fast learner, creative and flexible, ambitious, results oriented and thorough

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