Channel Marketing Manager Job Description

Channel Marketing Manager Job Description

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Channel marketing manager provides support in developing partner marketing strategies and campaigns and ensure that partner programs meet marketing objectives.

Channel Marketing Manager Duties & Responsibilities

To write an effective channel marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included channel marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Continuously learn and develop deep subject matter expertise of Asset Management solutions, industry trends, channel profiles, and marketing best practices
Lead the development of a forward-looking marketing calendar for intermediary marketing activities including in-market activities (roadshows, events, sponsorships), strategy focus (upgrading pitchbooks, development of new strategic content), webinars and conference calls
Originate customized content for use by the intermediary distribution channel
Align marketing resources and budget to prioritize initiatives and events for the distribution channel
Digital marketing execution projects in Czech and partly Slovak Republic – focusing on our Retail channel
Close cooperation with local Marketing Director and Marketing teams focused on digital (CEE, Europe)
Responsible for Digital strategy within Czech market
Driving ideas, its execution
Cooperation with digital marketing providers
Present marketing measurement results to management

Channel Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Channel Marketing Manager

List any licenses or certifications required by the position: PBA, UML, CFA, IFIC, CSC, MDF, EMS, PMI, PMP, DSM

Education for Channel Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the channel marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Management, Communication, Economics, Engineering

Skills for Channel Marketing Manager

Desired skills for channel marketing manager include:

Marketing automation tools ​
Practices
Partner business models
Marketing principles
Digital and online
Channel programs and operations
Effective marketing strategies
Market opportunities
Marketing trends
Product positioning

Desired experience for channel marketing manager includes:

Advanced knowledge of MS Excel, Powerpoint, along with general understanding of other analytical tools
High level of expertise with Business Intelligence tools, such as Microstrategy, Business Objects, Cognos
A collaborative team player who enjoys working in a fast paced, dynamic, cross-functional team environment
6 years’ experience in the financial services or investment industry
Very strong project manager, with a proven ability to successfully lead and complete projects on budget with multiple stakeholders
Contribute to creation of budget and forecast

Channel Marketing Manager Examples

1

Channel Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of channel marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for channel marketing manager
  • Partner with Product managers and Field Sales team to support sales operations (e.g., managing promoter and partner sales staff training, creating, executing and measuring promotions, optimizing sales operations costs )
  • Engage with product marketing and marketing operations to prioritize, create and implement campaigns that align to business goals
  • Define target results, budget requirements, resources needed, and timeline for the plan
  • Set success metrics for plans, encompassing financial and non-financial metrics
  • Ensuring Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing
  • Visit customer sites and drive and execute regional channel events – 25% travel
  • Interact with commercial business unit leaders, present execution plans to them, and influence their thinking on marketing projects/campaigns
  • Work with Product Marketing teams to quickly absorb program content, new products, and key initiatives
  • Work with commercial teams to gather “member voice”, incorporate feedback into marketing campaigns, and share recommendations with Product Marketing teams for program-level enhancements
  • Monitor industry-trends, competitive shifts, and emerging media to influence campaign messaging and investments
Qualifications for channel marketing manager
  • Field Merchandizing
  • Supporting corporate-sponsored activities, such as customer conferences, annual kickoffs, tradeshows and other ad-hoc activities (some travel required)
  • Ability to manage relationships with internal clients/colleagues and external partners professionally
  • Capable of developing and managing inbound marketing and lead nurturing programs
  • Demonstrated understanding of key direct marketing concepts, including lead scoring, on site analytics, phone conversion
  • A bachelor degree in Marketing or Business study
2

Channel Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of channel marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for channel marketing manager
  • The marketing manager routinely joins sales professionals at customer visits and sales meetings to understand customer perceptions, identify unmet needs, develop best practices / demonstrated customer positioning and uncover future product or service opportunities
  • Work with the Marketing Automation and Lead Generation teams on marketing campaigns and initiatives
  • Provides input to help manager conduct a situation assessment, including analysis of primary and secondary data across market, shopper, and the channel / region
  • Provides input into channel / regional objectives and strategies within area of responsibility
  • Makes initial category management recommendations to optimize performance of shelf set or catalog space, such as optimal SKU assortment, merchandising and shelf/ catalog layout
  • Assists in annual plan development and calendar of activities
  • Managing and optimizing ROI of in-region Development Funds and Marketing Enablement Program Investments
  • Enabling Solution Partners to leverage relevant program types and focus areas for key territories
  • Assisting Partner Managers to understand and align program activities to high potential Partners, based on competency, reach and available Enablement Training
  • Otherwise ensuring in-region Marketing Enablement and, where applicable, related Field Marketing activities Trade Shows & resources align with market opportunity
Qualifications for channel marketing manager
  • 2 years of experience in digital marketing or 2 years of experience in direct response marketing
  • 2 years of experience with a major ESP such as Responsys, Eloqua, Marketo, Exact Target, Hub Spot
  • Sound business judgment, proven ability to influence others, and strong analytical thinking skills proven track record of taking ownership and driving results
  • A marketing or related business degree or equivalent
  • Defines and executes programs positioned against competitors
  • 5+ years Channel/trade, brand management and/or sales experience
3

Channel Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of channel marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for channel marketing manager
  • Collaborating with channel sales, channel ops, product marketing and APJ marketing, ensure that the channel marketing team develops and executes key marketing plans to support product, promotions and pipeline goals
  • Develop a marketing strategy for the DMRs and distributors, working with the team to drive execution
  • Create and manage the channel program communications, including newsletters, emails and webinars
  • Lead a cross-functional team to deliver the Partner Summit event annually, Partner Advisory Board meetings
  • Provide incentives for channel companies and individual sales reps, in the form of promotions and points-based award programs
  • Ensure the organization has a full understanding of the unique channel marketing requirements for marketing programs, by participating in global campaign development
  • Administer channel communications infrastructure and web properties
  • Develop relationships with marketing leaders in key partner organizations
  • Create new resources and translate/localize existing collateral to enable partners to easily position and sell Meraki
  • Design and launch unique scalable campaigns across our partner community to generate revenue and partner engagement and to increase Meraki’s position as a thought leader
Qualifications for channel marketing manager
  • You are a self-starter, not afraid to be scrappy and roll up your sleeves
  • Industry certification or FINRA licensing preferred (CFA, CIMA, Series 6, 7)
  • Deep understanding of the investment management industry, across all asset classes, channels, FINRA & SEC regulations and competitors
  • Ability to influence and garner support of senior leaders while coordinating with various teams across the firm
  • Digital marketing experience with a deep understanding of online marketing channels (search, mobile, social, web, etc)
  • Experience and passion for gaming and the gaming industry is a big plus
4

Channel Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of channel marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for channel marketing manager
  • Collaborating with distribution and AFI Sales and Product to develop distributor channel strategies and tactics
  • Managing the Unite Program including development, communication, execution and measurement
  • Supporting field events (trade shows, customer specific marketing meetings, ) relevant to our distributors and their key customers
  • Conduct in-depth market & channel analysis – Market Trends, Channel Coverage & Penetration, Share of Wallet, Share of Demand, Competition, Pricing, Offering gaps
  • Collaborate with sales and marketing teams to execute brand strategies and tactics at the customer level
  • Supply in house creative team with briefs on customer specific marketing programs marketing tools and point-of-sale collateral
  • Project management- manage customer projects and promotions by establishing schedules and timelines
  • Create customer presentations and present in customer meetings to satisfy retailer key strategic goals BLUE corporate objectives
  • Core marketing expertise in omni-channel
  • Manages customer marketing budget
Qualifications for channel marketing manager
  • Minimum 10 years marketing experience in an IT, High-tech, B2B, marketing or sales environment, preferably with an understanding of security and its role in the future of technology
  • Salesforce.com, Tableau, advanced MS Excel
  • MBA in marketing or related business degree strongly preferred
  • Five years channel development experience
  • Five years managing large-scale projects
  • At least 5 years of experience in financial services marketing ideally with industry experience in retail marketing/ institutional marketing in the investment management industry
5

Channel Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking for a channel marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for channel marketing manager
  • Responsible for pan-regional partner marketing programs, such as APJ-wide partner roadshows, incentives
  • Ensures global marketing campaign development is in alignment with APJ partner interest and opportunity
  • Responsible for pan-regional channel partner enablement program and strategy (for example APJ-wide training roadshows)
  • Responsible for all communications to partners across APJ
  • Responsible for the management of APJ’s MDF platform and coordination of funding with field marketing managers
  • Participates as a virtual team member on the APJ field marketing team and APJ partner sales team
  • Define quarterly channel marketing plans (both consumer and commercial) in accordance with overall business goals and objectives
  • Perform supervisory responsibilities including KPI management and continued development of the team’s capabilities and knowledge
  • The channel marketing tools delivers Enterprise’s growth objectives
  • Initiate, scope, plan and execute partner incentives programmes working with the Enterprise sales teams
Qualifications for channel marketing manager
  • Experience with Google Analytics or similar web analytics platform
  • Thorough understanding of all facets of Marketing, including strategic planning, market research, advertising, promotion, new product development and direct marketing, and how these elements are combined to establish leadership and product superiority in the marketplace
  • Ability to perform within a demanding environment in which creativity, motivation, intelligence and an optimistic sense of purpose are extremely important
  • A personal style and work ethic that supports business growth through the development of relationships, with the ability to gain credibility through quality of thought and action
  • Ability to be a consummate team player
  • Superior verbal and written communication skills, with the ability to listen

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