Manager Channel Marketing Job Description

Manager Channel Marketing Job Description

192 votes for Manager Channel Marketing
Manager channel marketing provides feedback/guidance to Product Management (ie market/competitive pricing, new products in the marketplace and competitive activity Develops customer specific planograms Design new product concepts and marketing support materials together with Marketing Department.

Manager Channel Marketing Duties & Responsibilities

To write an effective manager channel marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager channel marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Collaborate with cross-functional teams, including Channel, Product management and sales to develop and implement relevant recruitment campaigns (including webcasts, virtual events, content syndication, sponsorships, dimensional mail, promotions)
Responsible for developing and implementing a variety of go to market initiatives to support the VMware strategic partnership
Provide detailed analysis and reporting of each campaign, including interpretation, commentary and recommendations
Partner with the relevant local and EMEA functions to achieve all these goals, in line with the wider Global Company objectives
Implement the individual channels marketing strategy in accordance to the brand and content vision and positioning and in line with Sr
Develop marketing plans for IPs to support Franchise roll-out as part of the Brand Plans created by Franchise Management
Customer segment goals (increase revenue for specific accounts, bring new accounts in for segments, bring new product into accounts, establish adjacent markets for accounts, establish print to electronic migration goals)
Account policy (co-op, shipping, discounts, returns, POD)
Timely and successful content delivery to partners, and product offering and messaging (metadata and/or sales materials)
Sales & marketing program to drive Research Reference book sales through the specific customer segment for the product marketing managers to execute

Manager Channel Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager Channel Marketing

List any licenses or certifications required by the position: PBA, UML, CFA, IFIC, CSC, MDF, EMS, PMI, PMP, DSM

Education for Manager Channel Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager channel marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Communications, Business/Administration, Education, Management, Communication, Economics, Engineering

Skills for Manager Channel Marketing

Desired skills for manager channel marketing include:

Competitive marketplace
Competitive marketplace and trends
Online space
Brand and marketing disciplines necessary for building strategic marketing and promotional plans
Data science principles
Digital assets
Field and lead management

Desired experience for manager channel marketing includes:

Proven experience designing, implementing, and managing a solid schedule of lead generation campaigns and marketing programs
Ability for measuring and reporting metrics for all marketing activities supporting the Channel GTM
Develop integrated and iterative campaign strategy and plans, outlining key marketing themes, messages, content, and offers throughout the year
Manage the execution of marketing programs to achieve marketing qualified lead and pipeline targets
Create and support regional and partner lead events including logistics and tactics
Work with cross functional teams to ensure success on VMware related GTM initiatives

Manager Channel Marketing Examples


Manager Channel Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager channel marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager channel marketing
  • Understand, refine, and clearly articulate compelling messaging, differentiation, and positioning for product suite
  • Work with channel marketing, product, and investment partners to build relevant content for various audiences to consume in a variety of formats
  • Create campaigns needed at various stages of the product lifecycle including product introduction, demand generation, client communication, and retention
  • Glean competitive intelligence from various tools to inform distribution strategy about competitive landscape & positioning
  • Demand generation – develop the marketing programs that drive demand for products
  • Design and execute marketing campaigns for strategic themes that span initial introduction, to finals presentation, to continued client engagement
  • Ongoing delivery of regularly updated investment strategy communications and materials
  • Responsible for developing, driving and implementing channel marketing plan for selected groups of channel partners (Accountants, Financial Institutions, Franchises, PE Firms)
  • Manage channel marketing budgets associated with assigned projects and initiatives
  • Control assigned budgets and devise ways of spending in the most effective manner to meet acquisition and efficiency goals
Qualifications for manager channel marketing
  • Experience with email and mobile campaign management
  • Share best practices and success stories with sales team to ensure marketing and sales alignment
  • A minimum of 10 years of Marketing and/or Business Development experience and track performance
  • A minimum of 3 years of experience at a Senior Management level and/or has been a member of a Company’s Leadership Team
  • At least 2 years of marketing communications experience or at least 2 years of advertising experience or at least 2 years of public relations experience
  • At least 1 year of experience in digital marketing or at least 1 year of experience in direct response marketing

Manager Channel Marketing Job Description

Job Description Example
Our company is hiring for a manager channel marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager channel marketing
  • Managing and allocating promotional budgets and resources to drive target prospects towards adopted activities in region
  • Populating and maintain global Field Marketing reports to measure and demonstrate performance of programs
  • Supporting creation of relevant in-region programs, updating of current programs and iteration of related ROI measures
  • Providing adhoc support to localization efforts as required and coordinate feedback from Partners on quality of translated content
  • Serving as the in-region go-to marketing resource for Partner Managers & Partners
  • Provides VM team with comprehensive campaign execution manual and ISC plan before launching
  • Determines measurement methods that serve long term reporting needs, set measurable baselines and targets
  • Works with senior management to prioritize business modeling and reporting needs
  • Consults with cross-functional partners to develop and implement online initiatives that improve site traffic, conversion and customer experience
  • Develops the creative tool kits and other marketing materials for branch and franchisee use in collaboration with IR Labs
Qualifications for manager channel marketing
  • At least 1 year of experience with a major ESP such as Responsys, Eloqua, Marketo, Exact Target, Hub Spot
  • 3 years of marketing communications experience or 3 years of advertising experience or 3 years of public relations experience
  • Solid understanding of best practices around digital, email and event marketing
  • 8+ years of experience in Channel Marketing, Trademarketing, Consumer Marketing, Brand Management
  • Must have strong interpersonal, communication and reporting skills, which are also key in this role
  • You have had 8+ years marketing experience

Manager Channel Marketing Job Description

Job Description Example
Our growing company is looking to fill the role of manager channel marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager channel marketing
  • Present the Meraki solution to partners and/or customers via in-person or webinar events
  • Work closely with the demand generation team to align on lead generation activities and campaigns including webinars, emails, landing pages, and more
  • Responsible for the overall marketing strategy for the Retail channel
  • Develops the food and drug chain, independent pharmacy and mail-order market segment strategies
  • The Retail marketing manager will be responsible for identifying new market segments and analyzing needed requirements to enter new market
  • Develop sales tools and educate Sales teams about the product portfolio, its fit within the Retail channel, and its most valuable sales approach
  • The Retail marketing manager works collaboratively with the various organizational functions to ensure the successful implementation of the marketing strategies
  • Provide on-going development and management of the channel co-op, discount and quarterly incentive programs
  • Manage the end-to-end Partner marketing funds (CMF) process with finance and fund automation tool
  • Multichannel Customer Relationship Management
Qualifications for manager channel marketing
  • You are results-driven, focused, detail-oriented and analytical
  • Partnering with KSC communications lead to ensure optimal use of media investment
  • Lead and develop locally the Marketing strategy for the Wholesale Distributors Channel through a comprehensive understanding of market dynamics, influences, insights and customer needs
  • Sound knowledge of the Wholesale Distributor Channel and key influencers within Australia or a legacy of strong channel management in the building or associated industries
  • Ability to step back from day-to-day execution work to create strategies for marketing automation and multi-channel engagement, channel strategies for eCommerce and events
  • Ability to know/learn order entry system (SAP) and be fluent in internal processes in a timely manner

Manager Channel Marketing Job Description

Job Description Example
Our company is looking to fill the role of manager channel marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager channel marketing
  • Work with finance to ensure all invoices are coded and tracked correctly on a monthly basis
  • Work with analytics team to evaluate program effectiveness and ROI
  • Vendor management- work with printers (print production knowledge a plus), display and premium vendors on creating printed collateral and merchandising solutions
  • Collaborate with marketing team to support the overall brand story for our customers
  • Some travel will be required to attend customer meetings, planning meetings, (up to 25%)
  • Partners with Channel Marketing Manager to develop strategic account initiatives, drive execution and project management of all plans
  • Ensure Voice of Customer (VOC) excellence from the channel partners as required for marketing programs, promotions, product development, competitive intelligence, pricing
  • Own the Americas partner readiness strategy for reseller and integration partner programs and develop/maintain partner-related training materials
  • Assists with the development & execution of the event marketing strategy, identifies key tradeshows and marketing partnerships
  • Drives strategic marketing management of pan-regional partners
Qualifications for manager channel marketing
  • Highly organized, with ability to manage multiple projects effectively
  • Interpersonal skills at all organizational levels
  • Experience in managing translations, advertising agency and/or production house
  • Resilience and flexibility to work in a small local team with many global stakeholders
  • Great attention to detail and ability to meet deadlines
  • Highly responsive to internal client requests

Manager Channel Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking for a manager channel marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager channel marketing
  • Understanding all rules of engagement of assigned accounts and helping the team navigate through for successful executions
  • Intimately knowing your assigned accounts shopper, seeking out and understanding shopper insights, and leveraging to better speak to the shopper at retail/etail
  • Ability to work collaboratively internally with multiple teams to drive sell-through performance
  • Partnering with Sales org to plan all marketing and sell-through activities for assigned accounts, including forecasting volumes
  • Creating/Finding new levers and opportunities to test at retail
  • Budget Management including partner funding, navigating partner requirements, POE, and ROI
  • Develop segmentation and messaging strategies to optimize conversions
  • Adhere to defined approval processes for all creative and marketing material
  • Develop creative briefs and work with internal/external creative teams to develop effective direct to consumer marketing collateral
  • Identify business risks and opportunities and communicate them to stake holders
Qualifications for manager channel marketing
  • Outstanding organization skills, with the ability to function effectively without a large support structure
  • Ability to maintain a high level of maturity, tact, sensitivity and diplomacy, and to work within a diverse setting
  • Should be some one with consumer market background, plus if she/he has relationship with retail market owner such as Dien May Cho Lon, Nguyen Kim.....
  • Working Knowledge of key mall based athletic and field based Lifestyle accounts is preferred
  • Spoken and written fluency in Japanese required
  • 3-5 years of experience in marketing (experience working with Japanese distributors and/or channel partners is a major plus)

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