Marketing Manager / Associate Job Description

Marketing Manager / Associate Job Description

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Marketing manager / associate provides business requirements for systems and platforms that enable and support content marketing best practices and experiences.

Marketing Manager / Associate Duties & Responsibilities

To write an effective marketing manager / associate job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager / associate job description templates that you can modify and use.

Sample responsibilities for this position include:

You possess strong proficiency in managing multiple projects to tight deadlines and coordinate effectively across teams
You cannot be flexible
You cannot think creatively or appreciate the creative process
You cannot work under pressure
You are unaware of marketplace trends
RESPONSIBLE FOR GENERATING ANALYTIC REPORTS VIA INTERNAL ANALYTIC PROGRAM OUTSIDE REPORTING TOOLS
Strategically manage Project timelines to maximize available resources and achieve deliverables within budget and by assigned deadlines
Manage all production, and execution for Direct Marketing initiatives for Retail and Outlet Stores including
OUTSIDE REPORTING TOOLS
Manage the department’s administrative needs and requirements

Marketing Manager / Associate Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager / Associate

List any licenses or certifications required by the position: PMP, IAB, ASCP, CFA, MCIPS, CPSM, CPM, SEM, MOS, IC3

Education for Marketing Manager / Associate

Typically a job would require a certain level of education.

Employers hiring for the marketing manager / associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Management, Advertising, Communication, Journalism

Skills for Marketing Manager / Associate

Desired skills for marketing manager / associate include:

Access
Atlantic 57’s capabilities
Best practices for content
DB and DC spaces
Format and process
HTML
Highly
Implementing brand guidelines and able to clearly communicate requirements in a practical manner
KPIs and marketing techniques for event management
Keynote and Photoshop

Desired experience for marketing manager / associate includes:

Experience developing direct marketing strategy and an expert in executional campaigns
Minimum of one to three years of experience – Marketing Strategy and Communications, Financial Services/Wealth Management preferred
Proficient in working with web analytics platform (ex
Strong understanding of email best practices, metrics and associated KPIs
Bachelor’s degree is preferred in Marketing or related business field
Deep knowledge of the latest media, entertainment & interactive trends & have a proven ability to assess & report consumer trends with analytic programs such as Google Analytics

Marketing Manager / Associate Examples

1

Marketing Manager / Associate Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of marketing manager / associate. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager / associate
  • Tracks market spend to ensure project timelines and expenses are kept on scope and budget
  • Ensures that the marketing processes, programs, and internal reports are developed, implemented, and effectively administered to be consistent with corporate guidance and all regulatory, legal, ethical guidelines
  • Assumes responsibility for directing and monitoring all third party contractors and vendors to ensure maximum ROl
  • Develop and implement retail marketing programs that are innovative, creative and demonstrate return on investment
  • Assist in optimizing the online consumer experience through our customers websites
  • Liaise with cross functional teams to support seasonal media planning/added value initiatives – media spec packages, media extensions, onsite traffic planning and asset development for secured placements
  • Manage analysis and manage corporate reporting for weekly, monthly, and seasonal submissions
  • Manage media planning invoices, PO’s, assist with end of month budget forecasting, and manage department scheduling as necessary
  • Support the Media Planning team to idea build relationships with key media partners
  • Assist the Director with the day-to-day management of the property
Qualifications for marketing manager / associate
  • Understanding of KPIs including ROAS, ROI, CPA/CPI, CTR, AOV
  • Familiarity with Omniture (Adobe Analytics) or other analytics platform a plus
  • Team player with ability to work independently under tight deadlines
  • Background in ecommerce and passion for fashion preferred
  • Lives a digitally connected life
  • Ability to manage projects as part of cross-functional teams with strong communication skills and the demonstrated ability to influence across multiple stakeholders
2

Marketing Manager / Associate Job Description

Job Description Example
Our innovative and growing company is hiring for a marketing manager / associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager / associate
  • Demonstrate expertise for contributing to development and implementation of complex integrated marketing communication programs, including analyzing research/data inputs, contributing to developing marketing strategy and marketing communication plan, and determining and allocating resources required
  • Support commercialization execution and launch planning for ADC platform
  • Commercialization core team member for launch of Type 2 diabetes patch pump
  • Coordinate a broad array of commercialization and marketing projects
  • Significant cross functional and regional collaboration in providing input and alignment to support the commercialization project plan
  • Build internal communications plan execution & logistics
  • Track and analyze metrics for key launch and post-launch initiatives
  • Develops and maintains all project documentation throughout the project lifecycle
  • Establishes and measures project performance metrics – prepares project status reports and presents project performance updates to senior management
  • Management of revenue and budget for all paid search and shopping campaigns within Google Adwords, Bing, and Yahoo Gemini
Qualifications for marketing manager / associate
  • You are analytical and you like working with numbers
  • You are result-oriented, accurate, service-minded and organized
  • You have strong problem analysis and problem-solving skills
  • You feel good about working in teams – also when working under pressure
  • Preferably you have already gained some first work experience within the marketing area of the FMCG industry and gained technical marketing skills
  • Five plus years of digital marketing and marketing automation experience
3

Marketing Manager / Associate Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing manager / associate. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager / associate
  • Plan and manage all logistical and onsite details related to event needs including but not limited to registration/event website, tradeshow booth, equipment, marketing and sales materials, show services, promotional items, theme design , in partnership with vendors/agencies
  • Prepare and co-ordinate specific project and/or team presentations and events
  • Deliver strategic digital marketing and demand creation campaigns on direct-to-consumer sites and drive and create incremental demand
  • Develop and maintain an effective marketing channel strategy and mix
  • Meet campaign objectives of new consumer acquisition, ROAS, engagement, and revenue
  • Optimize email marketing and CRM capabilities and increase effectiveness of campaigns
  • Partner with Analytics team on understanding true attribution across different channels and optimizing media mix
  • Assist with the evaluation digital marketing tools (DMP, DSP, Bidding Platforms )
  • Test & Learn new demand creation and marketing programs
  • Participate in the partnership with media companies like Google, Facebook to launch new pilot programs and also establish strong relationships to help grow eCommerce
Qualifications for marketing manager / associate
  • Analytical mindset with the ability to tease out trends in the data and digital experience engagement
  • Minimum 5 years marketing experiences (including minimum 3 years of digital marketing experiences), preferably in B2B Company or digital marketing agency serving B2B company
  • Proven track record of successful digital strategy creation and program execution, especially in social media
  • Logical thinking and analytical, well versed in digital marketing initiatives measurement and reporting
  • Familiarity with major marketing tools like Salesforce will be a plus
  • Ability in multi-tasking and manage projects under tight deadlines
4

Marketing Manager / Associate Job Description

Job Description Example
Our company is looking for a marketing manager / associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager / associate
  • Compile monthly reports recapping ambassador and influencer activities
  • Work closely with Lifestyle Marketing head and other product/marketing team members
  • Manages and optimizes strategy for multiple owned channels (email, website, social)
  • Has deep understanding of customer personas and message relevance by persona
  • Analyzes data to determine which channel levers to pull in order to maximize revenue potential
  • Designs and implements channel test plans (A/B and multivariate) to understand drivers of response and value
  • Builds relationships with ability to inspire and influence, collaborate, and gain alignment
  • Lead day-to-day execution of marketing campaigns
  • Drive revenue and customer engagement through client on-boarding, acquisition, reactivation, retention and loyalty programs
  • Identify and develop Omni-channel marketing strategies leveraging direct mail, email and store client marketing
Qualifications for marketing manager / associate
  • Experience with mobile push communication preferred
  • Experience driving continued engagement within a current customer base
  • 5-8 years’ experience in marketing or communications
  • Team player who can work collaboratively with a range of stakeholders at various levels
  • Flexible and able to work in a dynamic environment
  • Graduation in Marketing, Media and Health area
5

Marketing Manager / Associate Job Description

Job Description Example
Our growing company is looking to fill the role of marketing manager / associate. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager / associate
  • Analyzes markets, market segments and competitor activities to increase the effectiveness and ROI of own marketing activities
  • Executes other special projects and duties as assigned by Marketing Director
  • Forms additional working relationships outside own area of responsibility
  • Develops and sustains productive internal and external customer relationships
  • Proactively and independently creates new campaigns and sees them through to the end
  • Collaborate and coordinate with various marketing teams other departments across the organization to ensure that segments are properly utilized and socialized for optimal performance
  • Lead divisional team meetings to ensure planning and display development is on schedule and meets marketing goals and objectives
  • Leads and directs the work of others at show/event site
  • Work with vendors to arrange space, special event venues, literature, hotels, equipment rental and set-up and dismantling of the exhibit
  • Assists with digital and social media content development related to events and promotions to build product awareness
Qualifications for marketing manager / associate
  • Should be able to lift 45 lbs on occasion
  • Minimum of 5 – 7 years' experience in content or digital marketing
  • Bachelors degree in Marketing or other marketing discipline with 2-4 years of experience in marketing, technical, sales or related product management experience
  • Analytical skills and abilities to work with large data sets in Excel
  • Strengths in team and relationship building (with both internal and external customers)
  • Strategically agile and energized by a fast moving environment

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