Marketing Associate Director Job Description

Marketing Associate Director Job Description

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Marketing associate director provides strategic guidance in the development of property marketing strategies and creative oversight throughout the creative process.

Marketing Associate Director Duties & Responsibilities

To write an effective marketing associate director job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing associate director job description templates that you can modify and use.

Sample responsibilities for this position include:

Create ad sales media, and demographic stories marketing materials
Direct implementation of U.S. makeup programs with Global Marketing, Creative Services, Sales, Development and Planning groups
Liaises with global marketing to provide information on US market needs and performance of new/existing products
Collaborate and project manage across relevant departments (including Ad Products, T Brand Studio, Ad Operations, Research, Marketing, Events, ) to create integrated programs for clients
Actively contribute to enhancing the effectiveness and ongoing evolution of marketing strategies by collaborating with team members to guide the development and growth of the marketing team
Communicate branding content ad sales and trade
Utilize strategic understanding of the disease areas/products
Strategically develop the Makeup business by maintaining and growing existing brands launching new products
Conduct research to determine US market needs and to optimize the marketing mix (media, promotion, etc) for the category
Prepare the annual Marketing Plan and Brand Review for all brands

Marketing Associate Director Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Associate Director

List any licenses or certifications required by the position: IAB

Education for Marketing Associate Director

Typically a job would require a certain level of education.

Employers hiring for the marketing associate director job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Education, Communications, Economics, Statistics, Advertising, Business/Administration, Science

Skills for Marketing Associate Director

Desired skills for marketing associate director include:

Marketing
Development process
Manufacturing
Marketing strategies
Products
Products within assigned group
Regulatory process
Research and commercialization process
Sales
Selling process

Desired experience for marketing associate director includes:

Magazine experience strongly preferred
Briefing, scheduling
Consumer/trade promotions
Experience with digital analytics tools (Omniture, Webtrends .) and ad serving tools such as Doubleclick or Sizmek
Prior specialty marketing and or operations preferred
Creates editorial calendar, and oversees content development in alignment with institutional messaging and audience engagement goals, ensuring a high-quality product

Marketing Associate Director Examples

1

Marketing Associate Director Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing associate director. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing associate director
  • Develop and harmonize a triangulated marketing engagement between segment, communications and product marketing team for local and international markets
  • Partner segment marketing and product team to develop and support demand generation programs targeted in driving demand for the chosen products
  • Keeps abreast of category market trends and shares learnings with team and global marketing
  • Creates and directs development of all Sales Meeting materials
  • Presents programs to field sales, retailers and press (as needed)
  • Stay abreast of market leading advertising campaigns and marketing initiatives related to relevant categories
  • Support global launch planning activities for regions and affiliates by ensuring global alignment of marketing strategies, product positioning, messaging and branding to guarantee global consistency
  • Coordinate the organization of Global Brand Team meetings with affiliate product marketing teams
  • Lead owner for local (Singapore) segment marketing plan and execution
  • Disciplined execution of the interlock and cadence with cross-functional marketing teams and product house through planned and structured approach
Qualifications for marketing associate director
  • Strong written and verbal communication skills interpersonal skills
  • Proven track record in current marketing position
  • Passion and enthusiasm for brand management
  • Strong computer skills PowerPoint and Excel
  • Strong organizational skills and follow-up ability
  • Self- motivation with leadership capabilities
2

Marketing Associate Director Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing associate director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing associate director
  • Deliver best in class marketing plans including a mixture of thought leadership, content marketing, sales enablement, digital and social media delivery, events, internal activation, competitor analysis and communications
  • Work with data capture, online advertising, email marketing practices, email databases, CAN-SPAM, privacy, data specs, data analysis/QC, link matrices, and direct marketing practices
  • Possesses and displays credibility and relevant knowledge to diverse audiences (R&D, manufacturing, sales, regulatory, legal) to build confidence and motivate successful execution
  • Partner product house and communications team to develop and strengthen product positioning and messaging that differentiates the products in the local and international markets
  • Planned calendar of marketing campaigns and activities, reviewed every quarter
  • Establish approach to harness market intelligence, competitive understanding and customer insights for use in the planning and execution of product marketing plans
  • Brand Strategy and marketing tools for Hematologic cancer indications
  • Leads development of marketing plans, Scale Events, creative and POS for the activation of all Kraft Heinz Brands against Walmart team programs
  • Cultivate strong relationships with global markets, market research and the field sales organizations to develop market insights
  • Collaborate with in-country marketing leads to identify best practices and uncover needs/ trends and build relationships to improve consistency of global brand strategy execution world-wide
Qualifications for marketing associate director
  • Minimum of seven years of pharmaceutical experience, including at least five years of marketing and or promotion experience
  • OExperience analyzing and developing marketing content,communications and visual strategies that support the brand
  • OExperience working within and maintaining client identitystandards across channels
  • OCoordinating the development &deployment of marketing collateral
  • OExperience working with and supporting internal/externalmarketing services ranging from
  • OExperience with collecting, reviewing, and reporting onmarketing kpi’s and media campaigns
3

Marketing Associate Director Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing associate director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing associate director
  • Create an integrated marketing communications plan designed to expand awareness of the school among prospective students and those who influence their decision-making process in considering graduate degree options
  • Ensure the identity, voice, and objectives of the school are articulated in an authentic and cohesive manner across marketing channels
  • Research and develop best-in-class product marketing plans aligned to the strategic priorities of the I&TS business
  • Coordinate writing and production of product marketing content, leveraging product managers and Global Client Coverage contacts
  • Engage often with opinion leaders to ensure creation and seamless roll out of high impact, high value marketing tools that lay the foundation for launch
  • Own and deliver Marketing Communications Dashboard reporting-- Own and evolve ongoing internal analytics capabilities including but not limited to digital KPI identification and reporting needs
  • Partner with Analytic Insights Measurement CoE to drive holistic & synergistic Marketing Measurement Capabilities--Represent Marcom & Media analytics perspective to develop and support within channel & cross-channel measurement & insights on in-flight campaign measurement, MMMs, MTAs, Testing, Media/Message KPIs like EPIs
  • Support Test & Learn design & execution- Develop a consistent and structured marketing communications testing approach which strives for rapid iteration and real-time optimization of consumer experiences
  • Produce and execute on a forward-looking, integrated, multi-format marketing communications strategy to drive awareness and adoption globally
  • Plan and execute marketing and communication programs and activities to generate engagement, retain existing clients, and help strengthen the Ratings brand
Qualifications for marketing associate director
  • Select (when needed) and manage creative agencies that will support the delivery of core marketing programs and tactics
  • Experience with managing complex commercial challenges requiring detailed analyses and presentation of strategic recommendations ideal
  • Experience in commercializing self-injectable products in global markets a definite asset
  • Understanding of global reimbursement and distribution channels preferred
  • A strong track record of developing marketing strategies and tactics, with a focus on solid implementation of tactics though a combination of individual and team efforts
  • Successful completion of a full 4-year course of study in an accredited college or university leading to a bachelor’s degree in English, journalism, or related field or the equivalent in education, experience and training
4

Marketing Associate Director Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing associate director. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing associate director
  • Work closely with ticket sales department to execute sales plan for assigned athletic events
  • Understand and navigate the SFDC to understand the progress of a program from a sales perspective
  • Work collaboratively with all areas within Duke and LifePoint marketing and communications (media relations, organizational communications, publications, online, ) to maximize effectiveness of tactical projects
  • Work with production vendors and advertisement agencies to implement the best marketing solutions controlling them to maintain high level of qualities in each deliverable
  • Manages and implements enrollment marketing web development projects, including enhancements to the main BMCC web site and microsite development
  • Collaborating with the Enrollment Management and Admissions team staff, implements the CRM marketing program, , web-based and online campaigns, ensuring efforts are timely and aligned
  • Develop, implement and manage brand plan tactics (HCP/POA sales aids and tools, ) to support the brand strategy, in collaboration with other brand team members and external agencies/vendors
  • Develop and execute marketing plans, including advertising and promotion, which are designed to meet the department’s goals for revenue and attendance
  • Manage game day marketing operations and promotions at Rice sports, enhancing game day atmosphere and fan experience by executing game day scripts, organizing presentations and groups, coordinating spirit groups with the video board and managing in-game elements
  • Manages and coordinates the development, implementation and monitoring of core elements of the brand plans
Qualifications for marketing associate director
  • Expert knowledge of web tools, social media, communications technologies and trends
  • Communicates exceptionally (and with candor)
  • Experience managing web/media activities
  • The ideal Assoc
  • A comprehensive understanding of the dynamics driving the global health care environment
  • Product experience in a specialty therapeutic category, Rheumatoid Arthritis
5

Marketing Associate Director Job Description

Job Description Example
Our company is looking for a marketing associate director. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing associate director
  • Work collaboratively with cross-organizational departments like sales, digital strategy, database marketing, clinical operations, clinical laboratory scientists and country managers, and other key stakeholders to harness all market information and insights and ensure seamless implementation of customer-specific marketing strategies
  • Develop, monitor, and analyze Sales and Marketing metrics through effective use of Google analytics, salesforce/CRM, dashboards and other database analysis tools on an on-going basis to recommend and implement marketing plan modifications as needed
  • Assist in communicating all marketing metrics / outputs to sales management, business development, proposals, laboratory scientists / country managers and other key internal stakeholders
  • Responsibilities may include trade shows, customer insight and competitive intelligence, case studies/sales collateral development, thought leadership, offering development, customer relationship marketing, or business unit focus
  • Attend and participate in marketing and sales team teleconferences and meetings as necessary
  • Translation of the business strategy into appropriate marketing strategy which fosters innovation and leadership
  • Introduction of KPIs for improvement of marketing services
  • Exploit synergies with the UK and CE based institutional marketing support team
  • Develop and project manage promotional tactics and programs for the specialty Rheumatology sales force
  • Monitor and react quickly to key reporting metrics including gross-to-net, sales reports and managed care dashboard
Qualifications for marketing associate director
  • Experience with expensive therapeutic treatment options within a highly competitive therapeutic category
  • Experience working with a collaboration/external partner
  • An understanding of different cultures
  • Strong experience in product management, brand management and managing a P&L
  • Ability to perform trend analysis utilizing raw volume data
  • US and International (global) experience is highly preferred

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