Associate Manager, Marketing Job Description
Associate manager, marketing
provides support for gathering, organizing, analyzing and reporting market-related information on customer opinions, demographics, preferences, needs and habits to identify potential markets, marketing strategies, trends and factors affecting visitor engagement.
Associate Manager, Marketing Duties & Responsibilities
To write an effective associate manager, marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included associate manager, marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop integrated marketing ideas cross a variety of selling categories
Project manages sold programs across digital media platforms
Assist in daily SEM campaign management to drive targeted, qualified traffic to Ticketmaster or its internal /external clients
Work with SEM Manager to yield client relationships and grow client and agency business
Manage and develop search keywords and ad copy
Design A/B and multivariate marketing tests to drive engagement among key customer segments
Write creative briefs and manage the creative process to produce quality assets
Execute campaigns by building emails and web pages using proprietary tools
Analyze and report on campaigns results, including recommendations for optimization
Partner cross-functionally with other business partners
Associate Manager, Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Associate Manager, Marketing
List any licenses or certifications required by the position: PMP, IAB, ASCP, CFA, MCIPS, CPSM, CPM, SEM, MOS, IC3
Education for Associate Manager, Marketing
Typically a job would require a certain level of education.
Employers hiring for the associate manager, marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Education, Business/Administration, Management, Advertising, Communication, Journalism
Skills for Associate Manager, Marketing
Desired skills for associate manager, marketing include:
Microsoft Office applications
Excel
Advertising
Collating and analyzing information about existing
Local retailer
Methods
Potential markets and market needs
Practices of marketing
Principles
Publishing
Desired experience for associate manager, marketing includes:
Candidates should be resourceful, outgoing and possess ability to interface with colleagues at all levels
Knowledge of HTML strong understanding of HTML5, DHTML, Javascript, and JQUERY a plus
Intermediate knowledge of digital-based communications including HTML language & content management systems
Work with various department and within varying organizational structures to achieve common goals
Enthusiastic, confident manager with ability to work in a fast paced environment
Preparation of briefs, content plans, analysis of key performance indicators
Associate Manager, Marketing Examples
1
Associate Manager, Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for an associate manager, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for associate manager, marketing
- Develops & executes social media advertising campaigns including targeting methodology and ad format guidance across various social communities
- Collaborate with outside vendors and internal product, sales and creative team members on various product marketing initiatives
- Collaborate across marketing teams responsible for other nursing and non-nursing products in both b2b and d2c to maximize the revenue potential for all without sacrificing assigned product(s) revenue
- Fully understand the spending habits and content and workflow needs for the customer vertical
- Produce senior leadership dashboards that both provide an understanding of current status and provide insight to reasons for status
- Support integrated marketing campaign with digital channels &contents
- Contribute to the day-to-day marketing activities from concept and research through implementation
- Contribute to and edit product messaging (PMF) for products for assigned markets check accuracy and request changes
- Respond to learning consultant and all sales product inquiries in a very timely manner – offering needed information and recommends sales strategies
- Owns cross shop activations within JCPenney including the monthly cross shop tool box and calendar and its contents
Qualifications for associate manager, marketing
- 3-5 years experience with consumer based marketing programs
- Must have experience using Photoshop and coding basic html
- Must have first hand knowledge of SEO and SEM campaigns
- Project planning is critical
- Experienced with all digital platforms, including desktop, mobile, video, social and search
- Experience in evaluating media plans, a deep understanding of social media channels including targeting and capabilities
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Associate Manager, Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of associate manager, marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for associate manager, marketing
- Provide copy editing, writing and simple design support to supported field marketing and client marketing teams when needed
- Collaborates with 360 teams (Events, PR, Trade Marketing, Direct-To-Consumer, and Visitor Center) in order to optimize content to create cohesive marketing campaigns
- Listens, participates and reports on online conversations
- Developing, orchestrating and executing comprehensive global marketing plans for assigned products including maintaining brand, developer and vendor relationships
- Guiding the development of the social media/digital communications strategy
- Help measure and analyze content performance to inform ongoing content strategy
- Report to Editorial Lead and provide support for day-to-day editorial operations
- Collaborate with outside vendors and internal product, sales and creative team members on various marketing communication and event initiatives
- Assist in the Management of the Master Marketing Calendar – campaigns, events, email, product rollouts
- Work closely with the marketing leads to develop, implement, and measure multi-channel marketing programs, initiatives and contractual agreements which support the immediate and long term growth of the Dermatology Portfolio
Qualifications for associate manager, marketing
- Experience in preparation of agency briefs
- Strong campaign analytical skills, preparing forecasts and post-analyses including digital KPIs
- You are an ambitious individual with a lot of drive and enthusiasm for getting tasks done
- Marketing agency experience a plus
- Project Management - Lead cross-functional project teams
- Ophthalmology (Retina) experience a plus
3
Associate Manager, Marketing Job Description
Job Description Example
Our company is looking for an associate manager, marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for associate manager, marketing
- Manage existing web based advertising and marketing programs
- Oversee and execute creative briefs and strategy for mobile campaigns
- Execute ongoing testing regimen to continuously improve performance focused on user engagement
- Assist and/or lead in the development of weekly, monthly, and ad hoc reporting on performance
- Manages and launches annual items for account specific needs manages day-to-day responsibility of the category while using judgment and cost analysis to recommend dropping products, line extensions and product enhancements
- Partners with Senior Product Manager to determine consumer research and product testing needed to support marketing strategies
- Providing standards and best practices to brand marketers on digital creative mandatories
- Review marketing contracts and create tracking documents for external partner commitments
- Track that commitments are met, including dates, proof of placement, report out status updates on a regular basis
- Own the operational process required to implement new domain programs and extensions of current programs
Qualifications for associate manager, marketing
- 3-5 years of retail marketing, B2B and category management experience required
- Strong analytical and quantitative skills including the ability to use customer research and metrics to back up intuition and assess the efficacy of marketing programs
- Attention to details and possess an owner attitude
- Success in managing and delivering Webinars and live events
- Bachelor’s degree or greater in Economics, Statistics, Mathematics or related field
- Familiarity with consumer loyalty programs
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Associate Manager, Marketing Job Description
Job Description Example
Our company is hiring for an associate manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for associate manager, marketing
- Responsible for the email program including daily brand marketing emails and all triggered campaigns, advanced targeting/segmentation, email acquisition, creative messaging/format optimization and email calendar planning
- Maintain email and direct marketing calendar and roadmap
- Identify and launch new high-value programs and contact strategies to drive client file growth and improve the overall health of the file
- Strengthen customer loyalty with new targeted campaigns to build loyalty and spend with the brand for top clients and credit card clients in collaboration with the credit card team
- Analyze performance and impact of Omni-channel marketing initiatives on both online and offline client behavior
- Lead regular post campaign analysis to measure client marketing effectiveness through customer activity trends and deliver an actionable insights-driven customer segmentation plan with tactics for online & in-store
- Responsible for traffic monitoring and trend analysis with an integrated view of all traffic for online and in-stores
- Prepare and maintain monthly and quarterly program hindsight reports
- Work closely with CRM and consumer insights teams to plan and implement new programs based on program/channel LTV scores, define control groups, and deliver ad hoc reporting & insights
- Partner with Creative and Marketing Operations teams to develop engaging customer marketing materials
Qualifications for associate manager, marketing
- Marketing experience, , sales and project management
- 2+ years of experience in Email Marketing required (including Basic HTML coding and understanding of responsive email design and general email best practices)
- Highly professional, can lead by example
- MBA or Graduate in Strategic Marketing
- Experience in BI tools
- Intermediate solutions skills
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Associate Manager, Marketing Job Description
Job Description Example
Our growing company is looking to fill the role of associate manager, marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for associate manager, marketing
- Administrates and assists Marketing Managers with distributor training content management and development during non-peak event/trade show season
- Assist in managing payment of exhibit fees for convention booth space, secure housing, and badge registration
- Performs other required duties as needed in addition to the essential duties and responsibilities
- Generate reports providing information on ROI, cost-per contact, audience profiles and representatives comments
- Develop and execute marketing strategies to take new products to market (positioning, audience sizing, promotions, messaging)
- Work and collaborate cross-functionally with product, design, data, customer support, PR, regularly to support product launches and go-to-market strategies
- Drive continued use and growth of the product post-launch by identifying optimization opportunities, prioritizing areas of opportunity, and innovating on how to drive feature adoption
- User insights—be the expert of your end user and provide feedback loop into the product team on any insights on how to improve the overall experience
- Gain full understanding of client communications culture (existing vehicles, preferred voice, communications strategy and approach)
- Integrate client communication approach with transition communications recommendations into a transition communications plan
Qualifications for associate manager, marketing
- Understanding of metrics tools, including Facebook Insights, Radian6, Twitter, YouTube, Google Analytics
- Highly responsive and results oriented
- Animal Health sales/marketing or human health marketing
- CPG Brand Marketing/data analytics a huge plus
- Must have lead a social media strategy directed at consumers
- Must be change management agile