Channel Marketing Specialist Job Description

Channel Marketing Specialist Job Description

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Channel marketing specialist provides feedback on the configuration of Google Analytics, Salesforce and Google BigQuery data to ensure visualizations’ end data needs are met.

Channel Marketing Specialist Duties & Responsibilities

To write an effective channel marketing specialist job description, begin by listing detailed duties, responsibilities and expectations. We have included channel marketing specialist job description templates that you can modify and use.

Sample responsibilities for this position include:

Become a Subject Matter Expert on the impact of all Loyalty programs within the channel
Create and manage comprehensive customer satisfaction measurement programs that touch the entire customer base
Be the IMT subject matter expert on co-marketing processes and operations
Manage country access to the CMC tool (One Team)
Drive with the IMT GBP marketing leader the co-marketing management system in the IMT, with the objective of reducing payment cycle time (plan-to-pay) and exceptional approvals
Support Business Controls during country reviews and audits
Manage the Exceptional Approval process for the IMTs
Act as a focal point between Country/IMT and Europe IOT in terms of improvements on Co-marketing process and tools
Able to assist with training presentations to key stakeholders on programs, portals, collateral, as it relates to channel marketing
Ongoing day-to-day management of Managed Markets CRM, including close oversight of data entry from field team to ensure consistency

Channel Marketing Specialist Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Channel Marketing Specialist

List any licenses or certifications required by the position: PPC, VOC

Education for Channel Marketing Specialist

Typically a job would require a certain level of education.

Employers hiring for the channel marketing specialist job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Engineering, Management, MBA, Business/Administration, Economics, Advertising, Education

Skills for Channel Marketing Specialist

Desired skills for channel marketing specialist include:

Fundamentals of technology
Outlook
Microsoft Office
Spreadsheet software and Word Processing software
Channels-to-market
Communication channels
Google Analytics
Google for Work and Salesforce.com
Process and creation of merchandising solutions in-store and online
Segmentation

Desired experience for channel marketing specialist includes:

Ideally familiar with or in-depth knowledge of relevant products (exchange traded funds/exchange traded products) and the market place
Fluency in English, with additional European languages a benefit
Experience in relationship management and client interface
Improve agent engagement
Self motivated, self aware, self directed
3-5 years of marketing operations experience

Channel Marketing Specialist Examples

1

Channel Marketing Specialist Job Description

Job Description Example
Our growing company is looking to fill the role of channel marketing specialist. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for channel marketing specialist
  • Define and manage CRM business rules and further develop to meet current and future business needs
  • Own MM criteria documents to be shared with internal and appropriate external stakeholders
  • Manage CRM resource utilization tracking and training, create and maintain reports/dashboard for ongoing evaluation of utilization tracking
  • Manage inclusion of patient educational materials within SP shipments, and coordinate to ensure materials are appropriately budgeted for with gross-to-net team
  • Provide support and management of various Payer Marketing resources
  • Tertiary qualifications within a business or marketing related field
  • Proven experience working within the Healthcare industry in a marketing capacity
  • Experience in channel management is desirable although not essential
  • Successful knowledge and experience in business and strategic planning processes
  • Drive the strategic Demand Generation planning for individual markets ensuring both the regional and local priorities are reflected
Qualifications for channel marketing specialist
  • Ability to write and edit emails, social postings, public pages
  • Strong planning and organizational skills, demonstrated ability to manage multiple tasks and priorities simultaneously in a fast-paced work environment
  • Set goals and plans to create pipeline in the designated What To Market in each GEO to activate the 3DS diversification strategy
  • Someone who is strategic
  • Someone who feels personally invested in helping others succeed
  • Channel partners management experience
2

Channel Marketing Specialist Job Description

Job Description Example
Our innovative and growing company is hiring for a channel marketing specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for channel marketing specialist
  • Create co-brandable customer facing materials, customer presentations, executive briefs, event materials, e-mails
  • Management of the CRM system (Sales Force), including troubleshooting, keeping the system current, and maintaining system integrity
  • Train and support employees and new users
  • Run reports and monitor use
  • Prepare, edit, and distribute approved marketing communication material according to defined timelines
  • Plan, compile and maintain listing of potential PR opportunities and job stories
  • Plan and coordinate of trade shows and events
  • Support the marketing activity of the distributor network
  • Support the distributor review process
  • You are a Master student of Marketing / Business/ Communication (or comparable studies) and looking for an apprenticeship for 1-2 years
Qualifications for channel marketing specialist
  • Ensure all touch points adequately communicate product value proposition – collateral, websites, apps, promotions, events
  • Coordinating and managing projects aimed at increasing awareness and sell-through at high growth consumer channel accounts
  • Initiating, tracking and measuring channel marketing programs to determine success or course-correction
  • Assisting with the development of channel marketing tools, and product launch materials and making them available to sales or partners
  • Maintaining global channel placement matrix by product and region, along with other supporting global channel reports and tools
  • Supporting channel consumer training events
3

Channel Marketing Specialist Job Description

Job Description Example
Our company is looking to fill the role of channel marketing specialist. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for channel marketing specialist
  • You are a great listener, you love negotiating and you like to think of problems as opportunities for improvement =)
  • You are an avid planner with an eye for detail
  • You’ve heard of project management and have an idea how to apply some of its principles and techniques
  • You enjoy being part of a team and making new connections
  • French is your native language or your Français comes very close
  • Our common language is you guessed it – English! Want to talk to colleagues from all around the globe? This is where your English skills come in
  • Core participant in the development of the end-to end Medium and Enterprise acquisition/demand generation strategy, spanning from quarterly program planning to execution accountability and performance analytics including, for example, mass, direct and online campaigns, new program development, customer segmenting
  • Work with marketing communication partners on campaign execution ie
  • Coordinating the alternate channel marketing strategies, research and other projects for Association clients in alignment with established overarching strategies and under the direction of their supervisor
  • Closely collaborate with internal partners, strategy managers, external vendors and in some cases, the client or client's representatives
Qualifications for channel marketing specialist
  • Managing the channel partner newsletter content and distribution through Savo
  • Conducting online research to support the growth our global channel strategy
  • Bachelor degree in marketing, communication, or other relevant degrees
  • Excellent verbal, written, and presentation skills, including public speaking virtually or in person
  • Organizational skills – ability to meet deadlines, track and manage programs, ability to achieve and maintain high productivity levels
  • Enthusiasm – motivated to contribute and do what it takes to get things done
4

Channel Marketing Specialist Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of channel marketing specialist. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for channel marketing specialist
  • Review and audit distributor websites (products, content and promotions)
  • Act as ecommerce / web liaison for distributor marketing associates
  • Check all key search terms on Amazon and update the visual management tracker spreadsheet on a weekly basis
  • Assist with larger distributor web site content update projects as required
  • Lead Amazon Canada marketing plan
  • The individual must work closely with the Program Marketing Manager and business segment Marketing Specialists with regards to the execution of agreed global, regional, country campaign execution
  • Responsibility for marketing planning for agreed strategic Distributors and/or Partners to meet branding, thought leadership, lead generation and lead nurturing goals in support of the sales success plan
  • Responsibility for managing the associated Channel Marketing Program budgets for assigned strategic Distributors and/or Partners
  • Measure the effectiveness & results of executed campaigns
  • Ensure consistent marketing process and tool adoption
Qualifications for channel marketing specialist
  • Resourceful and ability to work independently to finish required tasks and deliverables
  • Communicate mechanics of incentive program to dealers who have signed-up
  • Convince existing dealers to upgrade incentive package to carry higher sales commitment
  • Convince dealers who have not sign-up incentive package to do so
  • Work with distributor to convince dealers to carry full ranges
  • Monitor sell-out result of dealers
5

Channel Marketing Specialist Job Description

Job Description Example
Our company is looking for a channel marketing specialist. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for channel marketing specialist
  • Work with the social media team to promote and disseminate content through relevant social media channels
  • Collaborate with Digital Marketing teams to ensure that channel specific content is being presented on DEPG product websites
  • Collaborate with Channel Marketing teams to provide input to create demand generation materials and programs
  • Track and report the consumption and reception of channel specific content
  • Collaborate with Channel Marketing to identify the editorial calendar required to support launches and announcements and to liaison with all channel marketing teams
  • You will be responsible for developing the annual partner marketing plans
  • Gather and report channel marketing demand generation metrics on a monthly basis
  • Participates in the development of plans for product promotion in support of marketing objectives
  • Prepares materials for internal and external presentations on products, business plans and management communications
  • An amount of travel will be required to visit the accounts being managed within the region
Qualifications for channel marketing specialist
  • Teamwork – the ability to work both with teams, and across multiple teams, help organize for productive collaboration
  • Past experience in a retail channel organization is a big plus
  • Outgoing person - this job requires candidate to be based in Sibu, Sarawak
  • Successful work environment– this is where our IT magic happens! Want to see what your future office looks like? Click here
  • Fulfilling work environment– we’ve received the label “Happy Trainees” for last year as our students are doing internships and apprenticeships that make them happy =)
  • Culture that supports your development and learning new skills- possibility to take part in various trainings, e-learning platform...so if there are any particular skills you’d like to improve, let’s get started!

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