Channel Marketing Job Description

Channel Marketing Job Description

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Channel marketing provides support in implementing marketing automation tools, including detailed understanding of tools used and best practices employed.

Channel Marketing Duties & Responsibilities

To write an effective channel marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included channel marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Originate customized content/ad-hoc communications for use by the distribution channels as needed
Develop concepts re-purpose content to collaborate in creating white papers and perspectives pieces for channel distribution
Proactively provide new promotional ideas for focus products with channel specific implementation strategies
Conduct competitor research to evaluate, develop and improve existing product campaigns and programs
Leverage account-specific plans to build execution strategies
Work within budget set to achieve marketing ROI goals
Understand and plan consumer purchasing journey in both digital and physical retail
Originate customized content for use by Financial Advisors
Establish metrics, measure results and make recommendations to channel specific marketing initiatives/programs
Provide ad hoc communications as needed

Channel Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Channel Marketing

List any licenses or certifications required by the position: CFA, PPC, PBA, UML, PMP, MBA, MDF, DSM, IFIC, CSC

Education for Channel Marketing

Typically a job would require a certain level of education.

Employers hiring for the channel marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, MBA, Business/Administration, Management, Education, Finance, Graduate, Engineering

Skills for Channel Marketing

Desired skills for channel marketing include:

Marketing automation tools ​
Practices
Marketing principles
Partner business models
Excel
Tactics and tools
Fundamentals of technology
Business and marketing strategy
Outlook
3D printing industry

Desired experience for channel marketing includes:

High attention to detail and flawless execution
Organizationally savvy, comfortable present to cross functional teams and leadership
Worked in changing, high growth environments
Bachelor’s degree in marketing, or related field, MBA an asset
Understanding in the Channel business with market requirement
Demonstrate strong writing skills related to sales communications, marketing brochures

Channel Marketing Examples

1

Channel Marketing Job Description

Job Description Example
Our company is looking to fill the role of channel marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for channel marketing
  • Maintain an understanding of best practices in the industry
  • Delivery of analytical reporting to the business, to determine key strengths and areas of opportunity for sales, marketing and editorial across the channel
  • Assistance with management of channel conflict, structuring pilot programs, and liaising with pricing
  • Oversee pricing on product offering in region and responsible for pricing increases and strategy, parity exercises
  • Develop go-to-market strategies with sales and partners
  • Execute outbound communications (primarily email) to executives who subscribe to the services of specific programs
  • Implement and manage partner marketing automation tools
  • Socialize the co-marketing capabilities with our Field Marketing and partner teams
  • Manage channel investments
  • Collaborate with extended marketing team to ensure simple and consistent approaches to channel across regions
Qualifications for channel marketing
  • Demonstrated ability to interface with management, , the ability to work independently and as a team member
  • Experience working with RIAs and Institutions and how they operate
  • Works well with cross functional teams including sales, Investment Teams, Product Development, Compliance, Design and other areas of MSIM Marketing Corporate Marketing
  • Record of creating integrated, multi-touch marketing plans around business objectives, guiding and measuring a range of marketing activities through an extended team
  • High level of commitment and a passion for results
  • Develop, manage & implement initiative strategy
2

Channel Marketing Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of channel marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for channel marketing
  • Manage third party agencies and partners as necessary to deliver against goals
  • Implement and continually test new creative messaging, landing pages, campaigns and tools
  • Partner with Marketing and Field Sales team to support sales operations (e.g., creating, executing and measuring promotions, optimizing sales operations costs )
  • With finance and the wider commercial team agree commercial principles for all products, services, incentives and propositions launched in the relevant channel
  • Execute a quarterly Go-To-Market and communications plan for the Corporate (and SME/Major/Public Sector, direct and indirect where applicable) channel with key partners segments
  • Research, interview, and obtain information as needed to complete projects to best of ability
  • Demonstrate an understanding of, and create work that adheres to, industry-specific regulations
  • Demonstrate a strong ability to thoroughly self-edit
  • Accept multiple assignments for copywriting projects, prioritize projects, and adapt to changes in direction
  • Welcome feedback, edits, and changes to copy while maintaining a detail-oriented eye
Qualifications for channel marketing
  • Tracks and manages budgets
  • Flexibility in a fast-paced, changing environment.Lead with results-based methodology for campaigns that drive marketing contribution to pipeline
  • A revenue-marketing based approach to marketing is a strong plus
  • Understand CRM (preferably Salesforce.com) and how the CRM system works together with Demand Generation and automation tools (preferably Marketo)
  • Enrolled full-time in a MBA program
  • Curiosity, creativity, and drive to innovative
3

Channel Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of channel marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for channel marketing
  • Liaison with Finance to produce a report detailing the activity/funds in the COOP/MDF platform as shown by priors, claims, approvals, that will be required to be amortized by the projected start and end dates in order to determine the forecasted “landing spot” for our recognized expenses each quarter
  • Maintain an approved list of activities for the various funds and their standing as OPEX or CONTRA
  • Co-facilitate easy-to-absorb training and scripting sessions to commercial teams to improve their ability to engage members and prospects through the channel marketing campaigns
  • Serve as marketing “expert” (along with Specialist and Manager) for the channel practice
  • Work with commercial teams to gather member voice and then incorporate feedback into marketing campaigns
  • Work with Marketing Manager to quickly absorb program content, and key initiatives
  • Identify and secure member testimonials
  • Define and prepare execution-ready assets to educate, inform and support our own sales team & the sales teams of our channel partners
  • Develop and manage brand activation strategies including events, sponsorships
  • The individual must work closely with the North America Channel team to ensure alignment with agreed business, sales and marketing goals
Qualifications for channel marketing
  • Marketing specialist experience (Pricing, analysis, brand management)
  • Organisational skills and ability to prioritise numerous tasks, events
  • Comfort with technology, including the ability to understand key technical issues and their implications to suggest alternative solutions
  • 3+ years working with channel partners and programs
  • Experience with web is a plus
  • Experience in SFDC a must and Marketo a plus
4

Channel Marketing Job Description

Job Description Example
Our company is looking for a channel marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for channel marketing
  • Develop direction and support the implementation of new product placement, pricing, partnership marketing and branding efforts within distribution
  • Actively support field events relevant to the channel and key accounts
  • Support the entire Channel team across multiple channels in the development of the financials for a full year business plan inclusive of national and channel specific programs and pricing recommendations for new product
  • Manage and support a team of six associates in regards to their customer/channel operations their individual professional development
  • Manage a budget by prioritizing spending for top initiatives with strategic importance to the business unit
  • Coordinate training and development of affected sales and support teams
  • Manage the enablement of the team of Marketing Channel Managers to productively execute on the marketing plans for each respective sales channel supported
  • Create and deliver digital and account based marketing campaign strategies
  • Works in automotive spare shop stores on localised promotions
  • Trains and Coaches sales people who support stores locations
Qualifications for channel marketing
  • Applies appropriate interpersonal styles and communications methods to influence and build effective relationships with business partners, typically senior management
  • You’re a team player and no task is “beneath” you
  • You must have strong computer skills
  • You need to be able to speak up, ask questions and push tasks forward
  • Demonstrated experience in creating business cases
  • A basic understanding of the different types of distribution and reseller channels for B2B products is required, interest in understanding what types of channel marketing programs and sales enablement tools are best suited to the different types of B2B reseller
5

Channel Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of channel marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for channel marketing
  • Assist team in other projects as requested
  • Perform continual landscape analysis and assessment to ensure appropriate strategy development across the organization and insight sharing and prepare for environment changes that impact key partners and products within area of responsibility
  • Develop and implement payor focused managed markets strategies, tactics, and resources for external partners, including product and disease state materials, which will ensure improved patient access and affordability
  • Gather insights on patient needs, key payor partners’ needs, and products/disease states, leading market research, ad-boards, and field insight meetings
  • Determine resources needed to ensure favorable placement of commercialized and late state pipeline products with Pharmacy Directors, Medical Directors, Actuaries, Quality Managers, and other key decision makers within the identified key partner responsibility segment
  • Lead the development and approval of materials to be used in the key partner responsibility segments for all stakeholders
  • Continuously measure and report the impact of market positioning and promotional materials and make adjustments as necessary
  • Work in conjunction with colleagues responsible for Account Management and Ecosystems within the Neurology PVU and Immunology PVU to develop and launch promotional campaigns, and communicate the market access focused messaging
  • Support both PVUs by providing pricing updates, formulary updates, market access results and other key insights into the payor landscape, needs, and thought processes
  • Drive marketing research plans with business analysis, specifically around market access
Qualifications for channel marketing
  • Bachelor’s degree (Business or Engineering) with related experience required
  • Full understanding of the operator journey
  • CD experience is a pre
  • Operator and chef intimacy
  • Digital conversion
  • Brand Activation + Media planning

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