Growth Marketing Job Description
Growth marketing
provides business analytics; reviews/analyzes metrics; identifies future business trends and supports the Marketing with overall Strategic direction.
Growth Marketing Duties & Responsibilities
To write an effective growth marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included growth marketing job description templates that you can modify and use.
Sample responsibilities for this position include:
Maintain familiarity with best practices in reporting and with available templates
Participate in regularly scheduled meetings with team members to discuss sales strategies, project progress, identify areas for cross-training, sharing of best practices and newly developed materials, and progress in meeting goals
Work closely with the US GRM team to leverage best practices and share learnings
Lead the strategic development of CSEBU Innovation strategy
Work closely and cross functionally with senior leadership, helping to develop integrated business strategies, clean measurement and cost allocation
Be a key partner on performance marketing team
Actively manage and implement large-scale user acquisition campaigns against established objectives and budgets across multiple channels
Develop, oversee and execute on online advertising strategies for multiple products and cities
Work closely with our member insights and performance marketing, brand, PR and local market teams when designing new campaigns
Clearly and succinctly communicate results to key stakeholders (Head of Marketing, executive level)
Growth Marketing Qualifications
Qualifications for a job description may include education, certification, and experience.
Education for Growth Marketing
Typically a job would require a certain level of education.
Employers hiring for the growth marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Economics, Statistics, Communications, Engineering, Computer Science, Mathematics, Performance
Skills for Growth Marketing
Desired skills for growth marketing include:
MS Office
SQL
Best practices
HTML
Analytics and marketing industry
Google Analytics
Poshmark’s business and the impact marketing has on overall business metrics
Vendors
Excel
SEM
Desired experience for growth marketing includes:
At least 1 year experience in statistics and analytics tools
SaaS B2B marketing experience preferred
Technology enthusiast – What blogs do you read? What gadgets do you have?
Sports enthusiast – What sports are you playing now?
Bachelor’s degree, MBA in related field preferred
6+ years marketing experience, 2-3+ years leading execution of lean content marketing programs for high-growth technology companies
Growth Marketing Examples
1
Growth Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of growth marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for growth marketing
- Increase growth metrics including acquisition, activation and retention
- Identify, manage and implement ‘quick win’ (1 to 2 week) user acquisition experiments against established objectives/hypotheses across multiple channels, including social, email, online, in person, SEO
- Iteratively adjust and refine our market positioning and messaging based on customer data and analysis (via customer interviews, A/B testing, metrics, etc) to increase customer acquisition, activation, and retention
- Develop effective communications including online outreach, events, webinars, and other activities as seen fit for our target and future customer base
- Give presentations in person, online and through video to communicate the value propositions and educate the target audiences about our offerings
- Work cross-functionally to create product marketing materials and partner toolkits (data sheets, partner briefs, presentations, online assets)
- Measure effectiveness of all product marketing programs
- Deliver high-velocity growth marketing campaigns and experiments
- Support end-to-end execution, including creative coordination, production, delivery, and reporting
- Manage the campaign calendar
Qualifications for growth marketing
- Intellectually curious with strong analytical skills, including demonstrated ability of performing data analysis and building data-driven reports
- Bachelor’s degree in Business Administration, Management, Marketing, Social Sciences, Communications, International Management, or Organizational Behavior required
- One to two years of practical experience in a consulting, change management, communications, marketing or new business development environment
- Experience working in a service-oriented, professional environment with Fortune 500 organizations preferred
- Knowledge of business fundamentals, corporate strategy and organizational issues
- Strong communication and personal interaction skills
2
Growth Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a growth marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for growth marketing
- Conduct research and remain informed of the changing business climate, market overview, and statistical data along with the evolving trends in the human resources and work-life arena
- Work with stakeholders to set growth, engagement and retention targets for each product and create quarterly marketing plans to meet them
- Leverage data to understand the product conversion and engagement funnel
- Conceive of marketing campaigns, craft messaging, identify appropriate sequence in the lifecycle to send the message
- Partner with the Product, Marketing, Analytics, Insights, and Data Science teams to connect the right message to the right customer at the right time
- Drive and monitor A/B and multivariate experiments to optimize key performance metrics
- Own overall communication with our Canadian customer base via our scalable marketing channels
- Be responsible for end to end campaign execution, including ideation & campaign development, segmentation and targeting, managing cross-functional hand-offs, and reporting results to our senior leadership team
- Collaborate with Canada product marketing, partnerships, sales, account management and content counterparts to deliver on cross-functional strategies and plans
- Identify opportunities for generating growth, designing experiments to test hypotheses and implement them at scale
Qualifications for growth marketing
- Comfort dealing with ambiguity and multi-tasking demands under tight deadlines
- Ability to contribute individually and as a team member
- Significant project management skills and detail-orientation
- Entrepreneurial spirit and mindset
- BA/BS in Marketing, Economics, Applied Statistics or other Quantitative field preferred
- A customer-centric view with a passion for gaining customer insights and translating insights into strategies and executions
3
Growth Marketing Job Description
Job Description Example
Our company is growing rapidly and is looking for a growth marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for growth marketing
- Collaborate with Marketing Managers to ensure proper tracking and measurement of marketing efforts for new and existing products
- Support operational needs of Marketing Org by curating Data in a digestible, and actionable way
- Leverage your experience in analytics tools and scientific rigor to produce actionable automated reports to measure business performance and help inform executive decisions on a daily basis
- Measure the performance of our growth initiatives and translate your findings into actionable growth strategies
- Identify opportunities for generating growth, designing experiments to test those hypotheses and implement them at scale
- Create and productize novel analytics/metrics to drive improvements in our business
- Help define a unifying voice and content vision that ladders back to growth acquisition goals
- Experience with A / B testing copy to drive acquisition
- Collaborate with content marketing lead to work with agencies on video scripts, and photoshoots
- Collaborate with creative team lead and videographers + photographers to execute on voice, vision and key content marketing goals
Qualifications for growth marketing
- Five or more years of industry experience, preferred at a tech company in a Marketing capacity
- Minimum of BS degree in Computer Science, Data Analytics, or related field
- Leadership—you can motivate your teammates to build amazing products
- Proficiency in Python (bonus points for Java)
- Bonus points for experience with marketing tech
- Degree in quantitative discipline (CS, Engineering, Math, Economics, Statistics)
4
Growth Marketing Job Description
Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of growth marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for growth marketing
- Manage the paid acquisition team (comprised of a Director of Paid Acquisition, channel experts, and street teams) to develop a cohesive, strategic performance-based program that drives significant growth at scale
- Manage the partnerships team to drive organic growth and engagement through PR, social, device and content partnerships
- Work closely with the Director of Retention to execute marketing campaigns that drive member engagement through device and content partnerships
- Coordinate across the marketing and product teams to optimize acquisition and engagement flows, and to ensure consistency in marketing messaging and voice across all customer touch points
- Collaborate with tech and product teams to ensure successful execution of marketing plans and messaging
- Develop customer-centric marketing plans with strategic vision and attention to detail
- Develop cross-channel strategy to generate demand and nurture leads for the platform
- Develop blueprint for growth
- Create compelling programs, events, and content campaigns to drive interest and engage potential customers
- Work cross-functionally to support growth objectives and product marketing programs
Qualifications for growth marketing
- Advanced experience designing initiatives that maximize the capabilities of marketing automation software
- Growth marketing experience with significant focus on product marketing or email marketing a plus
- Know how to structure and deliver ideas clearly, crisply, and compellingly
- 7+ years working in the field of digital analytics and digital marketing – working in b2c results service organization is preferred
- Deep clickstream analysis
- Social analytics
5
Growth Marketing Job Description
Job Description Example
Our company is looking for a growth marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for growth marketing
- Manage agencies and external resources to deliver, getting appropriate internal approvals, and managing budget reporting and accountability
- Meet and exceed growth targets consistently
- Demonstrated expertise in performance channels
- Strategic thinker with the ability to get into the details and make things happen
- Build a high performing team via hiring, training and coaching
- Partner with business analytics and data science to generate insights and use them to make operations more intelligent
- Improve our marketing infrastructure (delivering email and in-product messaging, A/B testing, deploying dynamic creative, facilitating triggered marketing), streamline processes, and improve growth marketing competency to improve campaign effectiveness
- Collaborate with Product Marketing, Partnerships, Account Management and Acquisition Marketing teams to deliver on cross-functional strategies and plans
- Develop our marketing strategywith clear priorities, objectives, and metrics to boost customer adoption, retention, and satisfaction and strengthen our brand positioning
- Drive lead generation growth across all marketing channels – email, CRM, paid search, SEO, affiliates, partnerships, advertising, direct mail, promotions, events, social media and display
Qualifications for growth marketing
- Experience in creating strategic measurement plans, technical documentation and supporting full implementation of analytics tools
- Amazing project management skills
- Bachelors’ or above in CS, Engineering, Physics, Math, Statistics, Business, Economics or related field
- Experience with customer retention, upsell, churn, and renewals
- 2-5 years experience using analytics to drive key business decisions
- 10+ years of relevant experience driving digital marketing, preferably for an app based, technology, or live service company managing large scale digital marketing initiatives with measurable results