Internet Marketing Manager Job Description

Internet Marketing Manager Job Description

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Internet marketing manager provides marketing solutions through website(s), driving traffic (PPC, SEO, online advertising), email marketing programs and social media programs.

Internet Marketing Manager Duties & Responsibilities

To write an effective internet marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included internet marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Create and manage the execution of client campaign strategy to increase website traffic and drive sales leads
Take responsibility and accountability for assigned clients
Facilitate project team and client meetings
Understand and comply with our SEO campaign methodology and standards
Facilitate issue resolution with internal team members and manage issue resolution with clients
Ability to work independently with a minimum of coaching and supervision
Provide product related content like customer benefits, competitive differentiators, and value of the product roadmap to all Area marketing activities, including those owned by Segment marketing, Audience marketing, and other BGs
Adjust and provide differentiated value proposition and compelling, local product-related content, product Bill of Materials (BOM) (To-Customer and To/thru-Partner)
Execute AA/IoT product (On-Prem) and data services (Azure) launch activities/releases
Contribute to Partner readiness and product evangelism delivery/business development including recruit, ready, and activate

Internet Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Internet Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the internet marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Technology, Communications, Engineering, Education, Communication, Computer Science, English

Skills for Internet Marketing Manager

Desired skills for internet marketing manager include:

Agency environment
Leading edge
Online sales and marketing techniques and technologies
SEO in a corporate marketing
Adobe Creative Suite for web
CSS and HTML programming for website forms and email development
Content Management Systems
Dealership business
Email Service Provider systems
Microsoft Office and Convio Luminate Online

Desired experience for internet marketing manager includes:

Experience with SEO, HTML, Photoshop, and CMS preferred
Create campaign/program business plan and campaign investment decisions for BG-owned campaigns and activities
Bachelor’s Degree (B.S./B.A.) required, relevant fields of study include Marketing, Business, Computer Science
BA/BS degree, preferably in business administration, marketing or communication field
Experience in IoT and cloud-based solutions is a huge plus
Experience marketing in the Manufacturing industry a plus

Internet Marketing Manager Examples

1

Internet Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of internet marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for internet marketing manager
  • Develop and drive the marketing strategies and campaigns
  • Represents HK business as a key marketing leader on long-term business directions
  • Identify trends and insights, optimize performance of email, data, social media, display advertising with digital media agency
  • Support and collaborate with internal partners (sales organization and BIU product teams), external customers (Distributors, DMEs, clinicians, end-users), and industry influencers/KOLs to deliver on annual AOP sales and profitability targets
  • Collaborate with BG Marketing Shared Service functions including Marketing Communications, Channel Marketing, Market Intelligence, Reimbursement/Payer Relations and Pricing to ensure efficient ways of working to maximize BG Marketing’s contribution to Americas’ SHR business
  • Collaborate across markets and BGs to leverage market solutions
  • Support Product Managers in the launch/introduction of new solutions and enhancements developed by the BIU to the local market
  • In concert with Pricing Director and Strategic Marketing Program Manager, conduct price realization analytics and pro-actively report and escalate issues in value capture
  • Provides direct business/industry domain support to lead the development of messaging and positioning
  • Develops specific messaging for IoT in each industry, and managing the creation of relevant assets/collateral for each industry
Qualifications for internet marketing manager
  • Develops and maintains relationships with influential thought leaders, consultants and partners to support awareness activities
  • Develops specific marketing and positioning for IoT alliances
  • Expected to drive thought leadership activities including articles, whitepapers, blogs, speaking engagements and involvement with key 3rd party organizations
  • Understands key macro and micro business drivers and processes within target markets and drives the creation of key messages and stories to support decision makers and users
  • Serves as spokesperson for external audiences in area of responsibility
  • Track and analyze program data/indicators to improve program impact
2

Internet Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an internet marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for internet marketing manager
  • Manage the properties online advertising efforts including
  • Management of the consumer response site/effort for websites such as TripAdvisor, Expedia, Open Table, Yelp
  • Work with public relations to execute social media strategies, developing specific methods to generate awareness, engagement, and e-commerce conversion through social media
  • Work with public relations to nurture and manage interactive buzz focusing on earned media opportunities on blogs and promotional opportunities with social media influencers, social media sites such as Facebook, Twitter, YouTube, Instagram and branded communities (such as Everyonesanoriginal.com) to generate positive exposure
  • Devise and deliver specific, actionable plans for improving website performance
  • Work closely with agencies and internal resources to implement SEO and conversion strategies
  • Provide leadership to agencies or associates responsible for search engine marketing performance
  • Assist in data collection and reporting against monthly KPIs
  • Work closely with the IoT segment, partner and product stakeholders to identify priorities and partner marketing initiatives
  • Define marketing strategies in accordance with the needs of the IoT segment and for driving growth of AWS partners
Qualifications for internet marketing manager
  • You will assist aligning with Corporate marketing around portfolio messaging and positioning, website, industry marketing
  • Helping build marketing content and materials and define positioning and messaging of new products will be essential to this role
  • It is important to define and execute our demand generation and events strategy while collaborating with corporate and field marketing teams
  • There will be an excellent opportunity to work with our creative agencies to deliver highly effective, creative and interactive content to be used for thought leadership, sales training, events
  • Collaborate with enablement team to develop enablement materials and training field and partners
  • Understand the “pulse” of the sales organization in relation to the sale and help develop sales tools to support them
3

Internet Marketing Manager Job Description

Job Description Example
Our innovative and growing company is hiring for an internet marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for internet marketing manager
  • Set appropriate and aggressive goals, manage and prioritize resources and drive the growth of AWS through IoT partners
  • Development of distinctive competence, value proposition and competitive advantage within the IoT product line
  • Cross-functional lead to develop and execute marketing programs to drive revenue growth
  • Identification of market problems and opportunity sizing to support new product business case development
  • Development of marketing collateral including customer facing presentations, Quick Reference Briefs, web content, and product solution briefs
  • Lead development and implementation of internal communication for IoT products
  • Develop content in support of press releases related to launch of new products
  • Responsible for new product sales training
  • Support sales, marketing, and product stakeholders as a marketing subject matter expert through developing and executing go-to-market programs
  • Supports sales enablement functions including
Qualifications for internet marketing manager
  • Meet with customers and partners to position our solution, learn customer requirements and educate them about our strategy and product offerings
  • Help define the overall marketing strategy for all IoT solutions
  • Work closely with Dell Technologies IoT org to deliver joint solutions to market
  • Bachelor’s degree in IT or digital media preferred
  • Experience with IoT technologies and/or companies
  • Familiarity with Salesforce CRM and other marketing software will be helpful
4

Internet Marketing Manager Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of internet marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for internet marketing manager
  • Identify areas of unaddressed market opportunity and propose innovative solutions to capture the opportunity
  • Produce segmentation, targeting, and positioning reports, assess and recommend segment to channel mapping and prioritization for target accounts
  • Responsible for producing content for Zayo’s website, blog, magazine, Tranzact platform, social media and other channels
  • Engage with sales closely to ensure campaign adoption to generate leads and drive sales
  • Manage marketing budgets, track and report on campaign success and progression
  • Seek to raise the bar of digital marketing competency, and instill best practices across the team and on the websites / brand stores
  • Accountable for all public websites and micro-sites mobile apps, in-room tablet content, and prospect forms
  • Responsible for the development of specific channel and customer opportunities through collaboration with internal stakeholders to execute shopper related marketing activation plans
  • Creates the channel and account specific shopper marketing execution plans and tactics within defined national brand campaigns/programs, innovation launches, and other product initiatives in alignment with Brand Marketing and Sales
  • Ability to work with external agencies and develop a comprehensive plan to drive conversion on-site (Search campaign, Purchase-Based Targeting, Video/Pre-Roll, Improve Product Page Content/Education, etc)
Qualifications for internet marketing manager
  • Build marketing plans with partners and define and execute thought leadership and awareness strategy are critical
  • Three years experience working in more than one area related to product marketing
  • Four plus years developing Go To Market Product Plans driving revenue growth
  • Strong technical understanding of IoT products
  • Product or Marketing expertise with IoT products and solutions
  • Excellent communicator and experience in delivering customer presentations
5

Internet Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for an internet marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for internet marketing manager
  • Partners with internal/external stakeholders to lead and execute account specific marketing activities, such as Special Packs, online merchandising and digital/social banners to support overall activation campaign
  • Extrapolates brand insights in the creation and development of defined shopper related marketing plans for all brands
  • Accountable for the analysis and reporting of market activation data and provides corrective action recommendations in collaboration with brand teams
  • Act as key point of contact for marketing and sales on new product development (NPD) timing, planning, development
  • Responsible for creating and leading demand-generation and nurture marketing plans, campaigns, and offers -- including acquisition, upsell and cross-sell programs
  • Own the address-based and geographic targeting strategy from a CRM standpoint in collaboration with the Data Analytics, Predictive Modelling and Geospatial teams
  • Measure marketing tactics across all address-based programs, while communicating key learnings to external stakeholders
  • Work closely with Sales Operations, Commercial Strategy and Product to deliver strong marketing plans that deliver on address-based objectives
  • Ensure programs are strategically aligned with the overall quarterly objectives and reinforce value proposition
  • Help to overcome cross-functional hurdles or dependencies preventing success of marketing programs
Qualifications for internet marketing manager
  • Experience developing and executing GTM and STP strategies
  • Telecommunications, software or cloud industry experience preferred
  • Manage the Cluster marketing budget (A&P)
  • Embed Channel marketing strategy into the local country / cluster VC community, including defining and operationalizing all collaboration points within country / cluster
  • Develop online campaigns to maximize traffic to inContact with local online customers
  • Participate in customers meetings with online KAMs and create working relationship directly with the marketing department of the customers

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