Franchise Marketing Manager Job Description

Franchise Marketing Manager Job Description

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Franchise marketing manager provides input and development strategies to make product appropriate for the Wizarding World franchise (Harry Potter and Fantastic Beasts).

Franchise Marketing Manager Duties & Responsibilities

To write an effective franchise marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included franchise marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Interface with the Global Franchise Organizations including the Baby Care and Beauty/Skin Franchises across all four regions
Work with Franchise Management (Global and Regional) to guide implementation of franchise strategies as it relates to Consumer Products business in territory
Develop and manage launch, annual and seasonal marketing strategy
Influence Franchise Partners in their Brand Fashion/Visual Merchandising to create a cohesive store experience between product presentation and creative presentation (graphics, imagery and copy)
Localize and amplify BU Marketing Plan-Input local knowledge (consumer, category trends, competition landscape, retaillandscape, shoppers, local regulations) on all IMC charters & brand architecture to ensure it meets local needs (relevancy, resources .) -build the amplification strategy with agencies & cross-function teams (media,packs, asset, experiential, digital, PAC) to maximize relevancy & consumer impact overtime - lead the execution of the plans
Crystallize regional and local insight to influence global creative process and innovation to drive relevance with consumers
Take a leadership role in the Regional Franchise Leadership Team (RFLT), with deep understanding & alignment to Region Strategies, Tactics & KPIs
Maintain close partnership with Commercial Leaders and local brand teams
Gain local insight / market intimacy with focus on key markets that represent 80% of Volume
Be responsible for strategic direction of regional brands to ensure a holistic strategy for all markets within region

Franchise Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Franchise Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the franchise marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Advertising, Communications, Business/Marketing, Management, Technical, Engineering, Business/Administration

Skills for Franchise Marketing Manager

Desired skills for franchise marketing manager include:

International media
Identifying and resolving potential issues across the region
Products / solutions in the portfolio
Products / solutions in the portfolio and acts as a subject matter expert
Both marketing and comms
Excel and Powerpoint
MS Word
Market / competitive offerings and strategy
Total system operations and drivers of economic profit in leading the creation of system value
Digital platforms and media marketing tools

Desired experience for franchise marketing manager includes:

Organized and planned
More than 4 years of experience in Retail/Trade Marketing and/or project coordination
Be constructively discontent
Demonstrate curiosity, including freedom to experiment and learn from mistakes
Drive rapid implementation/ commercialization of value add ideas
Lead continuous improvement by appropriately challenging status quo

Franchise Marketing Manager Examples

1

Franchise Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a franchise marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for franchise marketing manager
  • Work with the markets to develop defense strategies against key existing and new competitors
  • Identify opportunities to accelerate growth in existing priority markets and develop entry strategies for new markets in partnership with local marketing teams
  • Development of financial budgets, completing quarterly closing activities, development of financial dashboards and metrics, collaboration with regional cross functional partners to coordinate annual business plan and financial updates
  • Support project work for global marketing services initiatives and SMART
  • Responsible for preparing clear, succinct, and compelling presentations for senior leadership in J&J Consumer
  • Responsible for direct oversight and development of four direct reports
  • Development of financial budgets, completing quarterly closing activities, development of financial dashboards and metrics, collaboration with regional cross functional partners to coordinate annual strategic plan and prepared quarterly Investor Relation reports
  • Support project work for global marketing initiatives and the global new product development portfolio including financial modeling and portfolio and platform analysis and the annual strategic plan
  • Responsibility for preparing clear, succinct, and compelling presentations for senior leadership in J&J Consumer
  • Responsibility for direct oversight and development of two direct reports
Qualifications for franchise marketing manager
  • Create business plans to drive above market growth in hip category
  • Independently model standard and occasionally complex business models and justifications for organizational investments in new products
  • Deliver board-level presentations and secure the confidence and buy-in of organizational partners including Research & Development, Regulatory, Operations, Medical Affairs, Hip Platform Leadership Team, and others as required
  • Partner with R&D to lead Project Core Team on new product development from product conception to launch
  • Develop key sales and surgeon education materials as part of new product launches
  • Execute on launch, marketing and distribution plans to successfully introduce new products worldwide
2

Franchise Marketing Manager Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of franchise marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for franchise marketing manager
  • Develop and manage Team
  • Lead and implement EMEAC business plans for Screening Health Franchise
  • Develop and execute new products marketing and integrated communication plans
  • Track Screening Franchise performance and competitiveness and proactively recommend course corrective actions where appropriate
  • Act as Marketing support to EMEAC Sales leaders for all significant tenders and contract negotiations where appropriate
  • Key participant in Integrated Business Planning process and Demand Planning process
  • Member of EMEAC BSHS Marketing Leadership team
  • Member of New Product Commercialization teams
  • Lead and implement EMEAC business plans for Interventional Breast Solutions Franchise
  • Track Interventional franchise performance and competitiveness and proactively recommend course corrective actions where appropriate
Qualifications for franchise marketing manager
  • Support the business activities of the Hip Marketing organization as needed while managing portfolio advancement activities
  • Work with Medical Affairs, Development, Legal, and the Regional Markets to identify, evaluate, and gain approval of new projects by following the Healthcare Compliance guidelines and processes
  • Bachelor's Degree required (Preferred in Engineering/Biomedical Engineering, Marketing, Healthcare, or Technical business related field)
  • Minimum of five (5) years total business experience in Medical Device sector required
  • Experience with capital equipment (robotics preferred) in the healthcare field required
  • Minimum of three (3) years in medical device strategic or upstream marketing required
3

Franchise Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a franchise marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for franchise marketing manager
  • Reviews and ensures brand integrity of all licensee marketing and loyalty program submissions in region (TV and other high-profile submissions to be vetted with global marketing team)
  • Participate in “train the team” sessions to become experts in property presentations
  • Partner with regional Brand Director to localize property presentations and marketing materials for assigned territory
  • Attend top-tier retail and licensee meetings
  • Plan screenings for licensees and retailers as required in territory
  • Manage costume character appearances in market
  • Support the development of franchise and marketing plans including developing materials and communication tools for internal and external stakeholders
  • Develops and prepares marketing/promotional submission materials, as needed, to support review and approval of licensee submissions
  • Develops and maintains relationships with stakeholders and relevant internal and external constituents to establish a reliable and timely flow of information and submission materials, particularly WB teams such as the Harry Potter Global Franchise Development team, the WBCP Franchise Management and Marketing team, the Global Themed Entertainment team, author representation among others
  • Directly supports Universal Parks & Resorts licensee enabling them to properly develop all marketing and promotional materials adhering to the Wizarding World Brand Guidelines
Qualifications for franchise marketing manager
  • Successful candidates must have demonstrated the ability to work autonomously to deliver business results
  • Up to 30% travel may be required for this position.Marketing
  • A minimum 5 years of experience in Finance/Accounting is required
  • SAP/TM1 experience preferred
  • Should have the ability to motivate and empower others to achieve a desired action and experience influencing in a highly matrixes environment required.Must have strong leadership abilities, master complexity and have strong negotiation and presentation skills required
  • Must have experience with financial modelling and Net Present Value analysis is preferred
4

Franchise Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of franchise marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for franchise marketing manager
  • Conduct analysis of assigned country including survey of competitor’s pricing/products and market demographics
  • Develops strategies and tactics appropriate to the respective country and global brand positioning to ensure local relevance of the brand and ensures franchisee compliance to brand standards
  • Prepares individual Annual Marketing Plans with assigned franchisees in each market, incorporating recommended brand-building sales-building and media strategies and tactics
  • Actively seeks opportunities for synergies among assigned country and other international markets
  • Works closely with International Supply Chain and Operations to ensure appropriate support for planned Marketing activities
  • Ensures effective communication of Corporate Marketing strategies through written communication, franchisee and regional meetings and regular follow-up
  • Manages local co-ops as appropriate
  • Manages the development and approval of locally designed and produced materials, including local adaptations of materials from other markets
  • Travels within assigned country as required to fully understand market dynamics, identify new sales opportunities and to assist franchise owners/licensees with their specific marketing needs
  • Monitors compliance with Annual Marketing Plans and contractually required Marketing investment levels
Qualifications for franchise marketing manager
  • Familiarity with J&J’s regional business structure and legal structure preferred
  • This position may require up to 5% travel (domestic and international) required
  • Bachelor’s degree in marketing, languages, writing or related field required
  • Masters degree in marketing/management preferred
  • Minimum 3 years brand copywriting and/or editing experience strongly preferred
  • Understanding of the various spelling and colloquial language differences between US and UK English
5

Franchise Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of franchise marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for franchise marketing manager
  • Provides input and recommendations for annual International budgeting process regarding economic and competitive conditions in assigned markets/region, forecasted sales levels and similar aspects of the region
  • Develops relationships with franchisees, advertising agencies and key suppliers
  • Provides analysis of program effectiveness and recommendations for future activities based on application of these analyses
  • Conducts seminars and other training to further develop franchisee marketing and other staff
  • Ensure the right implementation of in store communication tools in alignment with the VM team
  • Develop, in alignment with the manager, local activation plans to ensure the success of new Concept Stores and Factory Outlet openings, store relocations and/or store birthdays and own the execution of these activities
  • Evaluate the performance of all campaigns
  • Work together with the local Brand Marketing team to ensure Retail-specific opportunities and/or needs
  • Own and manage assigned Marketing Activation budget
  • Support in implementing and carrying out the presentation of the collection highlights and trade support
Qualifications for franchise marketing manager
  • Effective and proven project management, organization and communication skills
  • Should have the ability to motivate and empower others to achieve a desired action and experience influencing in a highly matrixed environment required
  • Must have strong leadership abilities, master complexity and have strong negotiation and presentation skills required
  • Must have experience with financial modelling and Net Present Value analysis is required
  • This position may require up to 5% travel (domestic and international) required.Finance
  • Expertise in developing world class, leading edge media, licensing, advertising and promotional campaigns

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