Marketing Manager, Email Job Description
Marketing manager, email
provides detailed analysis of email marketing campaigns and engagement initiatives using email reports, Google Analytics, and Tableau.
Marketing Manager, Email Duties & Responsibilities
To write an effective marketing manager, email job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager, email job description templates that you can modify and use.
Sample responsibilities for this position include:
Mastery of HTML, CSS and Dreamweaver as an essential
Team Leadership – Lead the email campaign team and work side-by-side to ensure email campaigns are flawlessly executed
Segmentation / Targeting – Oversee database targeting tactics for email campaigns
Analytics and Measurement – hands-on reporting of key email metrics and conversions of fans in the database
Responsible for execution of email campaigns from start to finish including requesting creative assets, delivering files to multiple vendors, managing list processing and scheduling, testing
Plan email campaigns as a component of Company marketing campaigns email-only campaigns as necessary from time to time
Serve as project manager for key email enhancements, including but not limited to the roll out of ongoing campaigns such Welcome and Birthday mailings trigger mailings such as abandon cart and browse emails, win back campaigns, and more
Tracking and reporting performance of all email campaigns and KPIs
Own email acquisition promotions, including pitching
Manage high-volume marketing email plan and production
Marketing Manager, Email Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Marketing Manager, Email
List any licenses or certifications required by the position: SMC
Education for Marketing Manager, Email
Typically a job would require a certain level of education.
Employers hiring for the marketing manager, email job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, Communications, Education, MBA, Advertising, Communication, Management, Business/Administration, Technical
Skills for Marketing Manager, Email
Desired skills for marketing manager, email include:
HTML
Photoshop
Customer journeys
Deliverability and CAN-SPAM throughout work of the team
Dreamweaver highly
Email automation systems and CRM tools
Email marketing and loyalty programs
Google Analytics
Lifecycle campaigns
Like Braze
Desired experience for marketing manager, email includes:
Team leadership and cross-functional management of projects
Experience building digital products and working with product teams
High proficiency in MS Office, particularly advanced Excel capabilities and Powerpoint
Knowledge of digital, particularly email, marketing segmentation practices
Experience working with front- and back-end designers and database developers
Broad knowledge of music genres and comedy and the concert business a plus
Marketing Manager, Email Examples
1
Marketing Manager, Email Job Description
Job Description Example
Our growing company is hiring for a marketing manager, email. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, email
- Work closely with our partners to ensure our deliverability is impeccable
- Partner with peers on other WSI brands to share best practices in order to accelerate innovation
- Develop and manage the eMail address acquisition plan to continually build our file of quality names
- Develop annual sales and cost budget
- Oversee the testing, and sending process for all campaigns
- Measure and optimize email programs against customer lifecycle KPI's through continual testing of creative, cadence, targeting
- Stay on top of industry trends and best practices, technologies, competitive landscape, and explore ways to apply these findings
- Manage the email process including planning email calendar by collaborating with Creative, Merchandising Operations, and Merchant teams on content that is ROI driven
- Assist in development of omni-channel initiatives, including promotional campaigns, social integration, and drive-to-store efforts
- Collaborate with internal IT, Data Services, Business Intelligence, and Analytics teams to streamline and strengthen data feeds and analysis between internal systems, email vendor, and external reporting services
Qualifications for marketing manager, email
- Must be a Team Player and work in a fast-paced, open office environment
- Flexibility for night/weekend shifts as needed based on demand
- 3+ years of experience in digital marketing with strong email marketing background
- Prior experience in managing a daily email campaign and developing reports is preferable
- Prior experience in working with an ESP is preferable
- Ability to use a variety of marketing communication channels in a systematic way, including collateral development, blogs, interactive websites, PR and email marketing
2
Marketing Manager, Email Job Description
Job Description Example
Our company is looking to fill the role of marketing manager, email. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, email
- Lead initiatives for list growth, and ongoing communications to audiences
- Interact and coordinates with cross-functional teams and key business stakeholders
- Develop and adhere to a testing process
- Act as the main point of contact with ESP and IT teams to ensure functional optimization
- Health of the email file
- Under the direction of the marketing director, serves as point of contact for all mass email campaigns
- Have a complete understanding of our audiences, email behavior and list health to provide insights to sales and marketing team
- Build, test and launch simple to highly advanced email campaigns and interactive programs using an advanced email platform on-time, on-budget and without any errors
- Provide insight into marketing messages for more custom email segments
- Analyze big data and provide long term channel growth strategies and campaign ideas
Qualifications for marketing manager, email
- 4-5 years of experience, preferably in email marketing
- Prior experience in managing a daily email campaign and reporting on results is preferred
- Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify optimization within the current business and new opportunities for growth
- High comfort level with advanced Excel
- Experience leading, motivating, and developing a team
- Bachelor’s degree preferred in a relevant related discipline (eg Marketing, Communications, Business)
3
Marketing Manager, Email Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing manager, email. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager, email
- Stay current on trends and best practices in email marketing
- Conduct extensive A/B testing of email strategy, including delivery timing, creative layout, tailored messages, and frequency testing to develop best practices for ongoing email campaigns
- Manage email development through the creative review process, collaborating with copywriter and design team and capturing feedback from multiple stakeholders while adhering to strict deadlines
- Comply with industry rules and regulations governing commercial email communication
- Consistently improve the performance of email marketing and identify the enhancement opportunities to maximize ROI
- Work cross-functionally with other marketing teams, PM department engineering teams to deliver e-mail marketing strategy, developing detailed project specifications and providing end-to-end email marketing management
- Optimize email programs through continual testing of creative, cadence, offers, targeting
- Serve as the project manager and central point of contact for existing and new email marketing efforts
- Serve as the point person and linkage to the external technology partner to troubleshoot any issues with subscription/unsubscription processes, new campaigns, database integrity, deliverability and general platform stability
- Working with internal stakeholders, develop and deliver baseline reporting for unique subscribers and campaign engagement and response
Qualifications for marketing manager, email
- Understanding of how email marketing campaign selections are made
- Email marketing experience in an agency environment required
- BA/BS degree, preferably in business or operations
- Expertise designing and running a/b experiments, and analyzing large sets of data to inform best practices
- Experience utilizing enterprise-scale email tools such as ExactTarget, Eloqua, Responsys
- Minimum 5 years work experience in a marketing-related field with an emphasis in email and online marketing
4
Marketing Manager, Email Job Description
Job Description Example
Our innovative and growing company is looking for a marketing manager, email. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing manager, email
- You will work closely with the delivery teams to review, update and continuously improve email processes, including localization & QA
- You need to be on top of latest email trends and evolve email programs where appropriate
- Copy-editing email decks and headlines
- Lead and develop MR PORTER's global email and app push marketing to deliver strong revenue growth
- Lead channel strategy, planning, execution, analysis and on-going optimisation
- Lead development of email content strategy and scheduling in collaboration with Editorial & Creative teams
- Optimise email KPI’s including deliverability, open rates, click-through rates, revenue, AOV and conversion
- Lead database growth activities through innovative multi-channel campaigns
- Manage health and integrity of email database and maintain email best-practices
- Develop market specific email programs to increase relevancy and engagement
Qualifications for marketing manager, email
- 4+ years experience in CRM and email marketing
- A/B testing experience preferred
- Creative and conceptual thinker able to develop innovative solutions to problems and leading-edge design
- Expertise with email marketing, lead nurturing, marketing automation, and web analytics
- Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, open rates, conversion rates, etc
- Be metric driven
5
Marketing Manager, Email Job Description
Job Description Example
Our growing company is looking for a marketing manager, email. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager, email
- Work with team in building email campaigns, database selection, HTML presentation and quality assurance of all email campaigns
- Work with Creative Services teams to ensure email best practice are being embraced and executed
- Work with Media teams to ensure prospects are reached with the right message, at the right team, with the right channel, at the right cost
- Manage all email marketing campaigns and report results to management
- Work with internal marketing team and other departments to plan email themes and promotions
- Build, manage and maintain an email calendar
- Develop and optimize email cadence for all marketing emails, informed by ongoing testing of customer contact strategies
- Build and manage new trigger programs to support customer loyalty management including upsells, retention, and reactivation
- Help oversee QA and A/B testing for email creative, subject lines, send time, list segments
- Explore opportunities for email prospecting and make recommendations on testing
Qualifications for marketing manager, email
- Demonstrable experience in customer segmentation and A/B email testing within a high intensity sales environment
- Highly numerate with significant email marketing experience and commercial acumen
- Expert in segmentation & targeting
- Expert in working with either bespoke email solutions or ESPs
- Exceptional planning capabilities
- Highly creative and solutions-focused