Products Marketing Manager Job Description
Products marketing manager
provides regular, ongoing predictive analytics, business planning and scenarios for operations planning and to address business issues and opportunities.
Products Marketing Manager Duties & Responsibilities
To write an effective products marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included products marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Represent MHES Digital products and services to inside/outside audiences during internal meetings, by spearheading sales/customer advisory boards, by appearing at conferences
Create marketing and communication plans to support investment products initiatives
Plans, writes and implements marketing and communication strategies and tactics that support integrated plans
Serve as primary liaison with internal partners – legal, compliance, creative services, production services, product development, trading desk
Drive measurable program results
Monitor, evaluate and report on portfolio performance across all markets
Track key performance drivers including portfolio size, growth, market share, profitability, results versus plan and risk metrics
Monitor political, economic, social, technological, environmental, social and regulatory trends impacting products
Monitor competitor actions, industry developments and client feedback to identify gaps and opportunities
Work with cross-functional teams, director of events and other internal stakeholders to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event
Products Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Products Marketing Manager
List any licenses or certifications required by the position: IPHA, ABPI
Education for Products Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the products marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Business, MBA, Communications, Engineering, Science, Education, Business/Management, Technical, Management
Skills for Products Marketing Manager
Desired skills for products marketing manager include:
Business development planning and market analysis processes
Caffe
Community libraries and platforms for deep learning
Health monitoring
IoT
Keras
MATLAB
Matconvnet
Predictive analytics
Print and multimedia production
Desired experience for products marketing manager includes:
Extensive writing experience in a rigorous, demanding, high-energy environment
Strong investment and technical product knowledge strong understanding of the asset management market place in Europe
Minimum seven (7) years in Financial Services Industry, three (3) of which must be at managerial level
Understanding of deposits, mutual fund and money market products
Experience/certification in Financial Planning
Ability to lead with influence and impact
Products Marketing Manager Examples
1
Products Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of products marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for products marketing manager
- Manage the development of product marketing materials to support sales outreach such as case studies, whitepapers and infographics
- Manage survey administration, data collection and analysis
- Manage sweepstakes contest creation, management and fulfillment
- Manage development of core event and digital product strategic positioning and messaging
- Develop and deploy marketing communications, including building creative assets to achieve performance targets
- Collaborate with internal teams including social and PR to develop targeted programs that support product marketing messaging and report on campaign success metrics
- Develop and drive innovative global strategies for internal and external Rx-to-OTC switch candidates
- Partner with Business Development in the pursuit of licensing & acquisition targets
- Develop the essential set of product collateral that highlights the core features to ensure that key stakeholders, partners, customers and users understand the value of our offerings
- Help drive awareness, adoption and engagement of our consumer products and services by leading end-to-end marketing, promotion and launch activities
Qualifications for products marketing manager
- Strong negotiation skills with ability to creatively structure partnerships and manage business partner relationships
- Knowledge of online measurement tools and analytics that effectively measure success
- Ability to manage multiple projects simultaneously and work in a fast-paced, evolving work environment
- Marketing agency experience preferred
- Self-starter with a strong willingness to discover and learn
- Strong written and verbal communication skills with the ability to present to internal stakeholders and c-suite management
2
Products Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a products marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for products marketing manager
- Manage and monitor promotion and awareness campaigns across a variety of channels including app stores, PR, social media, advertising and community outreach
- Work with the product teams to manage and optimize the customer acquisition funnel, using analytics and analysis to help make our experiences more sticky
- Developing and executing strategies to drive profitable growth
- Conceptualizing and building the full lifecycle of marketing and merchandising for the Office Products store including creative development, targeting segmentation, and performance analysis
- Conducting business analysis to ensure the health of the business and to provide visibility to senior leadership
- Developing and overseeing the planning and launch of new capabilities for accessibility, those oriented towards providing greater access to technology and content to learners with disabilities
- Developing and overseeing the planning and launch of new capabilities for technical products and capabilities, those oriented towards providing greater access across the educational enterprise
- Developing and delivering sales enablement plans, tools and training content to drive sales effectiveness across the capabilities in your portfolio
- Plan, develop, and execute category and vendor merchandising programs that deliver strong ROI
- Analyze results of merchandising, traffic, and customer experience efforts
Qualifications for products marketing manager
- Ability to obtain Series 7 license within 90 days
- 7+ years of relevant marketing experience, preferably in the payments industry
- Own the product voice & positioning for the product
- Author the product launch plan, the product playbook that will be used to coordinate external communications
- Proven deliverables in content marketing creation (infographics, case studies)
- Serve as the subject matter expert with Marketing Communications to support the development of marketing and sales tools such as collateral, product documentation, product brochures, sales presentations, training materials, packaging and merchandising
3
Products Marketing Manager Job Description
Job Description Example
Our growing company is looking to fill the role of products marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for products marketing manager
- Defines customer pricing and discount levels
- Creates strategic plans for each category of product, including product lifecycle, growth and promotional programs, NPIs and support of local sales team
- Manages local supplier relationships, product portfolio, marketing growth programs and communications, local vendor agreements including rebates and marketing development funds
- Owns product category P&L, grows the product category profitably in line with targets, while adhering to working capital requirements for the category of products – Access Control
- Educates local sales team on core product assortment and industry trends
- Prepares product trainings for customers in conjunction with Sales Support and Marcoms
- Regularly collects industry, competitive information and create internal and external customer VOC’s
- Define and develop the product roadmap and strategic plan for implementing the vision for the transition from current to the future consolidated portfolio within Project Infinity
- Develop co-branded, customer-facing materials such as customer presentations, executive briefs, event materials, emails
- Provide GTM strategy and direction to partners for targeted content creation
Qualifications for products marketing manager
- 7+ years’ experience managing that highlights your ability to deliver results, learn new skills, and emerge as a leader
- Experienced people manager with a proven track record of hiring and developing top talent
- Research the market landscape for accessibility needs across our various geographic regions in order to influence messaging required for marketing against regional differences
- Contribute to ongoing support of the accessibility community
- Coordinate with numerous groups including Sales, Customer Success Advocates, Corporate Marketing, Field Marketing, Product Management, and Development
- Strong knowledge and experience with accessibility concerns, with a focus on improving the accessibility of technology and content
4
Products Marketing Manager Job Description
Job Description Example
Our company is looking for a products marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for products marketing manager
- Partnership sourcing and development
- Developing client facing marketing materials
- Working closely with product teams to develop products for specific partnerships and use cases
- Work with platform teams to influence foundational capabilities strategy
- Creating a pipeline of partnership opportunities and prioritizing among them
- Work closely with a broad range of business partners to assess opportunities, services and capabilities
- Work closely with Corporate Development teams, including M&A and Ventures, in the evaluation and execution of investments / acquisitions including strategic analysis and negotiations
- Assist in the post transaction management and integration of investments/acquisitions
- Stay abreast of industry developments and help source and refine the pipeline of potential investment and acquisition targets for Performance Marketing
- In-depth analysis of the local energy storage market, customers and competitors to identify the right local target audiences, messaging and marketing channels
Qualifications for products marketing manager
- Ability to serve as an advocate for the Product Marketing team across the rest of the organization
- Knowledge and experience with technical or development-oriented capabilities such as APIs and educational integration standards (e.g., IMS LTI)
- Multi-lingual professional fluency
- 3+ years of experience in B2B technical product marketing
- Experience managing product development through a phase gate process
- Significant experience in thought leadership development
5
Products Marketing Manager Job Description
Job Description Example
Our innovative and growing company is looking for a products marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for products marketing manager
- Develop and roll out (digital) campaigns, local events and partnerships that effectively reach the target audience and drive customer lead generation
- Optimize customer touch-points, sales materials and events for sales conversion
- Interface with key customers and partners to validate and enhance messaging platforms, organizational buying behavior and buyer personas
- Provide market segmentation analysis that defines target influencers and buyers
- Creating strategy on digital marketing campaigns and advises clients on best practices and trends
- Working with the business leadership to develop, plan and deliver digital marketing campaigns tied to specific marketing and business goals
- Overseeing a wide range of projects, including but not limited to website development, organic optimization, social media, and paid search marketing
- Creating and manage the execution of project work plans to ensure all key stakeholders are aware campaign requirements and that campaigns are delivered on-time
- Analyzing reports created using tools such as Web analytics, social media reporting, and e-mail marketing to provide business-relevant actionable insights
- Stay abreast of new and emerging technologies and proactively identify business opportunities
Qualifications for products marketing manager
- High level analytical skills required to identify and validate opportunities and also to refine and advocate for solutions
- Upstream marketing focus new product development/launch experience
- Regular meetings
- Professional Medical Marketing experience preferred
- Medical sales and or sales management experienced required
- German, French and or Dutch languages preferred