Program Marketing Manager Job Description
Program marketing manager
provides marketing performance insights from reporting via enterprise tool sets (Tableau, Adobe, Eloqua, Google Analytics, etc.).
Program Marketing Manager Duties & Responsibilities
To write an effective program marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included program marketing manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Have a solid understanding of digital marketing tactics including paid media, SEO, social media, email, video and web page functions
Gather requirements from non-digital partners, communicate requirements to Digital Marketing Communication Channel leads and support strategy and integration across marketing communication channels
Understand and apply the effectiveness of each digital channel appropriately based on the state of the consumer lifecycle
Manage project scope, cost, and ROI for related online marketing initiatives
Organize and lead cross-functional teams in the delivery of high-quality digital marketing campaigns & strategies specific to target audiences/markets
Analyze marketing campaign results, optimize programs, recommend pilot opportunities
Work with management to map out a cross-channel campaign strategy that supports business goals and extends marketing initiatives, both short- and long-term, determining which methods work for the firm and why
Leverage market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate prospects that leads to critical behavioral metrics
Work with Consumer Learning, Data, and Analytics teams to apply prospect insights to inform campaign creation
Execute web, SEO/SEM, marketing database, email, social media and display advertising campaigns as necessary
Program Marketing Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Program Marketing Manager
List any licenses or certifications required by the position: PMP, PMI, PSM, CSM, CAPM, CVE, MCE, FIPS, ITIL, PMO
Education for Program Marketing Manager
Typically a job would require a certain level of education.
Employers hiring for the program marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, MBA, Education, Advertising, Business/Administration, Technology, Communication, Public Relations
Skills for Program Marketing Manager
Desired skills for program marketing manager include:
Databases/database marketing
Tableau
Local media
Cloud
Open source
Virtualization
Eloqua
Enterprise software
HTML
Campaign/program management tools
Desired experience for program marketing manager includes:
A minimum of 10 years’ experience in digital program or product management roles
Able to work with a wide variety of teams throughout design, engineering, marketing, public relations (PR)
5+ years’ experience in marketing communications or relevant field is required
Past co-marketing process experience a plus
Proficiency with spreadsheets & presentation applications (Excel & PowerPoint a must)
BA in related area or equivalent experience
Program Marketing Manager Examples
1
Program Marketing Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of program marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for program marketing manager
- Liaising with third party suppliers
- Lead operational strategy and design business/functional unit level program plans to support integrated multichannel marketing strategy in partnership with the Interactive Multichannel Marketing Manager (iMM)
- Independently influences the operational approach across internal and external partners to deliver integrated multichannel marketing
- Collaborate closely with internal partners, including iM peers, and external vendors to ensure successful alignment of iM programs and strategies against key business objectives
- Lead end-to-end development of Ecommerce marketing programs, including planning, creative development, scheduling, and program evaluation
- Develop integrated marketing programs across all channels, including placements in ad insert, direct mail, broadcast, store signage and other collateral, and website display ads, social media, and affiliate websites
- Plan Division Ecommerce Marketing calendars with sales projections and associated estimated budgets
- Ensure effective communication and program execution with Division Marketing Directors and retail operations teams, including travel
- Evaluate program performance, control budget and present recommendations for tests, including creative, messaging, and offers
- Ensure overall consistency in brand messaging and identity across Ecommerce campaigns
Qualifications for program marketing manager
- Business experience in the life sciences industry a plus
- Effective communication, storytelling and interpersonal skills, and can work internationally with diverse cultures
- Ability to write clear, direct, succinct communications materials
- Ability to forecast potential risks and challenges and develop plans to prepare and respond
- At ease with ambiguity
- Strong organizational skills and demonstrated ability to meet tight deadlines and work under pressure in an environment of competing priorities
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Program Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is hiring for a program marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for program marketing manager
- Manages all details of a project copy rotation and obtains necessary details from Media department and external agencies to properly direct Creative, Traffic and Production departments and external digital agencies on the execution of advertising tactics
- Responsible for obtaining project schedules, giving job numbers to agency, getting insertion orders for print, obtaining approvals from legal, business affairs, agency, and programming, ISCI codes and slate information, legal lines, tags, tune-in info, TV rating, mandatory claims, deliverable materials for TV and radio, due dates, budget codes, Manager must follow up with agency on deliverables, job numbers, and quantities
- Simultaneously tracks progress and monitors deadlines of multiple projects/tasks at their various stages of development to ensure timely delivery
- Writes and prepares creative briefing documents by obtaining all pertinent project information from research, digital/social, programming, media department/media agency, legal department and business affairs
- Assists Director in developing marketing brief (backgrounder)
- In conjunction with Coordinator, oversee monthly budget tracker, submit SOWs/MSAs, invoices
- With Directors, reviews and provides input on Key Art and Broadcast concept development
- Serves as primary liaison with Business Affairs to obtain all likeness mandatories and billing blocks required for advertising
- With Coordinator, Manager will manage the collection and development of acclaim/quote packages
- With Director, creates and prepares marketing recap decks for each series
Qualifications for program marketing manager
- Experience with process and work-flow analysis and redesign
- Ability to comfortably work in a fast paced, dynamic environment
- Ability to clearly communicate complex concepts, both oral and written
- 1-2 years of experience administering marketing automation solution
- 4 plus years’ experience in digital marketing - including email, analysis, media and contextual linking
- Minimum 5 - 7 years’ experience within a marketing department and/or agency with proven program management responsibilities
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Program Marketing Manager Job Description
Job Description Example
Our company is looking to fill the role of program marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for program marketing manager
- Copy editing and proofing of marketing collateral and communication pieces
- Data coordination and execution of direct marketing campaigns
- Compiling, coordinating and communicating Campaign Results Reporting
- Communication with internal stakeholders to relay marketing project status, trouble shoot problems and collect necessary data and information to successfully complete marketing initiatives
- Ability to think strategically willingness to ‘roll up the sleeves’ and do ‘whatever it takes’ to meet individual and company goals
- Research, plan and execute targeted events that include but are not limited to field events, tech days, Industry events/tradeshows, executive roundtables
- Develop and execute enterprise and partner marketing programs across all channels
- This position will work heavily with all BCS program managers and communicate regularly on direction and collaborate on programs that will impact all commercial verticals
- Amplify 1-hr pickup across applicable vehicles
- Have a solid understanding of the competitive marketplace
Qualifications for program marketing manager
- Thorough understanding of advertising, direct mail targeting, print creative and production, sales promotion, store operations, and digital media creative and production
- Excellent project management skills with the ability to handle multiple priorities
- 2-4 years’ experience with online project management
- Technical understanding of web technologies front & back end development processes and requirements
- Experience and understanding of web and marketing automation tools, processes, and metrics
- Confident communicator able to develop and present Summary of Results of activities and programs executed and present to an audience
4
Program Marketing Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of program marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for program marketing manager
- Work with teams and individuals to mitigate conflicts and resolve issues as needed
- Collaborate with surgeon thought-leaders and product champions to develop value added programs and materials, both in the office settings the Operating Room
- Lead team in analysis and determination of business requirements, manage the planning and execution of Marketing projects, products and associated programs that achieve the business objectives to enhance customer satisfaction, optimize profitability and develop long-term customer loyalty
- Meets regularly with key stakeholders, executive sponsors, and working team members to ensure program oversight, maintain timeline & budget, and disseminate project status information on a routine basis
- Coordinates logistics for internal and external resources to ensure time efficiency and to meet internal client needs (e.g., program timelines)
- Consistently communicates timely and accurate information and progress across functional teams to prioritize projects, meet project timelines and exceed quality standards
- Lead a team of 4+ technical, business professionals to create, deliver and measure a superior loan delivery experience
- Build support and participation in customer experience projects throughout all functional areas
- Design and implement a scalable and evolving roadmap to deliver the Marketing Academy strategy
- Handle key strategic and operational responsibilities of planning and execution of the Marketing Academy
Qualifications for program marketing manager
- Knowledge of HRS/Retirement/Insurance products
- Creative, hard-working, and entrepreneurial
- Ability to interact effectively with all seniority levels, multiple internal departments and outside vendors
- Must possess excellent written and verbal communication skills, strong organizational skills
- Marketing degree or Marketing experience
- Master’s degree (e.g., MBA, management information systems)
5
Program Marketing Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of program marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for program marketing manager
- Makes recommendations on business cases and assists in writing POVs
- Helps to develop new initiatives and opportunities based on an understanding of the needs of the business
- Establishes and evaluates metrics and performance benchmarks for all marketing communication programs
- May distribute work to more junior staff members
- Develop market intelligence and customer segmentation program based on understanding and awareness of local markets, researching and monitoring market trends, customer needs/ behaviour to assist the GTM strategy
- Deliver online/digital marketing programs to support the growth of the Tax & Accounting Valuedocs products through our e-Store, utilising digital marketing tactics including SEO, SEM, multimedia channels, display, Online / Digital Media and EDM Campaigns
- Run the program for Enterprise subscription services for top 100 accounting firms
- Develop a fully integrated marketing plan to drive success for both B2B and B2C channels
- Develop compelling, industry leading content to drive client engagement
- Work closely with the marketing, sales, and data insights partners to define the key priorities and metrics
Qualifications for program marketing manager
- Ability to gauge the feasibility, impact and risks of proposed enhancements & innovations
- Ability to understand and use data and analytics insights to help inform multichannel marketing strategies, plans, activities, promotions
- Ability to prioritize and simplify scope of work driven by performance data
- Ability, comfort & commitment in/to operating in a highly regulated environment and industry, which requires understanding of the imperative for compliance with company policies, procedures and other relevant internal or external laws and regulations
- Business travel, by air or car, is required occasionally for business meeting and customer interactions
- Exercise independence in managing own work and decision-making activities