Marketing Program Manager Job Description

Marketing Program Manager Job Description

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Marketing program manager provides your expertise in enabling all acquisition and retention marketing campaigns to drive website traffic and sales including paid and natural searches, affiliate programs and partnerships, content marketing, email marketing programs, shopping comparison engines, customer retention programs, community and social networks.

Marketing Program Manager Duties & Responsibilities

To write an effective marketing program manager job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing program manager job description templates that you can modify and use.

Sample responsibilities for this position include:

May supervise project managers
Enables visibility through transparent and accurate reporting, at both a project team (detailed) and sr
Create program and project timelines with critical path and potential cross-functional dependencies in mind
Execute on all campaigns from concept to execution to analysis/insights, including determining the right channels (email, push, website, ) and tactics the right audiences
Communicate progress and status of ongoing campaigns, follow-up on insights and next steps upon campaign completion
Manage and moderate regular webinars focusing on customer value and how to sell
Lead and drive communications with the EMEA Brand and Segment teams the EMEA Release Manager to ensure alignment with internal and customer facing activities
Knowledgeable about how the organizations work
Monitor franchise, competitor, industry, and social trends
Directly managing 4 Project Managers, will be responsible for ensuring that the team is successfully supporting customer needs and delivering a high-quality product and experience with the Marketing Programs team

Marketing Program Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Program Manager

List any licenses or certifications required by the position: PMP, PMI, PSM, CSM, CAPM, CVE, MCE, FIPS, ITIL, PMO

Education for Marketing Program Manager

Typically a job would require a certain level of education.

Employers hiring for the marketing program manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Communications, Business, MBA, Education, Advertising, Business/Administration, Technology, Communication, Public Relations

Skills for Marketing Program Manager

Desired skills for marketing program manager include:

PowerPoint
Excel
Word
Highly challenging and visible role
Project management software
Affiliate marketing networks and comparison shopping engines
Marketing principles
Marketo
Internal and external business issues to solve complex problems
Practices

Desired experience for marketing program manager includes:

Strong communication (written & oral) incl
Be organized, able to prioritize and handle multiple demands, and understand how to determine actionable items to achieve the final product goal
Have earned a Bachelor's degree, an advance degree is preferred, from a four-year college or university
Have the ability to evaluate all work streams and propagate between those streams when appropriate
Have experience presenting findings and recommendations to executive level audiences
Lead integrated marketing programs serving as the primary day to day contact for client and internal teams

Marketing Program Manager Examples

1

Marketing Program Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of marketing program manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing program manager
  • Manage team responsible for SEO/SEM, web metrics, online promotions and merchandizing, social media, and other digital marketing tasks
  • Reviews and stays current with recent trends in digital marketing and new technologies to keep the company at the forefront of developments in digital marketing
  • Measures and evaluates impacts of owned marketing programs
  • Works closely with the global Demand Generation team to develop program metrics & tailored tactics mix
  • Responsible to manage all pricing topics for the Indian Consumables and Supplies Market together with India Business Manager
  • Package ready-to-execute marketing tactics
  • Assists with the development of employee programs/communications and drive the global roll out of these activities such as community engagement efforts, employee town halls
  • Collaborate with our partners, in-market sales teams, the Slalom marketing team to create organic and paid campaigns (social, digital ads, print ads, one-pagers, whitepapers, PPT decks, ) designed to engage our target audiences before/during/after events
  • Achieve all KPIs and targets and prove correlation between Librarian Certification and MIE revenue
  • Responsible for entire Librarian Certification Program including coordinating with MIE Product Marketing Manager on strategic direction
Qualifications for marketing program manager
  • An MBA in Business Administration with an emphasis in Project or Program Management
  • Ability to juggle multiple initiatives and campaigns simultaneously
  • Strong experience working in a large, matrix environment/team to deliver on company KPI’s
  • Ability to lead through influence rather than authority
  • Bachelor's degree in marketing or relevant technical field, or equivalent experience
  • Develop a strategy to drive targeted marketing programs
2

Marketing Program Manager Job Description

Job Description Example
Our growing company is looking for a marketing program manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing program manager
  • Educate all colleagues on best practices
  • Drive continual process improvement and innovation
  • Manage allocated budget and marketing mix across the region
  • Creates and implements innovative internal and external communications programs utilizing a variety of media including direct mail, brochures, TV, Web and print media
  • Partners with clients to learn and understand their business needs and competitive pressures
  • Manages outside vendors in developing and supplying communication tools, such as brochures, direct mail letters, materials for special accounts, videos, Ensures projects are completed within the desired budget, schedule and quality limits
  • Expert resource for defining short term marketing communications plans
  • Execution of defined targeted, external communications programs through traditional and emerging channels
  • Provides top-level company client contact throughout the project cycle (concept/idea generation through distribution)
  • Leads projects with vendors to develop and execute integrated promotional campaigns and effectively utilizes a variety of media including direct mail, brochures, email, OOH, web, digital advertising and collateral
Qualifications for marketing program manager
  • Intimate knowledge of the Indian Life Science and Chemical Analysis market from a Consumables and Supplies perspective
  • Minimum of 5 years related experience in a field marketing or Sales role
  • Ability to work across a global organization with some international business experience
  • Excellent English communication skills (written / oral)
  • Ability to deal with high pressure, visibility and workload
  • Deep experience with building and carrying out account-based marketing programs
3

Marketing Program Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing program manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing program manager
  • Oversee and assist with the design, layout and writing of print materials
  • Maintain, update and develop website
  • Create and publish an annual report (starting academic year 2017-2018)
  • Establish and maintain Division’s social media presence and effectively leverage social media to promote Division programs, services, events
  • Serve as main point of contact/liaison with UC Communications
  • Serve as main point of contact for external, professional organizations (WACE for example) seeking submissions, entries, ads related to experience-based learning and career education
  • Create and maintain a stock of promotional materials for general use
  • Work closely with marketing programs and sales operations teams, the BDR team to continuously improve the quality of our marketing and sales database
  • Conduct customer and dealer surveys to determine the level of satisfaction with the systems
  • Understanding of SF and Pardot and ability to work with sales to leverage data and CBM insights to further sales opportunities, mining Pardot interactions to optimize sales conversations / opportunities
Qualifications for marketing program manager
  • Experienced in Digital Marketing
  • Preferred to have Health care background
  • Preferred to have content management system experiences
  • Account Project Management experience
  • Five years of experience in marketing, communications, public relations or a related field
  • Bachelor degree in business, marketing or related field (PR, Communications)
4

Marketing Program Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a marketing program manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for marketing program manager
  • Communicate results of campaigns to business partners
  • Support Delivery programs and rollouts
  • Design high-engagement, multi-touch campaign plans primarily using digital marketing channels for demand generation and brand awareness and progress the audience through the sales cycle
  • Assist in setting marketing campaign goals and define metrics for measurement of campaign performance
  • Assist in the development of value proposition/audience segmentation messaging to develop campaigns
  • Identify and monitor competitors and research market conditions for changes in the industry
  • Develop and manage content calendars for speaking engagements, press releases, social media posts, advertising, campaigns
  • Enhances Business Unit reputation by accepting ownership for accomplishing new and different requests
  • Lead campaign development and awareness meetings to gather inputs, requirements and pull together the full view of customer communications
  • Collaborate with cross channel partners enhance communication strategy
Qualifications for marketing program manager
  • 5+ years experience in an event position managing 6+ events per month
  • Experienced in B-to-B and technology industry
  • Proven track record in planning, development, and execution of strategic annual plan
  • Experience managing an events budget
  • Experience in marketing automation tools (pref
  • 6-8 years of strategic and executional marketing experience, preferably in B2B
5

Marketing Program Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of marketing program manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing program manager
  • Acts as internal consultant to other marketing, partnership and distribution departments regarding best practices
  • Interface with key stakeholders to inform of plans, work in progress, and report on program effectiveness
  • Perform as a strong owner, working closely with internal partners to align with the marketing strategy
  • Develop and maintain analytic solutions to ensure program adoption, quality, and effectiveness
  • Use existing business and performance data for training needs analysis and measurement of impact
  • Establish a regional account based marketing plan to support the EMEA sales team
  • Establish a regional partner marketing plans to support global partner marketing goals
  • Nurture relationships with the EMEA customer base to support global customer marketing initiatives such as case study creation, user group management and customer advocacy programs
  • Creation of digital programs to support the EMEA growth strategy
  • Analysis and measurement of defined success criteria against goals
Qualifications for marketing program manager
  • Bachelor’s degree in Marketing, Communications, Economics, or related field
  • Minimum 8 years of professional experience, with at least 4 years managing print/digital marketing programs
  • Maintains regular communication with all business partners participating in the program
  • Creates and evaluates incentive plans and contests to drive lead generation growth
  • Provides regular updates to the Home Improvement BU leadership on performance trends potential risks to performance
  • Directs the marketing analyst to ensure that accurate weekly lead forecasts and actual results are submitted

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