Cluster Marketing Manager Job Description

Cluster Marketing Manager Job Description

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Cluster marketing manager provides risk Management advisory and consultancy specifically within Hospitality Industry such as but not limited to Real Estate, F&B, Retail, Construction and related industries).

Cluster Marketing Manager Duties & Responsibilities

To write an effective cluster marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included cluster marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a ‘can do’ and customer focused attitude, providing peer support, cross-functional and across regions
Provides support for escalated support needs via telephone and email and ensures proper resolution of each, including direct contact with stakeholders when necessary
Keeps detailed files and records on all matters relative to property's marketing materials (photo usage rights, vendor contracts)
To expand the scope of sales activities within the Thailand Country Cluster in conjunction with the Business Fields and Branch Management, in line with regional directives own initiatives
Gain deep understanding of customers’ product utilization, needs and insights
Travels in field to better understand product utilization & competitive intelligence directly from market, customers and sales reps
Serve as cluster/country experts for competitive market analysis and competitive intelligence
Establish cluster and/or country customer insights
Collaborate with the European network of product experts, driving commercial success
Routine 2-way communication with the European marketing group / cluster as to status and timelines for new product launches, market needs other commercial implications

Cluster Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Cluster Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the cluster marketing manager job most commonly would prefer for their future employee to have a relevant degree such as University and Bachelor's Degree in Marketing, Business, Business/Administration, Hospitality, Advertising, Hotel and Restaurant Management, Hotel Management, Public Relations, Communications, MBA

Skills for Cluster Marketing Manager

Desired skills for cluster marketing manager include:

Future planning
IT Buyer types
Own job function
Computer design/graphic software
Consumer research and marketing campaign development/management
Excel
Hospitality industry/service-related industry
in F&B
Media forms
PowerPoint

Desired experience for cluster marketing manager includes:

Comfortable working with photo-editing software
Not required but beneficial to have
Marketing experience in the country
Understand how reimbursement works across different countries
Portfolio and product knowledge relative to market
Knowledge of medical devices market analysis and trends

Cluster Marketing Manager Examples

1

Cluster Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of cluster marketing manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for cluster marketing manager
  • Participate in or contribute to regional business marketing planning process
  • Drive and support a planned execution through a well-designed cluster/country marketing and sales strategy
  • Recommend segmentation, value proposition development, product positioning, pricing strategy, branding strategy, channel strategy, communication strategy
  • Analysis of the market place and ROI and tracking of KPI’s and leading business indicators as defined
  • Execute against the marketing plan
  • Collaborate with all other key stakeholders to ensure successful execution of marketing plans
  • Contribute as a cluster/country marketing expert to the European marketing team
  • Be an active member of the European Marketing team actively contribute to problem solving
  • Liaise and attend meetings with other company functions necessary to perform duties and aid business and organizational development and expertise
  • Co-operate with commercial colleagues to provide inputs on new product forecasts
Qualifications for cluster marketing manager
  • Good planning, organization, analytical and execution skills, with attention to detail
  • Willing and able to travel as required by workload (more than 50%)
  • Fluent level of German and English
  • Experience and high knowledge managing PPC, SEO, Social Media and Affiliate programs
  • Thai language knowledge is a strong Plus
  • Spirit of Openess
2

Cluster Marketing Manager Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of cluster marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for cluster marketing manager
  • Keeps a record on all digital marketing activities and understands what is successful and what is not successful
  • Prepares a fortnightly social media schedule to record all social media related actives for the preceding 2 weeks
  • Attends daily briefing meetings and an end of week debriefing meeting with the sales team
  • Updating of activity schedules as required based on changes in market
  • To manage all on-line activities for the hotels (including F&B outlet micro-sites), also non-branded websites, ensuring all special promotions are loaded and available with the appropriate lead-in times and that all information is kept accurate and up to date, reflecting the image of each hotel
  • Ensure monthly checks are carried out on top 30 external booking websites ensuring that all content is accurate, up to date and highlights the unique selling points of each hotel and current promotions
  • Ensure PIM pack of each hotel is relevant and up to date at all times
  • Sign up to competitor newsletters (use STR and aspirational comp sets) to check for offers/new initiatives
  • Liaise with Regional Marketing re joint marketing/promotional opportunities and ensure that the hotel complies with all agreed central and regional marketing activities that are relevant to the hotels commercial strategy (HHonors, C&E, ASE and ISO newsletters)
  • Monitor TripAdvisor weekly and work with General Managers/DBDs to highlight promotional offers/competitor initiatives
Qualifications for cluster marketing manager
  • Over 3 years of job experience as a manager
  • Previous experience working for or with an agency on the client side preferred
  • To work closely and update E-commerce of all communication actions
  • PR activities for the hotel
  • Represent the hotel in the media and other relevant occasions
  • Partner with the Food & Beverage teams for hotel promotions and provide reports on the activities
3

Cluster Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of cluster marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for cluster marketing manager
  • Monitor local business websites and report on any new hotel developments
  • Build fruitful relationships with local venues (eg Barbican Centre, More London, the O2) and local Chambers of Commerce, reviewing event listings and including links to websites to advertise our bedroom rates
  • Work on the annual calendar for Business Design Centre shows that represent the best opportunities for Hilton London Angel Islington, and look at marketing opportunities with organizers to promote room rates/outlets
  • Work with the London regional marketing/eCom/Brand teams to ensure that the physical appearance of the hotel is as per Hilton brand standards, supported as appropriate by collateral
  • To ensure strict compliance to Hilton Hotels brand standards in all artwork/graphic design/logos
  • To manage all aspects of print production, receipt and distribution with effective use of flyers, e-marketing, and all other forms of communication
  • To proof-read and vet all written materials for external customer use, ensuring a high quality is achieved, before submitting to DBD for final approval
  • Oversee the consistency of all hotel communication tools in terms of design, copy, color and adherence to Hilton Hotels brand standards
  • Submit weekly report to DBD & GMs summarizing activities carried out
  • Develop and maintain good working relationships with various levels of Hilton’s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
Qualifications for cluster marketing manager
  • Set up and execute roadmaps for the introduction of new products or updates and the phasing-out of existing products in such a way that an optimal product portfolio is available
  • On the market in time and with low costs of stock
  • Define the marketing communication plan and budget and make sure that the MarCom deliverables, like packaging, manuals and product information, is available in the required
  • To work directly with General Manager and potentially owner
  • Strong understanding of current online marketing concepts, strategy and best practise
  • Have a passion for coaching Hotels Marketing Team
4

Cluster Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of cluster marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for cluster marketing manager
  • Previous experience of working in a marketing role or another commercial role in the hotel industry
  • Ensure all marketing content produced directly or by the marketing or public relations team (imagery, messaging, language and compliance) is up to date, brand compliant and promoting our Best Price Guarantee on distribution channels to drive direct channel revenue on Hotel Content Manager (HCM) and consistent across all channels and partner websites
  • Provides measurement, reporting and effectiveness on performance of all distribution channel initiatives
  • Strategic Planning - Translating Trade Strategy and Market plans into Cluster’s Market plan and cascading Market Plans and Trade Strategy to the organization
  • Direction Setting - Cluster’s performance follow up, translating weekly direction setting from Center into Cluster action plans, following up on overall Tender compliance, addressing with Sales challenges
  • Pricing & Market Feedback - making sure pricing system is updated with relevant Market rates, providing regular feedback to Revenue Management Team on Market rates (based on overall trends), out looking market and trends customer behavior
  • Market Mapping - mapping market and macroeconomic developments, follow up CRM (customer relationship management) system is updated with opportunities according to Market Size, being responsible for cluster Pipeline Operational tasks, marketing and other
  • Managing competitive and relevant charges for Cluster
  • Signing off on all marketing activities
  • Handling operational contingencies
Qualifications for cluster marketing manager
  • Minimum 5 years in a Marketing role, with Management experience
  • Proven track record in delivering strategic, commercial and successful marketing plans
  • Experience in the leisure, tourism or entertainment industry is advantageous but not a necessity
  • BA Degree in marketing related function or equivalent higher education experience
  • 2 - 3 years progressive work experience in a marketing related role
  • Hotel or hospitality marketing related experience preferable
5

Cluster Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a cluster marketing manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for cluster marketing manager
  • Translate string strategy into cluster short- and long-term business plans
  • Provide guidance to local commercial strategy through market, trade and customer segment analysis
  • Provide guidance to local capacity management
  • Identify business opportunities in both short- and long-term based on market feedback and intelligence
  • Give input to deployment changes and establish a cost-effective and commercial- competitive feeder network for the cluster
  • Drive customer satisfaction survey process in terms of owning the nomination process, developing and implementing action plans in cooperation with other functions and be the focal point to CEN Customer Needs
  • Support yield and volume generation via new leads generation and campaign launches
  • Ensure communication in the cluster supports internal and external stakeholders across all communication channels strengthens ‘our name’ in the market place
  • Cluster Market Plan
  • Cluster Action Plan
Qualifications for cluster marketing manager
  • Responsible of the marketing collaterals from creation to promotion (press releases, hotel factsheet, advertisements
  • Demonstrates a working knowledge of digital marketing techniques, including but not limited to planning and assessing digital media, including programmatic media buying practices and paid social media, application of social media channels, use of customer communication channels including email, website management
  • Demonstrate experience of stakeholder management, including managing multiple stakeholder relationships and application of appropriate communication methods across multiple stakeholders
  • Ability to identify specific action steps, accountabilities and timelines for workload including able to hold self and others accountable for achieving results
  • Demonstrates a working knowledge of current professional and industry trends, processes, legal issues, technological enhancements for hospitality and marketing techniques, and keeps up-to-date on available resources that can help to better serve customers’ needs
  • Continuously looks for methods and ways of working to improve organizational performance, output and results of marketing activity

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