Consumer Marketing Manager Job Description

Consumer Marketing Manager Job Description

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Consumer marketing manager provides marketing analysis for digital consumer marketing channels including search, paid media, and social.

Consumer Marketing Manager Duties & Responsibilities

To write an effective consumer marketing manager job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer marketing manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Define business requirements for new digital marketing capabilities and develop/maintain capabilities roadmap with particular emphasis on personalization, optimization, and order conversion
Serve as the subject matter expert to enhance digital marketing efforts and provide support in solving business problems
Develop marketing briefs by compiling research, insights, competitive analysis
Attend and execute on-site marketing events as needed in support of consumer marketing initiatives
Successfully create internal and external presentations (decks, one-sheets, recap reports)
Budget tracking for campaigns and initiatives
Develop consumer marketing, branding objectives, and strategies for Happify
Enhance the overall consumer experience for Happify through all marketing efforts (on desktop, iOs app, & Android app)
Continually refine/update all standard messaging, positioning, and collateral
Guide and develop brand look and feel across all marketing touch points (email, social, web)

Consumer Marketing Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Consumer Marketing Manager

List any licenses or certifications required by the position: CPM, PMP

Education for Consumer Marketing Manager

Typically a job would require a certain level of education.

Employers hiring for the consumer marketing manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Business/Administration, Communications, Economics, Management, Education, Graduate, Communication

Skills for Consumer Marketing Manager

Desired skills for consumer marketing manager include:

Digital world
Marketing principles
Consumer technology
Marketing tools and techniques
Applicable regulations and standards affecting pharmaceutical products
Channels and analysis
Digital marketing
Google Analytic tools
Latest Digital Trends related to business models and activation channels
Methods

Desired experience for consumer marketing manager includes:

Bachelor’s degree in a related field of study (Communication, Marketing, Business)
Brand Manager or Sr
College degree in marketing or public relations required
Bachelor's degree required (specialization in marketing, communications, economics or business preferred)
Master’s Degree in Business Management or Marketing preferred
Minimum of five years experience in sales and marketing communications

Consumer Marketing Manager Examples

1

Consumer Marketing Manager Job Description

Job Description Example
Our company is looking to fill the role of consumer marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer marketing manager
  • Bachelor’s Degree in marketing, business, or communications-related discipline
  • Minimum two years work experience in direct response marketing, preferably consumer products
  • Ability to work well in a team environment independently
  • Manage and continually update marketing and planning materials for internal and external purposes (e.g., property plans, one-sheets, property calendars, positioning presentations, sales materials)
  • Serve as a liaison to external agencies and partners
  • Analyze and summarize effectiveness of marketing programs, including ROI and other relevant business metrics
  • Support the planning and development campaigns and programs that elevate the Levi’s brand through these market leading sub-brands
  • Partner closely with Regional Marketing Managers to ensure that the brands show up flawlessly in all stages of go-to-market across the globe
  • Maintain cohesive relationships and seamless communication with critical cross-functional partners in Merchandising, Creative Services, Brand Environment, and Regional Marketing partners, Ensure cross-functional team onboarding of LVC/LMC story and vision
  • Work with Creative Services to define guidelines around copy, visuals, and photography
Qualifications for consumer marketing manager
  • Retail industry and international experience preferred but not required
  • Must be a team player, self-motivated and able to perform tasks accurately and in a timely fashion
  • Must have computer systems experience for bringing programs from concept to fruition
  • 4-7 years of experience in financial services, retail and/or digital goods with proven success in onboarding new customers to drive user activation and adoption
  • Highly organized, with demonstrated skills managing projects including a variety of tasks and workstreams simultaneously
  • Excellent track record of working with external vendors or internal partners, creative agencies
2

Consumer Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of consumer marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for consumer marketing manager
  • Own execution of consumer marketing programs from conception to launch and analysis
  • Create, execute, and continually optimize a data-informed testing plan
  • Identify and leverage native and content marketing opportunities to achieve goals
  • Collaborate with brand leads to maintain consistent brand voice and messaging
  • Collects and analyzes market information w.r.t
  • Work with creative and media agencies on creative production and media buying, in particular digital, with the objective to maximize the effectiveness of marketing investments and meet the business KPI including but not limits to personal loans, general insurance and eChannels
  • Liaise with product team, vendors and agencies to coordinate the entire production process of both online and offline’s ATL and BTL materials
  • Formulate weekly and monthly performance reports and analyze the data and insights to monitor the business momentum
  • Work closely with Marketing team members to consolidate the monthly spending of A&P and invoice payments
  • Conduct competitive analysis on a regular basis
Qualifications for consumer marketing manager
  • MBA not required but a plus
  • 6+ years proven working experience in marketing and game industry preferred
  • Excellent in running planning and learning sessions
  • General knowledge in Marketing, Communication, Brand and Media disciplines
  • Degree in Marketing, Business, or other related field
  • 10+ years of marketing and business development experience, experience in both ATL & BTL is a must
3

Consumer Marketing Manager Job Description

Job Description Example
Our company is looking for a consumer marketing manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer marketing manager
  • Drive and participate in business and marketing plans and process
  • Assist in the management of the scope, direction, and terms of the agency relationship
  • Partner closely with Regional Marketing Managers to ensure that the brands appear flawlessly in all stages of go-to-market across the globe
  • Work with Levi’s Creative Services to define guidelines around copy, visuals, and photography
  • Vendor Management - Will work with vendors, ensuring quality and alignment on campaigns, establishing print and digital timelines and ensuring fulfillment
  • Manage and lead a team of marketing specialists in developing quarterly marketing campaigns
  • Deliver the sales, profit, share and brand health objectives for the year by creating strong advertising and promotional programs that generate business growth while strengthening brand equity
  • Develop and execute long-term strategic plans for the franchises that he/she handles with the end point of delivering strong business growth and continuously strengthen the equities of the brands under his/her command
  • Develop a strong brand management team by coaching, teaching and guiding the brand managers reporting to him/her
  • Direct the activities of Brand Managers for the achievement of short and long-term business objectives, increased profit and market control
Qualifications for consumer marketing manager
  • Affiliate program experience is a huge plus
  • Successfully launched new products from concept stage through commercialization and in-market success
  • Comfortable working on a geographically distributed team
  • Must be inspired by Marketing Communications execution particularly Digital and Social marketing, embrace Marketing Automation concepts, and be obsessed with delivering a compelling customer experience through relevant, connected customer engagement
  • Strong communicator (verbal and written) and effective problem-solver
  • Fluent in PowerPoint, Excel, Word, InDesign
4

Consumer Marketing Manager Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of consumer marketing manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for consumer marketing manager
  • Work closely with I&D and downstream Marketing team
  • Learn the indeed consumer’s requirement, by consumer insight research
  • Benchmarking competitors, and clearly find our advantages
  • Lead the Development of the long-term vision and 3-year strategy for your category
  • Detail-oriented personality, with the ability to track multiple applications progress over time
  • Responsible for driving a high performing, highly engaged (direct and indirect) team through effective and measurable leadership activities including coaching and direction, engagement and recognition, and completion of quality performance programs
  • Contribute to and influence the strategic planning process and execution of program initiatives
  • Work with cross-functional TELUS teams to deliver upon end-to-end product roadmap requirements, including product management, marketing, GTM, sales and support activities
  • Responsible for the development of marketing strategy campaigns, programs and/or initiatives
  • Execute on marketing strategies to drive sales of products and services in target markets
Qualifications for consumer marketing manager
  • High energy and excellent interpersonal skills (verbal and written) and strong presentation skills
  • Self-starter, takes initiative and is proactive
  • Possess previous wireless and/or telecommunications experience
  • Bachelor degree in Business Administration, Marketing or related fields with excellent academic track record, preferably an MBA
  • Candidates with less experience will be considered as Consumer Marketing Manager
  • Expert cross-functional marketer with strategic planning background, product marketing or expertise in DTC
5

Consumer Marketing Manager Job Description

Job Description Example
Our company is hiring for a consumer marketing manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for consumer marketing manager
  • Support internal communications, field engagement and preparedness efforts for new content
  • Coordinate required legal and compliance approvals of related project/campaign marketing, Claims and Substantiations communications materials
  • Develop and execute a visual merchandising strategy that targets return on investment within the outdoor and specialty footwear markets with POP, Shop-in-shops, and other merchandising pieces
  • Works with merchants on floor plans, fixture counts, floor space management, and the global retail expression of the brand across all channels
  • Ensure successful “sell-in” and “sell-through” of visual merchandising programs for accounts and manage the financial and inventory accounting roll-forward analysis for finance team through periodic reporting
  • Evaluate market reactions to merchandising programs to determine engagement, and continuously measure the effectiveness of the strategies and programs
  • Ensure the consistent and favorable use of imagery, equity marks, and brand positioning assets by retail partners
  • Manages marketing SWAG program and fulfillment program
  • Drive the integration of consumer insights into program management
  • Collaborates in the development and executes the marketing strategy for the growth of the brand that is consistent with the brand’s positioning
Qualifications for consumer marketing manager
  • Preferable with product knowledge in personal loans or general insurance
  • Strong project management experience/examples required
  • Requires approximately ~30%
  • Weekend travel is required
  • Graduate with 10 years’ experience in Consumer Marketing with field sales experience or exhibits strong functional skill and leadership capabilities
  • Demonstrable record of success in building portfolio of brands based on consumer insights

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