Consumer Insight Manager Job Description

Consumer Insight Manager Job Description

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Consumer insight manager provides monthly update of scorecard metrics through analysis of internal tracking research projects and relevant data sources (Google Analytics, Nielsen Market Track, SalesForce, CRM, Sprinklr, etc.).

Consumer Insight Manager Duties & Responsibilities

To write an effective consumer insight manager job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer insight manager job description templates that you can modify and use.

Sample responsibilities for this position include:

Closely work with business teams to make strategic choices, priorities for powerful growth plans, esp
Support marketing and other relevant functions that ensure successful Brand Building
Analyzing key studies and informational resources both custom and syndicated such as Brand Health, Concept Tests, Mintel, Attitudes & Usage
Facilitate new product development process, providing research if necessary
Help define the marketing research agenda for specific categories
Work closely with marketers in identifying research/analytical needs
Address these needs through custom research and if available, existing internal and syndicated data
Help manage large-scale marketing research initiatives
Assist in leading the execution and reporting of qualitative research
Assist in project conceptualization, vendor selection, and methodology decisions

Consumer Insight Manager Qualifications

Qualifications for a job description may include education, certification, and experience.

Education for Consumer Insight Manager

Typically a job would require a certain level of education.

Employers hiring for the consumer insight manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, Psychology, Economics, Business/Administration, Sociology, Science, Social Sciences, Mathematics

Skills for Consumer Insight Manager

Desired skills for consumer insight manager include:

Survey methodology
Depletions
Equity Tracking
Excel and PowerPoint
Microsoft Word
Nielsen
Social Listening Metrics
Sources of insight to ensure all information is set in context: IWSR
U&A
Banking industry

Desired experience for consumer insight manager includes:

Persuade clients to act on recommendations provided from studies/research
Build relationships with vendors, facilitating the achievement of specific project goals
Build strong partnerships with brand marketers and key stakeholders within the Marketing & R&D organizations
New product research experience preferred
Keen ability to synthesize complex output into easy to understand, actionable insights
BA/BS in Marketing, Business, or Marketing Research

Consumer Insight Manager Examples

1

Consumer Insight Manager Job Description

Job Description Example
Our company is looking to fill the role of consumer insight manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for consumer insight manager
  • Lead synthesis and communication of market, retailer and consumer trends
  • Manage primary and secondary market research and analysis necessary to business development
  • Utilize market research data and category data to identify actionable insights for Consumer Care business
  • Work together with brand team to support R&D strategy with emphasis on pipeline planning, portfolio analysis and market research
  • Consult and lead NHS consumer care expansion, synergy resource and delivery consistent messages
  • Annually track external market research and brand health research
  • Market competition and performance tracking
  • Channel strategy as per strong understanding of market landscape via
  • Management of research agencies
  • Select appropriate research vendors and serve as key contact
Qualifications for consumer insight manager
  • Specific technical knowledge about and experience with primary research required
  • Graduate degree a plus, but not required
  • Have experience working on consumer facing brands fmcg, retailers, hospitality
  • Have a degree or higher qualifications in Marketing or a related field and considerable number years of experience
  • 5+ years of experience in the Consumer Packaged Goods (CPG) or marketing research
  • Technical proficiency in Microsoft Office software / Google Apps for Work (G Suite)
2

Consumer Insight Manager Job Description

Job Description Example
Our growing company is looking to fill the role of consumer insight manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for consumer insight manager
  • Translates marketing objectives into research objectives
  • Recommends research methodologies/ approaches and vendors
  • Is aware of what is going on in terms of new and innovative Marketing Research tools, and
  • Establishing on-going relationships with trend agencies to identify new trends across a broad spectrum, effectively, quickly and ensure relevancy to the business
  • Pro-actively seek out new trend agencies and connections to supplement our existing portfolio of sources, with a focus on emerging markets
  • Building effective and collaborative relationships, to understand trends requirements from brand teams and leverage outputs fully
  • Contributing to the development and organisation of events that bring trends and best practice marketing innovation from other industries to life
  • Supporting Consumer Planner with project management of ad-hoc research studies, in areas including but not limited to strategic/positioning research, consumer closeness & ethnography, consumer segmentation & targeting, communications, packaging, innovation & NPD
  • Develop and lead holistic, comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, product guidance, confirmatory in-home product testing and post-launch analysis, packaging graphics and structure, advertising testing and
  • Ensures all market data for the brand across the Area are reliable and utilise those to develop actionable learnings
Qualifications for consumer insight manager
  • Lead the planning and execution of the technical claims programme for a portfolio of global projects using a range of tools to maximise the products’ messages to consumers
  • Work closely with a range of partners (Brand Development, Legal and Regulatory) to ensure products’ claims are robustly supported with technical and consumer understanding and compliant to laws and regulations
  • Graduate degree in Sciences or Social Sciences
  • Products’ claims development and technical support
  • Creativity on use of language and good articulation skills
  • Consumer insight generation
3

Consumer Insight Manager Job Description

Job Description Example
Our company is searching for experienced candidates for the position of consumer insight manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for consumer insight manager
  • Developing long-term strategy and priorities to accelerate CCI in EM's growth into a significant revenue generator and continued differentiator for BCG
  • Creating annual investment plans, securing investment committee support and project managing execution of plans
  • Evaluating and innovating the business model to align with BCG’s proprietary, data and tools strategy
  • Assessing partner / case team demand for new CCI products / services, then developing actions and business plans for these new products / services
  • Identifying opportunities for external and internal partnerships to strengthen capabilities and tools / data
  • Serving as central node for dialogue between CCI Leadership Team (around the world)
  • Partnering with CCI Marketing Manager to identify marketing strategy and key priorities
  • Contributes to strategic thinking with the local marketing teams
  • Leads learning agendas and recommentds annual research plan
  • Manages the local learning plan and local budget throughout the year, identifying and refining research needs according to specific requiests and carrying out studies, optimizing tools, methodology and budget
Qualifications for consumer insight manager
  • 2-5 years of contested experience within consumer research, incl
  • Working with portfolio of medium-large projects
  • 8+ years’ experience in qualitative and quantitative market research
  • Identify and articulate insights by market research to address critical information gaps, answer critical questions and solve issues
  • Positive, Innovative, Collaborative and Self-motivation
  • Personal passion for Innovations & Trends
4

Consumer Insight Manager Job Description

Job Description Example
Our company is growing rapidly and is hiring for a consumer insight manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for consumer insight manager
  • Shape and deliver critical consumer insight for Vaseline projects, distilling information from primary and secondary research or delivering original research, with clear recommendations and actions the business should take
  • Develop smart CMI project plans, against budget, to identify key opportunities, shape amazing concepts, define brilliant products, packaging and effective communication that drives sales and equity
  • Offer foresight rather than just insight, by proactively identifying consumer and market trends, using these to deliver strategic and tactical opportunities for the business
  • Build robust partnership with Vaseline partners in both Singapore and the US to deliver efficiently and be a source of effective challenge
  • Work closely with the local CMI teams and COEs on local learning and innovation plans and integrate thinking into building global brand strategy
  • Build strong partnerships with agencies, experts and COE partners to ensure strong research plans that can be implemented at speed and on budget
  • Work seamlessly with the Skincare, Vaseline and Personal Care CMI teams to maximise personal and team development, with shared learnings and interests
  • Provide Local China Growth intelligence with a special focus in one or few categories, incl
  • Responsible for China Business regular analysis and MWC China LT specific requests and analysis related to the category, including Period Reports, Step V updates and all updates to MWCUS leadership in sync with the business calendar
  • Collaborate closely with the Global CMI Market Intel & Channel Insights team to align best in class reporting and analytics
Qualifications for consumer insight manager
  • Broad experience with research techniques and approaches (quantitative / qualitative), and willing to always push for latest innovation and thinking (eg
  • Familiar with syndicated panel or sales datas (eg
  • Leads consumer insight into core country category business team agenda of strategy, Sales &Operations Planning, innovation deployment, Communication deployment, Net Revenue Management
  • Minimum 7 years of experience in regional consumer insights, planning & research, or corporate strategy
  • Insurance or Financial Services experience is preferred but not a must
  • Knowledge in customer segmentation, pricing, conjoint analysis, customer experience (NPS) is preferred
5

Consumer Insight Manager Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of consumer insight manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer insight manager
  • The Manager for TNT will work closely with a team of strategic research & insights professionals who partner closely with the network on program acquisitions and scheduling, forecasting estimates, pilot testing, audience insights, industry trends, marketing strategies, and more
  • In addition to the Research team, you'll have the opportunity to work closely with programming, scheduling, acquisitions, consumer marketing, and strategic planning divisions
  • This position is based in Atlanta, GA and requires 5% travel
  • You'll be joining a team of hands-on researchers for the full research & insight lifecycle for TNT's full schedule original series (pilot testing / series development, title exploration, scheduling strategy, performance estimation, marketing strategy development, creative testing, performance analyses, storyline development / viewer panel surveys, continuity, renewal, acquisition, and fan engagement)
  • This team utilizes a blend of consumption / audience data primary research studies (both quant and qual)
  • Additional responsibilities to include optimizing rate card and selling title management
  • Regularly develop and optimize estimates for series and movie acquisitions, typically 3 or more years into the future
  • Use of advanced analytical tools to create target audiences for original series marketing campaigns
  • Custom testing of series programming, positioning statements, promos, and titles
  • Creating and overseeing network and series dashboards to communicate performance company-wide
Qualifications for consumer insight manager
  • Proven visible impact on business results
  • Bachelor degree in Marketing, Business Administration or related field, Master’s degree preferred
  • At least 4 years of successful experience in Market Research (including at least 2 years working for a consumer goods company) and a strong interest/ sensitivity to marketing, including communication, innovation, and consumer insights
  • Expertise in both qualitative and quantitative consumer methodologies
  • Excellent written and verbal communication skills, with ability to translate multiple data sources into actionable insights
  • Ability to work with and through others is essential to accomplish goals and objectives of the Company

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