Marketing Manager Consumer Job Description

Marketing Manager Consumer Job Description

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Marketing manager consumer provides insight and analysis of consumer and market trends, competition, retail landscape and cultural drivers affecting business dynamics.

Marketing Manager Consumer Duties & Responsibilities

To write an effective marketing manager consumer job description, begin by listing detailed duties, responsibilities and expectations. We have included marketing manager consumer job description templates that you can modify and use.

Sample responsibilities for this position include:

Coordinate with internal customers outside vendors in the execution of all campaigns
Manage execution of marketing campaigns while working in close collaboration with other departments across disciplines (Press, Online Promotions, Sales, Print)
Manage creative process for all consumer advertising and promotional materials
Strong cross-functional team collaboration required
Create project plans, project burn and status documents
Develops and executes B2C brand positioning, messaging, creative development, media planning/buying, and channel management focused on improving brand awareness/perceptions and maximizing consumer acquisition and retention
Plan and execute local partnerships with media/publishers
Support the daily activities to manage integrated marketing campaigns
Manage execution of marketing campaigns in collaboration with other departments across disciplines (On-Air, Digital, Social, Press/Special Events)
Source, manage, and collaborate with agency partners to build fully integrated campaigns across all platforms and touchpoints including digital, TV, out-of-home, radio and experiential that are efficient and effective

Marketing Manager Consumer Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Marketing Manager Consumer

List any licenses or certifications required by the position: CPM, PMP

Education for Marketing Manager Consumer

Typically a job would require a certain level of education.

Employers hiring for the marketing manager consumer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Business/Administration, Communications, Economics, Management, Education, Graduate, Communication

Skills for Marketing Manager Consumer

Desired skills for marketing manager consumer include:

Microsoft and Apple computer hardware and software
Mobile apps marketing and digital marketing
Retail fundamentals and vendor growth metrics
Affluent client segments
Business and technology trends in focus applications
Consumer electronic devices business from market dynamics
Customer segment and offerings/strategy
Customers
Industry
Local retail dynamics and the retail environment

Desired experience for marketing manager consumer includes:

Experience must include ad design and trafficking, interactive marketing tactics, budget preparation and tracking, and marketing planning tactics
Demonstrated expertise in digital, retail and project management
Strong support role
Expert skills at MS Project and Microsoft office
Ability to work independently with “make it happen” attitude
Demonstrated technical acumen with an ability to understand technology solutions and potential tradeoffs

Marketing Manager Consumer Examples

1

Marketing Manager Consumer Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of marketing manager consumer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for marketing manager consumer
  • Partner with business stakeholders, IT, and vendors to define functional requirements and use cases
  • Perform functional capability demos and presentations for internal teams
  • Collaborate with internal and/or external resources (partners/vendors) as needed to support all job responsibilities
  • Lead tactical and strategic digital implementation and vendor management activities
  • Assists in planning and execution of multiple promotional campaigns identifying products with high sales potential based on seasonality, the news cycle, or other science-related events
  • Plays key role in executing direct mail, insert card, and gift campaigns within budget constraints
  • Helps to ensure merchandising for the “store” section of ScientificAmerican.com is appropriate
  • Works with senior manager in execution of any subscription sales programs through Licensees and other partners, including agency business
  • Aids in maintaining all program KPI’s and shares key stats with Senior Manager to facilitate ongoing marketing and budget planning
  • Works with the entire consumer marketing team and CDS fulfilment team to update existing reporting, and recommend and develop new reporting in any deficient areas
Qualifications for marketing manager consumer
  • Develop marketing strategies and implement programs across multiple digital channels including, email, display media, social media, mobile and other innovative media channels to drive new subscriber acquisition and lead generation
  • Manage reporting against subscription goals driven through digital marketing
  • Strong background in performance marketing leveraging data to develop insights and optimize programs
  • Deep experience in digital marketing with focus on emails and display advertising
  • Ability to develop marketing strategies and translate those strategies into actionable plans
  • Ability to strike a balance between strategic thinking and hands on execution
2

Marketing Manager Consumer Job Description

Job Description Example
Our growing company is hiring for a marketing manager consumer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for marketing manager consumer
  • Monitor deliverability metrics, and tools used to monitor performance
  • Controllership of the business
  • You are the local subject matter expert for consumer campaigns and content availability from Corp for your Subsidiary or Area
  • Identifies opportunities for local content augmentation and informs Corp HQ of missing content
  • Plan, write, review, edit, test and improve content for landing pages, product marketing pages, blog, social communications and email
  • Develop and maintain editorial calendar
  • Optimize content for marketing channels
  • Drive the definition, development and introduction of products, portfolios and road maps (physical and digital) that bring ever-more rewarding and enjoyable experiences for consumers by meeting their needs
  • Co-own the overall Male grooming strategy (cross sub category), driving growth targets in emerging markets ( India / Brazil / MET/Asean/Africa), specifically on Source of business, where to play, how to win choice
  • Responsible for identifying insights and consumer decision journey and defining propositions needed to drive growth in emerging markets across sub categories in Male grooming
Qualifications for marketing manager consumer
  • Strong analytical marketing or related capabilities
  • Experience in digital marketing practices required
  • Must possess a strong interest in the Nickelodeon brand and its content, popular culture and how it relates to Nickelodeon’s businesses
  • Bachelor’s degree & above, MBA preferred
  • You have the ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
  • You are comfortable and motivated by delving into the unknown, to uncover treasures that will help our business grow
3

Marketing Manager Consumer Job Description

Job Description Example
Our growing company is looking to fill the role of marketing manager consumer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager consumer
  • Market research and analysis of consumer profiles
  • Collaborate with our global Consumer Excellence team to define a global strategy and be consistent with Corporate strategy
  • Working closely with Consumer Teams, Products & Brands and other departments to ensure an alligned approach to consumer campaigns
  • Expected 5-10% travel days
  • Drive key brand marketing strategies for these channels
  • Develop and execute consumer acquisition and retention campaigns
  • Manage creation of online marketing content
  • Provide analysis for marketing initiatives and make actionable recommendations to drive success
  • Identify consumer trends for a top-notch eCommerce
  • Develop and execute a demand strategy across all consumer one-to-many outlets
Qualifications for marketing manager consumer
  • Should be well-grounded in direct marketing metrics (RFM), segmentation, multi-channel marketing, utilizing consumer research and response analysis higher level analytics
  • Ability to develop net new process and influence change
  • Strategic and creative thinker with track record of impactful and creative campaigns
  • Experience leading, managing and reporting on marketing campaigns in high-growth environments
  • Some experience with HTML/CSS
  • Experienced in A/B testing various marketing channels and strategies
4

Marketing Manager Consumer Job Description

Job Description Example
Our company is looking for a marketing manager consumer. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for marketing manager consumer
  • Lead tactical and strategic digital implementation and ongoing vendor management activities such as ROI reporting
  • Work with peers in key categories to create on-brand, best-in-class features and promotions messaging and cross promotional opportunities, events and deals
  • Work closely with design and marketing teams to optimize email marketing to increase deliverability and quality rendering across multiple email platforms, web browsers and devices
  • Consumer Marketing budget management in partnership with expense mgmt
  • Driving the definition, development and introduction of products that bring ever-more rewarding and enjoyable consumer experiences
  • Translating in-depth market, consumer shopper insights, competitive analyses into winning concepts by defining product positioning
  • Driving consumer and shopper research to identify and optimize the winning concepts, to integrate these new concepts into strategic product roadmaps, and develop and bring the concept from idea to market
  • Steering the new product development process from start to end, taking initial ideas through to product development and market introduction
  • Interacting with various disciplines including innovation, technology & development, procurement, design, marketing management, marketing communication and international sales organizations
  • Interacting on a regular basis with our marketing teams in key markets and ensure a successful product launch that fits with the local market needs
Qualifications for marketing manager consumer
  • Position requires 5+ years of direct marketing/ CRM experience
  • Have a good eye for the consumer, be able to curate collections that will be attractive and know what sells
  • Market research supplier experience preferred
  • Fundamental competency in data analysis and statistics
  • University degree in a business discipline (with a specialization in marketing)
  • Strong analytical skills to be able to interpret data and generate insight and action, with the ability to think outside the box
5

Marketing Manager Consumer Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of marketing manager consumer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for marketing manager consumer
  • Develop and execute a variety of offline and online consumer materials that meet brand objectives and stimulate appropriate consumer demand
  • Participate in market research and help develop strategy to inform brand tactical plans
  • Drive internal stakeholder alignment for your projects, and develop strong relationships with cross-functional teams that support the brand
  • Collaborate and foster a positive relationship with Medical, Legal and Regulatory to ensure an effective and productive promotional review process
  • This position will require some business travel (10-15%)
  • Partner with marketing team to develop a comprehensive editorial calendar that supports business goals and marketing programs
  • Develop and maintain a specific voice/tone and approach for the Consumer Bank’s advice and thought leadership content
  • Own the content editorial and production process– from developing story ideas to interviewing experts, writing, editing, partnering with designers and managing external resources
  • Actively track relevant themes and research that can help us innovate and build readership
  • Oversee production of all video and multi-media assets and manage relevant agency relationships
Qualifications for marketing manager consumer
  • Understands the business and insights/analytics to best deliver on the business line goals
  • Reviews plans with key internal stakeholders to make sure Corporate marketing needs align with Customer needs as experienced through all channels  
  • Ensures all marketing programs begin with a profitibaliity objective and builds a marketing strategy to meet/exceed that objective
  • May create or assist with tracking reports with our analytics team tailored to each marketing program, using net present value (NPV) and return on marketing investment (ROMI) calculations
  • Participates in the development of the marketing calendar and ensures the successful and seamless execution of deliverables that established processes are followed, appropriate resources dedicated and consistently high level of professionalism is maintained
  • Supports the development and management of the marketing planning budget of the Company

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