Consumer Marketing Job Description

Consumer Marketing Job Description

4.8
184 votes for Consumer Marketing
Consumer marketing provides excellent management and leadership of the New Yorker marketing teams including the digital marketing team, paid search and social media teams, and traditional direct marketing channels teams.

Consumer Marketing Duties & Responsibilities

To write an effective consumer marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Fulfillment of reporting requests for digital marketing activity
Create fact-based competitive analysis and anticipate competitive responses and plans
Create innovative and effective events for consumers
Collaborates with AEs and AMs to help them understand the client’s business needs
Designates potential growth categories and digs for insights in those categories
Collaborates closely with sales to translate client strategy and needs into creative concepts for client presentations and proposals
Organizes and/or participates in brainstorming sessions with sales and marketing staff to develop and fulfill creative ideas and innovative solutions
Assists Director of Insights & Analytics in developing presentations using research products such as Kantar, Polk, AdMall, Rentrak, and Stowell
Works effectively in tandem with Sales & Marketing Manager and Director of Community Relations & Sales Marketing on sales marketing client solution projects from design to execution
Support Community Relations Director on community initiatives and non-profit relationships in the market that can affect revenue

Consumer Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Consumer Marketing

List any licenses or certifications required by the position: SAS, CPM, AIRS, PMP

Education for Consumer Marketing

Typically a job would require a certain level of education.

Employers hiring for the consumer marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Collage Degree in Marketing, Business, MBA, Communications, Business/Administration, Economics, Management, Statistics, Computer Science, Advertising

Skills for Consumer Marketing

Desired skills for consumer marketing include:

Excel
MS office
Word
Applicable regulations and standards affecting Pharmaceutical Products
Digital marketing
Microsoft Office
Microsoft computer hardware and software
PowerPoint
Channels and analysis
Marketing and brand advertising professionals

Desired experience for consumer marketing includes:

Bachelor's degree in Business Administration with a Marketing specialization is ideal
Minimum of seven years' experience in digital direct marketing and brand marketing with focus on meeting performance-based goals
Willing to work 6 hours/day
Strategic marketing experience, including development of propositions, user insight, market positioning, competitor analysis, distribution strategies
Experience and comfort using data to optimize paid media campaigns across TV, display, social, search, mobile
Must have strong creative, analytic, financial, communications and computer skills

Consumer Marketing Examples

1

Consumer Marketing Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of consumer marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer marketing
  • Communicate effectively with clients when needed
  • Communicates effectively internally with Account Executives, Account Managers and Sales Assistants in all pods
  • Managing schedules and streamlining calendars – determining meeting priority, preventing overbooking
  • Assist in multiple capacities on special events, such as consumer marketing programs and Upfront with a specific emphasis on talent coordination, digital and social marketing
  • Assist in writing and submitting industry award submissions for department projects
  • Track and file departmental invoices and participate in quarterly budget close
  • Assist in managing interns
  • Manage charity requests
  • Assist in Shop by Bravo marketing efforts
  • Collaborate with ECP Marketing and the Head of the OBU to deliver financial objectives (revenue, market share and A&P expense targets) for the product
Qualifications for consumer marketing
  • 2-3 years Marketing experience in TV/Entertainment or Media industry preferred
  • Bachelor’s Degree required, plus a minimum of three years sales/marketing/retail or relevant business experience preferred
  • College degree with specialization in marketing, sales and/or communications preferred
  • Three years of sales and marketing communications, or relevant business experience required
  • They must have a big-picture understanding of the challenges and opportunities currently facing the business, hands on experience in the many facets of consumer-based marketing
  • Prioritizes resources based on ROI of activities that are supported
2

Consumer Marketing Job Description

Job Description Example
Our company is searching for experienced candidates for the position of consumer marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for consumer marketing
  • Managing tailor made and premium promotions
  • Optimizing the differentiation strategy
  • Managing the go-to-market
  • Optimizing in-store execution
  • Managing the CRM strategy for different clients
  • Managing the online activation for out brick and mortar clients
  • Organizing and coordinating the execution of large direct mail campaigns
  • Planning and executing insert card production
  • Working closely with vendors and partners to ensure campaigns are on time, on budget, and executed correctly
  • Preparing and disseminating detailed marketing reports
Qualifications for consumer marketing
  • Some experience of html, SQL and website content management systems
  • Experience with digital media, focus on social media
  • Currently pursuing a Bachelors or Masters degree with a graduation date of December 2016 or later
  • Must be in touch with teen and Millennial trends and subcultures
  • Experience with consumer marketing
  • Support marketing team in day-to-day functions and strategic planning
3

Consumer Marketing Job Description

Job Description Example
Our company is looking for a consumer marketing. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for consumer marketing
  • Develop price increase campaign strategy and drive execution of cross functional team
  • Support Marketing Manager, UK with maintaining day-to-day activity across campaigns and functional relationships with Strategic Partners (across all three tiers)
  • Creation and maintenance of a basic Marketing Partner Toolkit – working with Marketing Manager, UK to ensure processes are streamlined both internally and externally (eg
  • Oversee the UK Marketing activity timeline, managing a high level quarterly tracker of all significant UK activity taking place in-market, to enable us to review activity vs
  • Support all departmental administrative needs including but not limited to budget reconciliation, vendor management, Premium code and merchandise orders
  • Assist all team members with day-to-day marketing tasks and coordinating marketing programs and activities as requested
  • Drive development and execution of an integrated pull-retail strategy
  • Carve out a strategic agenda for key customer-facing initiatives in the buying experience and service experience domains
  • Tracking monthly royalty reporting
  • Daily management and building of Canadian licensee and retailer databases
Qualifications for consumer marketing
  • Self-directed with a creative approach to solving problems
  • Experience living outside of the United States preferred
  • Track record in running a successful ecommerce business that maintained significant year over year growth whereby increasing key indicators
  • Ability to thrive in a high paced, highly creative environment and manage multiple priorities simultaneously
  • Demonstrated ability to lead projects requiring synthesis of large amounts of complex data into meaningful conclusions
  • Keen business acumen plus the ability to function as a senior strategist with key members of the executive management team
4

Consumer Marketing Job Description

Job Description Example
Our company is hiring for a consumer marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer marketing
  • Assist in the preparation and execution of retail marketing programs across the country
  • Work with other departments (Events/Sponsorship) on facilitating consumer product needs
  • Manage office inventory and coordinate requests for donations
  • Support Marketing Manager, UK with maintaining day-to-day activity across campaigns and functional relationships with Strategic Partners
  • Support consumers with rebate status and product registration requests as needed via phone, fax, email or postal mail
  • Review and approve new consumer rebates before they are printed and posted to the website
  • Ensure all consumer rebates are processing correctly and efficiently
  • Maintain the process of any new consumer rebates from beginning to end, including set up and removal from the internal database
  • Maintain consumer rebate and product registration database with consumer updates and input new information from multiple sources including sales reps, rebate forms, phone calls, emails, Ensure the accuracy of data within the consumer database and consumer files with regards to rebates and registration
  • Assist dealer coordinators with keying, scanning, dealer rebates, and other tasks as needed or assigned
Qualifications for consumer marketing
  • Willingness to experiment with new concepts and approaches
  • The ability to multi-task, efficiently manage time, and prioritize projects
  • Confident self-starter with professional demeanor and outstanding written and verbal communication skills
  • Bachelor’s Degree and minimum 1 year work experience in direct or circulation marketing
  • Billingual (French/English) is an asset
  • Sound judgment skills are a must as the position requires interaction with customers all levels of management and staff
5

Consumer Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a consumer marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for consumer marketing
  • Execution and assisting in the ongoing management of all elements of marketing communications including 360 ATL & BTL campaign integration and optimisation with a strong focus on innovative digital channels
  • Increasing NZ Card Member loyalty, engagement & retention through assisting in the delivery of innovative customer treatments, with a particular focus on deepening engagement into rewards programs
  • Collaborating with the partner marketing & PR teams at Apple, Samsung & Google to develop customer marketing initiatives to support mobile wallet engagement
  • Track performance & impact of mobile wallet marketing activities
  • Supporting the Public Affairs team with responses to customer and media queries regarding mobile payments where needed
  • Adherence to control and compliance requirements
  • Lead and participate in patient events (ie patient speaker programs, walks, rides, ) and develop corresponding optimal marketing materials
  • Coordinate mass communications campaigns
  • Coordinate tactical initiatives and set goals collaboratively with the Vice President (VP) and Associate Vice Presidents (AVPs) of Purchasing
  • Provide input to budgets and forecasting to ensure bottom line deliverables
Qualifications for consumer marketing
  • Ability to manage several projects simultaneously while maintaining strong attention to detail
  • Ideal candidates will be comfortable with numbers and possess good mathematical and analytical skills
  • Minimum 1 year relevant work/internship experience
  • 2-3 years of experience in marketing, advertising, sales, PR, or digital media
  • Exceptional communications skills and high degree of professionalism
  • Highly motivated, diligent, proactivity is a MUST

Related Job Descriptions

Resume Builder

Create a Resume in Minutes with Professional Resume Templates