Manager Consumer Marketing Job Description

Manager Consumer Marketing Job Description

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Manager consumer marketing provides audience expertise and insights through a deep understanding of the customer, market and competitive landscape.

Manager Consumer Marketing Duties & Responsibilities

To write an effective manager consumer marketing job description, begin by listing detailed duties, responsibilities and expectations. We have included manager consumer marketing job description templates that you can modify and use.

Sample responsibilities for this position include:

Good working knowledge of Excel, Word, Powerpoint, Outlook, web-based applications
Collaborate with content and PR/social team to drive positive awareness, media coverage, and word of mouth among key influencers, analysts, and the media through media and social channels
Partner with direct marketing to ensure that on-boarding and our customer experience is relevant, personalized, brand- & business-building
Provide ad copy and creative ideas to test in the market
Review customer insight and analysis, feeding this back into all marketing and organizational efforts to ensure the company remains in tune with consumer needs, pain points, and satisfaction
Partner and support ad sales as needed on large partner promotions and opportunities
Monitor program results
Similarly, and with the Creative Director CEEMEA and Research team, help develop the brands in an aligned way that delivers to the above goals the commercial teams goals
Work closely with list brokers to develop test recommendations, research new markets and list selections
Work with business partners to identify & prioritize business needs and potential capability solutions that drive revenue

Manager Consumer Marketing Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager Consumer Marketing

List any licenses or certifications required by the position: CPM, PMP

Education for Manager Consumer Marketing

Typically a job would require a certain level of education.

Employers hiring for the manager consumer marketing job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, MBA, Business, Business/Administration, Communications, Economics, Management, Education, Graduate, Communication

Skills for Manager Consumer Marketing

Desired skills for manager consumer marketing include:

Excel
Comics
PowerPoint
Word
Audience
DC characters
Deep understanding of consumer insights and media landscape
Industry
Marketing landscape
Microsoft and Apple computer hardware and software

Desired experience for manager consumer marketing includes:

Bachelor’s degree in communications, marketing, journalism or equivalent
Excellent in execution
BS degree in Engineering (MS or MBA a plus)
5 years of field sales (Field Application Eng / Field Sales Eng / Pre-Sales / Post-Sales) experience
Minimum of 5 years marketing experience, preferably in the media entertainment space with understanding of new media including digital and social
Ability to multi-task and prioritize projects in a fast paced environment

Manager Consumer Marketing Examples

1

Manager Consumer Marketing Job Description

Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of manager consumer marketing. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager consumer marketing
  • Lead global marketing strategy for new product launches
  • Manage ongoing base business marketing needs
  • Execute tactical marketing plan with regional marketers, internal creative team, agency partners, and retailers as needed
  • Work with category managers throughout product development process to ensure brand differentiation of benefits, features and claims are met
  • Lead digital initiatives including CRM, online research community and development of new websites
  • Drive asset creation for sales meetings
  • Develop briefs for overall marketing communications and launch support
  • Assist with agency relationship as it pertains to assigned projects
  • Manage marketing budget for category
  • Own QA for email campaigns - verifying copy, layout, links, and dynamic content assessing and addressing any spam risks
Qualifications for manager consumer marketing
  • Ability to work independently in a fast-paced environment with strong creative focus
  • Experience with digital and social media platforms strongly preferred
  • Proven, developed and high level track record in B2C marketing and PR
  • Experience implementing or supporting a cloud-based Marketing Automation or CRM platform
  • Experience with Agile Kanban and Scrum preferred
  • Strong strategic planning, problem solving, and marketing skills
2

Manager Consumer Marketing Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager consumer marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager consumer marketing
  • Vendor management to ensure the compliances are strictly complied and the spending run rates are on track
  • Handle projects assigned by the Function Head or Department Head
  • Communicate the price, product and promotion policies within the organization
  • Develop and maintain appropriate sales and market support tools for key market areas
  • Design and develop integrated marketing campaigns, guide and support campaign implementation
  • Drive local consumer marketing agenda
  • Be a strong contributor in the consumer content to help adapt and deliver strong integrated consumer campaigns across business areas
  • Be responsible for all consumer advertising and promo materials
  • Managing marketing budgets and ensuring the proper allocation of resources
  • Pro-actively identify, develop and implement marketing processes to help build the consumer channel
Qualifications for manager consumer marketing
  • Marketing mix and the right message to develop positive customer relationships to help drive and increase market opportunity
  • Position requires 5+ years of consumer marketing experience
  • Should be well-grounded in consumer marketing principles, customer segmentation, multi-channel marketing, utilizing consumer research and response analysis higher level analytics
  • 5+ years of consumer/digital marketing experience, focused on customer acquisition and retention
  • Data driven - focused on measuring and optimizing ROI of our marketing spend
  • Proficient in Mailchimp, Google Analytics, Optimizely, Wordpress - you should be pretty familiar with standard marketing tools
3

Manager Consumer Marketing Job Description

Job Description Example
Our company is growing rapidly and is hiring for a manager consumer marketing. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager consumer marketing
  • Establish and coordinate the marketing objectives, policies and program within the context of the overall corporate plan and, where appropriate, recommend standards and set targets and quotas
  • Prepare or arrange for the preparation of budgets, reports and forecasts and ensure they are presented in a timely manner to the Commercial Director
  • Direct the preparation of operational matters including market research, advertising, promotion, distribution, pricing and selling
  • Direct and control marketing by planning and running advertising campaigns and promotional activities, product management, market analysis and research
  • Direct the development of initiatives such as new products, new marketing techniques and new advertising campaigns
  • Develop long term strategy for franchise, including market segmentation, new products
  • Coordinate the optimal use of human and material resources, through monitoring and evaluating performance, selecting or approving selection result, and developing skills and competencies of marketing team
  • Build a strong team by motivating and inspiring the organization into working together to achieve the strategic plan
  • Create initiatives to improve business process and overall working procedures to enhance efficiency and effectiveness in the unit
  • Work with other functions to reduce costs and increase profitability of her franchise based on the strategic planning objectives
Qualifications for manager consumer marketing
  • Be detail oriented & hard working - like you should show up to the interview understanding our business pretty darn well
  • Systematize what you're doing - you should make everything as automatic or as simple as possible so you're spending your time mostly scaling
  • 5+ years of proven consumer digital marketing communications experience, preferably in technology marketing, with strong modern marketing and marketing operations background
  • Previous experience in a similar consumer / digital marketing role
  • 5-10 years of market research project management experience (planning, design, execution, Analysis and reporting)
  • Fully trained in qualitative and quantitative research study design
4

Manager Consumer Marketing Job Description

Job Description Example
Our growing company is looking for a manager consumer marketing. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager consumer marketing
  • Able to flex in new functional areas and quickly learn and deliver
  • Support various ad hoc requests from leadership team and key stakeholder
  • Promote and sell Consumer Marketing Professional Services including traditional media and SV Digital to independent retailers
  • Manage account sales, implementation and execution of Professional Services Digital programs and services at retail level
  • Manage weekly and/or seasonal retailer print vehicles to ensure accuracy, timeliness and budget objectives are met
  • Gain strong understanding of assigned accounts, their consumer segment and competitive environment
  • Collaborate with region and wholesale merchandising departments in the creation, development, and implementation of promotions and merchandising programs to support category objectives
  • Develop and drive digital banking marketing relationships and associated growth goals with a select base of financial institution clients with a focus on mobile
  • Develop mechanisms to track consumer growth, implementation of recommended marketing tactics, follow up with client contacts, and report progress to management
  • Maintain a results-oriented focus on internal and client goals
Qualifications for manager consumer marketing
  • Experience and comfortable in an ambiguous, fast-changing, dynamic environment
  • Highly organized, detail-oriented with strong time management skills and be capable of managing multiple projects simultaneously with short deadlines to get things done
  • Demonstrated success in leading and rallying large cross-functional teams towards one end goal
  • Ability to innovate while also delivering on the business objectives
  • Manage fulsome marketing campaigns with cross-functional team, from early strategy development, to kick-off to implementation and post analysis
  • Proven track record launching targeted marketing plans (mail, email, online, outbound and addressable digital)
5

Manager Consumer Marketing Job Description

Job Description Example
Our innovative and growing company is looking for a manager consumer marketing. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager consumer marketing
  • Identifying new industry trends and events that will captivate our audiences
  • Drive and grow product brand and consumer recognition through all core channels (SEM/SEO, content strategy, social media channels, direct email campaigns, and more)
  • Manage measurement of all marketing campaigns and analyze traffic, lead generation, and sales activity alongside SEM/SEO to ensure we hit campaign targets and achieve ROI
  • Understand and assess core marketing and product opportunities to proactively determine how to develop brand narrative/positioning and drive demand for legacy and new-to-market products
  • Proactively review campaign metrics to determine what is working and what can be improved or optimized for all in market programs
  • Own the end-to-end go-to-market process
  • Bachelor or seven or more years of work experience
  • 6 years or more in a consumer marketing position
  • Support the Senior Marketing Manager, Consumer Lending to create and deliver the consumer lending marketing strategy
  • Develop and execute world class, through the line and integrated multi-channel marketing initiatives
Qualifications for manager consumer marketing
  • Online savvy with digital marketing knowledge
  • Awareness of campaign implementation and effects
  • Experience and passion for content marketing and integrated campaign development
  • Cross cultural / cross border management
  • 5+ years of ecommerce marketing experience within a CPG company
  • Strong knowledge of ecommerce platforms

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