Product Manager Consumer Job Description

Product Manager Consumer Job Description

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Product manager consumer provides analysis of the technical strengths and weaknesses of the company’s products to product management and to other relevant stakeholders.

Product Manager Consumer Duties & Responsibilities

To write an effective product manager consumer job description, begin by listing detailed duties, responsibilities and expectations. We have included product manager consumer job description templates that you can modify and use.

Sample responsibilities for this position include:

Work with the regional marketing and brand team to develop Go To Market plans for key product releases, including marketing goals, target users, messaging, creative briefs
Establishing and developing long-lasting relationships with our customers, including continuous development of the relationship
May serve as a project manager on consumer deposit product related projects
Work closely with the Associate Director to ensure consumer plans align with Firazyr and Cinryze brand strategies
Oversee the development and implementation of key consumer strategies, tactics and messaging for on-going commercialization of both Firazyr and Cinryze
Act as day-to-day lead in the implementation of consumer promotional programs with emphasis on local patient speaker programs
Ensure all consumer programs are in alignment with Shire Compliance, Legal and Regulatory requirements
Design intuitive, elegant consumer products that will be used by over 117 million unique visitors
Work with our all-star engineering teams to hone and iterate on your ideas
Identify, analyze and prioritize new site features

Product Manager Consumer Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Product Manager Consumer

List any licenses or certifications required by the position: PMP, MS, SCRUM, CPIM, APICS, PMI, MCIF

Education for Product Manager Consumer

Typically a job would require a certain level of education.

Employers hiring for the product manager consumer job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in MBA, Marketing, Business, Engineering, Computer Science, Technical, Management, Business/Administration, Economics, Science

Skills for Product Manager Consumer

Desired skills for product manager consumer include:

Industry Digital Banking Solutions particularly those used by retail markets
Competitive products and maintain technical analysis of competitive strengths and weaknesses to inform the roadmap
Especially Excel
MO/DME channels for fulfillment
Microsoft Office applications
OTC
Pharmacy
Banking product management and associated industry and regulatory requirements
Competitive products and maintain technical analysis of competitive strengths and weaknesses
Process coordination and management

Desired experience for product manager consumer includes:

Ability to interact with business partners such as Branch Managers and Personal Bankers in the sales field, internal partners such as Marketing, Strategy, and Initiative Development Managers
Knowledge of deposit operations, distribution or management
Minimum of a Bachelor’s degree in Science and/or business and 5 years of relevant brand experience in a biotech company (Marketing, Sales, Market Research, Analytics)
Day-to-day decisions regarding tactical execution of brand are expected
Collaboration with cross-functional teams in which input will be needed to make strategic decisions
2-5 years experience in a Marketing capacity with consumer and trade marketing experience

Product Manager Consumer Examples

1

Product Manager Consumer Job Description

Job Description Example
Our company is growing rapidly and is hiring for a product manager consumer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product manager consumer
  • Define an implementation roadmap and provide accurate timelines and communicate status back to stakeholders
  • Monitor and understand the development calendar – know where products are in development at all times and manage blockers and dependencies
  • Mastering the SW and Personal Mobile Scanner portfolio
  • Suggest actions to develop both brand awareness and market share grabbing
  • Set up appropriate ground communication plan to support sales actions in the territory
  • Coordinate marketing actions to maintain consistency in regards to partners, conditions and stock availability
  • Review and undertake market/product competition analysis
  • Undertake regular customer/product surveys to suggest continuous improvement of our offer
  • Support sales team for their marketing request regarding product requirements and/or partners’ Tradeshows
  • Update marketing materials in line with graphical guide line and packaging local needs (flyer, POS,…)
Qualifications for product manager consumer
  • Strong communication and creative writing skills and knowledge of basic components of a concept outline
  • Experience with Agile methodology and tools highly preferred
  • Ideally, have experience in e-commerce or consumer internet (helpful though not required)
  • Deep understanding of technologies underlying internet-enabled entertainment apps, including video CMS, social network systems, recommendations systems, HTML5, etc
  • Create new marketing material and distribute a monthly Distribution newsletter to partners
  • Coordinate with HQ the translations request’ needs for his/her local market
2

Product Manager Consumer Job Description

Job Description Example
Our company is growing rapidly and is looking for a product manager consumer. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for product manager consumer
  • Responsible for development of cell-based, in-vitro safety and toxicity testing product line directed for the cosmetics/personal care industry
  • Identify areas that have the highest potential for growth for the product line
  • Lead new product development from ideation through commercialization, including voice of customer capturing, definition of product requirements, launch, and post-launch sales support and analysis
  • Specify market requirements for current and future products by conducting market research supported by visits to customers and non-customers
  • Manage and track accurate product line forecasting and revenue targets
  • Help define product line long-term strategy and create product line roadmap
  • Provide business analysis and recommendations, to support strategic planning and goal setting
  • Work with the category teams to identify gaps in the current 3P selection, analyzing product/category distribution and market data
  • Manage relationships with key accounts to maximize long term relationships through data analysis, performance tracking, and other activities
  • Build a compelling product vision, strategy and own a comprehensive product roadmap to deliver on business goals
Qualifications for product manager consumer
  • B2C oriented person with good presentation skills to talk in front of an audience (customers or journalists)
  • Force proposal to expand its market coverage and driving pertinent Tradeshows
  • Able to set up ground communication plan with Press Agency
  • Social communication minded and always Customer Care driven
  • Mastering Office tools (Word, Excel, Outlook, PowerPoint, Onedrive) with some deep knowledge of Adobe Suite ( Photoshop, Illustrator, Indesign)
  • Ready to travel, you are enthusiastic, collaborative, creative, versatile, proactive, stress resistant, team player and somehow autodidact
3

Product Manager Consumer Job Description

Job Description Example
Our innovative and growing company is looking to fill the role of product manager consumer. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for product manager consumer
  • Key stakeholders in planning and implementation of assigned programs and tactics to deliver against developed strategies
  • Develop a realistic and effective business plan for each product line to achieve budgeted goals in sales, margin, supply chain impact, and drive execution of plan
  • Choose items and vendors for assigned product line(s)
  • Merchandise assigned line(s) to ensure service levels with minimum inventory investment and maximum gross margin online
  • Interpret basic financial statements, financials levers and metrics used in Merchandising to understand current and future trends
  • Develop and deploy selling tools for both on-line and the sales organization which will enable us drive continuous improvement and sell more effectively
  • Responsible for effective and optimized promotional planning and investments based on the market conditions, sales forecast, category role, vendor negotiations, promo allowances, existing tools, NAC strategies and promo negotiations
  • Partner with the Pricing team to determine portfolio strategies by each category, pricing levels (EDP, Promotional, Clearance, etc) that are in compliance with our pricing strategies and ensure profit goals are achieved
  • Partner with Web Specialist to review and analyze category KPIs (Omniture and other tools) to gain an understanding of campaign and promotional performance, customer behaviors and identify future opportunities to drive continuous improvement
  • Translating business opportunities into product-market combinations
Qualifications for product manager consumer
  • Three (3) years of market research or product development
  • Proven ability to execute a consumer-focused vision across company disciplines
  • Work closely with Credit Risk, Analytics and Sales to increase the yield through new products and programs
  • Effectively segment and target existing customer base for cross-sell
  • Effectively manage customers' expectations and ensure quality service standards
  • Participate in studies, analysis and reports on new bookings and attrition
4

Product Manager Consumer Job Description

Job Description Example
Our company is growing rapidly and is hiring for a product manager consumer. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for product manager consumer
  • Develops detailed product specifications for part of a system (options) or product upgrades, to achieve short term business results
  • Supports product management by gathering specific information and preparation of product introduction material
  • Gathering information with regards to product strategy, making SWOT analysis
  • Participates in the market introduction
  • Short term product plan
  • Improvement of existing products and extensions
  • Specific tasks within short term product plan
  • Lead the ideation, technical development, and launch of user-centered and needs-driven products
  • Establish, articulate and champion a product vision that addresses critical business needs
  • Lead multi-disciplinary teams of engineers, designers, data scientists, social strategists, and content creators
Qualifications for product manager consumer
  • Analytical and able to think creatively especially in-depth knowledge of unsecured lending
  • Experience in portfolio management and lending system know-how is preferred
  • Experience with high-volume, customer driven e-commerce sites (especially in the hospitality and travel vertical)
  • Experience working directly with end-users, through user studies, surveys, ethnographic studies to gather qualitative insights, and identify needs
  • Demonstrated ability to systematically think through and manage design in ambiguous situations
  • Business planning and analysis skills
5

Product Manager Consumer Job Description

Job Description Example
Our company is growing rapidly and is looking for a product manager consumer. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for product manager consumer
  • Facilitate an effective process in an adaptive environment
  • Mentor more junior Product Managers
  • Lead strategy development for new consumer checking product development and value propositions with broad responsibility across all consumer segments
  • Prepare monthly and quarterly Product Board materials for executive management, highlighting key performance and risk indicators
  • Ensure strict compliance with all relevant sales practices, legal, compliance and regulatory standards and guidelines
  • Ownership of internal processes including transaction posting, funds availability, and overdraft policies
  • Build strong partnerships and lead teams cross functionally including Network, Marketing, Customer Experience, Call Center, Technology, Legal and Compliance to ensure timely delivery and successful execution of product management project
  • Commercial – Your challenge is to drive the implementation of the commercial strategy for your brand
  • People Management Skills – You will be responsible for coordinating/managing and developing two field based staff, an Account Executive and an Educator
  • Media – You will be involved in shaping your brand’s PR strategy and spend in the UK focusing mainly within specific consumer media and the trade press
Qualifications for product manager consumer
  • Knowledge of product marketing, Product lifecycle, Product pricing, sales support and selling
  • Management of sales funnel and general role up to forecast
  • Managing pricing strategy in relation to effects on Market demand
  • Product evangelizing and training, develop effective sales tools
  • Good communication skills at all level of management internally and externally
  • Collaborate across functional teams (sales, Distribution, supply chain, retail, marketing)

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