Consumer Insights Manager Job Description
Consumer insights manager
provides consumer insights leadership with cross-functional teams, providing strategic partnership with Marketing, F&B, Purchasing, suppliers, agencies, and consultants.
Consumer Insights Manager Duties & Responsibilities
To write an effective consumer insights manager job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer insights manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Conduct secondary deck research in partner with internal CRM & Analytics team other available data sources to augment primary research learnings
Be the subject matter expert for consumer insight data, and proactively communicate consumer research findings to cross-functional teams
Translate insights into compelling ideas and foundation for game innovation, future products, services, experiences, and marketing strategies
Proactively tracks and communicates broad trends related to the mobile gaming industry
Keep up to date on cutting-edge research methods, particularly on mobile platforms
Develop strong relationships with key leaders across game and marketing teams
Manage multiple internal and external projects involving complex data analysis in a fast-paced environment
Represents the voice of the consumer within the organization
Assessment of opportunities, consumer insight, methodological innovations)
Skilfully manage large-scale marketing research initiatives to help address key business needs
Consumer Insights Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Consumer Insights Manager
List any licenses or certifications required by the position: MRIA, PMP
Education for Consumer Insights Manager
Typically a job would require a certain level of education.
Employers hiring for the consumer insights manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, MBA, Psychology, Economics, Social Sciences, Sociology, Business/Administration, Graduate
Skills for Consumer Insights Manager
Desired skills for consumer insights manager include:
Multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Data sources
How and where to gather new data
Instruments
Suppliers
Consumer packaged goods industry
Leading edge consumer methodologies
With emphasis on food/beverage marketplace dynamics
Advertising
Anticipates research and data needs
Desired experience for consumer insights manager includes:
Ability to build consensus and gain cross-functional alignment with senior leaders
Expert knowledge of SPSS
Expert knowledge of online survey tools
High level of proficiency in excel and with regression analysis required
English language proficiency required, additional other APAC languages is a plus
5-7 years of experience at a broadcast/cable network, research supplier, media agency or advertiser
Consumer Insights Manager Examples
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Consumer Insights Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of consumer insights manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for consumer insights manager
- Identify new methods and new suppliers for Hershey to explore
- Create insights presentations using both primary and secondary data sources
- Consult, recommend and lead ROI / Ad Effectiveness studies for clients and present results externally
- Manage qualitative and/or quantitative research projects on an ad hoc basis
- Work with business leaders across Consumer Data & Analytics, Sales Analytics, and Big Data & Analytics to understand where and how the quantitative internal data on our consumers aligns with what we are seeing in the field
- Lead, plan and conduct a wide variety of research
- Organize and coordinate research being performed by external companies
- Perform competitive audits as-needed
- Conceptualize and conduct proprietary quantitative and qualitative studies, crafting strategic reports and actionable insights to key stakeholders
- Significant experience in modeling and creating compelling insights from data
Qualifications for consumer insights manager
- Has proficiency with syndicated research sources and methods in the areas TV & Digital Media
- Must have excellent vendor management skills
- 3rd level degree - Marketing/Commerce or other relevant business discipline
- 3-5 years’ experience in consumer goods and/or services required
- You possess at least 5 years experience designing and/or art-directing insights-driven content at an in-house agency, ad-agency/digital agency, or graphic design agency, with an outstanding digital portfolio to show for it
- You have at least 5 years of professional Adobe Creative Suite experience (Photoshop, Illustrator, After Effects, InDesign) and presentation design experience (Keynote, PowerPoint)
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Consumer Insights Manager Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of consumer insights manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer insights manager
- Turner's Consumer Insights, Research and Analytics team provides insights and analysis about the media landscape identifying, contextualizing and socializing key trends and estimating future scenarios
- We represent the needs of Research across the organization and establish and maintain best practices for multiplatform media measurement
- We listen to consumers, analyze behavioral data, and turn the findings into insights to influence our company strategy
- The Manager of Research for Consumer Insights and Corporate Reporting is a unique opportunity to provide in-depth analyses, forecasts, and reporting that will answer strategic company level questions and drive business decisions
- The position is based in Atlanta, GA
- Execute major studies on key strategic issues translating learning to specific implications and recommended actions to drive business results
- Work with the Director to support the overall business in insights projects as the expertise center through best practice and thought leadership
- Work closely with brand and international teams to leverage developments, systems and processes where possible roll out information/projects
- Design, manage, and present findings on a broad range of quantitative and qualitative research
- Alcohol- Beverage industry experience
Qualifications for consumer insights manager
- Ideally 3-5 years’ of related experience in media, agency, or marketing research
- Skilled in the application of research questionnaire design
- Experienced using syndicated research/data tools
- Advanced use of Microsoft PowerPoint, Excel and Word
- Ability to extract, interpret, and easily communicate data and trends
- Demonstrated analytical and problem-solving skills and ability to manage multiple priorities
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Consumer Insights Manager Job Description
Job Description Example
Our innovative and growing company is looking for a consumer insights manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for consumer insights manager
- Serve as consumer/customer advocate and ensure that consumer’s/customer’s needs are understood, translated into measureable success criteria and translated into design intent (product, package, retail, service)
- Technical” responsibilities include identifying, programing, synthesizing and activating needed consumer and product research strategies – mainly in “fuzzy front end” (discovery, insight, ideation, definition phase)
- Management of external partners (research, agency)
- Verbal/visual/experiential expression (e.g., concepts, scenarios) that enable co-creation, evaluation and socialization of insights and ideas (including overseeing/partnering prototyping)
- Scans the landscape and identifies new vendors
- Is the authority on the brewer/coffee beverage categories, driving to more global innovation across both Global and Local equities, and making recommendations on country potential and prioritization, opportunities for growth and strategic success drivers
- Leads the day-to-day research activity for key segments of the business and across the portfolio of brands including planning, designing and executing the work, driving innovation on prioritized businesses
- Identifies and prioritizes business information needs and develops the learning plan and the most appropriate research strategies to deliver against business objectives
- Partners with senior cross-functional stakeholders to identify knowledge estate gaps and link closure of the gaps to the annual budget planning process
- Partner with other functional leads and agency partners to ensure research integrated with the needs of all constituencies
Qualifications for consumer insights manager
- 1-2 years of market research related experience or equivalent with Master’s Degree
- Possesses curiosity that drives further understanding of a subject
- Has the ability to exchange and explain information and concepts to others in an understandable manner
- Demonstrated experience in project management, organizational leadership, and supplier management
- Proficiency in common business software tools (MS PowerPoint, Excel, Word, ) is imperative
- Access and interpret data from a variety of syndicated and proprietary research sources including fan survey tracker data and consumer databases
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Consumer Insights Manager Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of consumer insights manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for consumer insights manager
- Influence global & regional A&P investment to engage and drive sales
- Leading the design and development of assigned consumer insights research projects from project scope development through presenting research results
- Providing secondary support on consumer insights research projects that are led by another Consumer Insights Project Manager in order to assure the accomplishment of key milestones and delivery against the project scope
- Serving as a department resource, Subject Matter Expert (SME), and primary contact on consumer research studies
- Monitoring secondary research sources and integrating findings for consumer trends, industry trends, brand/product/category developments, and competitive intelligence
- Managing special Marketing related assignments
- Supports GPL teams in delivering market trends analysis for their categories
- Support Research Directors in objective setting, design, and execution of custom research projects
- Manage implementation, analysis, reporting/presentation and budget of quantitative and qualitative research projects
- Manage consumer panel needs and custom panel research for InStyle, Real Simple and StyleWatch working with Consumer Insights team in Bangalore
Qualifications for consumer insights manager
- A drive for understanding what makes consumers tick
- Experience managing both quantitive and qualitative research methods virtually and in-person
- Adobe Analytics or comparable analytics package necessary
- 5+ years’ experience leading qualitative and quantitative research projects with top brands in Consumer Packaged Goods or Consumer Electronics, preferably as in-house lead
- BA/BS in experimental psychology, anthropology, statistics or related field, MA/MS or other advanced degree preferred
- Demonstrated world class ability to lead qualitative and quantitative research that has identified and validated powerful insights
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Consumer Insights Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of consumer insights manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for consumer insights manager
- Assist in driving Organizations understanding of External Environment and ensuring relevant trends are driven into appropriate Project Agendas
- Ensure the appropriate cost/value relationships in the data acquired, the research executed, the analysis performed
- Represent the Voice of the Consumer with full mastery on how to identify and deeply understand brand target consumers to drive stronger connection to our brands and build brand foundations (Vision, Mission, and Strategic Pillars.)
- Conduct strategic studies and higher level analytics to better understand the category and competitive environment and optimize spending decisions
- Steward for all testing practices and protocols supporting Innovation Pipeline development, Product Commercialization and Renovation
- Ensure the capture of brand/category knowledge and creation of institutional knowledge
- Conduct primary research to gauge brand health and inform internal users
- Create brand point-of-view using research pertaining to product, retail channels, direct-to-consumer marketing, partnership and licensing opportunities, and strategic corporate decisions
- Develop consumer marketing for key initiatives, promotions, marketing calendar creation tied to consumer needs
- Support the local Country Review and European Portfolio Planning Process with Cluster specific issues and opportunities derived from insight & analysis at the country level
Qualifications for consumer insights manager
- Key areas of input include contributing to key elements of the Marketing Excellence process to define brand opportunities and consumer targets, guide decisions on which commercials to produce and air, and guide decisions on how to optimize new product development and determine whether or not to pursue specific new product opportunities
- Contribute to the development of annual research plans and budgets to ensure that market research efforts support business objectives
- Negotiate favorable pricing and timing on a per project basis
- Professional, proactive, collaborative, entrepreneurial
- Applicants for this position should have knowledge of forecasting and statistical analyses, experience with building and improving databases, and developing dashboards for executive use
- We are looking for someone with the ability to provide forecasting and statistical analyses about the future of our TV business and video consumption