Manager Insights Job Description

Manager Insights Job Description

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Manager insights provides thought leadership to key business stakeholders, translating data into actionable insights using appropriate analytical tools and solutions.

Manager Insights Duties & Responsibilities

To write an effective manager insights job description, begin by listing detailed duties, responsibilities and expectations. We have included manager insights job description templates that you can modify and use.

Sample responsibilities for this position include:

Provide inputs and recommendations for Shopper Brand Planning via K&I Subject Matter expertise across both ad hoc and all continuous data sources, connecting the dots
Design and manage the ad-hoc researches that best answer to the business questions, regarding Shoppers Insights, Shopper Marketing strategy
Provides the Shopping landscape tracking ensuring Household panel data availability and accessibility and supports the promotion of PITA model (Population, Incident, Transaction, Average Price) in the Organization to identify business opportunities
Support and inform the Shopper Marketing Toolkit/ Charter development through insights connecting the dots across all sources, HHP, Nielsen, ad-hoc available researches
Identify and Import/ export best practices (within CSE, EUR, Global and outside Coca-Cola)
Closely partner with the rest of K&I Team and in connecting the dots and delivering fully-rounded business insights to Business Units and Franchise Operations
Report on audience data and behavior for special events and packages
Managing our customer segmentation model, keeping it up to date and embedding the segmentation into key processes and strategies
Leveraging technology and our digital assets to ensure we are gathering insights from consumers in a way that resonates with them - live feedback, on line surveys etc
Preparing in conjunction with the Finance and Analytics colleagues the monthly commercial scorecard and BRM deck including consumer trends and behaviours, market trends and movements for key business meetings BRM

Manager Insights Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager Insights

List any licenses or certifications required by the position: PMP, ACAMS, AML, MRIA, COPC, SAS, VBA, RDBMS, CIPD, SAFE

Education for Manager Insights

Typically a job would require a certain level of education.

Employers hiring for the manager insights job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Statistics, Economics, Social Sciences, Science, Computer Science, Psychology, Graduate

Skills for Manager Insights

Desired skills for manager insights include:

Industry
SPSS
SQL
Analytical software
Customer and business into new approaches and solutions
Machine-learning tools and techniques
Predictive modeling
Python
RMS
Sales process

Desired experience for manager insights includes:

Expertise in Microsoft Suite (Word, Outlook, Powerpoint, Advanced Excel a plus), Keynote (a plus)
Proactive, Collaborative, Positive!
Extensive knowledge of Planning and Insights tools spanning Consumer, Shopper and Continuous datasets such as but not limited to Nielsen, Kantar, Dunnhumby, GfK
Bachelor’s degree in Business or behavioural science
Desirable Post graduate qualification
Bachelor’s degree in Marketing, Finance, Business, Statistics, or other quantitative field required

Manager Insights Examples

1

Manager Insights Job Description

Job Description Example
Our growing company is looking to fill the role of manager insights. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager insights
  • Create analyses and logical arguments grounded in quantitative measures to support selling solutions to drive sales opportunities at checkout, mainline initiatives and cross-merchandising locations
  • Analyze promotional opportunities
  • Support account teams in Category Management principles to evaluate and maximize the ROI for TIR
  • Work in conjunction with account teams to develop Strategic Account Planning and recommendations for competitive positioning and resource allocation
  • Support the shopper insights team in on-going data file maintenance
  • Coordinate all Retail Testing and Research for the designated account team(s) as related to Shopper Insights initiatives
  • Grow the Mad Chatter community in the US and abroad
  • Execute engagement activities to increase community retention and satisfaction
  • Develop strategies to increase efficiency and success of Mad Chatter insights projects
  • Communicate and work effectively with internal teams to execute Mad Chatter insights projects
Qualifications for manager insights
  • Experience using a wide variety of qualitative and quantitative research techniques
  • Ability to effectively prioritize and delegate problems of all shapes and sizes
  • Willingness and ability to take the initiative and manage several tasks and projects simultaneously
  • Candidates must be enthusiastic, creative and resourceful - strategic thinkers with a solid project management background
  • Candidate should be a self-starter and able to manage a variety of roles and responsibilities
  • Candidate should be extremely organized, able to build and adhere to timelines, and be experienced in working directly with clients and assisting various parties in a polished and professional manner
2

Manager Insights Job Description

Job Description Example
Our company is looking to fill the role of manager insights. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager insights
  • Act as a consultant to the Corporate Integrated and Digital Sales staffs, and partner with those groups to build compelling case studies that marry analysis with storytelling
  • Explain custom research capabilities for digital, print and cross media projects while interfacing with and training sales & marketing staffs
  • Enhance the case study portfolio and generalize learnings by collecting, expanding and organizing our case study library to serve as an insights resource
  • Seek and evaluate new suppliers, lead pilots with new partners and services, manage and evaluate supplier performance and make recommendations to senior research management
  • Improve understanding of the customer behaviors/needs
  • Evaluate campaign performance
  • Working with the National Sales Markets Coordinator, interface with various Product areas (Mutual Funds, Capital Markets, Structured Products, Annuities, Advisory, ) with the goal of increasing volume and type of investment content regularly submitted to the 3D Insights platform for consumption by Financial Advisors
  • Partner with Product areas to offer education, build awareness of enhancements and initiatives to the 3D Insights platform, and drive appropriate adoption
  • Interact with Product areas to provide feedback on efficacy and impact of respective Insights, share FA feedback as necessary and work with Product to address such comments
  • Partner with technical resources to develop new capabilities for 3D Insights Engine including advanced screening criteria and interface improvements
Qualifications for manager insights
  • Five plus years of financial services related data management and reporting experience
  • Ability to converse with and influence key external and internal constituents including decision-makers, business partners, co-workers with whom no-direct reporting relationship exist, and members of the Senior Leadership Team
  • Excellent innovation, interpersonal, and communication skills required
  • Bachelor's degree (BA or BS) in related field (business, marketing, research, social sciences, ) is required
  • MBA, or degree in anthropology, sociology, behavioral economics or social psychology a plus
  • 3-5 years in account management/client service/analytics role within online advertising (5 to 7 years preferred)
3

Manager Insights Job Description

Job Description Example
Our innovative and growing company is hiring for a manager insights. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for manager insights
  • Provide thought leadership in Tracking and analytics innovation by working collaboratively with our supplier partners and HP cross-functional teams
  • Help form the vision, strategy, roadmap, and goals for the Insights products
  • Define and prioritize long-term and short-term goals
  • Drive Insights product development with a fast-moving, cross-functional team
  • Leverage a technical skill set to talk shop and work closely with our developers
  • Manage stakeholders within the revenue organization by building consensus on priorities and features leading to launch and execution
  • Parse customer & stakeholder feedback & understand underlying problems that need to be solved
  • Effectively use data and analytics to evolve and inform the direction of product development
  • Develop consulting offerings in areas related to customer experience management
  • Measure effectiveness of sales incentive plans and monitor current vs
Qualifications for manager insights
  • Significant experience using Excel and PowerPoint software (Tableau a plus)
  • Demonstrated proficiency in leading and influencing cross-functional teams
  • Must possess excellent analytic and proactive problem solving skills
  • Excellent communication of ideas including written and in-person presentation skills in a persuasive and appropriate manner
  • Ability to actively and objectively listen to internal partners to ensure research design addresses business needsAbility to build strong positive relationships with internal and external stakeholders
  • 5+ years' experience in digital analytics, with a focus on implementing and managing analytics tools analytics suites, tag management systems, a/b testing tools, and databases
4

Manager Insights Job Description

Job Description Example
Our company is growing rapidly and is looking to fill the role of manager insights. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager insights
  • You will work closely with the Engineering team
  • Communicate with clients to understand their needs
  • Drive growth and business results by embedding shopper understanding into the organization and providing actionable insights that support Sales strategies and recommend concrete actions
  • Develop SI China annual action plan, via mapping Sales priority with shopper research competence
  • Lead shopper insight learning progress for cross categories/snacking, and initiate new studies to better understand shopper and their purchase environment from offline to online
  • Partner with category insights to embed knowledge of the shopping process into the business to help accelerate growth
  • Connect the dots from multiple sources with shopping and business knowledge to give clear understanding of present and future growth drivers across priority RE’s
  • Drive ad-hoc research as needed by Global and Regional marketing teams the EMEA leadership team – for example, qualified customer surveys and concept testing
  • Active participation in weekly analytics meetings where business partner ask questions
  • Maintain, create and publish KPI Dashboards
Qualifications for manager insights
  • Willingness to collaborate with partners and build consensus
  • Prior technical experience with database development and management a plus
  • Prior experience working with technical resources to translate end user needs into Business Requirements for development by assigned coding resources
  • At least one year of experience communicating and presenting to senior leadership teams
  • Advanced Excel capabilities with the ability to manipulate large data sets
  • Overseeing project management and innovation of a global community of brand fans to generate greater levels of insight
5

Manager Insights Job Description

Job Description Example
Our company is hiring for a manager insights. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager insights
  • Work closely with supplier to improve sales reporting capabilities by streamlining resource application data into review/reporting
  • Conduct market research studies
  • Analyze LINE internal data to pull relevant user behaviors and insights
  • Monitor progress of research projects to ensure that the project is finished on time and achieve the goals set
  • Distill research into insights that drive/influence business decisions and strategies
  • Work with strategy and HQ teams on data analysis and insights-based initiatives
  • Ensure the marketing insights and information platform (processes and systems) are fit-for-purpose to support informed decision making
  • Develop and maintain comprehensive competitive analysis, gathering information and reporting about market performance and consumer insight
  • Provide related tactical and strategic consultation and guidance to the management team on consumer knowledge to support business decision making
  • Effectively manage external suppliers, eg
Qualifications for manager insights
  • Knowledge of the TV/entertainment media sector is beneficial but not essential
  • Proficient with Microsoft Office applications, especially PowerPoint and Excel ​
  • A BS degree in a quantitative discipline incl
  • Proficiency with relevant measurement services and systems including Nielsen’s NPOWER, Lake5 Media, DBM, FB Business Manager, Adobe Audience Manager
  • Bachelor’s or MS degree in quantitative field like Statistics, Computer Science, Engineering, Mathematics or related field required
  • Ability to work within a matrixed partnership environment and manage and motivate individuals outside of direct reporting lines strong teaming and networking skills

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