Insights Manager Job Description
Insights manager
provides regular reporting to the company on the business results and key drivers of metrics for EMEA’s business including performance across top origin and destination markets.
Insights Manager Duties & Responsibilities
To write an effective insights manager job description, begin by listing detailed duties, responsibilities and expectations. We have included insights manager job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop and deliver presentations on best magazine Category Management practices to account selling teams, retailers, wholesalers and consultants
Expert knowledge of Excel and PowerPoint is an asset
Coordinate with various internal colleagues, freelancers, and vendors such as writers, editors, videographers, and designers, to ensure timely delivery and smooth progress on custom sponsored research programs
Develop detailed schedules, work plans and resource requirements and proactively identify, manage, and resolve issues and risks
Communicate daily with clients, internal stakeholders, on project status and schedule/lead meetings as needed
Aids decision making through rigorous analysis that integrates knowledge from a spectrum of internal and external resources
Collaborates with Insights and business partners to determine key research needs
Helps drive a culture of deep, consumer understanding that becomes internalized by business partners (marketing, merchandising, product design, brand environment and retail)
Partners with Marketplace colleagues to ensure integrated analyses/recommending and effective market measurement
Provide project management, shopper insights knowledge and other analytical support to the selling team
Insights Manager Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Insights Manager
List any licenses or certifications required by the position: PMP, ACAMS, AML, MRIA, COPC, SAS, VBA, RDBMS, CIPD, SAFE
Education for Insights Manager
Typically a job would require a certain level of education.
Employers hiring for the insights manager job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, MBA, Statistics, Economics, Social Sciences, Science, Computer Science, Psychology, Graduate
Skills for Insights Manager
Desired skills for insights manager include:
SPSS
Excel
Multidisciplinary business principles and practices to achieve successful outcomes in cross-functional projects and activities
Practices
Quantitative reporting tools
SQL
Total system operations and drivers of economic profit in leading the creation of system value
SAS
Customer experience metrics
Key customer experience metrics and methodology
Desired experience for insights manager includes:
Undergraduate degree in related field (business, marketing, analytics, communications, computer science or statistics) required
6 - 8 years of experience in consumer insights or market research
Experience with predictive modeling, segmentation, market research, market sizing, competitive analysis, and multivariate analysis
Management consulting experience or an MBA a plus
Two plus years of experience supervising research analysts
Experience with Qualtrics is preferred
Insights Manager Examples
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Insights Manager Job Description
Job Description Example
Our company is looking to fill the role of insights manager. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for insights manager
- Provide regular, timely and current information on Mad Chatter activities, successes and challenges
- Manage the execution of insights projects in a timely manner such that expectations are met or exceeded
- Have basic scripting knowledge and experience with survey programming and reporting
- 2 years experience with online research
- A background in customer experience and management
- High attention to detail and project management skills – you are uber organized
- Creative ideas on how to grow the community and retain those already in it
- Ability to work under pressure and possess a high degree of tenacity
- Penchant for telling data-driven insights stories
- Manage all phases of custom research projects from drafting RFPs to report delivery
Qualifications for insights manager
- Consumer insights/Market Research experience supporting both new and existing businesses
- Bachelor’s degree graduate with minimum 5 years’ experience in database marketing in online retail or a related field
- Database visualization software
- Determine appropriate methodologies based on client objectives and prepare proposals for suppliers and clients
- Oversee sample design and selection, questionnaire development, field preparation and management, tabulation, data analysis and report writing
- Learn new accountability tools as necessary to conduct analyses on corporate program performance and give guidance on campaign effectiveness
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Insights Manager Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of insights manager. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for insights manager
- Meet regularly with Product areas to collaborate on usage cases and insure robust content pipeline
- Prepare reports for Insights Management Team and National Sales Leadership
- Sales materials
- Sales team training
- Coordinate and deliver competitor training in field teams & CFBT members
- Deliver compelling customer journey and digital traffic analysis that drives both understanding and action
- Build strong data-driven working relationships with internal teammates across key departments to link online and offline data to better understand overall customer behavior and value, marketing and campaign effectiveness
- Own key components of data infrastructure and work continually to improve it, identify gaps and enhance the platform’s quality and robustness of reporting
- Builds and owns the customer-focused strategy and capabilities roadmap to conduct Analytics & Insights activity in support of business unit needs across the Enterprise and the Marketing & Digital Center of Excellence
- Responsibility for therapeutic area(s) in analyzing and interpreting market intelligence, competitive data, and customer needs and gather new data to derive trends, risks and opportunities
Qualifications for insights manager
- Ability to guide analytic efforts to shape marketing strategy development and support campaign analysis, execution, and measurement
- Bachelor's Degre w/ 4 years of relevant working experience in a managerial capacity
- At least 3 Years’ experience in all aspects of study design and execution including questionnaire development, moderation, statistical analysis, and reporting
- At least 3 years’ experience writing and presenting research plans, recommendations and conclusions based on research insights
- Bachelor’s Degree in Business, Marketing, Marketing Research, Sociology or Psychology
- 1 year experience in brand management
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Insights Manager Job Description
Job Description Example
Our company is searching for experienced candidates for the position of insights manager. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for insights manager
- Regularly connect with the global shopper insights team to lever best practices and reapply to China
- Act as a strategic consultant to the BUs, using market insights and competitive intelligence to support strategic decisions and identify business development opportunities
- Ensure that critical customer and market insights (including end user insights) are generated, analysed and the output leveraged throughout the BUs, and within the global organization, when appropriate
- Managing 3rd party vendors and data firms for primary market research and reporting
- Lead, co-ordinate and ensure delivery of key cross Business Insight outputs National and regional Targeting and Planning
- Apply technical skills and experience to support the design of innovative and efficient Business Insights to deliver on our 2020 goals, including the active involvement in cross MSD initiatives and project teams
- Drive right usage of data sources in market into lead management (prospect identification and lead nurturing) incl
- Produce ad hoc analyses and deep dives into trends or in support of key corporate processes/events (strategic planning, go-to-market process, board meetings, earnings releases, executive presentations)
- Articulate, present and coordinate valid test designs across a diverse range of clients
- You will work closely with sales, retail and account management to make data-driven decisions around media planning and strategy
Qualifications for insights manager
- Superior communication skills – particularly the ability to translate insights derived from data to a wide audience
- Advanced Powerpoint skills – ability to communicate insights derived from data to a wide audience
- Excellent analytical skills, resourcefulness to troubleshoot/investigate issues independently
- Experience with Tableau or other data visualisation software
- Experience with TV/Radio data (Numeris) an asset
- 4 + years’ experience in marketing research on consumer products on either agency or client side
4
Insights Manager Job Description
Job Description Example
Our company is looking to fill the role of insights manager. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for insights manager
- Build and maintain domain expertise in relevant data sets and be able to think strategically about what data is critical to capture
- Leverage 1st and 3rd party data from vast data sets to uncover insights relevant to specific advertiser categories
- Leverage LinkedIn’s unique data to create innovative tools that scale across the global organisation to address business challenges
- Create requirements and project plans for internal sales and marketing analytics tools and re-prioritize based on impact and effort to complete
- Develop where to play and how to win choices
- Track National, Regional and State execution of National Annual Operating Plan using Business Objects and Compass
- Work with SVP - Campari Division to provide feedback on annual goals and validity of national programs
- Keep the SVP - Campari Division informed of risks/opportunities vs
- Set up and maintain national tracking and KPI’s based on a specific predetermined formatted tracker in a predetermined format
- Work with Supplier and Commercial Intelligence Platform team to set up and maintain the Supplier Hierarchy (SuperGroup, Group, SubGroup)
Qualifications for insights manager
- 2+ Years Sales or Business Analysis and Forecasting experience specifically in the consumer, durable, or related goods industry
- A minimum of 5-7 years of experience in Category Management, Insights and/or Research within the CPG industry
- Managing the deployment of digital insight tools used by the business
- Managing ad hoc quantitative research projects
- Creating insightful and compelling stories from mixed methodology data and telling them to the business
- Strong experience in a research or insight management role
5
Insights Manager Job Description
Job Description Example
Our growing company is hiring for an insights manager. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for insights manager
- Identifying and sizing potential growth opportunities (e.g., new consumer targets, product innovation, new market development)
- Develop and implement market research learning plans
- Work with senior executives on growth initiatives
- Identify and track macroeconomic and consumer trends
- Provide strategic consult and support to Research & Development, Digital Marketing, Social Media, Global/New Market Development, Product Development, Brand, and
- Lead the development of digital goals, KPIs and performance reporting
- Instill a more data-driven discipline approach to digital decision-making, create and maintain an ‘ad hoc’ request backlog
- Conduct data testing and prototyping
- Team Player in a dynamic and fast moving environment - able to drive impact and influence across key marketing stakeholder groups (Brand, Innovation, Sales, Finance, Wholesalers, Retailers)
- Generate and disseminate reporting across digital platforms to ensure internal and external teams are aware of campaign performance trends
Qualifications for insights manager
- Dissemination to senior audiences and across large scale complex projects, both written and presented
- Experience working with key market and/or consumer data (eg
- Syndicated marketing research databases (Nielsen, IRI, MRI, SIP)
- 7+ years relevant professional work experience, working on insights team with increasing accountabilities
- Knowledgeable in Brand Equity and communications tracking and other forms of evaluation associated with branding
- Brand attribution modelong a plus