Manager, Consumer Insights Job Description

Manager, Consumer Insights Job Description

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Manager, consumer insights provides support to the Research Director with research-related administrative duties and quantitative/qualitative data analysis.

Manager, Consumer Insights Duties & Responsibilities

To write an effective manager, consumer insights job description, begin by listing detailed duties, responsibilities and expectations. We have included manager, consumer insights job description templates that you can modify and use.

Sample responsibilities for this position include:

Use both quantitative and qualitative data sources to drive decisions and successfully generate results
Develop insights that shape Originals strategy and drive key decisions
Design, execute and interpret research to optimize Original content and their associated marketing campaigns
Support any research needs (marketing, product, content) that may be related to Originals
Monitor and synthesize data related to Original titles, and socialize that data to relevant internal clients
Develop in-depth expertise on a portfolio of titles, making you an on demand resource of insights for your titles
Ensure key decisions that drive Originals decisions are based on relevant insights and consumer data
Bring the voice of the member and potential member into the organization, even when it's not directly solicited
Establish the annual marketing research agenda for assigned products and manage the research budget for those products
Manages all aspects of quantitative and qualitative research for games in development, including identifying objectives, designing methodology, obtaining partner alignment, synthesizing and analyzing research and reporting findings in a clear, actionable and engaging way

Manager, Consumer Insights Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Manager, Consumer Insights

List any licenses or certifications required by the position: MRIA, PMP

Education for Manager, Consumer Insights

Typically a job would require a certain level of education.

Employers hiring for the manager, consumer insights job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Business, Statistics, MBA, Psychology, Economics, Social Sciences, Sociology, Business/Administration, Graduate

Skills for Manager, Consumer Insights

Desired skills for manager, consumer insights include:

Research techniques and methodologies
Statistics and multivariate analysis
Both quantitative and qualitative
Statistics
Multiple insights tools and processes
Terms of practicing effective research techniques & methodologies
SPSS
MS office tools
Consumer packaged goods industry
Data collection for audience building and targeting

Desired experience for manager, consumer insights includes:

BA / BS degree in business or quantitative / scientific discipline
A minimum of 4 years’ experience in data analysis and consumer insights
Experience in BI tools, such as Cognos BI, Microsoft BI
Evaluates vendors and methodologies to provide the highest quality information and insights to internal clients
Manage playtesting for assigned titles in the US and abroad
Partner with publishing teams to drive our yearly discovery research for iOS and Android platforms

Manager, Consumer Insights Examples

1

Manager, Consumer Insights Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of manager, consumer insights. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for manager, consumer insights
  • Builds strong relationships & partnerships at the VP/Executive Director level and below within the Global Marketing Organization
  • Drives integration of consumer insights into strategic initiatives and tactical executions where appropriate
  • Builds relationships with identified vendors to achieve the most efficient, actionable research plans to meet specific goals
  • Create and present research plans and analyses to all levels of the Marketing team
  • Responsible to deliver strategic insight to the business on consumers, market and brands
  • Respond to client RFPs by translating requests and creating targeted presentations
  • Access syndicated research and internal analytics tools to extract data and provide analysis and insight
  • Deliver timely, competitive audience insights to sales following the release of monthly comScore data
  • Identify business trends and revenue opportunities through market intelligence
  • Monitor consumer trends and habits and proactively communicate learnings internally
Qualifications for manager, consumer insights
  • Proficiency with Adobe Omniture SiteCatalyst, comScore
  • Proficiency with Sparq, a plus
  • Excellent communication skills and confidence to deliver key findings to various internal and external stakeholders
  • Excellent written and oral communication skills and confidence to deliver key findings to various internal and external stakeholders
  • Strong desire to collaborate and communicate effectively in all directions
  • Capacity to manage multiple projects simultaneously while maintaining a strong client service orientation
2

Manager, Consumer Insights Job Description

Job Description Example
Our company is looking for a manager, consumer insights. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for manager, consumer insights
  • Lead relevant research & insights (eg- surveys, user testing, competitive analysis) that helps define consumer & business needs with a focus on understanding key above market and market specific needs – leading to actionable insights and recommendations
  • Establish reporting and action framework for key business & consumer flows like product returns
  • Utilise our full tool suite and help develop other tools that help us gather insights
  • Organize and coordinate research being executed & managed by third party vendors
  • Manage, coach, and develop team members to drive a self-service mentality for recurring analytics tasks
  • Work closely with the EU analytics team, ensuring we’re taking a consistent approach across the market to KPIs and data
  • Lead recurring meetings/updates with our team on business performance & opportunities, helping to drive action within their respective areas
  • Act as the data-ambassador within the team, continuously driving home the importance of validating pre/post and during changes across the consumer experience
  • Support in the prioritisation of AB testing and the evaluation and recommendations for next steps stemming from the results
  • ECommerce Senior Management
Qualifications for manager, consumer insights
  • You have demonstrated ability to create high-quality work in a fast-paced environment, manage multiple projects and incorporate feedback
  • You have demonstrated ability to clearly communicate design priorities and principles to a variety of stakeholders
  • You have working knowledge of HTML and CSS, and motion graphics design experience a plus
  • You are driven to create and innovate around insights as content
  • Step up shopper insights to nourish category vision
  • Identify key levers of beauty e-commerce growth
3

Manager, Consumer Insights Job Description

Job Description Example
Our growing company is looking to fill the role of manager, consumer insights. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for manager, consumer insights
  • Leadership/ active member role in development of brand architecture for new/ existing brands
  • Experience moderating qualitative discussions
  • Product development/ sensory sciences/ product testing knowledge
  • Background in Social Sciences
  • Collaborates with the key Product Marketing and Brand Marketing leaders to seek market positions that include a clear competitive frame-of-reference, and plans that are anchored in Insights
  • Supports development and execution of strategic initiatives, working closely with Product Marketing and Brand Marketing
  • Leads ongoing assessment of spending and modeling impact on revenue
  • Understand business objectives, to help determine research priorities and best methods of execution
  • Create RFP’s and vet agency partners for new projects as needed
  • Identify resources of existing insights, within Tenet and from external sources, to most effectively gain actionable intelligence without reinventing the wheel
Qualifications for manager, consumer insights
  • Expert in researching entertainment content, be it games, television shows or film
  • Experience being highly embedded with content development or marketing internal clients
  • An inclination to synthesize and tell stories
  • A scrappy, hands-on mentality
  • Well organized and able to prioritize to meet tight deadlines
  • Quick learner, team oriented and enjoys working in a fast-paced environment
4

Manager, Consumer Insights Job Description

Job Description Example
Our innovative and growing company is searching for experienced candidates for the position of manager, consumer insights. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, consumer insights
  • Provide qualitative and/or quantitative findings and recommendation to a diverse audiences, among all levels of the organization
  • Combine data from multiple primary and secondary research sources to develop a comprehensive view of the customer experience
  • Work with outside vendors, managing day-to-day operations, coordinating research projects
  • Provide all deliverables within determined timeframes and on budget
  • Define and deliver the Consumer Insights and Analytics roadmap in consultation with key stakeholders to deliver to the business strategy and BAU priorities
  • Scope, prioritise and lead the Consumer Insights & Analytics team's delivery of business-critical product, marketing, consumer, customer & campaign analytics
  • Implement a continuous improvement culture in the Consumer Insights & Analytics team to drive simplification
  • Provide subject matter expertise to support key strategic projects
  • Aids decision making through rigorous analysis that integrates a spectrum of internal and external resources
  • Helps drive a culture of deep, target consumer understanding and empathy that becomes internalized by business partners (marketing, merchandising, product design, brand environment and GSO), and becomes a foundational element for key decisions and the go-to-market process
Qualifications for manager, consumer insights
  • Survey tools
  • Familiarity with IRI/Nielsen scanner and panel data
  • Minimum 6 years in a strategic insights role
  • Bachelors degree in Market Research or other related area (business, communication, marketing)
  • A passion and curiosity for understanding the consumer
  • Ability to connect the dots and synthesize insights from numerous data sources
5

Manager, Consumer Insights Job Description

Job Description Example
Our company is looking to fill the role of manager, consumer insights. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for manager, consumer insights
  • Oversee supplier performance on projects
  • Bring the consumer voice to Edwards, Mrs
  • Provide input around communication topics
  • Leads the day-to-day research activity for key segments of the brewer business and across the portfolio of brewer products including planning, designing and executing the work, driving innovation on prioritized businesses
  • Partners with cross-functional stakeholders to identify knowledge estate gaps and link closure of the gaps to the annual learning plans
  • Manages contracts and relationships with research vendors (with Procurement)
  • Deliver budgeted revenue growth for clients within the Automotive Practice area
  • Primary Business Partner representing Consumer and Customer Insights for the Foundation Category Team, driving consumer insight into all strategic considerations and brand activities
  • Lead the development of Consumer & Customer Insight strategies and plans for the Foundation Category Team and ensure the effective execution against these plans
  • Assist CCI Director, Frozen in addressing Frozen business issues with the development and execution of marketing research, and the effective and persuasive communication of results, implications, and recommendations
Qualifications for manager, consumer insights
  • Expert understanding of the Laws of Growth and Flywheel
  • Manage club-facing custom project regarding gameday experience and drivers of satisfaction and renewal intent
  • Help with custom research requests, from scoping of initial needs through final presentation of results and insights to internal and external clients
  • 5+ years of experience with background in both Quant and Qual research
  • Proficiency in other syndicated tools such as MRI and Scarborough
  • Ability to communicate in both presentation and data delivery/data visualization with clear, concise and easily digestible insights

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