Consumer Insights Analyst Job Description

Consumer Insights Analyst Job Description

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Consumer insights analyst provides insights to clients on routine tracking studies and ad hoc research projects which leverage research from prior research studies, internal data sources and third party sources of consumer data.

Consumer Insights Analyst Duties & Responsibilities

To write an effective consumer insights analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included consumer insights analyst job description templates that you can modify and use.

Sample responsibilities for this position include:

Execute all technical aspects of quantitative research initiatives related to content, including questionnaire development, survey programming, analytical planning, and data analysis using SPSS or other comparable tools
Execute all logistical aspects of qualitative research initiatives related to content, including developing screeners, managing qualitative facilities, overseeing recruits, and developing discussion guides
Proactively analyze research findings, in cooperation with Senior Manager, to develop client-friendly internal reports for both quantitative and qualitative reporting, using a story-based reporting approach
Work closely with other Consumer Insights team members to develop internal qualitative and quantitative best practices
Analyze a broad array of data points from internal and external sources related to Company IP, Product and Library Assets
Review existing business processes and analyze impact of business intelligence on business processes
Support information architecture by informing current and future needs in data design and content
Support product lifecycle research programs to ensure product and planned marketing campaigns will resonate with relevant target audiences
Ensure highest level of data quality and validation
Manage the customer satisfaction program for all live services games

Consumer Insights Analyst Qualifications

Qualifications for a job description may include education, certification, and experience.

Licensing or Certifications for Consumer Insights Analyst

List any licenses or certifications required by the position: MRIA

Education for Consumer Insights Analyst

Typically a job would require a certain level of education.

Employers hiring for the consumer insights analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Marketing, Statistics, Business, Economics, Psychology, Mathematics, Social Sciences, Education, Computer Science, MBA

Skills for Consumer Insights Analyst

Desired skills for consumer insights analyst include:

Statistics
Build relationships with peers
FMCG market
Statistical software
Business and technical writing
Continuous Quality Improvement Processes
Data analysis
Data sources available to the Consumer Insights and Marketing Analytics teams for analyses and reporting
Data summarizations
Primary research process

Desired experience for consumer insights analyst includes:

Experience with application development is a plus
Bachelor’s degree from a recognized university, Master’s degree/MBA strongly preferred
3 + years of relevant job experience working in areas of consumer research or analytics, research agency experience a plus
Experience in the interactive entertainment industry a plus, with a preference on video gaming
Ability to work both independently and as a key influential member of multiple teams
Partner with network engagement and PMMs to ensure surveys are fielded on a monthly basis

Consumer Insights Analyst Examples

1

Consumer Insights Analyst Job Description

Job Description Example
Our company is hiring for a consumer insights analyst. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for consumer insights analyst
  • Conduct content analysis for all open-ended survey responses
  • Ensure key decisions that involve product features, content updates and engagement advertisements are supported by relevant consumer insights data
  • Work collaboratively with product managers on in-game economies and freemium experiences
  • Track NPS (Net Promoter Score) and partner with analytics team to identify variables that correlate with NPS
  • Create quarterly consumer profiling reports and identify key demographic trends
  • Manage the CSAT dashboard and communicate any significant updates to outside vendor
  • Assist CI team with online survey programming (e.g., Qualtrics, SurveyGizmo or other online survey tools) for in-house research efforts
  • Work with teams to translate insights into compelling ideas and foundation for game innovation, future products, services, experiences, marketing materials and strategies
  • Generate weighting schemes and apply to survey data when necessary
  • Perform ad-hoc analyses and needed
Qualifications for consumer insights analyst
  • Experience in a variety of qualitative and quantitative methodologies and techniques
  • Ideal candidate will have experience creating custom coding schemes for open-ended survey questions
  • Ability to work across, understand, and represent a wide variety of consumers from core to casual players
  • Ability to analyse and interpret quantitative and qualitative data
  • Experience with survey design and implementation, and report writing
  • Dashboard reporting experience highly preferred
2

Consumer Insights Analyst Job Description

Job Description Example
Our growing company is searching for experienced candidates for the position of consumer insights analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for consumer insights analyst
  • Support all aspects of market research projects, from project design through reporting
  • Coordinate project scheduling and field management for quantitative market research projects
  • Code verbatim responses from surveys
  • QA surveys and deliverables (checking survey links, checking data tables, data cleaning)
  • Assist on reporting which may include written analysis, data entry, chart creation
  • Communicate research findings to internal stakeholders
  • Assist with all aspects of qualitative and quantitative consumer research projects including research design, survey & discussion guide development, data quality assessment, participant recruitment, analysis, reporting and presenting results to internal business partners
  • Oversee the operations and reporting of regular ongoing tracking of key metrics with company-wide visibility
  • Define and independently manage data collection and analysis
  • Use both quantitative and qualitative data sources to generate analysis
Qualifications for consumer insights analyst
  • Ability to derive actionable consumer insights from multiple sources of information
  • Ability to take initiative on assignments and manage multiple projects simultaneously in a fast paced environment
  • Experience working with external research vendors
  • Interest in mobile games and mobile research
  • Advanced experience with SPSS, PPT and Excel
  • MA from a top-tier institution in a related field (e.g., psychology, market research)
3

Consumer Insights Analyst Job Description

Job Description Example
Our innovative and growing company is hiring for a consumer insights analyst. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for consumer insights analyst
  • Ability to demonstrate thought leadership both as an individual contributor when working with other
  • Demonstrated ability to generate innovative insights from rigorous analysis Ability to create a compelling story and visualize data and insights in Powerpoint
  • Strong interest in working in retail
  • 2-4 years of total relevant work experience, preferably in management consulting, strategy at a consumer focused company, or investment banking
  • Previous experience with modeling and developing scenario analysis in Microsoft Excel
  • Oversee the operations and reporting of regular ongoing key metrics trackers
  • Advises and makes recommendations on market research issues such as research design and methodologies, appropriate sample sizes, best techniques, When appropriate, proactively suggests studies that deliver on information gaps
  • Project management is at the heart of this position, which may include weekly status calls, field reports, Will be responsible for communicating with the end client any slippage on project costs or timing and presenting applicable solutions
  • Acts as a liaison between the internal client and the outside market research vendor, communicating project objectives, questionnaire changes
  • 30% Support the Managers and Sr
Qualifications for consumer insights analyst
  • 3 – 5 years of experience in consumer insights, market research or related field
  • Advanced knowledge of SPSS
  • Two to three years’ experience in Market Research
  • Strong SPSS and Excel skills
  • Experience running Cross-tabulation reports
  • Statistical/mathematical aptitude and ability to work in a logical, methodical manner.Familiarity with multivariate analysis, and statistical tests like Chi-Square Testing, ANOVA, t-test, z-test, is a plus but not required.Ability to perform factor analysis and cluster analysis also a plus
4

Consumer Insights Analyst Job Description

Job Description Example
Our company is growing rapidly and is hiring for a consumer insights analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for consumer insights analyst
  • Contributing to proposal preparations
  • Drafting custom survey research questionnaires
  • Coordinate coding/tabulation processes
  • Full management of quantitative research studies, ensuring adherence to timelines
  • Liaise with internal fieldwork management staff
  • Takes a proactive role in identifying insight gaps to develop strategic and robust Learning Plans
  • Gather and synthesize data to draw insights from multiple audience measurement tools
  • Provide insights and analysis to drive advertising sales with data-enriched integrated advertising solutions and sales kits/materials to enhance sales pitches and proposals, and deliver post-campaign reports
  • Provide insights and analysis on content and market segments to track performance, for the development and enhancement of content and products, for strategic planning
  • Take the lead in managing research projects from research brief, questionnaire development to collation, analysis and reporting, to ensure that research objectives and needs are met
Qualifications for consumer insights analyst
  • Familiarity with Decipher survey platform or similar (such as SPSS Dimensions/Qualtrics) strongly preferred
  • Strong grasp of English language (grammar)
  • Interest in the video game industry is a plus
  • Digital media research experience a plus
  • Experience with qualitative research methods and statistical tools like SAS a plus
  • Organized and Balanced – highly attentive to detail and time management, able to handle multiple competing priorities
5

Consumer Insights Analyst Job Description

Job Description Example
Our company is growing rapidly and is looking for a consumer insights analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for consumer insights analyst
  • Analyze customer transactional and demographic data to surface deep insights into complex shopping behavior
  • Analyze NPD market share data and macro retail trends to uncover changes in the competitive landscape and flesh out whitespace opportunities
  • Write and analyze customer database queries and liaise with internal groups for additional data where needed
  • Produce and own a standard set of reports and metrics to monitor the health of the brands, surface growth opportunities and make suggestions for improved performance
  • Gather secondary research and work with third-parties to conduct primary research to uncover compelling insights into changing trends within retail and women’s apparel
  • Design and execute qualitative and quantitative studies using research methodologies such as online surveys, focus groups, concept tests, advertising & copy tests, positioning groups, conjoint analysis, TURF, segmentation
  • Handle logistics of qualitative research (monitoring recruitment, facilities management, stimuli development and production, videoconferencing coordination)
  • This intern role, as part of the Client & Consumer Insights team, will work closely with the Sr
  • This is a corporate role that will work across all Turner's divisions, networks and platforms
  • Leads the vendor RFP and selection process to ensure appropriate methodologies for all projects
Qualifications for consumer insights analyst
  • Technical Data Skills – strong background in data manipulation and analysis• Experience developing & applying insight to drive the business
  • 1-3 years of relevant job experience working in areas of consumer research or data analytics, research agency experience a plus
  • Intermediate SQL skills and experience querying large databases required
  • Experience with other programming, data mining, or visualization programs such as R, Tableau, SPSS, HTML, Python, text analytics packages a plus
  • Excellent working knowledge of Excel, Access software incl
  • Technical Data Skills – strong background in data manipulation, standardization, and analysis

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