Insights Analyst Job Description
Insights analyst
provides input for media budget optimization and support media agencies alignment to serve set KPIs and business needs.
Insights Analyst Duties & Responsibilities
To write an effective insights analyst job description, begin by listing detailed duties, responsibilities and expectations. We have included insights analyst job description templates that you can modify and use.
Sample responsibilities for this position include:
Analyze data using SQL, Excel, SPSS, Tableau, Google Analytics, or other relevant tools
Collaborates with Insights business partners to support key research needs – pull data from various sources (including but not limited to SAP, Business Objects, Euromonitor, NPD ), run simple statistical analysis to derive insights and aid in reporting processes
Support product categories with ad-hoc analysis to support business decisions
Collaborate with business stakeholders to understand processes and to recommend improvements
Actively support monthly / quarterly business reviews to ensure performance and plans are on track
Plans and coordinates projects with internal clients external vendor partners
Perform process analyses, including utilization rates, bottlenecks, trade-offs, process compliance
Undertake original and syndicated research
Create client facing reports and present said reports
Work closely with selected 3rd party vendors
Insights Analyst Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Insights Analyst
List any licenses or certifications required by the position: QA, SQL, COPC, SAS, MBA, ACE, ROI, MRIA, PMI, VOC
Education for Insights Analyst
Typically a job would require a certain level of education.
Employers hiring for the insights analyst job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Statistics, Business, Marketing, Economics, Mathematics, Computer Science, Finance, Engineering, MBA, Science
Skills for Insights Analyst
Desired skills for insights analyst include:
Technology involved to operate these systems
Statistics and quantitative business analyses
MS Office
Tableau
Social media and consumer Internet practices
Excel
SQL
Business
R
Media strategy and planning options and the media role in integrated communication desired
Desired experience for insights analyst includes:
Minimum 2 -3 years’ experience in marketing analytics position
Minimum of 2 years of experience with primary market research (either supplier or client side)
Must possess training or experience in questionnaire design (i.e., experience with different scales, knowledgeable about avoiding bias, ), knowledge about different market research methodologies and techniques, a keen analytical mind, be strong on planning, detail, and accuracy, and be a demonstrably creative thinker
Sound statistical knowledge and familiarity with t-tests, z-tests, confidence intervals
Must be an individual with high energy and great interest in market research, and consumers/ people in general
Detail oriented, deadline driven personality that can thrive in a fast paced, in-house retail CRM Team
Insights Analyst Examples
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Insights Analyst Job Description
Job Description Example
Our growing company is looking to fill the role of insights analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for insights analyst
- Experienced using SQL, R, SAS or similar
- Support self-serve data analysis tools used by the wider Retail business
- Structure experiments to generate insights in line with business objectives
- Assist with the initiation, design, management, direction, and analysis of market research to provide actionable information and recommendations for the Hershey business teams
- Learn to distill the "so what" from research findings & translate into business impact
- Gather and analyze business requirements and translate them into functional and technical design specifications and implementation plans
- Develop an effective reporting and analysis framework aligned to overall business KPI’s, objectives, and goals conducive to the optimization of all digital programs and projects
- Maintain a well-rounded contact list of external vendors who can help on an as-needed basis
- Collect and analyze data, including purchasing behaviors, channel usage, survey responses, and provide recommendations for targeted marketing opportunities
- Gather and consolidate market intelligence on customers’ current and future needs, working with sales, marketing and technical community and constant monitoring of latest industry and competitive products and programs
Qualifications for insights analyst
- Minimum of 3 years Sales Analytics experience
- You have strong Interest in marketing - planning, process, execution and analysis
- BS/BA or equivalent experience in field incorporating research, analysis and statistics, such as market research, marketing, consumer behavior, statistics, mathematics, finance, economics
- In-depth experience analyzing data, using strong database query
- Other tools (e.g., Google Analytics, DFP, Moat, MRI, comScore, Tableau.)
- Interest and passion for numbers
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Insights Analyst Job Description
Job Description Example
Our growing company is hiring for an insights analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for insights analyst
- Research and analyze LinkedIn proprietary data, translating it into a client-facing narratives that align with a specific business need or challenge
- Complex questions will be brought to you and you will have to understand the issue, seek available data, and convert the available data into the best representation of the issue that the data will allow
- Deliver the commercial measurement and evaluation program for EPM
- Provide effective performance reporting and insight generation to drive market advantage
- Help to identify opportunities to drive effectiveness, efficiencies and overall productivity and ROI of our A&P and trade investment
- Manage data and derive insights from internal sources
- Competitive analysis, Shopper Insights, Price tests, Sell Down tests, ) to generate compelling consumer and shopper insights that will serve as a base for developing sustainable EPM Customer/ Commercial Strategy
- Demonstrate mastery in terms of managing huge amounts of data and automate the reporting process
- Help deliver tools and capability to enable activity owners in Commercial teams and Customer Marketing to evaluate activity
- Own the merchandising between supply and demand teams
Qualifications for insights analyst
- Quantitative Analytics mindset for evaluating current processes and solutions and assess improved solutions
- Prior experience multi-channel media planning, including display, video, social and mobile preferred
- Always curious
- Bachelor's Degree required - preferably in Mathematics, Statistics, Economics, or Computer Science
- 1-3 years of experience in data analytics equivalent
- Experience turning analysis into insights and presenting to senior management
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Insights Analyst Job Description
Job Description Example
Our company is looking to fill the role of insights analyst. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for insights analyst
- Provide analytical support to corporate and regional teams as required for supplier reviews, quarterly business reviews, and on-going business performance management
- Track Regional and State execution of National Annual Operating Plan using Business Objects and Compass
- Influence performance based culture through development of analytics, tools and technology leading to increased transparency, accountability and best practice for the business
- Collaborate with other research analysts to generate business revenue generating ideas and create action plans to execute solutions
- Establishes relationships with marketing and sales
- Data discovery and manipulation
- Analytical methodology
- Insight generation and storytelling
- Adaptable nature and desire to learn and grow in the role – willing to be coached and mentored
- Work with brands and GSO teams to utilize UGC data for content completeness and accuracy
Qualifications for insights analyst
- Strong understanding of Credit Card product management, new product development, risk policies, operational processes and the customer lifecycle
- Understanding of the broader payments ecosystem and a passion for following the rapid innovation taking place in payments
- Excellent financial acumen with some understanding of the Credit Card P&L and associated drivers
- Ability to deliver actionable recommendations from analysis
- Strong researching skills – ability to absorb a broad set of information on a variety of complex issues and summarize key trends, opportunities/challenges
- Proven ability to build and manage relationships with internal and external partners
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Insights Analyst Job Description
Job Description Example
Our company is growing rapidly and is looking to fill the role of insights analyst. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for insights analyst
- Represent the voice of the consumer in decisions made across all facets of the business – communication, product development and retail insights
- Review all feedback received from HiPo users of our reporting solutions, and work closely with analyst colleagues to determine the appropriate action to resolve
- Run regular update processes & data accuracy checks to ensure dashboards are providing accurate data on a timely basis
- Create & maintain documentation for the end to end processes required to run our reporting infrastructure data pipelines to main production tables to front end dashboards
- Market sizing analysis for new verticals
- Collect and gather data through Google's internal database/platforms
- Responsible for day-to-day administration of digital analytics initiatives, including implementation and oversight of studies (quantitative and qualitative), monitoring and social listening, processing and reacting to data in real-time, ad hoc requests
- Build and maintain a strong understanding, skill in use, and application of technical skills and internal data/tools
- Analyze sales performance metrics, identify key trends and deliver recommendations
- Perform project management responsibilities in support of relationship management special projects and activities
Qualifications for insights analyst
- Technical capability in SAS and Oracle,(Endeca)
- Hands-on experience in web analytics and (analytics tag implementation and Adobe Analytics a plus)
- A passion for data, and an understanding of how to work with large data sets consisting of billions of records willingness to learn new technologies and methodologies under minimum guidanceExtensive hands-on experience with enterprise level data is a must
- Exposure to the operation and analysis of SQL, MySQL, Oracle relational database software and standards, data retrieval methodologies
- Passion for taking data and telling a holistic story
- Knowledgeable in Excel, Word, PowerPoint, and with general Web based interfaces
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Insights Analyst Job Description
Job Description Example
Our innovative and growing company is looking for an insights analyst. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for insights analyst
- Designing, developing and maintaining templates and dashboards using Tableau
- Working closely with data providers and internal stakeholders to plan, deliver and execute data visualisation into Tableau
- Driving the collection, cleansing, merging and management of audience data from various sources across the business
- Supporting the performance marketing team to build clear attribution models for all paid campaigns in Tableau
- Be a category and market specialist to provide insights and actionable solutions
- Update client toolkits with relevant post-ratings survey data for television and radio
- Develop customized, concise and insightful sales presentations using all available research resources
- Assist the Senior Managers and Directors in developing and facilitating various deep dive analyses and special projects as required
- Advanced specialization in areas of expertise
- Has decision making authority and autonomy to deliver on goals of project/team as applicable
Qualifications for insights analyst
- Are passionate about discovering new and effective ways of telling stories with data
- High degree of self-awareness
- Story telling with information
- Advanced knowledge and use of Microsoft applications
- Technical capability in SAS and Oracle
- Experience in collaboration with and influencing of internal business partners ranging from individual contributors to executives external services providers