Insights & Analytics Job Description
Insights & analytics
provides expertise on Tableau and Dashboard concepts for the broader applied analytics team and inspire the adoption of advanced analytics and data science across the organization.
Insights & Analytics Duties & Responsibilities
To write an effective insights & analytics job description, begin by listing detailed duties, responsibilities and expectations. We have included insights & analytics job description templates that you can modify and use.
Sample responsibilities for this position include:
Develop proposals and recommendations for Senior Leaders and Executives that identify and profile high impact strategies via insightful analytics so that action plans can be developed to maximize productivity, efficiencies and client experience, leveraging the vast capabilities of CPO, EPM, DPA and Process CoE’s to meet targets of $2MM annually
Assist senior directors (Media, Analytics etc) with various analytic projects for media and search departments clients
Implement and maintain the AML Insights & Analytics Tuning & Optimization program as directed by Management
Develop fan analytics thought leadership pieces
Conduct quantitative research, potentially including media analysis, automated dashboard development and reporting, knowledge of social media publishing & listening tools, and/or digital analytics
Create clear, robust, and thought-provoking campaign recaps
Provide actionable and relevant insights/ideas to add value and increase client retention contribute to the upselling of products
Produce campaign reporting for our sales teams to share with clients, helping them understand the key drivers of performance and inform future activity
Imparting industry knowledge to others through "thought leadership" initiatives around the year
Daily boiling down data sets into a a compelling story
Insights & Analytics Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Insights & Analytics
List any licenses or certifications required by the position: PMP, SAS, MBA, ACAMS, AML, ADM201, SAFE, AWS, CIPD, COPC
Education for Insights & Analytics
Typically a job would require a certain level of education.
Employers hiring for the insights & analytics job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and Master's Degree in Statistics, Economics, Business, Mathematics, Marketing, Computer Science, Engineering, MBA, Finance, Science
Skills for Insights & Analytics
Desired skills for insights & analytics include:
SQL
R
Statistics
Tableau
SPSS
Data and digital analytics
Looker & Tableau dashboard metrics and programs
SQL and other programming software
Python
Analytics
Desired experience for insights & analytics includes:
Knowledge of 3rd party ad tracking tools like DART, Atlas
Intermediate to advanced computer skills including proficiency in Excel, Word, and PowerPoint
Technical Skills in SAS and Excel
Fluent in Spanish and English, demonstrated excellent oral and written communication skills
Advanced MS excel (VB/Macros, advanced formulas) and MS office tools
Advanced SAS skills and knowledge of sound programming principles is an asset
Insights & Analytics Examples
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Insights & Analytics Job Description
Job Description Example
Our company is looking for an insights & analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for insights & analytics
- Vet, on-board, and serve as owner/expert on a third-party data business intelligence marketing hub
- Establish Benchmark reporting across all media that includes Audience Science media, Entertainment Benchmarks and, where feasible, vs
- Provide in-depth, but digestible and visual campaign analysis for all campaigns in a timely manner
- This position will report to the VP of Account Services, but will also be expected to extensively support the entire team
- Assist the Senior Director to drive the strategic priorities for the PMCP team with the personal accountability for dashboard metrics, reporting and cost transparency
- Lead the timely production and insights analysis for the suite of CB Operations Dashboards (Executive, Business, Centre level) and present to Senior Executive audiences
- Provide thought leadership to enable greater transparency into the key drivers, activities and initiatives that impact CB Operations cost allocations to the Businesses, by leveraging the Enterprise Costing Database
- Provide leadership from strategic planning to tactical execution on Resource Optimization for CB Operations, supporting multiple lines of businesses & channels
- Lead the EPM Centre of Excellence (CoE) by providing thought leadership on the ongoing support and analysis of EPM-enabled areas, to ensure that the EPM Program continues to incentivize and drive employee engagement, increased efficiency, productivity, and quality
- Lead a team of 5-6 individuals and support the broader PMCP team
Qualifications for insights & analytics
- Takes initiative and is a self-starter, with self-confidence and a sense of approachability and humbleness
- Must have worked with syndicated media tools
- Highly proficient in Microsoft office tools (Excel, PowerPoint, Word)
- Excellent English language communication
- Good conceptual thinking and ideation skills
- Excellent presentation-building skills
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Insights & Analytics Job Description
Job Description Example
Our company is searching for experienced candidates for the position of insights & analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for insights & analytics
- Leads the development of analytics solutions for clients
- Analyzes client business situation and identifies key objectives for analytics and data
- Develops analytic strategies for clients that uniquely support consumer insights, measurement, and analytics objectives
- Manage team of analysts dedicated to Tuning and Optimization model
- Collaborate with other MSO team members to ensure integrated and cohesive outcomes for brands
- Coach, guide PLS team to ensure team focuses on critical business questions, drives towards strategic and synthesized insights, and suggests ideas
- Coordinate the forecasting process for brand teams to ensure robust forecasts
- Ensure timely and accurate insights for senior management reporting
- Manager market research vendors to ensure we have a panel of POP compliant vendors to work with who provide high quality research on budget and within timelines
- Guide brand managers and global teams on the (POP Compliant) process for market research in Australia
Qualifications for insights & analytics
- Prior experience with syndicated data tools such as Gfk MRI, ComScore
- Proficiency in American English and/or experience working with US based clientele
- Good understanding of the U.S. market and/or exposure to American pop-culture and advertising trends for major brands/advertisers by virtue of having worked with or studied in US
- Ability to address and develop creative solutions to clients’ problems and requests the ability to find solutions to problems of which clients are unaware
- Minimum 5-7 years consumer insights and marketing experience
- Games, entertainment, or packaged goods industry experience preferred
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Insights & Analytics Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of insights & analytics. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for insights & analytics
- Ensure the analytics group is providing in-depth, digestible and visual campaign analysis for all campaigns in a timely manner
- Assist media analytics and planning teams with various analytic projects
- Support the leader in building a multi-year insights and analytics strategy
- Assist with creation and management of analytics governance council
- Provide hands-on support to the brands on a specific brand(s) or topics, ad-hoc requests, targeted analysis
- Continuously seek to build knowledge of data sources, analysis techniques and market research offerings and agencies
- Help evolve and lead ESP Properties’ audience data, research and insights capabilities
- Collaborate with analyst team to develop cutting-edge, data-driven audience research function
- Work with Head of Consulting to evolve audience research and data sets and technology platforms to manage and analyze those
- Help ESP Properties’ clients develop solutions to create single customer view to drive insights, strategy and business value
Qualifications for insights & analytics
- Advanced knowledge of Excel is preferred
- Familiar with web analytics tools
- BA or BS in an analytical field such as statistics, operations research, management science, industrial engineering, economics, math, and 4+ years of quantitative experience or market research
- Proficient in of MS Office, MS Access, VBA, SPSS, or SAS programming
- Ensure Brand and Senior Leadership kept up to date with evolving market and therapeutic area changes via robust reporting
- Become the brand insight champion for key NVS brands
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Insights & Analytics Job Description
Job Description Example
Our company is growing rapidly and is searching for experienced candidates for the position of insights & analytics. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for insights & analytics
- Lead and manage project teams across cross-functional, cross agency engagements to ensure scope of work is delivered on time and within budget
- Act as subject matter expert on new business pitches including scoping, costing and vendor bids creation of marketing materials
- Carry a new business revenue goal
- Perform qualitative research, potentially including potentially including landscape analysis and/or fact-finding research
- Coordinates with data management, research and ad ops specialists to implement measurement solutions for clients
- Prioritizes and applies quantitative approaches to meet client needs
- Ability to be able to consultatively work with clients to go from a list of things they want to learn to a documented and executable methodology for learning them
- Provides an industry-leading POV on analytic methods applied to marketing and advertising contexts
- Demonstrates a passion for managing, motivating and developing junior staff
- Coordinates with client business leads to assess client requirements, staffing needs and aligning resources
Qualifications for insights & analytics
- Bachelor’s or advanced degree in quantitative marketing, economics, mathematics, statistics, finance or a science
- Help train new marketing leads on the Novartis processes managed by Marketing Science
- Provide new and innovative solutions to marketing teams to help them monitor both digital and traditional channels
- BA or BS in quantitative field of study, or equivalent experience
- Track record of delivering complex, fast moving data driven commercial projects for rightsholders
- Ability to organize, manage and interpret multiple data sets/research to create deep level understanding and segmentation of audiences
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Insights & Analytics Job Description
Job Description Example
Our company is looking to fill the role of insights & analytics. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for insights & analytics
- Overseeing the allocation of resource time across clients and projects
- Maps agency and external analytic resources to program solutions
- Sells measurement and analytic solutions to clients
- Helps bring in new business by developing measurement solutions for potential clients
- Vet, on-board, and serve as owner/expert on ASG’s third-party data business intelligence marketing hub
- Responsible for company scorecards, metrics, (QBR, HR KPI, AAP, Data Integrity, Adoption) and reporting standards
- Create I&A scorecard to monitor utilization of analytic tools (Visier) to monitor acceptance and adoption of analytic solutions for decision making
- Organize and monitor projects being led by other team members with an eye toward project completion, assessment of work and quality of work delivered
- Coach and manage team members on how best to use available data, optimize content and help team prioritize projects and requests (decision tree thinking / design thinking)
- Employ strong consulting skills and business acumen to advise business leaders on workforce opportunities to drive optimization of our investments and global talent management decisions
Qualifications for insights & analytics
- Experience with digital analytics tools (ex
- Bachelor’s degree required in Business, Mathematics, Statistics, Accounting or Finance
- Highly capable at interpreting data and research into actionable insights that drive commercial strategies and, importantly, execution
- Strong understanding of the digital technology, platforms and media and its impact for rightsholders and sponsors
- Ability to lead teams with mixed skillsets, including data analysts and commercial strategists
- Ability to articulate (verbally and visually) ideas and commercial strategies on the back of data insight