Insights Associate Job Description
Insights associate
provides data analysis using our quantitative research, maintain our existing data assets as well as driving new qualitative and quantitative, data-driven projects.
Insights Associate Duties & Responsibilities
To write an effective insights associate job description, begin by listing detailed duties, responsibilities and expectations. We have included insights associate job description templates that you can modify and use.
Sample responsibilities for this position include:
Support end-to-end customer and market research efforts, including both qualitative and quantitative consumer research studies
Manage day-to-day project timelines and deliverables to support the ongoing execution of marketing insights initiatives and consumer research
Serve as Patient / Consumer market research subject matter expert
Transform both quantitative and qualitative information into insightful and actionable recommendations that can be integrated into tactical and strategic decisions
Independently deliver monthly market performance summary to the system
Work with multiple data vendors regarding issues of quality and integrity
Lead the development of a wide range of insights and human centered design visualization tools and frameworks
Demonstrate an ability to manage, create and influence high-impact tactical and marketplace understanding, learning plans, execution of this work through the team
Critical member of the Strategic Plan Core team collaborating with regional/market leaders globally to develop long term plans grounded in market dynamics and customer insights
Support Business Unit Insight Team in…
Insights Associate Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Insights Associate
List any licenses or certifications required by the position: PMP, AWS, CISSP, CAMS, CSPO
Education for Insights Associate
Typically a job would require a certain level of education.
Employers hiring for the insights associate job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Marketing, Statistics, Business, MBA, Economics, Mathematics, Science, Psychology, Finance, Engineering
Skills for Insights Associate
Desired skills for insights associate include:
Data science techniques
Modern data mining
Quantitative research
Category management
Excel
Power BI
Qliksense
Consumer
Hadoop
Industry trends to work activities
Desired experience for insights associate includes:
Extensive background in interpreting direct response and brand analytics (Dynamic Logic, Insights Express, Buzz Metrics, ) and correlating to media spend and tactics
MBA of M.S
5+ years’ experience in analytics or digital advertising/ marketing
Intermediate or higher knowledge of Tableau
Familiarity with Digital Analytics Platforms (Google Analytics, Omniture/ Adobe Analytics, Web Trends, Site Catalyst)
Knowledge of marketing technology platforms a plus (SiteCore, Marketo)
Insights Associate Examples
1
Insights Associate Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of insights associate. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for insights associate
- Analyze market research results and assist in preparation of internal documents and presentations outlining key findings
- Craft clear, actionable marketing and customer insights
- Perform adhoc analysis to predict, measure and interpret business trends, experiment results and inform key decision-makers
- Conduct market research and/or desk research to derive insights and inform client decision making
- Develops strategic market research plan for rheumatology/dermatology and future therapeutic areas
- Proactively collaborates with U.S. , Sales, Medical Affairs, and other internal business partners to determine information and analysis needs
- Interfaces with Data Analytics, Marketing, and external vendors to track key performance indicators using secondary data and primary research to monitor performance, assess marketing strategies, and provide insights and guidance to marketing decisions
- Forecasting (driving assumptions, NOT modelling)
- Other business analytics
- Leads day-to-day activities of a group of team members, ensuring timely completion and strategic soundness of decisions
Qualifications for insights associate
- Knowledge of Relational (SQL-based) databases a plus
- 2+ years of experience having some responsibility for data analysis and reporting
- Proven ability managing multiple data sources and synthesizing data
- Generate regular campaign reports to drive on-going improvements while the campaign is in-flight comprehensive wrap up reports that indicate level of success, learnings and recommendations
- Monitor the competitive environment, as needed, to provide updates on key competitors
- Undergraduate degree in economics, business statistics or a relevant area of study required, MBA preferred
2
Insights Associate Job Description
Job Description Example
Our company is growing rapidly and is looking for an insights associate. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for insights associate
- Develop client Learning Agendas and construct and execute "test and learn" measurement and consumer research roadmaps tied business questions and key performance goals
- Presents deliverables and post-analyses specific to area of responsibility to key internal clients and executive management
- Plays a key role in creating and performing analysis for strategic project-based initiatives
- May lead client meetings to understand business needs and objectives
- Develops and delivers training and support for new processes for area of expertise
- Makes tactical recommendations to key stakeholders based on historical data and/or current trends
- Reviews and validates recommendations for area of expertise
- Demonstrate an ability to manage and coach direct report(s)
- Lead the proposal, design and execution of qualitative and quantitative market research and strategic initiatives to support existing and future assets
- Establish and maintain appropriate competitive intelligence tools necessary to support company, brand and pipeline planning processes
Qualifications for insights associate
- Communication - Ability to produce clear, precise, well-designed communications in a variety of mediums, including print, electronic and visual formats
- Team player - Ability to build strong working relationships with sales, marketing and strategy team
- Knowledge/expertise - good understanding of investment concepts, asset management industry and products (knowledge of traditional and alternatives institutional products a plus)
- Strong creative writing and editorial skills including investment/financial writing experience
- Ability to multi-task, set priorities and has a sense of urgency
- Demonstrate a track record of a high level of personal and professional initiative
3
Insights Associate Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of insights associate. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for insights associate
- Establishment and maintenance of appropriate primary market research and competitive intelligence resources the management of all vendors engaged to provide these resources
- Recruitment, on-boarding and training of any future direct reports
- Partner with colleagues across NYL (Marketing, Product, Underwriting, and Agency) to understand their business challenges
- Lead strategic research projects that will focus on answering some of the core demographic, behavioral, and psychographic questions in our business and industry
- Identify appropriate survey approach, methods, and vendor partners
- Support data and analytics function in measurement projects
- Identify key business issues within assigned categories and suggest possible solutions
- Participate in advanced modeling projects such as Marketing Mix and Assortment studies through third parties
- Participate and possibly lead ongoing organizational training to ensure the organization is able to make data driven decisions
- Report on key metrics for in-campaign performance related campaign health and identified KPIs
Qualifications for insights associate
- Interest in marketing/communications, markets/economy, and asset management strategies/products
- Fast and efficient project manager
- Offers innovative and effective means of communication
- Basic marketing research concepts, practices and procedures and their application to assigned functional area
- Syndicated– As a complement to their experience from CPG or a Services company, this candidate may have operated in a Research/Insights role for a major, syndicated data company (Nielsen, Symphony-IRI, Experian, Harris, IPSOS), a major, custom research firm (NPD, Millward Brown, Burke, TNS), or an Analytics/Research role for a boutique firm specializing in Customer Satisfaction (J.D
- Ability to work on multiple critical projects simultaneously
4
Insights Associate Job Description
Job Description Example
Our growing company is hiring for an insights associate. We appreciate you taking the time to review the list of qualifications and to apply for the position. If you don’t fill all of the qualifications, you may still be considered depending on your level of experience.
Responsibilities for insights associate
- Builds advocacy for sustained organizational investment in consumer understanding
- Advertising development
- Support clients with their data questions, product usage needs, dictionary management and content tagging
- Perform data investigations, analyzing large amounts of data, researching changes in trends, preparing spreadsheet reports and power point slide presentations
- Conduct trainings for key clients and help them understand the data and how to use it help identify additional services for existing projects new projects to meet client needs
- Perform triage and research on client reported issues
- Track and manage outstanding issues and actions through to completion
- Support and provide input to product, development, operations, and quality assurance groups
- Provide leadership to the Insights team which is dedicated to crafting strategic insights, developing media strategies, providing research requests, integrating solutions to help solve industry problems
- Responsible for credibility of all Insights outputs
Qualifications for insights associate
- You possess 3-4 years of experience in editorial writing and/or content marketing across formats and communication channels
- You have a proven track record in writing at a high level of quality and incorporating editorial feedback
- You have a keen understanding of how to generate editorial ideas that push creative boundaries and map to business objectives
- You have a proven ability to communicate priorities and principles to a variety of internal stakeholders
- Advanced degree in market research, statistics, economics or sociology preferred
- Bachelors degree required in Mathematics, Statistics, Accounting or Finance or another scientific discipline
5
Insights Associate Job Description
Job Description Example
Our company is searching for experienced candidates for the position of insights associate. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for insights associate
- Manage team, including project management and prioritization
- Own relationship and coordination of research studies and outside vendors
- Work in tandem with Marketing, DI and Internal Support teams on Special Projects
- Regular consultations with Account Executives/RSD’s/VP’s to understand specific needs by region and then translate into workable and efficient solutions
- Work on day-to-day projects with team
- Lead complex research projects (i.e.- Client In–House)
- Integrate a high level of forward thinking into department objectives and deliverables
- Responsible for consistent research and strategy training of company
- Utilizing an array of “Voice of Customer” tools, the Product Advisor will identify actionable market insights for future customer centric enhancements
- These tools may include customer surveys, direct customer feedback, market research, call shadowing, competitive benchmarking, and other tools
Qualifications for insights associate
- 1-3 years of experience in an analytical role preferred
- Minimum of three years of experience moving/migrating/managing data from operational and external environments to the business intelligence environment based on business rules and requirements
- A minimum of 5 years of progressive experience in secondary market research, forecasting, strategic insights, market research, business analytics, finance or a related field is required
- Proven track record of working in a matrix environment where a high degree of collaboration is needed
- A minimum of 1 year of direct people management experience is required
- Expert knowledge of and experience with secondary market research tools (eg DRG, HPIS, Provider databases) and techniques is required