Analyst, Insights Job Description
Analyst, insights
provides insight to assist in developing better business solutions, using knowledge of current state, current processes, future needs, industry trends, best practices, etc.
Analyst, Insights Duties & Responsibilities
To write an effective analyst, insights job description, begin by listing detailed duties, responsibilities and expectations. We have included analyst, insights job description templates that you can modify and use.
Sample responsibilities for this position include:
Identifies, jointly with marketing, communications or other clients specific problems or areas that may require research support and spearheads the development of a Learning Agenda
Develops an understanding of business problems/ issues and designs programs or research studies to support those areas
Through intense study and deep focus on the consumer, presents internal clients with consumer understanding that can drive business decisions and helps identify new strategic opportunities
Makes recommendations on research issues such as general research design and methodologies, appropriate sample sizes, best techniques
Keeps clients informed of study progress, schedules out brief meetings and presentations
Additionally, responsible for summarizing and socializing key insights from both proprietary internal research and syndicated studies from third parties
Additionally, evaluates continuously the market place in search of other multi-client / syndicated studies that may fill information gaps in the department
Pull data from a variety of sources to create a “story” on a certain topic
Conducts qualitative research and manages qualitative fielding activities (one on one interviews, shop-alongs)
Presents findings via a variety of methods (written, in-person, digital mediums, creative/visual)
Analyst, Insights Qualifications
Qualifications for a job description may include education, certification, and experience.
Licensing or Certifications for Analyst, Insights
List any licenses or certifications required by the position: QA, SQL, COPC, SAS, MBA, ACE, ROI, MRIA, PMI, VOC
Education for Analyst, Insights
Typically a job would require a certain level of education.
Employers hiring for the analyst, insights job most commonly would prefer for their future employee to have a relevant degree such as Bachelor's and University Degree in Statistics, Business, Marketing, Economics, Mathematics, Computer Science, Finance, Engineering, MBA, Science
Skills for Analyst, Insights
Desired skills for analyst, insights include:
Current topics in the field of customer experience management
Statistics
Payments industry
Visa transaction processing
Adobe technologies
Advanced statistical techniques and concepts and experience with applications
Bands/artists across a breadth of genres
Best practices
Current and developing SEO trends
Machine learning
Desired experience for analyst, insights includes:
Capable of managing project schedules and deadlines that run simultaneously when necessary
Ability to take constructive criticism in the spirit of continuous improvement
This position requires a service-orientation - where internal customers are treated as clients
Willingness to take on multiple new projects with a sense of urgency and adaptable to change with ability to work in a fast-paced environment
1-3 years experience in CRM/Customer Insights retail environment
Bachelor’s degree required in Marketing, Information Technology, Customer Insight/Research
Analyst, Insights Examples
1
Analyst, Insights Job Description
Job Description Example
Our growing company is searching for experienced candidates for the position of analyst, insights. To join our growing team, please review the list of responsibilities and qualifications.
Responsibilities for analyst, insights
- Helps support a culture of deep consumer understanding within Marketplace Insights and beyond
- Partners with Advanced Analytics, Market Trends, Shopper Insights and Brand Insights to ensure effective market measurement
- Identify strategic opportunities to improve the customer experience, employee experience/engagement, optimize multi-channel capabilities and drive operational efficiencies
- Understand the interrelationship of activities/interactions and desired performance to identify influential levers to achieve Key Performance Indicators (KPI’s)
- Assist client in running numerous reports, creative performance, cluster analysis
- Analyze and interpret results and develop compelling presentations so the insights are clear and actionable for others throughout the organization
- Work with product and marketing to deliver strategic recommendations from insights and opportunity areas identified from research and in-depth understanding of the audiences
- In partnership with the brand strategists, build organization-wide compassion for our audiences by providing educational and effective materials and facilitating interactive sessions and workshops to apply audience insights to product and communication opportunities and applications
- Recommend innovative ways to stay current with our key audiences’ shifts and passions by crafting and leading qualitative and quantitative audience research studies, and lead the measurement strategy to track key audience segments unaided awareness and positive brand perception over time
- Be highly tuned in to the nuances of a global audience and understand different cultural perspectives
Qualifications for analyst, insights
- Knowledge of industrial grade IS architectures and reporting tools
- Previous experience in a similar role using Excel to analyse data and presenting this information in report format, including providing recommendations, deciding on priorities of what to report and suggesting ideas for action going forward is essential
- Excellent analytical skills is essential
- Prior experience using Access would be beneficial
- Understanding of digital and print advertising as well audience measurement
- Advanced Excel skills – Pivot Tables, VLookUps, conditional formatting
2
Analyst, Insights Job Description
Job Description Example
Our company is growing rapidly and is looking for an analyst, insights. If you are looking for an exciting place to work, please take a look at the list of qualifications below.
Responsibilities for analyst, insights
- Responsible for analysis of competitive players, their strategy, monitoring of their activities and impact
- Recommendations on where to play and required multi-segment innovations, inputs into Strategic Plan
- Actionable insights for sales and marketing teams
- Identify, measure, and quantify our brands and competitors trends and opportunities
- Provides leadership to the analyst teams and operational support to the Director and Management
- Assist with marketing and product testing (messaging, TV Spot, Print, Online)
- Work closely with our Reporting and KPI team to ensure we can predict the effect of proposed initiatives and measure the reality of their success at each step
- Be a primary point of contact for complex data and information requests, and should be prepared to review and clarify these requests to deliver the best possible information products
- Develop and maintain Financial and Operational models
- Perform “what if” analyses for proposed operational changes
Qualifications for analyst, insights
- Experience in the analysis of marketing databases using SQL, SAS or other statistical modeling tools
- Detail oriented, organized, proactive and the ability manage multiple responsibilities, and requests
- Experience in website/mobile consumer digital products
- Comfortable working with large data sets such as subscriber data tables
- An interest in online educational entertainment products
- Positive, can-do, energetic attitude!
3
Analyst, Insights Job Description
Job Description Example
Our innovative and growing company is hiring for an analyst, insights. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, insights
- Monitor trends and proactive recommend solutions before owning from cradle to grave
- Proactively respond and assist Sales Planners to identify inventory and grow budgets
- Develop key stakeholders within the three teams becoming the 'go to' person
- Work with other members of the Inventory team to ensure yield and demand maximisation
- Develop new commercial models to help onboard new supply and demand
- Support our reporting automation strategy as necessary
- Manage, prioritize, and respond to analysis requests, which may be self-initiated from key strategic priorities or requests from stakeholders
- Partner with members of other internal teams including other member of the Client Insights team members of the Sales and Custom Analytics teams
- Support the production and distribution of timely, accurate and fit for purpose management information on a daily, weekly, monthly and ad hoc
- Creation of metrics to show attendance performance across geographic and demographic segments comparative analyses year over year and product to product
Qualifications for analyst, insights
- 2+ year of experience with SAS and SQL to access, transform, and report on data is required
- Minimum - University degree in mathematics/sociology/marketing/economics or related field
- Prior experience w Google Analytics, comScore and other syndicated research
- Must have strong knowledge of MS Excel, MS PowerPoint, and MS Access
- Proficiency with statistical software required (SPSS or SAS preferred)
- Excellent Data skills including strong knowledge and experience of database structures and CRM tools
4
Analyst, Insights Job Description
Job Description Example
Our innovative and growing company is looking to fill the role of analyst, insights. Please review the list of responsibilities and qualifications. While this is our ideal list, we will consider candidates that do not necessarily have all of the qualifications, but have sufficient experience and talent.
Responsibilities for analyst, insights
- Provide brands with actionable insights and intelligence through customer experience & social media data analytics
- Help drive innovative use cases for leveraging text analytics with user-generated content and social data
- Analyse large datasets to determine priority areas for content improvement strategies
- Proactively support initiatives to improve processes and project work as required
- Support brands with user review moderation - within service level agreements
- Be flexible and open to cross-training on new tools and processes
- Work with your manager, suppliers and internal research support services, to plan and field primary consumer research projects for brands, special projects
- With support, analyze research data that is gathered (qualitative and quantitative) from both primary research projects and from secondary sources
- Performs various ad hoc analyses and research
- Enhance dashboards through data pipeline & front end changes
Qualifications for analyst, insights
- Understand – and are passionate about – the power of content and communication, but you also quickly grasp your clients’ business realities and can directly apply your knowledge to their requirements
- Have a strong work ethic and conviction in your methods
- Are well-rounded.You know how to gather requirements, discuss both design and technical concepts, and ultimately make sure the project gets done right
- Strong technical skills, including experience with query and data visualization tools
- Experience with business operations and analytics
- Exposure to T-SQL and SQL programming
5
Analyst, Insights Job Description
Job Description Example
Our company is growing rapidly and is looking for an analyst, insights. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.
Responsibilities for analyst, insights
- Take initiative to communicate using sound and compelling data-driven insights in outreach efforts
- Create leverage through innovation of new and existing processes while knowledge sharing with relationship managers, peers and other analysts
- Impact account performance in terms of add-ons and renewal dollars for specific deals
- Work with Supplier Management Team to provide feedback on annual goals and validity of national programs
- Keep the Supplier Management Team informed of risks/opportunities vs
- Validate supplier prior year histories annually and current year histories monthly
- Consolidate and report financial performance (GP%, GP$, GP % increase, ) for all platinum suppliers
- Work closely with suppliers to improve sales reporting capabilities by streamlining resource application data into review/reporting
- Maintain a predetermined set of standard and advice on new and innovative methods to improve upon the standards
- Respond to ad hoc sales insights requests from client executives by understanding requirements, gathering and interpreting data and communicating in a clear, concise and insightful format
Qualifications for analyst, insights
- Build and maintain collaborative relationships with colleagues within Insights & Planning cross-functionally to ensure shared objectives are clear, communication is open and insights and recommendations provided are understood
- Excellent written and oral communications skills in English and French a must
- Bachelor degree from 4-year institution
- 3-4 years total work experience + 1-2 years investment banking, management consulting, and/or corporate strategy
- Extensive experience with analytical tools such as Excel, Python or R, and presentation tools such as Google Slides, PowerPoint or Keynote
- Willingness to learn new tools for accessing and visualizing data